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PODCAST

The Education Business Podcast

The Education Business Podcast is for educational consultants, small education-based business owners, Edtech providers and workshop leaders focused on providing education services to schools, as well as for teachers transitioning to freelancing with an entrepreneurial business idea. Growing and scaling a business that provides a service to schools and education requires a different skillset and inside knowledge to many other entrepreneurial ventures. In this podcast Claire Riley, CEO of Classroom

business careers

All Episodes

14:13

How to Add More Hours to Your Day

The Education Business Podcast ·

2022/01/31

In this episode, I teach you the secret to adding more hours into your day. That’s right! It can be done, I promise. But you really have to commit to it – the only person who is going to protect your time is you! What you will learn in this episode: Why it is beneficial to track how you are spending your time How you can make external meetings to work for you Why figuring out and reminding yourself of the consequences of wasting your time will help you protect it more Resources: Schedule a call

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10:02

How to Connect With Your Different Audiences in the...

The Education Business Podcast ·

2022/01/24

In this episode, I share how to speak to your audience in the right way at the right time. You’re unlikely to have just one audience, so you need to be mindful of the people who might come across you and your brand. What you will learn in this episode: - Why creating a ‘profile’ for them will help you communicate. - How to keep your communication frictionless. - How putting yourself in the shoes of your audience can help you gauge their reaction to your messages. Resources: Schedule a call with

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11:35

How to Nurture the Energy of the Entrepreneur

The Education Business Podcast ·

2022/01/17

In this episode, I talk about the special kind of energy entrepreneurs have that keeps us motivated on our ventures and why we need to nurture that energy. Our unique energy isn’t something most people understand and can easily lead us to burn out if we don’t keep on top of how we are using it. What you will learn in this episode: Why you need to learn what ‘lights you up’ Why it’s okay to feel like you might be annoying people with your big idea Why having a cause to believe in will help you

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13:18

Why You Need Mentoring, Coaching and Training to Help...

The Education Business Podcast ·

2022/01/10

In this episode, I discuss why you NEED coaching, mentoring and training to help you develop in order to grow your education business. You might be thinking that it’s not for you or that you don’t have time or money to invest right now, but investing in yourself is the best investment you can make for your business. What you will learn in this episode: Why space to think about YOU is valuable Why it’s important to think about the people who are influencing you now What coaching, mentoring, or

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14:50

Why I'm Building More Than One Company

The Education Business Podcast ·

2022/01/03

I’ve been asked a big question recently and, in this episode, I wanted to address it. I was asked why I am pivoting from Classroom Secrets to the Education Business Club. It was a very good question and one that got me feeling a little riled up, so I felt I needed to answer it. What you will learn in this episode: Why I have decided to start a new business Why I have waited until now to do it What will be coming next Resources: Join Education Business Club:

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10:38

Marketing Over Christmas in Your Education Business

The Education Business Podcast ·

2021/12/20

In this episode, I share my thoughts on marketing around the Christmas period. Christmas is a time for people, including us entrepreneurs, to take a break and spend true quality time with our friends and family. So yes, market during the Christmas/new year period, but be smart about it. What you will learn in this episode: When it’s time to start reaching out to schools in the new year Why you shouldn’t market heavily on social media and through emails to teachers during the wind down period and

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10:43

Planning for 2022 in Your Education Business

The Education Business Podcast ·

2021/12/13

In this episode, I share my thoughts on planning for the new year in your education business. I’ve got big plans for 2022; both in my businesses and personally – have you made your plans for 2022? Will they be business related? Personal? Both? What you will learn in this episode: When you need to start planning for the new year How I keep all my plans and projects organised (at the moment that is, I’m always trying out new things) That it’s okay if you didn’t tick everything off your list this year

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14:33

How to Start New Things in Your Education Business

The Education Business Podcast ·

2021/12/06

In this episode, I talk about why it can be hard to start something new in your education business and the things I have done to try and overcome that feeling of overwhelm us entrepreneurs feel when we are planning a new venture. What you will learn in this episode: Why using agile project management has been a game changer for me Why you really don’t need to get bogged down with ironing out the finer details during the planning stage That it is easier to see where things need tweaking and adapting

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12:41

The Emotional Rollercoaster of Education Business

The Education Business Podcast ·

2021/11/29

In this episode, I share what it is like riding the emotional rollercoaster of education business. Running any kind of business can be emotional, but education business can be a particularly bumpy ride – especially if you’re an ex-teacher. What you will learn in this episode: Why I feel education business contains so many highs and lows Why you need to be ready to manage your emotions Why you need to get really clear on what is and what isn’t your responsibility in your education

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18:07

Learning to Switch Off From Your Education Business

The Education Business Podcast ·

2021/11/22

In this episode I talk about taking a break from your business, switching off to give yourself time to refresh and refocus. Switching off isn’t a bad thing. It may make you feel uncomfortable but there are plenty of rewards to be gained from taking that time off. What you will learn in this episode: Effective strategies for switching off What the benefits of taking time to switch off are Why you may never holiday in the same way ever again Resources: Join Education Business Club:

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11:43

Which Social Media Platforms to Use to Reach Teachers

The Education Business Podcast ·

2021/11/15

In this episode, I explain my thoughts on the social media platforms you need to use to target teachers for your education business. There are so many options out there and each one takes work and time. What you will learn in this episode: The four main social media platforms we use at Classroom Secrets Where teachers are on social media and how they use the different platforms Why I’m not a fan of Twitter for my education business. Resources: Join Education Business Club:

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16:40

Slowing Down in Your Education Business to Speed Up

The Education Business Podcast ·

2021/11/08

In this episode, I talk about why sometimes it is right to slow down in order to speed up in your education business. If you don’t take the time to slow down and see what is not working or needs a small fix in your business, you could be asking for trouble later. What you will learn in this episode: How to identify when it is time to slow things down in your education business Why money shouldn’t be the primary reason to avoid slowing things down. Why it’s important not to get caught on the content

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15:44

Giving Yourself Permission to Stop if it's Not...

The Education Business Podcast ·

2021/11/01

In this episode, I share deep about giving yourself the permission to recognise when something isn't working in your education business and stop it, despite what friends and family might think. What you will learn in this episode: What stops us from giving ourselves permission to stop in the first place What types of things you may or may not realise you need to stop in your business Why we should give ourselves permission to stop. Resources: Join Education Business Club:

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16:14

Before You Start Your Education Business

The Education Business Podcast ·

2021/10/25

In this episode, I share the things you will need to do and consider before you start your education business. There’s so much more to consider before you even get to the point where you need to register as a sole trader or a Limited company. What you will learn in this episode: The questions you need to ask yourself before you start your education business Why you should develop your observation skills Why you need to be looking at the marketing other businesses are doing Resources: Questions to

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17:14

Growing Your Marketing Knowledge

The Education Business Podcast ·

2021/10/18

In this episode, I share why you need to develop your marketing knowledge and the skills you will need to become a better marketeer for your education business. What you will learn in this episode: Why you should take stock of what you already know because you will know more than you realise Why you should develop your observation skills Why you need to be looking at the marketing other businesses are doing Resources: Join Education Business Club:

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13:26

Improving the Customer Journey in Your Education...

The Education Business Podcast ·

2021/10/11

This week, I talk about the customer journey and why it is important to constantly review, adapt and improve this for your target market. What you will learn in this episode: What thoughts or feelings customers may be experiencing as they move through your customer journey. How to use your experiences with other businesses to influence your customer journey. Why you need to consider what is possible for your business now, regardless of what people may think in the future. Resources: Join Education

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21:42

Teacher Habits That Could Slow Your Business Growth

The Education Business Podcast ·

2021/10/04

In this episode, I talk about the habits you may have picked up through teaching that could be slowing down the growth of your business. Even if you’re still in teaching and your business is a side-hustle or part-time, this episode will help you see how your teacher mindset could be playing a role in your business. What you will learn in this episode: Why you need to learn to respect your time. Rest is important and productive Why you will need to put time into sales and marketing – whether you’d

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10:14

How to Sell to Schools Through Teachers

The Education Business Podcast ·

2021/09/27

This week, I revisit selling to schools, but in this episode, I focus in on selling to schools through teachers. There are multiple ways to do this, and they will need tweaking for a variety of reasons. What you will learn in this episode: Why it’s important you make your product irresistible to teachers rather than senior leaders How to make connections with your customers Why delighting the teachers and creating solid connections will help you upsell to schools Resources: Selling to Schools

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9:55

Why You Need to Think Like a Teacher to Grow Your...

The Education Business Podcast ·

2021/09/20

In this episode, I explain why it is important to continually think like a teacher to grow your education business. There are many ‘teacher types’ and it’s important you think like the teacher you are trying to target in order to relate to your customer and build that relationship. What you will learn in this episode: What you need to consider when thinking like a teacher How you can use the school calendar to help inform you about teaching life Why creating personas is so

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14:13

Dealing With Haters in the Education Space

The Education Business Podcast ·

2021/09/13

In this episode, I share tips on how to deal with haters in the education space. Unfortunately, they exist and often, they are riding their high-horse more than in any other industry. But there are ways of dealing with them. What you will learn in this episode: What you can actually learn from the haters How to use messages from these people as an opportunity to become understood. Why you shouldn’t let these messages stop you from having your say. Resources: Join Education Business Club:

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178 results

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