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PODCAST

Built To Grow Fitness Business

Tim Lyons and Randy Angsten

We help gym owners win! This podcast is a deep dive into marketing and excellence for Fitness Professionals. The fitness business industry can be a maze of misinformation and the hosts, Tim Lyons and Randy Angsten, will guide you down the proper path by sharing insights and learnings on marketing, mindset, business, and sales that have helped them grow a multiple 7-figure fitness business. This podcast will build a foundation you can GROW your fitness business on.

business marketing

All Episodes

20:09

Data Drives Hard Decisions

Built To Grow Fitness Business ·

2024/07/18

Faced with a tough choice in your business? Data could be the key to making the right call.A few years back, the gym here was deeply attached to the large group training model. It was a fun and exciting place with lots of enthusiastic people. But there was a problem. Even though people liked the gym, many didn't stay for long, and the gym's income wasn't steady.An analysis of client retention data was the only way to figure out a solution.What he found was eye-opening. Higher-paying,

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21:26

Don't Underestimate The Task At Hand

Built To Grow Fitness Business ·

2024/07/16

As a gym owner, have you ever wondered why some clients stay with you for years while others come and go?Many gym owners underestimate this task by assuming immediate readiness from prospects without proper engagement. Converting a prospect into a paying client who will stick with you for a long time requires a lot of nurturing.The vast majority of potential gym clients are unaware of their need for your services or haven't considered your gym as a solution.Tim and Randy stress the importance of

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21:51

Are You 50% of The Way There

Built To Grow Fitness Business ·

2024/07/11

It's July! This is a crucial time to take stock. Have you achieved 50% of the goals you set for your gym in January? Are you on pace to hit your targets? If not, where are you falling short, and what adjustments can you make to get back on track?If you haven't been tracking your gym's performance, now's the wake-up call you need. Without goals and data, success becomes entirely random.Data allows you to adjust your strategy mid-year. Maybe a marketing campaign needs a refresh, or

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17:14

Don’t Fall In Love With Your Own Product

Built To Grow Fitness Business ·

2024/07/09

Have you ever questioned if your gym's training model is really the best for your clients?It's easy to fall in love with the training modality or business model you've created, even when it isn't delivering the best results for your clients.The gym owners who succeed are the ones willing to evolve their business to suit their client's needs as well as ensure long-term business success.While high-intensity interval training (HIIT) has been popular recently, research suggests

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30:01

When You Drank Enough Kool-Aid

Built To Grow Fitness Business ·

2024/07/04

Have you ever felt frustrated by clients who come for free trials but never commit? You’re definitely not alone. Many gym owners think free trials are the golden ticket to new memberships. But they’re wrong. Free trials attract low-quality leads and devalue the services your gym offers. You might get a bunch of potential clients, but they are often people who could never afford your services in other ways.Or even if they could, they won’t see the value of your offer. At the end of the day, why would

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32:46

Facebook Marketing Is Dead - Do This Instead

Built To Grow Fitness Business ·

2024/07/02

More and more gym owners are realizing that Facebook marketing isn't what it used to be. Even though many still depend heavily on it, this shift can be a chance to explore more effective ways to reach new clients.This episode introduces a tool that offers gym owners much better results than they could ever expect from Facebook ads. Tim and Randy sit down with David Carroll, founder of DOPE Marketing, which specializes in direct mail and data-driven marketing strategies.Yes, direct mail probably

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28:15

Client Theft: Stop Trainers From Stealing Your Members

Built To Grow Fitness Business ·

2024/06/27

Almost every gym owner has been there: a personal trainer leaves and takes clients with them. Some of them were in this situation more than once. It's a huge issue in the fitness industry, and a major headache. How do you stop trainers from walking away with your clients? Sure, contracts are one way to handle it, but if your gym doesn’t have a solid system to keep clients loyal, no contract can save you from the loss of clients or the costs of endless legal battles.This episode, Tim and Randy

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11:43

Coach Up To Avoid This

Built To Grow Fitness Business ·

2024/06/25

Many gym owners are chained to their gym. Maybe not literally, but no matter how hard they work, they can't step away without everything falling apart.In addition to lacking systems, doing everything on their own, and micromanaging, one of the main reasons for this is because they are constantly stepping in to cover for missing staff. These gym owners are always the go-to person for every little thing — from fixing toilets to making sales calls.Are you recognizing yourself in this picture? Then

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38:41

WTF Actually Are Systems

Built To Grow Fitness Business ·

2024/06/20

Starbucks coffee tastes the same no matter where you go. Ever wondered why?Because of their systems.And did you know that you can (and should) apply the same principles to your gym?Systems are not just a buzzword. They're structured processes designed to ensure your business runs smoothly and efficiently. Having efficient systems in place can benefit not just your clients but also your coaches and, most importantly, you as the owner. There are four systems your gym's operations can benefit

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27:33

How To Train Your Fitness Director To Take The Reins

Built To Grow Fitness Business ·

2024/06/18

For many gym owners, running a gym often means being caught up in day-to-day tasks – constantly putting out fires and hardly finding any time to focus on growing their business.To break this cycle, you need two things: create systems that guide your business find the right fitness director and train them properlyBecause the systems run the business, and the people run the systems.So, the formula is simple: set up the system and then put someone capable in charge of it. This allows you to step back

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27:23

3 Steps to 30K Monthly Recurring Revenue

Built To Grow Fitness Business ·

2024/06/13

This podcast often highlights $30k per month as the magic number gym owners need to break through. But why exactly $30k?Well, hitting this revenue mark is like crossing a threshold where the usual struggles start to ease up. Your gym's recurring revenue begins to cover all your base operating expenses for the month, without the desperate urge to sign up a new member or sell another program.When you know your bills are paid, you can focus on your gym's growth and start making more money. Once

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23:57

How To Hire Rockstar Staff

Built To Grow Fitness Business ·

2024/06/11

Ever felt like finding the right staff for your gym is like searching for a needle in a haystack? You're not alone.As gym owners, we understand the agony of endless interviews, the pain of desperate hires, and the heartbreak when a valued coach leaves, taking clients with them.But you can break free from this cycle and build a team that not only stays but also grows and helps your gym business thrive!And we all know it’s not about hiring highly educated staff. They may know everything in theory,

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19:03

Self-Inflicted Guilt

Built To Grow Fitness Business ·

2024/06/06

Are you a gym owner who feels guilty about checking work on vacation? If your answer is no, you're probably a rare lucky person because this is something most people in the fitness business struggle with.It’s tough to completely disconnect when your business feels like your baby. And it’s even tougher when society expects you to achieve the perfect work-life balance no matter what.But what if work-life balance isn't the goal we should be chasing? What if there’s a way to integrate your work

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23:17

The Key To Retention

Built To Grow Fitness Business ·

2024/06/04

In any well-established neighborhood, you’ll probably find gyms on nearly every corner. Yet, while some gyms lose clients, others not only keep their members but also attract new ones from other places.So, what makes people leave one gym and stick with another?Considering today's inflation and rising living costs, it’s easy to guess that people cut their gym memberships to save money. But it’s not always about the budget. The real issue often lies in the experience and the perceived value for

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17:56

Small Group Training Is Not Semi Private

Built To Grow Fitness Business ·

2024/05/30

Words matter. It may not seem like a big deal, but the way you label your service can really shape how clients see its value – and, of course, what they're willing to pay for it.This is why it’s important not to confuse "semi private training" with something that many others might refer to as "small group training." Small group training sounds like a lesser version of large group classes. It brings to mind an image of a few people doing the same routine, which usually fits more

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21:01

The Problem With Paid-In-Full Gym Memberships

Built To Grow Fitness Business ·

2024/05/28

Paid-in-full gym memberships seem like an easy win. Many gym owners usually jump at the opportunity to get that quick money. And it’s understandable – it looks like a low-hanging fruit. But this strategy can backfire because it usually attracts clients who act on impulse. So, relying on PIF is actually gambling on the chance that these clients won’t leave you for months (or years).Sure, that immediate influx of cash feels good. But what about next month? Or the month after? You have to constantly

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18:38

Your $40,000/Year Membership

Built To Grow Fitness Business ·

2024/05/23

What if I told you that your gym membership could be worth $40k a year? You’re likely wondering what it takes to create such a plan and make it work.Well, probably something like what Equinox is doing with their new high-end membership that costs exactly $40,000 a year. Equinox’s holistic wellness package includes offerings like blood work, sleep coaching, and personalized health services. Their holistic approach is setting a new standard and shows there's a huge demand for high-end programs on

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41:14

Announcing Growth Summit Chicago

Built To Grow Fitness Business ·

2024/05/21

In this episode, Tim and Randy are sharing the details of the upcoming Growth Summit in Chicago. It is a must-attend event for gym owners who want to build a million-dollar gym business or those who already have one but would like to take it to the next level.If you join them, you’ll learn about the Growth Summit, its history, and how it evolved from a small meeting in 2019 to a major event in the fitness industry, offering workshops, keynote speeches, and networking opportunities.The Growth Summit

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19:56

Small Changes That Lead To Big Results

Built To Grow Fitness Business ·

2024/05/16

Clients don't like change, even if it's for the better. Whether it's a change in gym policies, equipment, class schedules, or coaching – any adjustment can cause unrest. Even when changes bring more sessions or lower charges, someone might still quit. Simply put, change naturally brings unrest because clients love routine just as much as you do.So when it is time to introduce changes in your gym, make them all at once instead of doing it every couple of months. Yes, you will certainly

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17:37

What Do You Believe In

Built To Grow Fitness Business ·

2024/05/14

Desperation is one of the worst places to make decisions from.But that's often where gym owners find themselves when money is getting tight and they’re struggling to make payroll or rent. In those moments, quick-fix solutions that promise big returns suddenly start looking really tempting. For example, you might think about swapping your quality training programs for high-intensity, short-term challenges just to get some quick cash. Familiar?However, what seems like a good idea in desperate

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