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PODCAST

IndieGameBusiness®

Candid conversations with veterans of all aspects of the business side of games. We firmly believe that great games from all developers need the support they deserve to succeed. This podcast exists to provide that support. IndieGameBusiness® is produced by The Powell Group, a video game consulting firm specializing in business development, marketing, and licensing. Our CEO has been in the industry for 20 years and closed countless publishing and licensing deals. The Powell Group monitors over 3,500

leisure video games

All Episodes

01:14:49

Things I wish I knew before I started my own indie...

IndieGameBusiness® ·

2023/10/16

Starting an indie studio is easy. Maintaining one is like taking care of a child, a life you are now responsible for, and suddenly you're not sure if you're even up to the task. My own experience of starting and running an indie studio, things I learned along the way, things I wished I knew before, and how this may or may not prepare you to start your own studio journey! #IndieStudioLife, #IndieGameDev, #StudioJourney, #IndieGameWisdom, #StudioChallenges --- Support this podcast:

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01:26:57

Publishing vs Self Publishing Your Indie Game

IndieGameBusiness® ·

2023/10/13

Welcome to another episode of IndieGameBusiness! Today, we have a special duo with us: Lucas Pessoa de Freitas, Business Developer Manager at Robot Teddy, and Richie de Wit, Founder & Business Development Consultant at Bear Knuckle. Our focus for today's discussion is the ever-relevant topic of "Publishing vs Self-Publishing." In this episode, we'll dive into the nuances of publishing and self-publishing, exploring factors such as ownership, risk-taking, and the reasons

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01:15:53

The Future of Indie Games: Brand/IP, Multiverse,...

IndieGameBusiness® ·

2023/10/13

Welcome to another exciting episode of IndieGameBusiness! Our guest today is Casey Al-kaisy, CEO and consultant of Ashes & Diamonds and Founder of the Mighty Diamonds consultancy network. We're diving into "The Future of Indie Games: Brand/IP, Multiverse, Digital Storefronts, Steam Alternatives, and Startup Struggles Unveiled." In this episode, we'll explore the intricate world of game economics and business strategies for indie games. Casey will share insights into the

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00:50:27

Fundraising Hacks for your Indie Game Business

IndieGameBusiness® ·

2023/10/11

Did you know that over 50% of indie games never make more than $4,000 because of a lack of funding and exhausting self-funds mostly in the development phase? Primarily, most indie studio starts from self-funding. But after some time to make ends meet while designing new games simultaneously? That’s some hassle indeed. Not to mention the obstacles one needs to face while raising funds for your dream project. Funding is one of the main challenges facing an indie studio trying to create a video

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01:03:52

Business Succession and Continuity for Solo Indie...

IndieGameBusiness® ·

2023/10/11

Solo indie sev life has a lot of appeal: you have total control over your studio’s creative, technical, and business decisions and seeing your game through according to your vision. But solo dev life gets hard. You’re running a business by yourself in addition to the creative aspects, so what happens if you become severely ill? What kind of external support do you have set up for when times are good, let alone when disaster strikes? You might think that succession and continuity planning only

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01:02:32

Working With a Publisher While Releasing Your First...

IndieGameBusiness® ·

2023/10/05

Join Arnaud Planche, Founder and Director of Bontemps Games, as he takes you on a captivating journey of creating a wholesome game. In this video, Arnaud shares insights into what inspired him to start working on the project and provides firsthand experiences of pitching the game. He also delves into the process of working with a publisher for the first time and discusses the meaning of a wholesome game. Arnaud shares why he specifically chose to create a game with a wholesome theme and

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01:05:10

5 oopsies you're making while marketing your game!

IndieGameBusiness® ·

2023/10/05

As an indie dev, you wish you could only focus on making your dream game while others help you with the marketing part, huh? But what if there’s little budget and have to do it by yourself? No biggie, because you can do much to help your game reach your audience with very little! The problem is... there seems to be a consistent type of mistake all devs make, even marketing people themselves! So, that's the purpose of this session, teaching you what you can do and what you should definitely

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01:01:02

Company Growth & Investment Strategy

IndieGameBusiness® ·

2023/10/04

The session will cover various topics such as the various methods of company growth and fund acquisition, types of investments in gaming, comprehending the requirements of both publishers and investors, as well as gamers. We'll also discuss negotiation strategies, approaching gamers and fostering connections, navigating challenging economic times, and more. #GameCompanyGrowth #FundAcquisition #InvestmentInGaming #NegotiationStrategies #GamerEngagement #EconomicChallenges --- Support this

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01:02:28

Baby On Board: The Sweet Baby Inc Story

IndieGameBusiness® ·

2023/10/02

Sweet Baby Inc is a client-based narrative development company working to bring video game stories to life and collaborating with teams all over the world. Working as a diverse crew, they've worked on over 70 games taking a representation-led approach to narrative, and an adaptable, solutions-based approach to every project. While outsourced writing and story work aren't unheard of in the industry, SBI has helped hew a new path towards deeper collaboration and worker-focused production,

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00:59:56

Unleashing the Power of AI to Personalize Games

IndieGameBusiness® ·

2023/09/30

We’ll explore how AI can revolutionize the gaming industry by driving innovation in game design, enhancing player engagement, and fostering player fulfillment. By leveraging insights from cognitive science and AI, game developers can dynamically tailor game experiences to match each player's unique playstyle and preferences. By understanding the player's cognitive skills, personality traits, and motivations, developers can offer personalized game recommendations, optimize gameplay

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01:01:31

The Decisions it Takes to Run a Successful Game Studio

IndieGameBusiness® ·

2023/09/30

Join us for a fireside chat with Tatyana Dyshlova, CEO and co-founder of FuzzyBot Games. She will talk about her experience starting a studio, getting funding, growing a studio, and all the other things that are needed to for a successful studio. #FiresideChat #GameStudioStartup #FundingJourney #StudioGrowth #SuccessStories --- Support this podcast: https://podcasters.spotify.com/pod/show/indiegamebusiness/support

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01:05:32

Discussing how to maximize your IP with a video game...

IndieGameBusiness® ·

2023/09/28

Intellectual property law is a complex and fascinating field that is critical to any video game developer. Understanding the nuances of intellectual property will help game developers create an effective strategy that maximizes the potential in their IP. This presentation will provide a comprehensive overview of intellectual property law, equipping attendees with the knowledge and tools they need to create an effective intellectual property strategy roadmap. #IntellectualPropertyLaw #GameDevIP

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01:09:16

How the Video Game Industry has Evolved Since 2001

IndieGameBusiness® ·

2023/09/22

Welcome to IndieGameBusiness! In this episode, we are excited to have Larry Kuperman, Director of Business Development at Nightdive Studios, as our special guest. Today, we'll be delving into the evolution of the video game industry since 2001 and discussing the current state of gaming. Larry will share insights into how the industry has transformed over the years, reflecting on key developments, trends, and innovations that have shaped the gaming landscape. We'll explore the challenges and

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01:10:00

How To Find A Publisher For Your Indie Game

IndieGameBusiness® ·

2023/09/15

Welcome to a very insightful episode of IndieGameBusiness! Today, we have Marcin Krzeszowiec, a Board member and Technical Artist at Serious Sim, here to share his expertise on "How to Find a Publisher." During our conversation, Marcin will delve into the fascinating realm of publishers, addressing their attitude and approach to pitches. He will offer insights into the expectations and realities of "serious business meetings." Join us as we explore the delicate balance between

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01:02:09

Publishing Your Indie Game and Your Mental Health

IndieGameBusiness® ·

2023/09/08

Welcome to another insightful episode of IndieGameBusiness! Today, we have a very special guest, Leo Zullo, Co-founder & Managing Director of Wired Productions, and Co-founder and Chair of Safe In Our World. In this episode, we will explore the world of indie game publishing, covering aspects like being developer-friendly, the current state of the market, and addressing the phenomenon of "publisher bashing." We will dive deep into these topics and discuss anything else that comes to

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01:48:05

What Video Game Publishers are Looking For

IndieGameBusiness® ·

2023/09/01

Today on IndieGameBusiness, we are thrilled to have Joshua Garrity, the Head Game Scout at Secret Mode, join us to explore "What Publishers are Looking For." In this episode, Joshua will guide us through the intricacies of game scouting, pitching, and business development. He will share insights on crafting the ideal pitch and help us identify red flags that can hinder your pitch's success. Join us as we uncover the critical aspects that publishers are seeking and learn how to present

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01:03:56

Unlocking Success: Indie Game Publishing's Promising...

IndieGameBusiness® ·

2023/08/18

Welcome to another enlightening episode of Indie Game Business! Today, we have a distinguished guest, Ben Kvalo, the Founder and CEO of a confidential and as of yet unannounced video game publisher. Join us as we dive into the topic of "Unlocking Success: Indie Game Publishing's Promising Future." In this conversation, Ben will provide insights into the shifting landscape of the game industry and identify emerging opportunities. We'll explore why Ben chose the Midwest as a

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01:17:47

The 9 Most Common Mistakes That Game IP's and Brands...

IndieGameBusiness® ·

2023/08/11

Join Christian Fonnesbech, Head of IP Development at Leverage, as he shares valuable insights from his highly successful talk in Europe. In this enlightening video, Christian reveals the 9 most common mistakes in game IP and brand development. From underestimating the long-term value and focusing on things instead of characters, to the importance of uniqueness, relatability, and integrating IP with gameplay, Christian covers essential aspects of creating successful game IPs. He emphasizes the

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01:14:42

Navigating your indie game's social media, community,...

IndieGameBusiness® ·

2023/07/24

Join Steph Briles, Owner of Oak City Indie Games, as they share valuable insights on networking with social anxiety and provides tips for breaking into the industry from scratch. In this informative video, Steph discusses the importance of social media, highlights great places for networking, emphasizes the significance of local communities, and addresses the anxieties associated with leaving a AAA studio. They also share exciting updates about the upcoming Oak City Indie Games event. If

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01:08:36

Understanding Your Indie Game's Competition

IndieGameBusiness® ·

2023/07/14

Join Mason Moreau, Digital Marketing Coordinator at Tripwire Interactive, as he delves into the crucial process of evaluating a game's efficacy as a competitive product in the marketplace. In this insightful video, Mason answers important questions like when to conduct this evaluation, why it's a vital step in a game's go-to-market plan, and how to remain realistic about your game's Unique Selling Proposition (USP) and potential challenges. He also provides practical tips for

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