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PODCAST

IndieGameBusiness®

Candid conversations with veterans of all aspects of the business side of games. We firmly believe that great games from all developers need the support they deserve to succeed. This podcast exists to provide that support. IndieGameBusiness® is produced by The Powell Group, a video game consulting firm specializing in business development, marketing, and licensing. Our CEO has been in the industry for 20 years and closed countless publishing and licensing deals. The Powell Group monitors over 3,500

leisure video games

All Episodes

01:04:01

Should You Use a Publisher for Your Video Game?

IndieGameBusiness® ·

2023/11/17

Welcome to IndieGameBusiness! In this episode, we are delighted to have Gombos József and Szőke György from Balcony Softworks, discussing the intriguing topic of "Should You Use a Publisher for Your Indie Game?" During our conversation, Gombos and Szőke will shed light on a range of important subjects in the indie game development landscape. We will delve into topics like early access and the challenges of working with a custom game engine. We'll explore how to navigate a rough game

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01:10:51

How to Get Funding, Investments, and Publishing Your...

IndieGameBusiness® ·

2023/10/29

Welcome to another episode of IndieGameBusiness! Today, we're thrilled to have Justin Berenbaum, VP Strategy & GM at Xsolla Funding Club, sharing insights on "How to Get Funding, Investments, and Publishing Your Indie Game." In this episode, Justin will provide a comprehensive overview of the current state of funding for indie games. We'll explore the nuances between equity and project funding, dive into platform planning and effective pitching strategies, and discuss best

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01:01:24

China Market Entry 101 for Indie Devs

IndieGameBusiness® ·

2023/10/24

During this session, we will take a deep dive into the Chinese gaming market, uncovering insights that are not commonly shared in western media. By gaining a comprehensive understanding of the market and your target audience, you will be better equipped to strategize your game publishing plan. So, join me on this exciting journey as we explore the fascinating world of the Chinese gaming industry. Sit back, relax, and let's embark on this adventure together. #ChineseGamingMarket

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01:03:51

From Weapon Skins to Workshops: The Business of User...

IndieGameBusiness® ·

2023/10/23

Since Lode Runner in 1983, user generated content has been a staple of game development. Opening up further expansion of games to their communities has been a tried and true method of extending a game's lifespan for years or even decades. The advent of social media has introduced new forms of UGC as well, tying in-game tools with social elements via pictures, video, and streaming. In this talk, we'll discuss various business benefits of implementing UGC tools, platforms, and support into

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01:00:37

How Micro-Influencers Drive Engagement and Sales

IndieGameBusiness® ·

2023/10/21

This topic will explore how working with micro-influencers can be a highly effective strategy for driving engagement and sales in the gaming industry. - Understanding the role of micro-influencers in driving engagement and sales for game developers. - Identifying the key strategies to collaborate with micro-influencers and optimize their impact effectively. - Leveraging data and analytics to measure the success of micro-influencer campaigns and make data-driven decisions for future marketing

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01:09:41

Mastering Indie Game Success: Marketing, Publishing,...

IndieGameBusiness® ·

2023/10/20

Welcome to another enlightening episode of IndieGameBusiness! Today, we have Sam De Boeck, Founder of Oro Interactive, with us to discuss "Mastering Indie Game Success: Marketing, Publishing, and Influencer Strategies Revealed!" In this episode, we'll uncover valuable insights into the world of indie game success. Sam will share strategies on how to get influencers to play your game and the importance of participating in Steam events. We'll delve into the intricacies of

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01:01:22

How to Lead a Cross-Cultural Team

IndieGameBusiness® ·

2023/10/20

Learn how Tina’s expertise in leadership development and team facilitation, combined with her unique cross-cultural insights, translates into fostering innovative and inclusive workspaces. From explicit, direct communication styles to more harmonious, face-saving approaches, Tina unravels the nuanced dynamics of cross-cultural interactions. Additionally, she will explore the intersection of cultural values and performance management and gain practical insights into how Cultural Intelligence applies

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01:02:38

I got a job in the game industry with no prior...

IndieGameBusiness® ·

2023/10/20

I will be discussing what experience I did have before being hired in the game industry. I believe that all skills are transferable and can be used when applying to all jobs. Everyone has something that can be helpful to an employer. Key Takeaways are: what are you doing now and how can it help you for your next job, what CAN you do to help you get that next job, how networking and volunteering can get that first foot in the door. #TransferableSkills, #CareerDevelopment, #NetworkingTips,

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01:01:52

Pick an audience and stick to it. The power of...

IndieGameBusiness® ·

2023/10/17

Some games are for everyone, and some aren't. Picking an audience or developing a game for a specific target of players undoubtedly comes with its set of risks and benefits. Knowing them and understanding how they can impact the development cycle is key to a successful product launch. From qualitative analysis to statistical scanning, the power of numbers mixed with the power of trends and opinions can define the success or failure of a game. How we use the correct tools, and how they

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00:58:43

Putting A Stop To Toxicity - It's just good business

IndieGameBusiness® ·

2023/10/17

As the internet and game communities have grown, toxicity has become more of a problem both in and out of games, and it could be hurting your bottom line. With hundreds of new games released a month, you need to work hard to make sure your game and social spaces are a place that players want to congregate and keep coming back to, or face losing them. The importance of a good community team, moderation, tools and techniques will be highlighted as we go over some of the key community challenges faced

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01:00:32

Standing out: How to pitch your game

IndieGameBusiness® ·

2023/10/16

This is an overview of what you need to consider if you’re pitching your game to funds or publishers. It will give you an idea of how to prepare, what kinds of questions to be ready for, and some tips on how to make your game pitch really shine! #GamePitchingTips, #FundingYourGame, #PublishingYourGame, #PitchingStrategies, #GameDevelopmentInsights --- Support this podcast: https://podcasters.spotify.com/pod/show/indiegamebusiness/support

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01:14:49

Things I wish I knew before I started my own indie...

IndieGameBusiness® ·

2023/10/16

Starting an indie studio is easy. Maintaining one is like taking care of a child, a life you are now responsible for, and suddenly you're not sure if you're even up to the task. My own experience of starting and running an indie studio, things I learned along the way, things I wished I knew before, and how this may or may not prepare you to start your own studio journey! #IndieStudioLife, #IndieGameDev, #StudioJourney, #IndieGameWisdom, #StudioChallenges --- Support this podcast:

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01:26:57

Publishing vs Self Publishing Your Indie Game

IndieGameBusiness® ·

2023/10/13

Welcome to another episode of IndieGameBusiness! Today, we have a special duo with us: Lucas Pessoa de Freitas, Business Developer Manager at Robot Teddy, and Richie de Wit, Founder & Business Development Consultant at Bear Knuckle. Our focus for today's discussion is the ever-relevant topic of "Publishing vs Self-Publishing." In this episode, we'll dive into the nuances of publishing and self-publishing, exploring factors such as ownership, risk-taking, and the reasons

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01:15:53

The Future of Indie Games: Brand/IP, Multiverse,...

IndieGameBusiness® ·

2023/10/13

Welcome to another exciting episode of IndieGameBusiness! Our guest today is Casey Al-kaisy, CEO and consultant of Ashes & Diamonds and Founder of the Mighty Diamonds consultancy network. We're diving into "The Future of Indie Games: Brand/IP, Multiverse, Digital Storefronts, Steam Alternatives, and Startup Struggles Unveiled." In this episode, we'll explore the intricate world of game economics and business strategies for indie games. Casey will share insights into the

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00:50:27

Fundraising Hacks for your Indie Game Business

IndieGameBusiness® ·

2023/10/11

Did you know that over 50% of indie games never make more than $4,000 because of a lack of funding and exhausting self-funds mostly in the development phase? Primarily, most indie studio starts from self-funding. But after some time to make ends meet while designing new games simultaneously? That’s some hassle indeed. Not to mention the obstacles one needs to face while raising funds for your dream project. Funding is one of the main challenges facing an indie studio trying to create a video

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01:03:52

Business Succession and Continuity for Solo Indie...

IndieGameBusiness® ·

2023/10/11

Solo indie sev life has a lot of appeal: you have total control over your studio’s creative, technical, and business decisions and seeing your game through according to your vision. But solo dev life gets hard. You’re running a business by yourself in addition to the creative aspects, so what happens if you become severely ill? What kind of external support do you have set up for when times are good, let alone when disaster strikes? You might think that succession and continuity planning only

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01:02:32

Working With a Publisher While Releasing Your First...

IndieGameBusiness® ·

2023/10/05

Join Arnaud Planche, Founder and Director of Bontemps Games, as he takes you on a captivating journey of creating a wholesome game. In this video, Arnaud shares insights into what inspired him to start working on the project and provides firsthand experiences of pitching the game. He also delves into the process of working with a publisher for the first time and discusses the meaning of a wholesome game. Arnaud shares why he specifically chose to create a game with a wholesome theme and

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01:05:10

5 oopsies you're making while marketing your game!

IndieGameBusiness® ·

2023/10/05

As an indie dev, you wish you could only focus on making your dream game while others help you with the marketing part, huh? But what if there’s little budget and have to do it by yourself? No biggie, because you can do much to help your game reach your audience with very little! The problem is... there seems to be a consistent type of mistake all devs make, even marketing people themselves! So, that's the purpose of this session, teaching you what you can do and what you should definitely

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01:01:02

Company Growth & Investment Strategy

IndieGameBusiness® ·

2023/10/04

The session will cover various topics such as the various methods of company growth and fund acquisition, types of investments in gaming, comprehending the requirements of both publishers and investors, as well as gamers. We'll also discuss negotiation strategies, approaching gamers and fostering connections, navigating challenging economic times, and more. #GameCompanyGrowth #FundAcquisition #InvestmentInGaming #NegotiationStrategies #GamerEngagement #EconomicChallenges --- Support this

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01:02:28

Baby On Board: The Sweet Baby Inc Story

IndieGameBusiness® ·

2023/10/02

Sweet Baby Inc is a client-based narrative development company working to bring video game stories to life and collaborating with teams all over the world. Working as a diverse crew, they've worked on over 70 games taking a representation-led approach to narrative, and an adaptable, solutions-based approach to every project. While outsourced writing and story work aren't unheard of in the industry, SBI has helped hew a new path towards deeper collaboration and worker-focused production,

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472 results

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