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PODCAST

Marketing Freaks

Overdrive Digital

The Marketing Freaks podcast by Overdrive Digital. Join us for a series of expert interviews and tons of tips on how you can improve your digital marketing performance. If you enjoy it, please do subscribe :)

business marketing

All Episodes

32:51

#EP019 - How to Maximise Video in Facebook Ads,...

Marketing Freaks ·

2020/05/27

Welcome to the first podcast episode under our new name! Within this episode we cover:The newly launched Facebook ShopsAdvertising trends since lockdownHow to make the most of video within your campaigns Enjoy!

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33:43

#EP018 - Our Favourite Creative & Messaging Strategies

Marketing Freaks ·

2020/05/14

What this episode covers:•What messaging is working now on PPC•What creative is working on paid social•How brands should plan and test messaging and creative•What tools are available on each platform for testing ad creative and messaging•How the approach differs from PPC and paid social•How to measure and prove success

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34:49

#EP017 - Machine Learning and AI in SEO, Britney Muller

Marketing Freaks ·

2020/05/06

For this episode I’m joined by Britney Muller, Senior SEO Scientist at Moz. Many people will know Moz for their tool suite, guides and educational content. Moz’s beginners guide to SEO is often a first step for people entering the industry, but how is this balanced against offering a more advanced view and looking at the future of SEO?Digging into how SEO is approached at Moz and Britney’s take on how to mix actionable beginner advice and more advanced information was fascinating. Over a 30-minute

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36:50

#EP016 - Why Devops and Marketing Need to Work...

Marketing Freaks ·

2020/04/28

The world of devops and marketing are often viewed as completely separate units, however there’s a huge need to improve conversations between the two teams. In this episode I talk with Stephen Thair, founder of the DevOpsGroup to talk through exactly this issue and how and why these silos need to be broken down.Stephen has a wealth of experience of working in the field of devops and since founding DevOpsGroup in 2013 they’ve provided support for the likes of SkyScanner, Asos, Admiral and

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33:04

#EP015 - Advertising in Lockdown

Marketing Freaks ·

2020/04/24

As you can expect, we’re seeing wildly different performance depending on the platform and sector in question. If you’re looking to sense check what you’re seeing and get a few ideas on how to respond then check it out.Unlike our previous episodes, this is the first time we’ve recorded an internal one without an outside guest – if you enjoy the format let us know and don’t forget to subscribe for more!What this episode covers:•Current performance that we’re seeing•PPC and paid social trends•What’s

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35:16

#EP014 - Marketing In High Growth Organisations,...

Marketing Freaks ·

2020/04/21

This time round I sit down with Mehul Garg, CMO on-demand from begargantuan.com. Mehul has a wealth of experience working with start-ups, typically working to fuel the growth between series B and series C funding rounds. Mehul’s experience includes brands such as Touchnote, Photobox, 8fit and many more.Within this episode we cover topics such as assessing growth potential, approaches to spend, and what is required from an implementation standpoint. What I really wanted to dig into was that last

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33:56

#EP013 - Video Strategy And Distribution, Phil...

Marketing Freaks ·

2020/04/08

In this episode I speak with video strategist Phil Nottingham and discuss how brands should approach video, how video should be measured and some of the bigger mistakes we should try and avoid.This turned out to be an excellent chat with a ton of useful advice. If you’re looking to put more time into video or are re-assessing your approach this is well worth a listen!What this episode covers:•Common mistakes made with marketing video•How to measure performance and business impact of video•Tactics

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29:16

#EP012 - Product Marketing At Supermetrics, Anna Shutko

Marketing Freaks ·

2020/02/24

For those of you who aren’t aware of the tool, Supermetrics is a connector that links up services such as Google Sheets and Google Data Studio to platforms like Facebook Ads, Twitter Ads, Hubspot and more. This enables you to build customised reports and dashboards that update automatically. In this episode of the podcast I join Anna Shutko, Product Marketing Manager at Supermetrics to discuss the product and the plans for their future. Here’s what the episode covers:•Anna’s background in

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38:37

#EP011 - Growing The World's Largest Influencer...

Marketing Freaks ·

2020/02/05

This time round myself and Ellie went to see Harry Hugo, co-founder of Goat to find out what it's like growing the worlds' largest influencer marketing agency.For those unfamiliar with Goat, they've gone from a blank slate to over 120 people across three global offices in just five years. One year ago, Goat decided to invest a serious amount of effort into producing their daily vlog - a brilliant piece of marketing that provides a behind the scenes view on life at Goat.Really hope you

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33:15

#EP010 - Agency Positioning & Business Development,...

Marketing Freaks ·

2020/01/07

This time round I sit down with new business expert Ben Potter to discuss how agencies can improve business development. I first came across Ben by reading his work on Econsultancy and then on LinkedIn, and loved his honest take on how agencies market themselves.In the agency world where buzzwords are far too frequent and almost every business says the same things, Ben’s down to earth view on how businesses should position themselves was hugely refreshing.Not only should this be useful for people

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38:11

#EP009 - Improving Analytics in Your Organisation,...

Marketing Freaks ·

2019/12/02

Welcome back to another episode!Ever since I started using Google Tag Manager I’d always end up on Simo Ahava’s blog and as with many people, his work became the first port of call when trying to figure something GTM related out. If you haven’t heard of Simo before, he’s the world’s foremost expert in Google Tag Manager and analytics. Beyond his consulting work and the blog, Simo also runs development agency 8-bit-sheep based in Helsinki, Finland.Having followed and read his work for years it was a

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30:49

#EP008 - Client Servicing and Successful Agency...

Marketing Freaks ·

2019/11/20

The task of client servicing is clearly vital to any successful agency business, however it’s a role that can be approached in many different ways with no clear right or wrong. At the same time it’s a pretty under discussed topic and one that I really wanted to explore.To discuss this topic I sat down with a great friend and former colleague Geoff Griffiths, MD at Builtvisible. The idea was to talk through client servicing in general, discuss ways in which agencies can approach the role, but also

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28:40

#EP007 - Everything You Need to Know About Influencer...

Marketing Freaks ·

2019/11/04

In this episode I sit down with Rachel Clay, Head of Social Media & Influencer Marketing and London agency Matter of Form.The topic of influencer marketing is a fascinating one right now – it’s a channel that almost every brand is keen to explore, however very few people truly understand the discipline or have the experience to successfully make an impact. Add in a large dose of scepticism from the press over the past 12 months and there’s definitely plenty to talk about!For those wanting to get

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31:02

#EP006 - CRO Testing and Frameworks, Stephen Pavlovich

Marketing Freaks ·

2019/09/16

Stephen Pavlovich is founder of conversion rate optimisation specialists conversion.com. In this episode we sit down to talk through CRO and how website owners, ecommerce managers and marketers alike can start to improve their conversion rates.Within this episode we cover:- General status of CRO and how things are changing- Common challenges with CRO- How to get started with CRO – what to think about first- Frameworks for running your own experiments- How to research what to test and how to

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36:53

#EP005 - The Story Behind BrightonSEO, Kelvin Newman

Marketing Freaks ·

2019/06/24

If you’ve attended Brighton SEO in the past you’ll know just how much effort they put into making the event an amazing experience. Getting a behind the scenes view on how they do this was fascinating and well worth a listen.Within the episode we cover:- How Brighton SEO started- The early stages of growth- The marketing behind each event- Speaker selection process- Some of the struggles along the way

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33:58

#EP004 - Getting Started With Quora Ads, JD Prater

Marketing Freaks ·

2019/06/06

In this episode we talk to JD Prater from Quora about how to reach new audiences via their platform. Within the episode we discuss:- Quora Ads targeting- Placements and ad formats- Ad creative- Quora ads support

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30:31

#EP003 - The Latest and Greatest Tactics on Facebook...

Marketing Freaks ·

2019/05/01

In this episode we speak to paid media legend Susan Wenograd for a conversation about all things Facebook Ads.As part of our chat we cover off:Common errors with Facebook AdsFacebook analyticsCampaign budget optimisationHow Facebook Ads is changingEnjoy!

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31:53

#EP002 - Winning with LinkedIn Ads, AJ Wilcox

Marketing Freaks ·

2019/04/09

In our second episode we talk to LinkedIn Ads genius AJ Wilcox. If you're advertising on LinkedIn this is a must listen!Within the episode we cover topics such as:Audience targetingBiddingCreativeAccount structures and approach

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32:44

#EP001 - Facebook Ads for The Music Industry, Steve...

Marketing Freaks ·

2019/03/12

In our first episode we talk to musician (and good friend) Steve Jones about how he used Facebook Ads to grow his band Brother Strut. They've achieved amazing things including selling out venues such as Koko, Ronnie Scotts and the Jazz Cafe. Since then, Steve's founded a platform for musicians called Beatchain. Check out this episode for a fantastic use case of Facebook Ads!

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179 results

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