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PODCAST

Make Marketing Suck Less for Expertise-Driven Solo Businesses

Dr. Michelle Mazur

The only podcast that admits marketing is F@$!ing hard and makes it suck less for solo business owners who are juggling client delivery and sales on top of all those marketing tasks. I"m your host, Dr. Michelle Mazur, the author of the 3 Word Rebellion and founder of The Expert Up Club. Unlike most marketing podcasts that share the latest marketing fads that promise “Viral Internet Fame,” I know you don’t need any of that BS to run a thriving business. Each week, I share unconventional strategies

business marketing

All Episodes

40:35

Uncage Your Epic Credential with Caroline Mays

Make Marketing Suck Less for Expertise-Driven Solo... ·

2021/05/25

It's frustrating when words fail to capture the work you do for your clients. This is where Caroline Mays of Switchblade Lemonade comes in. She’s an expert in helping her clients uncage their Epic Credential. She insists that the average about me paragraph is a personality killer and identity eraser and a creative wasteland. And personally, I couldn't agree more. Caroline's joining us today to share the importance of finding your Epic Credential so you can stand out in your industry

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13:09

Why Your Title Matters Less than You Think

Make Marketing Suck Less for Expertise-Driven Solo... ·

2021/05/18

One of the biggest questions I am asked is, “Michelle, I don't know what to call myself. What should my title be?” But the thing is, your title is an inadequate description of the value and transformation that you actually create for your clients. This means that means no matter what you call yourself, you're always going to feel that the results and the value your business creates is so much more than that. So let's talk about why your title matters way less than you think and what you

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30:22

The Mindset to Spread Your Message with KC Rossi

Make Marketing Suck Less for Expertise-Driven Solo... ·

2021/05/11

If you're feeling stuck in your business, it may be a mindset problem, which is why I'm so excited to have KC Rossi on the podcast today. KC is a business and leadership coach who helps women scale a profitable and soul aligned businesses. In our conversation, we learn why beating ourselves up is never helpful mindset work, and what we can do instead when we face blocks as we grow our business and become leaders in our industries. I can't wait to hear your favorite takeaways from this

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16:43

Create Stand Out Calls-to-Action

Make Marketing Suck Less for Expertise-Driven Solo... ·

2021/05/04

Do you over nurture your audience? When we are over nurturers we forget to tell our audience about your products or services and/or do not tell them how they can work with us. So today we're finishing up our four part masterclass on the BOLD Thought Leadership Framework and focusing on clear calls to action so that our audience knows exactly how to work with us so that we're not leaving money on the table. For a full transcript with links, visit here:

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17:52

Lead Your Clients with a BOLD Message

Make Marketing Suck Less for Expertise-Driven Solo... ·

2021/04/27

You know what the online business world needs less of these days? Influencers masquerading as leaders. If you followed the latest Rachel Hollis event, you know exactly what I'm talking about. So we need less influencers and online business needs a whole lot more leaders. The online business world has created a unique opportunity for you to lead with your ideas. And this is going to be the key to standing out in the online space and being bolder with your business. We are going to break

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13:52

Why Focusing On Your Audience & Clients is the...

Make Marketing Suck Less for Expertise-Driven Solo... ·

2021/04/20

When you think about standing out on your Instagram posts or blog posts, the focus is typically on yourself, how you're different, how your personality makes you unique, or how your story ads to your one-of-a-kindness. While these elements are important, I think they're missing a big, big, big opportunity -- focusing on your individuality to make your audience feel seen, heard and listened to in your messaging. So, that's exactly what we're going to talk about today on the podcast, why

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15:29

Standing Out in A Crowded Market (4-Part Masterclass)

Make Marketing Suck Less for Expertise-Driven Solo... ·

2021/04/13

What I am seeing in 2021 is a lot of business owners saying the same things and I don't know how to differentiate one business owner from the next. I want better for the world (and for you). So for that reason I have created a four part masterclass about how to stand out in a noisy overcrowded marketplace. In this first episode, I'm going to take you through a framework that I created to to help individual business owners be bolder with their messaging and really stand out so that we can

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12:22

What’s the Difference Between Messaging, Marketing...

Make Marketing Suck Less for Expertise-Driven Solo... ·

2021/04/06

I see so many people in the online space confused about what copywriting is and how it is different from messaging and how is copywriting different from marketing. As a result, many business owners investing in the wrong service at the wrong time, or they have misconceptions thinking that copywriters can do what marketers can do or marketers do what copywriters and messaging strategists can do when they actually don't. I believe it's important to define terms so that everyone knows what

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12:42

How Emotions are Key to Closing More Sales

Make Marketing Suck Less for Expertise-Driven Solo... ·

2021/03/30

How do you want your clients to feel like after they experienced working with you? That's one of my favorite questions to ask my clients when we are working on their 3 Word Rebellion. I think we often underestimate the power of emotions to build connection with our people. So when sales start to stall out in our business, the question is not about how do you sell more or close more or what kind of technique should you be using. But the REAL question is about the emotion and intention that

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12:56

Why You’re Not Getting Any Leads and What Do About It

Make Marketing Suck Less for Expertise-Driven Solo... ·

2021/03/23

Good marketing and messaging leads people through the content you create and cultivates conversation with the purpose of helping your audience make a decision of whether or not they want to work with you. This is also known as lead generation. But what do you do when your leads dry up? That's what we're going to cover on today's episode. Listen in now! Visit this episode's blog post here for a transcript and links:

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15:55

What to Think About When Your Audience Growth Stalls Out

Make Marketing Suck Less for Expertise-Driven Solo... ·

2021/03/16

Last week on Rebel Uprising we talked about how large your audience needs to be in order to be sustainable, because the truth is, most businesses cap out at 100 true fans. So what do you do when your audience stalls out? That's exactly what we're going to talk about on this week's episode of the show. Visit today's blog post here for a transcript and links: https://drmichellemazur.com/2021/03/what-to-think-about-when-your-audience-growth-stalls-out

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12:35

How Big of An Audience Do You Really Need To Have a...

Make Marketing Suck Less for Expertise-Driven Solo... ·

2021/03/09

You most likely started your business because you love what you do, right? Not because you love spending all of your time on social media. But here's the thing, social media is a necessary evil. So with that in mind, how big of an audience do you really need to create a sustainable business? My short answer for you is 1,000 and we'll be discussing why this is on today's episode of Rebel Uprising. Visit this episode's blog post here for links and a full transcript:

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14:59

The Missing Foundational Piece of Nearly Every Online...

Make Marketing Suck Less for Expertise-Driven Solo... ·

2021/03/02

Have you ever tried to skip steps in your business? I see it so often, myself included. Sometimes skipping steps is fine and it gets you where you want to go even faster. But most of the time we skipped something that is foundational and holds us back from reaching more people, growing our business and even making more money. When our business is not growing the way we want to, despite our efforts, it's time to take a pause and figure out what's missing. So, what is that missing

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29:21

Question the Drink with Kari Schwear

Make Marketing Suck Less for Expertise-Driven Solo... ·

2021/02/23

Are you on the cutting edge of your industry? Are you doing something that no one else is doing? Or perhaps you're doing something so innovative and new that people don't even know that they have the problem you solve yet.? If you found yourself nodding yes o any of these questions, then you don't want to miss this week's episode of the podcast. We're talking with Kari Schwear, founder of the Question the Drink movement. She struggled with the same issues you're having and is sharing how

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12:37

The One Reason You’re Better at Marketing than You Think

Make Marketing Suck Less for Expertise-Driven Solo... ·

2021/02/16

Have you been telling yourself that you're not good at sales? Or don't market your business successfully? I've got two pieces of good news, you're not alone in this thought and you're better at marketing than you think. Tune in to today's episode to hear how bro marketing tactics have clouded the beliefs you have about sales and how to reframe this mindset. Visit today's blog post here: https://drmichellemazur.com/2021/02/the-one-reason-youre-better-at-marketing-than-you-think.html

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39:20

Love at First Search with Meg Casebolt

Make Marketing Suck Less for Expertise-Driven Solo... ·

2021/02/09

The single best investment I made early on in my business was SEO optimization. SEO helps your content to be found on Google, stay relevant, and forges you as the authority in your industry. Today on the podcast I brought on Meg Casebolt, an SEO expert from Love at First Search. Listen in to hear how SEO can make you less dependent on social media platforms and help get your work found while continually growing your audience. Visit today's blog post here:

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16:44

Authority: How to Claim It

Make Marketing Suck Less for Expertise-Driven Solo... ·

2021/02/02

Authority... what is it and how can you claim it? I've been thinking about this a lot lately because time and time again I have seen authority be abused, especially when bro marketing tactics are used. I remember when I first started my business, I struggled to find my authority and be confident in it. I often compared myself to other leaders in my industry until I was able to lean on my experience, my education, and the credibility that I created throughout the years. So how can you

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30:06

Put Success in Your Way with Rob Hatch

Make Marketing Suck Less for Expertise-Driven Solo... ·

2021/01/26

Every Monday, I always sit down to review the week that I had before, and I asked myself this one question: What's one project that I move forward last week that future Michelle will thank me for? Sometimes it's working on a sales page or updating my playbooks that I use with my clients. And sometimes it's revising and expanding the Three Word Rebellion book. And other times it's nothing. The week got away from me. I had client work. There were things going on in the world that were

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15:17

What is Bro Marketing & How Do You Divest From It in...

Make Marketing Suck Less for Expertise-Driven Solo... ·

2021/01/19

I'm seeing a lot of conversations on Instagram about bro marketing and, you know me, I am totally here for those conversations. A new way to market and sell is emerging. And the more people who are talking about harmful marketing practices, the more it will become status quo to not do bro marketing because, let's face it, bro marketing makes people feel like shit. And it makes us question our judgment when we buy something we don't need for our business. Like, why did I do that? I should

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42:00

Commitments Over Goals with Tara McMullin

Make Marketing Suck Less for Expertise-Driven Solo... ·

2021/01/12

This episode is a perfect way to start your year! One thing that changed my relationship with goal-setting forever was an idea that Tara McMullin of the What Works Network shared around creating commitments to guide your life and business instead of adhering to the strict goal setting that we do every time this year. And this blew my mind. So I invited Tara on the show to talk about the commitment blueprint, how she developed the idea that was helping her in her own life and transformed it

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415 results

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