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PODCAST

Run a Profitable Gym

Run a Profitable Gym is packed with business tools for gym owners and CrossFit affiliates. This is actionable, data-backed business advice for all gym owners, including those who own personal training studios, fitness franchises, and strength and conditioning gyms. Broke gym owner Chris Cooper turned a struggling gym into an asset, then built a multi-million-dollar mentoring company to help other fitness entrepreneurs do the same thing. Every week, Chris presents the top tactics for building a

business entrepreneurship

All Episodes

14:53

Leadership in Times of Crisis: The CALM Model

Run a Profitable Gym ·

2024/08/10

In good times, your gym will rise to the level of your marketing. In bad times, it will fall to the level of your leadership.Your gym is more than a place to exercise. It’s a community of people united in a common goal. It’s a movement to change health and longevity in your town.As the owner of a gym, you’re the leader of that movement. Nobody opens a gym just to make a living. They open a gym to make a difference. It’s not just a job; it’s a crusade.This week the CrossFit community expe...

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41:55

HR Horror Stories: Does Every Gym Owner Have Staff...

Run a Profitable Gym ·

2024/08/08

Theft, fraud, lies and messy affairs—these are just some of the reasons why staff members get fired from gyms. So how do you deal with severe staff stress?In this episode of “Run a Profitable Gym,” host Mike Warkentin talks HR horror stories with Two-Brain mentor Andrea Savard, who has co-owned her gym, FirePower Fitness and Wellness in Ontario, Canada, for 20 years. Over the years, Andrea has had to part ways with staff members, and even clients, who did not live up to her gym’s standards.Sh...

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43:05

Staff Members: Who's Savable and Who Needs to Be Fired?

Run a Profitable Gym ·

2024/08/05

How do you know when it’s time to part ways with a coach?To answer that question, “Run a Profitable Gym” host Mike Warkentin sits down with Josh Martin, former gym owner, Two-Brain mentor and owner of The Refined Art of Coaching.Often the issue isn’t actually with the coach—it’s caused by a lack of clear and reasonable expectations.The key is to get your expectations out of your head because people can’t read your mind. Josh shares tactics for ensuring your coaches are hitting standards and e...

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41:31

Going for Groups: How Rob Sowden-Taylor Filled His Gyms

Run a Profitable Gym ·

2024/08/01

Two-Brain’s Top 10 leaderboard for client headcount in May ran from 341 to 941 clients at single-location gyms.In this episode of “Run a Profitable Gym,” host Mike Warkentin talks with Robin Sowden-Taylor, owner of the large gym Ion Strength and Conditioning in Wales, as well as a smaller gym that’s on track to follow the same path to growth. Ion’s mission is to have a positive impact on health and wellness in the local community. With 430 members and impressive length-of-engagement (LEG) sta...

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41:25

Million-Dollar Gyms Don't Have 10-Cent Coaching

Run a Profitable Gym ·

2024/07/29

It doesn’t matter how good your sales are if you’re losing clients due to poor coaching. People just won't stay and pay if your product—coaching—is lacking.As a gym owner, you sell results. Results help clients become healthier, and they increase retention—one of the most important metrics in your business. No million-dollar gym has poor retention.In this episode of “Run a Profitable Gym,” host Mike Warkentin talks coaching with Oskar Johed, co-owner of CrossFit Medis and CrossFit Sickla in S...

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30:40

He Had 270 Members But Earns More Now With Fewer Than...

Run a Profitable Gym ·

2024/07/25

If you doubled your average revenue per member, how many clients would you need to pay yourself $100,000 per year?In this episode of “Run a Profitable Gym,” host Mike Warkentin sits down with Kieran O’Dwyer, Two-Brain Business mentor and owner of two gyms in Australia. Prior to joining Two-Brain, one of Kieran’s gyms grew quickly from 100 to 270 members, and his systems were totally overwhelmed: The gym couldn’t manage the clients and major retention problems appeared. When Kieran found himse...

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13:44

Huge Client Headcount: The Top 10 Gyms Around the World

Run a Profitable Gym ·

2024/07/22

How can you acquire and keep more gym clients?Our top fitness entrepreneurs share their secrets.This month’s Two-Brain leaderboard features coaching gyms with outstanding member counts—ranging from 341 to a whopping 941.In this episode of “Run a Profitable Gym,” Two-Brain founder Chris Cooper runs through the Top 10 gyms around the world for client headcount and then shares the owners’ tips with you.A few themes: These gyms all have great retention, funnels, sales systems and general business...

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37:49

Essential Retention Tactic: The Client Journey

Run a Profitable Gym ·

2024/07/18

What are the rewards if you create an outstanding client journey at your gym? Better retention, greater lifetime value, lower marketing costs, higher profit and vastly improved results for clients.On today’s episode of “Run a Profitable Gym,” host Mike Warkentin chats with Peter Brasovan, former owner of Myriad Health + Fitness. Now a Two-Brain mentor trainer, Peter explains exactly how to build a strong client journey.Key highlights include using the Prescriptive Model, No Sweat Intros and g...

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29:03

Retention: What Really Matters and What's Completely...

Run a Profitable Gym ·

2024/07/15

The longer members stay at your gym, the better your chances of changing their lives. So how do you get clients to stick around?In this episode of “Run a Profitable Gym,” host Mike Warkentin and Two-Brain CEO Chris Cooper discuss key tactics for improving retention.They also reveal the frivolous things that don’t actually make a difference. The foundation for improving length of engagement is simple: Every client needs to have a clear goal, a plan and accountability.These essential elements a...

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42:18

Driving Through Sales Friction: Getting to "Yes"

Run a Profitable Gym ·

2024/07/11

Picture this: You’re in a sales consultation at your gym. You’ve communicated how your service will help the prospect meet their goals, and they’ve affirmed their interest. You’re so close to getting the sale, and then they hit you with “I need to think about it.”Sound familiar?In this episode of “Run a Profitable Gym,” host John Franklin sits down with Matt Temby, owner of Vault Health and Fitness and head of sales at Two-Brain Business, who shares proven tactics for getting to “yes.” There ...

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33:12

Scenario Solutions: Say Exactly This to Grow Your Gym!

Run a Profitable Gym ·

2024/07/08

Do you ever wish you had a script that would tell you what to say to members and prospective clients?Today on “Run a Profitable Gym,” host Mike Warkentin and Two-Brain founder Chris Cooper discuss several common scenarios gym owners face, and Coop tells you exactly what to say in each one.How do you say “no” to discounts? How do you start more conversations and get more leads? How do you sell more PT?He also shares exactly what to say to get genuine testimonials and generate more referrals.Th...

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30:22

Easy Ways to Earn More Per Client Starting Today

Run a Profitable Gym ·

2024/07/04

If you multiplied your client count by an average revenue per member (ARM) of $500, what would the number be? What would that number do for your gym and your family?Today on “Run a Profitable Gym,” host Mike Warkentin talks with a fitness entrepreneur whose ARM is well over $500: George-Anthony Dulal-Whiteway of Brainstorm Fitness in San Diego, California. George-Anthony shares actionable strategies—both big and small—you can use to start boosting your ARM today. After starti...

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35:23

The Race to the Bottom: How to Set Your Gym Apart...

Run a Profitable Gym ·

2024/07/01

Many gyms are “racing to the bottom” with lower and lower prices that destroy their value. This happens because of commoditization: When clients can’t differentiate between options, they choose the cheapest one, so many gym owners feel pressure to compete on price.But this approach shrinks the profit margin until the gym is forced to go out of business.In this episode of “Run a Profitable Gym,” host Mike Warkentin discusses how to battle commoditization with Chris Cooper, Two-Brain founder an...

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42:22

PT & Small Groups Drive Huge Average Revenue Per Member

Run a Profitable Gym ·

2024/06/27

This month’s Two-Brain leaderboard tracked average revenue per member per month (ARM), with the Top 10 running from $508 to $1,203 USD. In this episode of “Run a Profitable Gym,” host Mike Warkentin sits down with ARM leader Yoni Levitan, owner of 3 Seasons Personal Training in Toronto, Canada, to learn the secrets behind his massive ARM. First of all, Yoni’s gym focuses exclusively on high-value services, such as personal and semi-private training. But the real key to Yoni’s success is an ov...

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14:55

Value-Driven Tips for Maximizing Average Revenue Per...

Run a Profitable Gym ·

2024/06/24

Every month, we pull data from a thousand Two-Brain gyms around the world, and we look for the top performers in each category. Then we interview them and share their secrets with you. This month’s leaderboard tracked average revenue per member (ARM)—how much clients pay for a gym’s services each month.In this episode of “Run a Profitable Gym,” Chris Cooper presents the Top 10 ARM leaderboard, ranging from $508 to $1,203 USD.The Top 10 gym owners’ tips focused on one common theme: creating va...

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47:53

Ben Bergeron: The Simple Solve for Team Accountability

Run a Profitable Gym ·

2024/06/20

Ben Bergeron gets vulnerable about his journey to becoming a better leader in this episode of “Run a Profitable Gym,” recorded live at the Two-Brain Summit in Chicago on June 9.Ben, a legendary coach and gym owner, discusses the three pillars of team health—culture, vision and accountability—and explains how they were lacking in his gym, CrossFit New England.Once Ben recognized the problems, he sat his team members down and made changes to reshape his business to give him what he was looking ...

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51:21

Two-Brain Summit Recap: Virtuosity in the Gym Business

Run a Profitable Gym ·

2024/06/17

The theme of the 2024 Two-Brain Summit was virtuosity: doing the common uncommonly well. In this episode of “Run a Profitable Gym,” Two-Brain founder and CEO Chris Cooper provides a broad recap of this year’s summit, which took place June 8-9 in Chicago. Over 1,000 gym owners and coaches were in attendance to hear from presenters such as Jason Khalipa, Jonathan Goodman, Carrie Wilkerson, Bill Parisi, Brian "Tosh" Chontosh and Ben Bergeron.On the owners side, speakers explained how to pursue v...

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28:54

The Rate Increase: Exactly How Fit One Five Got It Right

Run a Profitable Gym ·

2024/06/13

Raising rates can be scary—but you won’t bleed members if you follow the right plan.In this episode of “Run a Profitable Gym,” host Mike Warkentin sits down with Tim Rainer, owner of Fit One Five in Franklin, Tennessee, to discuss the ins and outs of raising rates at a gym.Tim tried raising rates on his own three times, but none of the increases had a noticeable impact on his business. The he brought in an expert to get it right.With the help of a Two-Brain mentor, Tim was able to adjust his ...

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43:27

Every Single Thing You Need to Know to Increase Rates...

Run a Profitable Gym ·

2024/06/10

Every gym owner must raise prices at some point—and it can be nerve wracking.Today on “Run a Profitable Gym,” you’ll learn exactly how to implement a rate increase, step by step, without generating a flood of cancellations.In this episode, Mike Warkentin chats with longtime Two-Brain mentor and former gym owner Greg Strauch, who shares Two-Brain’s battle-tested plan.Greg has helped 81 fitness entrepreneurs increase rates and stabilize their businesses so they generate profit and allow the own...

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26:19

Simple Income-Boosting Tactics From a Top-Earning Gym...

Run a Profitable Gym ·

2024/06/06

Imagine paying yourself $16,000-$38,000 per month as a gym owner. Today’s guest on “Run a Profitable Gym” does just that. In this episode, host Mike Warkentin sits down with top-earning gym owner Darren Thornton of Defy Functional Fitness in Toronto, Canada. Darren, a regular on Two-Brain’s leaderboards, shares actionable steps you can take right now to grow your business and pay yourself more. For starters, he says to figure out how much you need to earn, then work backward to determine how ...

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209 results

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