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PODCAST

Fundraising Bright Spots

Rob Woods, Bright Spot

A podcast for fundraisers who want ideas, examples and inspiration to help you raise more money for your charity or non-profit. Rob is an author and award-winning fundraising trainer. Each week he and his guests share examples of successful fundraising, as well as lots of practical tips to help you apply these techniques in your own job.

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All Episodes

00:22:51

24. Paul McKenzie – ENERGY and FOCUS. Leadership...

Fundraising Bright Spots ·

2020/05/13

In spite of all the pressures on your team, and even when you’re separated physically, is it still possible to nurture and achieve a positive team culture? If you are the leader of a fundraising team, I think you’re going to find this episode really interesting. It’s the second half of my interview with Paul McKenzie, a fabulous fundraiser and an experienced fundraising leader, and the Executive Director of Fundraising and Communications from Depaul UK. Paul’s team are doing really well right now,

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00:33:08

23. Paul McKenzie – Three leadership essentials...

Fundraising Bright Spots ·

2020/05/10

The pressure on fundraising leaders is greater than ever at the moment, not least, to secure funding to help our charities continue to serve our communities. If you are the leader of a fundraising team, I think you’re going to find this episode insightful and encouraging. It’s an interview with Paul McKenzie, an experienced fundraising leader, and the Executive Director of Fundraising and Communications from Depaul UK. In this, the first half of my conversation with Paul, we explore three things

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00:34:42

22. Andy Sallnow – Virtual Challenge Events

Fundraising Bright Spots ·

2020/04/29

As I’m sure you’re all too aware, events have been postponed and cancelled as the UK and many other countries have gone into lockdown. This is a huge threat to charity fundraising income, given how much some organisations rely on sponsored events. If you’re a professional event fundraiser for a charity and you wrestling with how to approach your various challenges at the moment, I hope you’re going to find today’s episode interesting and even helpful. Because in this episode I share an interview

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00:31:52

20. Lynda Harwood Compton – Using Virtual Project...

Fundraising Bright Spots ·

2020/04/01

Clearly one implication of the virtual lockdown is that you can’t meet your supporters for the next few months. So if you’re wondering how on earth you’re going to continue to develop relationships and inspire major and mid-level donors, companies and other key influencers, then I think you’re going to find today’s episode really helpful. In this episode Rob Woods talks to the innovative major gifts fundraiser Lynda Harwood Compton from Animals Asia, to find out what she’s learned about organising

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00:39:51

19. Ben Swart – How to inspire supporters in spite of...

Fundraising Bright Spots ·

2020/03/26

With nearly everyone now staying at home and worried about their health, income and families, its hard to know how to keep and build relationships with supporters, especially for causes not directly linked to the coronavirus. In this episode of the fundraising bright spots podcast, Rob Woods discusses responses to these problems with Ben Swart, Head of New Business Corporate Partnerships at the NSPCC and part of the Bright Spot training team. Ben talks about what he sees as the most important

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00:34:47

18. Jane Curtis – Coronavirus; some responses for...

Fundraising Bright Spots ·

2020/03/19

As many charities are pushed to the limit in how they serve their beneficiaries during the current global pandemic, charities are also searching for ways to respond to unprecedented threats to fundraising income. In the short term, an obvious casualty is the loss in income due to cancelled events. In this interview recorded on 17th March 2020, I talk to event fundraising expert Jane Curtis. Though many events will need to be cancelled, I wanted her advice about ways we can respond to the challenges,

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00:34:31

17. Di Gornall – Better supporter relationships with...

Fundraising Bright Spots ·

2020/03/11

Many activities to raise funds for charities are successful because they’re relatively easy and can be used whatever the cause. An advantage to cake sales is that they raise money in the short-term, but a downside is they don’t necessarily help you build relationships with supporters after that. What if the fundraising proposition itself makes a connection to your cause more likely to happen? In this episode of the Fundraising Bright Spots podcast, Rob Woods talks to Di Gornall about experiential

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00:37:59

16. Emily Casson – Digital Fundraising Part 2. Think...

Fundraising Bright Spots ·

2020/03/04

16. Emily Casson – Digital Fundraising Part 2. Think big, start small… by Rob Woods, Bright Spot

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00:33:30

15. Emily Casson – Strategies to grow your digital...

Fundraising Bright Spots ·

2020/02/27

As the influence of digital technology on our lives continues to grow, it clearly represents an important opportunity for any charity. But with so much rapid change and pitfalls to beware, taking advantage is far from easy. In this episode of the Fundraising Bright Spots podcast, Rob Woods talks to Emily Casson, the award-winning Digital Marketing Manager at Cats Protection. Emily explains her over-arching approach (and team motto) and shows why this belief system is so fundamental to her team’s

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00:33:48

14. Jennifer Coleman-Peers – Volunteer board...

Fundraising Bright Spots ·

2020/02/18

There’s nothing new about the benefits of charities working with a board of volunteers to raise funds. This is a classic strategy and there is a reason it’s still used so widely – when it works well, it’s so much more powerful than staff seeking funds for an appeal on their own. But it’s not for the faint-hearted, and when it goes wrong it can be stressful and frustrating. In this episode of the Fundraising Bright Spots podcast, we share an classic interview from the resource library of the Bright

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00:25:26

13. Lynda Harwood-Compton – Using webinars to inspire...

Fundraising Bright Spots ·

2020/02/12

In this noisy, distracting world, charities are finding it harder than ever to hold donors’ attention long enough to have proper conversation. So what can relationship fundraisers do to build strong, inspiring relationships with the people who care about our causes? In this episode of the Fundraising Bright Spots podcast, Rob Woods interviews Lynda Harwood-Compton of Animals Asia, a creative, dynamic fundraiser who is willing to try new things to build great relationships with major donor and

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00:23:48

12. Caroline Goyder – How to increase your gravitas

Fundraising Bright Spots ·

2020/02/05

If you’ve ever needed to represent your charity at a meeting with someone important – eg a powerful supporter or a Board Member – then you know how easily those differences in power can harm your performance and your stress levels. In this episode Rob Woods interviews the best-selling author, voice coach and gravitas expert, Caroline Goyder. Caroline originally trained as an actor at Central School of Speech and Drama. She is the pioneer of The Gravitas Method and for 16 years she has coached

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00:30:55

11. Lesley Pinder – Part 2. More tips to improve your...

Fundraising Bright Spots ·

2020/01/30

Understanding and appreciating your supporters’ situation is a crucial element in consistent fundraising success, but how do you go about gathering this insight more effectively? In this episode of the Fundraising Bright Spots podcast, we share the second half of Rob Woods’ interview with Lesley Pinder. Lesley is the Head of Supporter Experience at the British Red Cross and here she shares a range of lessons she’s learned about the discipline of gathering insight to improve fundraising. These tips

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00:35:27

10. Lesley Pinder – How to improve the supporter...

Fundraising Bright Spots ·

2020/01/23

At the heart of most fundraising success stories you find that the fundraiser(s) worked hard to better understand the supporter’s world. And unless you strive to understand and appreciate your supporters’ situation, it’s very difficult to consistently create great experiences. But doing this in practice is not always easy for busy fundraisers in busy charities. In this episode of the Fundraising Bright Spots podcast, Rob Woods talks to the Lesley Pinder who knows a great deal about the skills,

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00:31:39

9. Liz Tait – How to create a career that makes your...

Fundraising Bright Spots ·

2020/01/16

We spend so much of our life at work, it clearly makes sense that we should aim to make this time rewarding and enjoyable. But how can you increase your chances that your career will take you in a direction that makes you really happy? In this episode of Fundraising Bright Spots, Rob Woods talks to Liz Tait, Director of Fundraising at Teenage Cancer Trust. When it comes to career development, Liz really knows what she’s talking about – she has taken specific steps over the last two decades that have

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00:31:34

8. Tony Gaston (Part 2) – Using smart phone films to...

Fundraising Bright Spots ·

2020/01/06

Over a five year period, high value income at EMMS International built steadily from almost nothing to £2m / year. In this episode of the Fundraising Bright Spots Podcast, we share the second half of Rob Woods’ interview with Tony Gaston who managed major donor fundraising during this period of fabulous growth. As in the previous episode, this interview gives you a sense of how Tony approaches the challenges and opportunities of high value fundraising for a small charity. Using examples, he brings

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00:33:37

7. Tony Gaston – Growing major donor income from zero...

Fundraising Bright Spots ·

2019/12/17

How can you increase high value income for your charity? Clearly context matters - the same strategies will not work for every charity - but if you want ideas and an increased belief that growth is at least possible, then a good place to start is to look at a fairly small charity that’s achieved an impressive year on year uplift in major gifts income. In this episode of the Fundraising Bright Spots podcast, Rob Woods talks to Tony Gaston about the strategies he feels contributed to the way EMMS

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00:32:56

6. Resilience – three things that help you become...

Fundraising Bright Spots ·

2019/12/11

There is no factor more important to your success as a fundraiser than your grit. But is it possible to become more resilient? In this episode of Fundraising Bright Spots, Rob Woods explores the inspiring research of Professor Angela Duckworth who talks about ‘grit’ in terms of how able you are to keep on moving forward, in spite of the setbacks you face. Rob shares key lessons he has learned from studying successful fundraisers over two decades and he shares four ways any of us can improve our

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00:27:49

5. Adam Heuman – How do you get your board to invest...

Fundraising Bright Spots ·

2019/12/05

Most fundraisers agree that you won’t achieve serious growth without first investing in fundraising. But how do you actually persuade the board to invest? In this episode of Fundraising Bright Spots, Rob Woods talks to Adam Heuman, Director of Engagement at the World Association of Girl Guides and Girl Scouts. In three separate charities (of varying sizes) Adam has asked the board to invest, and all three times his request has been successful. Rob and Adam talk about what holds many fundraising

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00:35:40

4. Rachel Hunnybun: We recognised their...

Fundraising Bright Spots ·

2019/11/26

One major challenge for a fundraiser is how you help your colleagues and trustees to see things from the supporters’ point of view. In Episode 4 of the Fundraising Bright Spots podcast, Rob Woods interviews the individual giving expert Rachel Hunnybun about one personalised thank you project and the difference it made to the charity. She explains how handwritten thank you cards were written to anyone who had given more than the amount they normally gave (even if that gift was relatively small), and

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