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PODCAST

Adspeak

Love it or hate it, the advertising and marketing industry is the ultimate broker of power and influence in the world today. Adspeak, hosted by ADWEEK editor in chief Ryan Joe, brings to life stories from our top reporters, delving into the people, brands, ad agencies, and adtech giants that shape how we view the world, the products we buy, and the entertainment we enjoy. Hosted on Acast. See acast.com/privacy for more information.

business marketing

All Episodes

27:26

Cam Kirk on Creating Space for Creatives

Adspeak ·

2023/07/31

Cam Kirk is a busy man. Since ditched a path in medicine to become a photographer, he's captured the great and good of the rap industry through his lens: from Lil Baby to Megan Thee Stallion.The last few years have seen him successfully launch Collective Gallery "a record label for photographers," the nonprofit Cam Kirk Foundation, and most recently his own content platform Cam Kirk Studios (CKS)Along the way he's worked on brand partnerships with advertisers including Nike, Puma and Sprite.On this

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34:54

Yeah, That's Probably Another Barbie Marketing Stunt

Adspeak ·

2023/07/24

It’s on Airbnb. It’s on OPI nail polish. It’s on Google’s webpage when you search Margot Robbie and Ryan Gosling.The Barbie Movie ad blitz has taken the marketing industry by storm. But there is a lot more to unpack here than the Barbie Pink Luggage Collection by Béis Travel (one of the 100+ brand partnerships seen during the campaign).On this week's episode, Adweek Europe brand editor Rebecca Stewart and community editor Luz Corona are joined by marketing consultant and Adweek mentee Jen Kling and

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46:44

How San Diego Comic-Con Became a Must-Attend Event...

Adspeak ·

2023/07/17

One of the biggest events on the entertainment calendar, San Diego Comic-Con is just days away, and brands, studios, and streaming giants are gearing up for their biggest and best yet.On this week's episode, senior producer Al Mannarino is on the other side of the mic with Europebrand editor, Rebecca Stewart. Entertainment reporter and author, Tara Bennet, joins the duo to discuss how San Diego Comic-Con has evolved in the 20 years she’s been attending, how brands are planning to activate this year

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23:00

The Unsung Agency Heroes That Speak Clients' Language

Adspeak ·

2023/07/10

Ad agency account directors can wear multiple hats on any given day: strategist, researcher, planner and chief client liaison officer, the list goes on.The role requires skills that go well beyond that of translator between client and creative, as Adweek's reporter and AgencySpy editor Kyle O'Brienhas uncovered as part of his feature series exploring the evolving roles of the agency C-suite.In this episode, Adweek's community editor Luz Corona and Europe brand editor Rebecca Stewart are joined by

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20:49

What's Next for Bud Light?

Adspeak ·

2023/07/04

It's been an interesting few months for Bud Light, which found itself embroiled in anti-LGBTQ+ criticism and calls for a boycott after it partnered with transgender influencer Dylan Mulvaney to promote its brew in March.Since then, the Anheuser-Busch (AB InBev) business has endured criticism from both the right and left; offering a lesson for brands in what happens when you try to market to all but alienate everyone.For an episode unpicking the timeline of events and asking whether Bud Light can

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22:59

Why What Happens at Cannes Shouldn't Stay at Cannes

Adspeak ·

2023/06/26

This year, Cannes was dominated by discussions about AI, inclusion, sustainability, and making the business case for creativity in a recession. But how can marketers make sure these conversations have life beyond Croisette and make a real-world impact in their organizations?For a special episode reflecting on the week, the trending topics, and the winning work. Europe brand editor Rebecca Stewart is joined by guest co-host Jameson Fleming, Adweek’s managing editor for brands and agencies.The pair

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19:29

Happiness and Relevance Packed Into Every Bite

Adspeak ·

2023/06/23

In this week’s episode of Yeah, That’s Probably an Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart chat with Chips Ahoy! senior director Sabrina Sierant. Celebrating its 60th year around the sun, the group discusses the grandiose birthday party the iconic cookie brand is throwing (hint: it involves a yacht), balancing the fine line between nostalgic messaging and outdated messaging and how the brand connects with Gen Z through innovative media plans and brand partnerships

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27:25

Live from Cannes – Futuristic Optimism, Spontaneity...

Adspeak ·

2023/06/19

This week, the Adweek team is on the ground at Cannes Lions, gearing up for five days of sunshine, panels, events and, of course, awards. Europe brand editor Rebecca Stewart is joined by guest co-host Stephen Lepitak, Adweek’s Europe Bureau Chief on the mic.The pair sit down with guests Tiffany Rolfe, global CCO at R/GA and Getty’s head of creative insights, Americas Tristen Norman to discuss what they’re looking forward to most about Cannes.\Together, we unpack what creative conversations are

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30:46

Creative 100 and the Countdown to Cannes Lions

Adspeak ·

2023/06/13

In a special two-part episode of Yeah, That’s Probably an Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart talk to Brittaney Kiefer, Adweek’s Creativity Editor, and reporter Emmy Leiderman about the June issue of Adweek.We go behind the scenes of the cover story which features multi-hyphenate talent Keke Palmer and delve into the 2023 Creative 100 list, an annual celebration of today's most fascinating innovators, agency leaders, influencers, marketers, and other creative

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27:35

The Rise of Reality Television

Adspeak ·

2023/06/05

In this week’s episode of Yeah, That’s Probably an Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart welcome a few Adweek friends to talk the surge (or re-surge) of reality television in today’s world. Adweek Podcast Network senior producer Al Mannarino and deputy tv editor Bill Bradley share more on the history of writers’ strikes and their impact on unscripted television, the brand partnerships that can evolve from big cultural moments like #Scandoval and why brands need to

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30:00

Unpacking the Consumer Journey

Adspeak ·

2023/05/30

In this week’s episode of Yeah, That’s Probably an Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart are joined by Adeela Hussain Johnson, president of travel brand BÉIS, and Debra Chen, industry expert and host of the award-winning podcast The Great Fail. They discuss the key role the consumer plays in a brand’s product innovation and design, lessons learned for operating in an economic downturn and why founder Shay Mitchell’s luggage tutorial videos are so captivating.Listen

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33:18

Designing For Narcissism with Wieden + Kennedy’s John...

Adspeak ·

2023/05/22

In this week’s episode of Yeah, That’s Probably an Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart welcome John “JP” Petty, global executive creative director (ECD) at Wieden+Kennedy’s creative social studio Bodega.After planning a career in the music industry, then finding himself writing for magazines, Petty dipped his toe into the advertising industry and has never looked back. Since then, his work has included amplifying McDonald’s “Famous Orders” work on social and

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31:39

The Ever-Evolving Role of Moms in The Media

Adspeak ·

2023/05/15

In this week’s episode of Yeah, That’s Probably an Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart discuss the evolution of the consumer with all the buying power and the most unrealistic expectations thanks to media representation: moms. From UK’s strict rules around gender stereotyping in ads to the brands doing the work to realistically portray the journey of matrescence, the scale has balanced slightly but there is still more work to do. Hosted on Acast. See

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28:04

If The Crown Fits: Is It Time for a Royal Rebrand?

Adspeak ·

2023/05/08

In this week’s episode of Yeah, That’s Probably an Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart welcome PR guru Mark Borkowski along with Adweek's creativity editor (and resident American in London) Brittaney Kiefer to unpack whether King Charles' coronation will usher in a new era of PR for the brand and institution that is the British monarchy. We discuss the palace's tumultuous relationship with the British tabloids, the impact of Prince Harry's and Meghan's breakaway

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29:30

Climate Activism at SXSW

Adspeak ·

2023/05/03

In this special episode, we dive into the campaign to end the advertising industry's fossil fuel addiction—and how activists showed up at SXSW. Recorded live on stage during the festival this March, sustainability editor Kathryn Lundstrom speaks with Duncan Meisel, executive director of Clean Creatives and one of Adweek’s 2023 Sustainability Honorees. Hosted on Acast. See acast.com/privacy for more information.

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26:51

YTPAA Live from SXSW 2023!

Adspeak ·

2023/05/01

On this special episode, we flashback to March where sustainability editor Kathryn Lundstrom and digital editor Colin Daniels recorded a very special episode of the podcast live from South by Southwest. During the conversation, they give on-the-ground insights and share their experiences from behind-the-scenes at major brand activations and experiential marketing stunts. Hosted on Acast. See acast.com/privacy for more information.

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23:24

The Art of Storytelling Through the Lens of Youth...

Adspeak ·

2023/04/24

In this week’s episode of Yeah, That’s Probably an Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart welcome Karam Gill and Daniel Malikyar, co-founders of the LA-based creative agency and production company, MGX Creative. Featured on Complex as “the industry’s top music doc guys,” Gill and Malikyar have gained notoriety for their award-winning work in both filmmaking and branded content that took off while still attending college. The team chats with the first-gen creatives

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31:36

Happy 4/20 To All Brands Who Observe

Adspeak ·

2023/04/17

In this week’s episode of Yeah, That’s Probably an Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart welcome Terry Stanley, a senior editor at Adweek covering cannabis marketing. Approaching the increasingly widely celebrated cannabis holiday, the team discusses the current state of cannabis marketing, the wide range of consumers from boomers to luxury shoppers and why we’ll see more experiential marketing puff up. Hosted on Acast. See acast.com/privacy for more

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38:34

Marketing, Meet Ramadan

Adspeak ·

2023/04/10

In this week’s episode of Yeah, That’s Probably an Ad, community editor Luz Corona and agencies managing editor Jameson Fleming are joined by Mojo Supermarket founder and creative director Mo Said and strategist Siham Saleh. Together they discuss Ramadan marketing (or lack thereof) and the work behind The Mojo Ramadan Report, an original research study unpacking how Gen Z and millennial Muslim Americans celebrate Ramadan and how brands can participate meaningfully. Hosted on Acast. See

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25:28

Unpacking the FTC's Greenwashing Crackdown

Adspeak ·

2023/04/03

In this week’s episode of Yeah, That’s Probably an Ad, community editor Luz Corona is joined by the show’s new co-host, Adweek Europe brand editor Rebecca Stewart. This week they welcome sustainability editor Kathryn Lundstrom to talk the latest move by the FTC to ensure consumers are not misled by brands that tout sustainability commitments. Hosted on Acast. See acast.com/privacy for more information.

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533 results

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