Brand for Good

How do you grow your business and brand visibility with public relations (PR)? What are the steps you can take to become the go-to authority in your industry? In this episode, Lorraine talks about PR and why it's important for your business. She discusses the differences between earned media and paid media. She also shares a simple four-step process to help you grow your own PR outreach, build your brand credibility, and become the go-to expert in your field. Finally, she gives you some tips on how

How can you be ahead of your time and create an impact in the world? How do you shape and evolve your business according to your purpose? In this episode, Lorraine interviews an exceptional entrepreneur who embraced her purpose and created a huge impact through her tiny business. Sharon Rowe is a social entrepreneur, artist, and speaker, and she is the founder of ECOBAGS. She also authored the book “The Magic of Tiny Business”, in which she discusses the importance of living an intentional life and

When you started your business, what was the first thing that you worked on? Was it your brand colors, website, branding, or did you get straight to how you can make a profit? According to Dr. Milton Friedman, the “real purpose of a business is to increase its profit”…but is this still true for today’s businesses? It is a theory that Lorraine used to believe in, but as she discovered her brand’s true purpose, she learned that it is not all about the money. In this episode, Lorraine shares what

How do you follow your childhood dream and create a career and a business that helps other entrepreneurs gain brand authority? How can you get booked from sharing your story through writing lead-generating publications? In the second episode of The Prosper Project, Lorraine is thrilled to have Hailey Paige, owner of Award-Winning Notebook Publishing, Black Cherry Publications, and Emmie Press Best Seller marketing Cover Creation Code© Notebook Academy. She has recently penned, “Entrepreneur. Book

Welcome to The Prosper Project–a podcast committed to sharing purpose-driven strategies, actionable steps and expert insights to help your business prosper! Your host, Lorraine Schuchart, is Founder and CEO of Prosper for Purpose, a hybrid agency that designs disruptive brand strategies for courageous change-makers using branding, public relations and marketing to impact the world and the bottom line. In this, her first episode, Lorraine shares her story and how it impacts the who, what and why of