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PODCAST

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

Consumers are weird. They don"t do what they say they will do and don"t act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you"re a small business or thriving corporation,

business marketing

All Episodes

28:13

400. Unveiling Survivorship Bias: How It Shapes...

The Brainy Business | Understanding the Psychology of... ·

2024/06/10

Welcome to the 400th episode of The Brainy Business podcast! In this milestone episode, Melina Palmer delves into the intriguing concept of survivorship bias, a critical thinking error that can significantly impact decision-making in business and personal life. Through engaging storytelling, Melina takes us back to World War II to uncover the origins of this concept and how it played a crucial role in military strategy. She then brings the concept into contemporary contexts, illustrating how

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42:29

399. Engaging Minds: How Clear Communication Can...

The Brainy Business | Understanding the Psychology of... ·

2024/06/06

In this insightful episode of The Brainy Business podcast, host Melina Palmer welcomes Max Mawby, a seasoned expert in applied behavioral science at Thinks Insight & Strategy. Max shares his unique journey from working in the UK government to founding the financial behavior team at the Behavioral Insights Team, exploring the significant impact of behavioral science in both private and public sectors. With a focus on simplifying complex information for better consumer understanding, Max discusses his

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38:17

398. Exploring Behavioral Insights with Michael...

The Brainy Business | Understanding the Psychology of... ·

2024/06/03

In this episode of The Brainy Business podcast, host Melina Palmer welcomes Dr. Michael Hallsworth, a co-author of Behavioral Insights and a key figure in applying behavioral science to public policy. Dr. Hallsworth shares fascinating anecdotes from his extensive work, highlighting projects such as reducing antibiotic prescriptions in the UK and influencing food consumption habits to combat obesity. The discussion delves into the evolution of his team’s approach, tackling bigger policy issues like

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43:10

397. Exploring Behavioral Economics with Jeff...

The Brainy Business | Understanding the Psychology of... ·

2024/05/30

In this episode of The Brainy Business podcast, host Melina Palmer welcomes Jeff Kreisler, Head of Behavioral Science at JPMorgan Chase and celebrated author. Dive into Jeff's fascinating journey from lawyer and stand-up comedian to a leading expert in behavioral science, discovering along the way how humor intertwines with our decision-making processes. Jeff shares insightful anecdotes and explains the significant impact of behavioral economics in both personal and professional realms, especially

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23:09

396. Reflecting on the Past: The Reality of Hindsight...

The Brainy Business | Understanding the Psychology of... ·

2024/05/27

In Episode 396 of The Brainy Business podcast, host Melina Palmer explores the intriguing world of memory reliability and the common misconceptions that alter our perception of past events. Melina delves into how our brains often mislead us into thinking we understood or predicted outcomes that were, in fact, unforeseeable. With insights into cognitive biases like leveling, sharpening, and survivorship bias, this episode uncovers how these mental processes distort our understanding of reality and

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40:03

395. Mastering Negotiation: Strategies for Success...

The Brainy Business | Understanding the Psychology of... ·

2024/05/23

In this episode of The Brainy Business podcast, host Melina Palmer welcomes back the captivating Kwame Christian, host of the Negotiate Anything podcast, for a deep dive into the art of negotiation. In this richly insightful episode, Melina leads a dynamic reverse interview, unveiling Kwame's revered Compassionate Curiosity framework. Discover the transformative potential of acknowledging emotions, fostering genuine curiosity, and the strategic power of joint problem-solving. Be enthralled by the

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43:45

394. Anchoring and Adjustment in Business (Refreshed...

The Brainy Business | Understanding the Psychology of... ·

2024/05/20

In this episode of The Brainy Business podcast, we delve into the compelling world of anchoring and adjustment. Host Melina Palmer breaks down this influential psychological concept, showing its power to shape decision-making in everyday transactions and big-ticket purchases alike. Discover how simple numerical suggestions can dramatically shift consumer behavior and increase sales, whether it's the number of Snickers bars you buy or the perceived value of jewelry. Learn tactics utilized by savvy

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44:27

393. Mastering Workplace Conflict with Karin Hurt

The Brainy Business | Understanding the Psychology of... ·

2024/05/16

In this episode of The Brainy Business podcast, host Melina Palmer and Karin Hurt, esteemed author of Powerful Phrases for Dealing with Workplace Conflict, delve into the art of turning office disputes into constructive conversations. Discover Karin's proven strategies from her extensive leadership experience and learn how to embrace the four C's—Connection, Clarity, Curiosity, and Commitment—to transform workplace tensions into collaborative triumphs. Gain insights into practical phrases and

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48:40

392. The Intrigue of Incentives with Tim Houlihan...

The Brainy Business | Understanding the Psychology of... ·

2024/05/13

In this episode of The Brainy Business podcast, host Melina Palmer and special guest Tim Houlihan open a window into the intriguing world of motivation and incentives. This thought-provoking discussion sheds light on the unexpected triumphs of non-monetary rewards over cash, offering compelling evidence from the frontline of employee engagement. As they share personal tales and professional insights, you’ll gain a deeper appreciation for the nuanced ways in which we can all reach our goals more

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48:39

391. The Art of Apology with Marjorie Ingall and...

The Brainy Business | Understanding the Psychology of... ·

2024/05/09

In this episode of The Brainy Business podcast, host Melina Palmer dive into the fascinating world of apologies with Getting to Sorry coauthors Marjorie Ingall and Susan McCarthy. Discover the transformative power of saying 'I'm sorry' as Marjorie, a seasoned journalist, and Susan, an expert in wildlife behavior, share their insights from their journey with Sorrywatch.com to penning their book. Uncover the art and science behind making and accepting apologies, and why a well-crafted apology can mend

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49:03

390. Dodging Disasters in Business with Gleb...

The Brainy Business | Understanding the Psychology of... ·

2024/05/06

In this episode of The Brainy Business podcast, host Melina Palmer and Dr. Gleb Tsipursky discuss how to avert everyday workplace disasters. They delve into the psychological underpinnings of decision-making, exploring why our instincts might not always lead to the best outcomes. Gleb shares a practical five-question framework designed to enhance decision-making processes and reduce the risk of costly mistakes. The discussion goes beyond theory, touching on real-world applications and the

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55:20

389. The Power of Timeboxing with Marc Zao-Sanders

The Brainy Business | Understanding the Psychology of... ·

2024/05/02

In this episode of The Brainy Business podcast, host Melina Palmer and guest Marc Zao-Sanders reveal how the technique of timeboxing transformed not just his productivity but his life. In this episode, you'll hear a genuine transformation story from chaos to structured success, and how intentional living can lead to profound personal and professional growth. Marc and Melina dissect the practicalities of digital organization, intentional decisions, and share personal experiences that bring the

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29:39

388. Precommitment Psychology: Sticking to Your Goals...

The Brainy Business | Understanding the Psychology of... ·

2024/04/29

In this episode of The Brainy Business podcast, Melina Palmer explores the psychology behind precommitments and how they can profoundly impact our lives. Step into a thought-provoking conversation about the tools that assist us in adhering to our goals, including innovative apps like Stickk and Forest. Melina discusses the art of balancing personal aspirations and professional interactions, sharing anecdotes and advice on commitment and accountability. Get insights into practical methods for setting

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56:46

387. Unlocking Exponential Growth: The Secret Sauce...

The Brainy Business | Understanding the Psychology of... ·

2024/04/25

In this episode of The Brainy Business podcast, Melina Palmer engages in an enlightening conversation with Hugh Massie, the executive chairman and founder of DNA Behavior. Hugh's journey into human behavior began during his tenure as a tax specialist at Arthur Anderson, where he honed his ability to tailor advice to clients based on their behavior. This experience led him to establish a wealth management family office business, where he recognized the crucial importance of understanding individual

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40:12

386. Why Workplace Whistleblowing is So Rare w/ Nuala...

The Brainy Business | Understanding the Psychology of... ·

2024/04/22

In this episode of The Brainy Business podcast, Nuala Walsh, CEO of Mind Equity Consulting, shares her extensive experience in advising on behavior change, culture, and communications for various organizations, including World Athletics and the Football Association. With a background in behavioral science and a focus on gender equality and diversity, Nuala provides valuable insights into the challenges of whistleblowing in the workplace. She emphasizes the reluctance of employees to report

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51:47

385. Defeating Workplace Friction w/ Huggy Rao

The Brainy Business | Understanding the Psychology of... ·

2024/04/18

In this episode of The Brainy Business podcast, Huggy Rao, a distinguished professor at the Stanford Graduate School of Business, shares profound insights on the concept of workplace friction and its impact on organizational dynamics. Huggy's extensive research and expertise in organizational behavior and management bring a unique perspective to the discussion, emphasizing the critical role of leaders in managing workplace obstacles effectively. Throughout the episode, Huggy dissects the

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31:04

384. The Hidden Tax of Sludge in Business (Refreshed...

The Brainy Business | Understanding the Psychology of... ·

2024/04/15

In this episode of The Brainy Business podcast, Melina Palmer delves into the concept of sludge in business processes, shedding light on unnecessary barriers that hinder customers and internal operations. Drawing from her deep understanding of behavioral economics and cognitive psychology, Melina provides practical insights and real-world examples to demonstrate the impact of sludge on customer satisfaction, employee morale, and overall efficiency. With a focus on creating brain-friendly

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46:11

383. The Power of Ritual w/ Michael Norton

The Brainy Business | Understanding the Psychology of... ·

2024/04/11

In the episode of The Brainy Business podcast, Dr. Michael Norton, a professor at Harvard Business School and author of The Ritual Effect, explores the significance of rituals in our lives. Michael delves into the distinctions between habits, routines, and rituals, emphasizing the emotional depth and purpose that rituals add to our actions. He shares insights into the role of rituals in various domains, from sports to work, family, and personal routines. Drawing from his interest sparked by unique

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37:56

382. Understanding Customers Through Emotions w/ Nick...

The Brainy Business | Understanding the Psychology of... ·

2024/04/08

In this episode of The Brainy Business podcast, Dr. Nick Hobson, a distinguished behavioral scientist specializing in social psychology and social neuroscience, joins host Melina Palmer for an insightful discussion on the intersection of psychology, philosophy, and behavioral science. Dr. Hobson's journey into the realm of rituals and moral emotions, shaped by collaborations with renowned behavioral scientists like Mike Norton and Francesca Gino, underscores his profound expertise in the field. The

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52:00

381. The Art of Effective Feedback w/ Therese Huston

The Brainy Business | Understanding the Psychology of... ·

2024/04/04

In episode 381 of The Brainy Business podcast, Melina Palmer interviews Dr. Therese Huston, a cognitive scientist and author of Let's Talk: Make Effective Feedback Your Superpower. Therese's expertise in cognitive psychology and her personal experiences with feedback inspired her to provide insights into giving effective feedback in various contexts. She shares stories emphasizing the power dynamics and emotional impact of feedback, highlighting the need for thoughtfulness and empathy in delivering

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560 results

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