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PODCAST

The Brave Technologist

Technology is reshaping society—but how are users included in the conversation? The Brave Technologist explores how emerging technologies like artificial intelligence, machine learning, and Web3 are influencing our lives, our choices, and our collective future. Unlike many tech podcasts that focus on hype and disruption, this show puts users at the center of the conversation. Each episode features thoughtful discussions with technologists working to ensure that innovation serves the public

technology marketing

All Episodes

24:09

Celebrity Partnerships and the Big Risks That Paid Off

The Brave Technologist ·

2021/11/01

Ian Wishingrad, Co-Founder of Three Wishes Cereal, shares stories of creative, thoughtful yet risky marketing campaigns he launched that were a big success. One of Ian’s bold ideas got this company featured in national news television, resulting in $20k of sales in three minutes and landing the cover story in their local newspaper. Ian also shares how he’s challenging large and established brands in the competitive CPG market. In this episode we also discuss: Successfully pitching Whoopi

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29:02

Using Marketing Metrics That Actually Matter

The Brave Technologist ·

2021/10/25

Shanee Ben-Zur, Chief Marketing & Growth Officer at Crunchbase, discusses the importance of testing marketing campaigns and prioritizing needle-moving metrics that actually move companies forward. She also examines that human element in B2B marketing that is often overlooked. In this episode we also discuss: How Crunchbase approached changing the pricing and packaging of their products The consumerization of IT and making user experiences more delightful Strategies for optimizing the full funnel

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28:55

How AngelList Creates an Experimental Culture That...

The Brave Technologist ·

2021/10/18

Helen Min, Head of Marketing at AngelList, discusses the pressure marketers face to continue discovering and mastering new marketing channels as regulations and consumer behaviors change at record pace. She also shares innovative tactics she uses at AngelList to create a culture that encourages ongoing experimentation and making quick pivots. In this episode we also discuss: How the shift from live events to online events really made brands focus on the content The strategy behind why AngelList

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01:28

Introducing The Brave Marketer Podcast Season 3 -...

The Brave Technologist ·

2021/10/11

Modern marketing changes fast, and great marketers need an edge. Marketers from challenger brands need to be especially Brave. This season we’re shaking things up and inviting guests from challenger brands who can really give us a backstage view on their brave marketing moments. We also discuss today’s most pressing marketing challenges such as ethical advertising, consumer privacy, crypto marketing, brand safety and a future without 3rd party cookies. Brave Software is at the forefront of a new

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33:19

All Things NFT: Marketing, Investments and Future...

The Brave Technologist ·

2021/09/06

Luke Mulks, VP Operations at Brave Software, breaks down NFTs (non-fungible tokens) and why they’re such a hot topic and opportunity amongst both marketers and investors. He also discusses how mainstream brands are embracing NFTs to engage users, and shares the ways that Brave and the BAT Community are an integral part of Brave’s success. In this episode we also discuss: How content creators and artists can leverage NFTs to promote their work The role of your community in amplifying your

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21:44

Leading with Empathy in Marketing and Creating Human...

The Brave Technologist ·

2021/08/30

Andra Zaharia, Cybersecurity Content Marketer, discusses how to create content that resonates with users by bringing out the human values behind your company and its products. She also shares how she’s breaking down stereotypes and clichés in the InfoSec and Technology sector and discusses her top tips on how users can take control of their privacy. In this episode we also discuss: Privacy tips and tricks you can implement today to increase your personal security The importance of connecting

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23:44

P&G Beauty: Experimenting w Virtual Gaming and...

The Brave Technologist ·

2021/08/16

Sergio DosSantos, Director of Technology and Digital Transformation at Procter & Gamble Beauty, shares how he convinced senior leadership to take a risk and launch a branded campaign inside Second Life’s virtual world. He also shares his perspective on why privacy is a mandate, and how first-party data plays an integral role in any marketing strategy. In this episode we also discuss: P&G’s responsible beauty initiative and how they’re building an inclusive brand and collection of products

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25:20

Measuring and Rewarding Attention in New and...

The Brave Technologist ·

2021/08/09

Dylan Boyd, Director of R/GA Ventures, shares the cutting edge advertising tactics he’s helping global brands implement to better reach and reward target audiences. He also discusses what the future of personal data ownership might look like for consumers worldwide. In this episode we discuss: How Verizon, Dave Matthews and Brave Ads teamed up to reach and unreachable audience to provide entertainment and community at the heat of the global pandemic The methodology Kettle Foods used to engage their

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29:29

Cutting Edge Media Strategies that Heighten the User...

The Brave Technologist ·

2021/08/02

Darren Herman, Operating Partner at Bain Capital and award winning advertiser, discusses the disruptive marketing campaigns he’s created for global brands such as, Vespa, Armani Jeans, Michael’s and even Kim Kardashian! Darren also shares why privacy preserving advertising is so effective in heightening the user experience, creating trust and ultimately increasing sales. In this episode we also discuss: How Vespa used programmatic advertising data to shape product innovation and target a niche

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18:14

Brave Advertisers: An Insider's Perspective on their...

The Brave Technologist ·

2021/07/19

Get a backstage view of the Brave Ads Platform from one of Brave’s most experienced Regional Sales Directors. You’ll hear the most common questions that come up about Brave Ads, and the biggest opportunities advertisers must consider. Learn how brands and agencies are preparing for a future without 3rd party cookies, and navigating a constantly evolving and unpredictable future for the marketing and advertising industry. Rich Rosenzweig is the Regional Sales Director at Brave Software and a

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18:58

The Benefits of B2B Content Marketing and Measuring...

The Brave Technologist ·

2021/07/12

Natalie Mendes, Brand Content Team Lead at Atlassian, shares how she transformed their B2B content marketing strategy and created a blog that received an award from Digiday. She also discusses where blogs and podcasts fit in your marketing funnel, and how to track your growth and ROI back to company sales. Natalie has unique insights for the next generation of marketers and how they can gain a competitive edge as they progress in their careers. In this episode, we also discuss: Utilizing blogs for

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29:36

How the Impulse Economy Resulted in a Total Collapse...

The Brave Technologist ·

2021/07/05

Chad Stoller, Global Chief Innovation Officer, UM & Managing Director, IPG discusses how the Terry Tate Office Linebacker video series with Reebok unexpectedly became one of the top 10 Super Bowl commercials of all time. Chad also dissects the rising shift to an impulse shopping economy, and how increasing consumer expectations are impacting the advertising industry. We also discuss: How social and video platforms have become the one-stop shops for impulse purchases The importance of meeting the

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26:33

How Disney+ Strives to Deeply Understand Their...

The Brave Technologist ·

2021/06/28

Andrea Cutright, VP, Global Subscriber Marketing and Insights for Disney Streaming, including Disney+ discusses the strategies and tactics they used to surpass their four year growth target, in only 14 months. Andrea explains how her strategy for “killing the hypothesis” has led to massive product adoption and their readiness for global expansion. We also discuss: Extending Disney+ to global markets despite fierce competition Competing with other streaming platforms like Netflix and Amazon Prime

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01:36

Introducing Season 2 of The Brave Marketer Podcast

The Brave Technologist ·

2021/06/21

Modern marketing changes faster than any other industry. Great marketers need an edge - they need to be Brave. If you’re an agency, brand marketer, or entrepreneur challenged by the changes in ethical advertising, privacy, crypto marketing, brand safety, and a future without 3rd party cookies, The Brave Marketer podcast is for you! Each week, guests from top brands and agencies share the strategies and tactics behind their brave marketing moments, and discuss how they’re shaping today’s most

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39:01

The Consumer Privacy Movement and Brand Safety...

The Brave Technologist ·

2021/05/31

Richard Kramer, Founder of Arete Research and Brendan Eich, CEO of Brave Software, discuss the challenges with the current “data donation agreement” that Big Tech has created related to user information and identity, along with the brand safety concerns advertisers are now facing. We also discuss: The benefits of informed consent for limited purposes. Online identity and its impact on advertising technology. Brand safety considerations that advertisers must pay attention to. Brave’s unique

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21:35

How Duolingo is Pushing Beyond Brand Boundaries with...

The Brave Technologist ·

2021/05/24

Cammie Dunaway, Chief Marketing Officer at Duolingo, discusses the gamification tactics they’ve implemented to create product adoption and retention, along with the wild marketing ideas they’re testing to prepare for a future without 3rd party cookies. We also discuss: IRL experiential push ads on the side of buildings Unleashing a team culture of creativity and empowerment Pivoting to a remote culture with asynchronous communication and virtual community building Fill out our anonymous

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25:33

Attention Economy & Changing Consumer Experiences in...

The Brave Technologist ·

2021/05/17

Sarah Stringer, EVP, Head of US Media Partnerships at dentsu Media, discusses how media is shifting the way in which consumer attention is measured, along with the movement towards more interactive and participatory experiences for consumers, and what that means for advertisers. In this episode of The Brave Marketer Podcast, we also discuss: The attention economy and what brands should consider when spending ad dollars Innovative, interactive and participatory consumer and media experience

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25:28

Navigating Crypto: Tax Filings, Marketing Challenges...

The Brave Technologist ·

2021/05/10

Michelle O’Connor, VP Marketing at TaxBit, shares her top tax considerations for crypto holders, and discusses how she’s overcoming the advertising regulations facing crypto companies today and the opportunities that lie ahead. Michelle O’Connor is the VP of Marketing at TaxBit. After years of running and building her own agency, Michelle joined (Bitreserve) Uphold, in 2015 as one of their first marketing hires and an early adopter in the blockchain/crypto space at Uphold. While at Uphold she

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25:47

Funding Content That’s Difficult, Dangerous & Disruptive

The Brave Technologist ·

2021/05/03

This week on #TheBraveMarketer Podcast, John Nolan, Managing Director of APEX Content Ventures at Publicis Media, shares how he decides which media projects fund, along with his foresight into the future of advertising and subscriptions. John Nolan is Managing Director of APEX Content Ventures for Publicis Media. Based in London, he has a global remit to work with broadcasters which are supported by advertising to provide solutions for funding and distributing content. John was previously at

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24:42

A Risk Taker’s Approach to Marketing

The Brave Technologist ·

2021/04/26

This week on #TheBraveMarketer Podcast, Kevin Rose, Serial Entrepreneur and Partner at True Ventures, discusses the entrepreneurial mindset and tolerance that’s led to his success and how marketers can follow suit, regardless of their size of business. Kevin Rose currently works as a partner at True Ventures, a venture capital firm that invests in early-stage technology startups. To date, True has helped more than 300 companies launch and scale their businesses. Prior to joining True Ventures, Kevin

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185 results

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