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PODCAST

The Brave Technologist

Technology is reshaping society—but how are users included in the conversation? The Brave Technologist explores how emerging technologies like artificial intelligence, machine learning, and Web3 are influencing our lives, our choices, and our collective future. Unlike many tech podcasts that focus on hype and disruption, this show puts users at the center of the conversation. Each episode features thoughtful discussions with technologists working to ensure that innovation serves the public

technology marketing

All Episodes

36:22

Virgin Voyages is Disrupting the Cruise Industry with...

The Brave Technologist ·

2021/12/20

Virgin is a powerful brand that's succeeded across many ventures: media, airlines, mobile and more. Now, they've set their sights on the cruise ship industry. They've launched an entirely new cruise line during the pandemic, and are taking the guest experience to a whole new level with massive success. In this episode we discuss: Ways that Virgin Voyages is differentiating the guest experience for their users (aka sailors) through entertainment, food and novel itineraries How they’ve tweaked

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27:04

Why Amex is Taking a Balanced Approach to Competition

The Brave Technologist ·

2021/12/13

Andy Goldberg, SVP, Global Brand Content & Platforms at American Express, discusses how he is reframing the competitive landscape by fighting for finite attention. One of the strategies he shares is thinking about advertising like a TV show you actually want to watch. In this episode we also discuss: How media buying has changed over the last 10 years and where Andy is investing now Elevating the member experience through strategic, value added partnerships What it takes to be a bold marketer

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22:28

How This 100% Electric Jet Company Thinks About...

The Brave Technologist ·

2021/12/06

Jessica Bryndza, CMO at Lilium (an aerospace company that’s developed a 100% electric, 7-seater jet), is challenging conventional players in the industry from both a user experience and global impact standpoint. She also shares what it’s been like for her to market a pre-revenue company that won’t be available until 2024. In this episode we also discuss: Her brave marketing moment: collaborating with Rolling Stones Magazine, The Weeknd and Childish Gambino on the launch of Google Play Music

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22:41

The Decentralized Revolution and the Emergence of NFTs

The Brave Technologist ·

2021/11/29

Jeremy Epstein, CMO at Gtmhub, shares how he’s shaping the future of work by empowering companies to measure performance based on target outcomes (OKR method). He also dives deep into how the decentralized revolution and emergence of NFTs is impacting brands and marketers by shifting the power back to communities. In this episode we also discuss: Considerations for NFT marketing and the utilization of decentralized technologies Identifying and listening to your brand champions to create community

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21:51

Building Successful Partnerships That Live, Breathe...

The Brave Technologist ·

2021/11/22

Andrea Sengara, VP Marketing at Campari, discusses how she’s building successful partnerships for their portfolio of alcohol beverage brands, including her work with Sean Combs and The New York Film Festival. We also look ahead at emerging technologies and where marketing and advertising is heading in the next 10 years. In this episode we also discuss: How challenger brands can get scrappy and create an even bigger impact than established brands with larger marketing budgets Creating digital

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26:09

Challenger Brands That Pick Fights and Exhibit Brand...

The Brave Technologist ·

2021/11/15

Chris Kneeland, CEO of Cult, discusses what marketers can learn from brands that have a cult-like following. He shares how his agency clients are challenging the status quo and exhibiting massive brand courage. Chris also points out the philosophy around competition, for example Southwest Airlines isn’t competing against other airlines; they’re competing against the road trip. In this episode we also discuss: How big brands like Gatorade, Red Bull and Patagonia take risks and exhibit bravery in

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23:00

Crypto Marketing: Risks, Regulations and Major...

The Brave Technologist ·

2021/11/08

Episode Description: Shiran Herzberg, Head of Media at eToro, discusses the complexities of crypto marketing and how he’s navigating the industry when buying media. Shiran also shares what he thinks are the biggest opportunities in crypto marketing and what he’s found to be the best performing channels. In this episode we also discuss: How crypto marketing differs from digital advertising and promotions in other industries What rules to keep in mind when marketing on channels like Google and

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24:09

Celebrity Partnerships and the Big Risks That Paid Off

The Brave Technologist ·

2021/11/01

Ian Wishingrad, Co-Founder of Three Wishes Cereal, shares stories of creative, thoughtful yet risky marketing campaigns he launched that were a big success. One of Ian’s bold ideas got this company featured in national news television, resulting in $20k of sales in three minutes and landing the cover story in their local newspaper. Ian also shares how he’s challenging large and established brands in the competitive CPG market. In this episode we also discuss: Successfully pitching Whoopi

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29:02

Using Marketing Metrics That Actually Matter

The Brave Technologist ·

2021/10/25

Shanee Ben-Zur, Chief Marketing & Growth Officer at Crunchbase, discusses the importance of testing marketing campaigns and prioritizing needle-moving metrics that actually move companies forward. She also examines that human element in B2B marketing that is often overlooked. In this episode we also discuss: How Crunchbase approached changing the pricing and packaging of their products The consumerization of IT and making user experiences more delightful Strategies for optimizing the full funnel

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28:55

How AngelList Creates an Experimental Culture That...

The Brave Technologist ·

2021/10/18

Helen Min, Head of Marketing at AngelList, discusses the pressure marketers face to continue discovering and mastering new marketing channels as regulations and consumer behaviors change at record pace. She also shares innovative tactics she uses at AngelList to create a culture that encourages ongoing experimentation and making quick pivots. In this episode we also discuss: How the shift from live events to online events really made brands focus on the content The strategy behind why AngelList

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01:28

Introducing The Brave Marketer Podcast Season 3 -...

The Brave Technologist ·

2021/10/11

Modern marketing changes fast, and great marketers need an edge. Marketers from challenger brands need to be especially Brave. This season we’re shaking things up and inviting guests from challenger brands who can really give us a backstage view on their brave marketing moments. We also discuss today’s most pressing marketing challenges such as ethical advertising, consumer privacy, crypto marketing, brand safety and a future without 3rd party cookies. Brave Software is at the forefront of a new

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33:19

All Things NFT: Marketing, Investments and Future...

The Brave Technologist ·

2021/09/06

Luke Mulks, VP Operations at Brave Software, breaks down NFTs (non-fungible tokens) and why they’re such a hot topic and opportunity amongst both marketers and investors. He also discusses how mainstream brands are embracing NFTs to engage users, and shares the ways that Brave and the BAT Community are an integral part of Brave’s success. In this episode we also discuss: How content creators and artists can leverage NFTs to promote their work The role of your community in amplifying your

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21:44

Leading with Empathy in Marketing and Creating Human...

The Brave Technologist ·

2021/08/30

Andra Zaharia, Cybersecurity Content Marketer, discusses how to create content that resonates with users by bringing out the human values behind your company and its products. She also shares how she’s breaking down stereotypes and clichés in the InfoSec and Technology sector and discusses her top tips on how users can take control of their privacy. In this episode we also discuss: Privacy tips and tricks you can implement today to increase your personal security The importance of connecting

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23:44

P&G Beauty: Experimenting w Virtual Gaming and...

The Brave Technologist ·

2021/08/16

Sergio DosSantos, Director of Technology and Digital Transformation at Procter & Gamble Beauty, shares how he convinced senior leadership to take a risk and launch a branded campaign inside Second Life’s virtual world. He also shares his perspective on why privacy is a mandate, and how first-party data plays an integral role in any marketing strategy. In this episode we also discuss: P&G’s responsible beauty initiative and how they’re building an inclusive brand and collection of products

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25:20

Measuring and Rewarding Attention in New and...

The Brave Technologist ·

2021/08/09

Dylan Boyd, Director of R/GA Ventures, shares the cutting edge advertising tactics he’s helping global brands implement to better reach and reward target audiences. He also discusses what the future of personal data ownership might look like for consumers worldwide. In this episode we discuss: How Verizon, Dave Matthews and Brave Ads teamed up to reach and unreachable audience to provide entertainment and community at the heat of the global pandemic The methodology Kettle Foods used to engage their

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29:29

Cutting Edge Media Strategies that Heighten the User...

The Brave Technologist ·

2021/08/02

Darren Herman, Operating Partner at Bain Capital and award winning advertiser, discusses the disruptive marketing campaigns he’s created for global brands such as, Vespa, Armani Jeans, Michael’s and even Kim Kardashian! Darren also shares why privacy preserving advertising is so effective in heightening the user experience, creating trust and ultimately increasing sales. In this episode we also discuss: How Vespa used programmatic advertising data to shape product innovation and target a niche

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18:14

Brave Advertisers: An Insider's Perspective on their...

The Brave Technologist ·

2021/07/19

Get a backstage view of the Brave Ads Platform from one of Brave’s most experienced Regional Sales Directors. You’ll hear the most common questions that come up about Brave Ads, and the biggest opportunities advertisers must consider. Learn how brands and agencies are preparing for a future without 3rd party cookies, and navigating a constantly evolving and unpredictable future for the marketing and advertising industry. Rich Rosenzweig is the Regional Sales Director at Brave Software and a

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18:58

The Benefits of B2B Content Marketing and Measuring...

The Brave Technologist ·

2021/07/12

Natalie Mendes, Brand Content Team Lead at Atlassian, shares how she transformed their B2B content marketing strategy and created a blog that received an award from Digiday. She also discusses where blogs and podcasts fit in your marketing funnel, and how to track your growth and ROI back to company sales. Natalie has unique insights for the next generation of marketers and how they can gain a competitive edge as they progress in their careers. In this episode, we also discuss: Utilizing blogs for

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29:36

How the Impulse Economy Resulted in a Total Collapse...

The Brave Technologist ·

2021/07/05

Chad Stoller, Global Chief Innovation Officer, UM & Managing Director, IPG discusses how the Terry Tate Office Linebacker video series with Reebok unexpectedly became one of the top 10 Super Bowl commercials of all time. Chad also dissects the rising shift to an impulse shopping economy, and how increasing consumer expectations are impacting the advertising industry. We also discuss: How social and video platforms have become the one-stop shops for impulse purchases The importance of meeting the

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26:33

How Disney+ Strives to Deeply Understand Their...

The Brave Technologist ·

2021/06/28

Andrea Cutright, VP, Global Subscriber Marketing and Insights for Disney Streaming, including Disney+ discusses the strategies and tactics they used to surpass their four year growth target, in only 14 months. Andrea explains how her strategy for “killing the hypothesis” has led to massive product adoption and their readiness for global expansion. We also discuss: Extending Disney+ to global markets despite fierce competition Competing with other streaming platforms like Netflix and Amazon Prime

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