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PODCAST

The Extraordinary Business Book Club

Alison Jones, publisher and book coach, explores business books from both a writer"s and a reader"s perspective. Interviews with authors, publishers, business leaders, entrepreneurs, tech wizards, social media strategists, PR and marketing experts and others involved in helping businesses tell their story effectively.

business books

All Episodes

40:12

Episode 316 - The Crux with Richard Rumelt

The Extraordinary Business Book Club ·

2022/04/25

'The basic failure of strategy work is a failure to define the challenge that you're trying to meet.' Richard Rumelt is one of the world's leading authorities on strategy. He's also a keen rockclimber, and it was climbing that gave him the inspiration for his new book: The Crux. In this wide-ranging conversation we talk about why strategy is such a controversial concept in business, and also why writing is such an important discipline for business thinkers.

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38:33

Episode 315 - Because I Can with Tim Bradshaw

The Extraordinary Business Book Club ·

2022/04/18

Do you make a difference? Or do you make excuses? Tim Bradshaw has done many remarkable things in his life, from military training to endurance events, and when I spoke to him he had just returned from a relief mission to Ukraine. He's simply living out his mantra: #BecauseICan. And it turns out that writing a book was the adventure that took him further out of his comfort zone than any that had gone before... Ready to be challenged?

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25:52

Episode 314 - Just Ask! with Graham Eisner

The Extraordinary Business Book Club ·

2022/04/11

"We all want to grow our business. And we often do that by spending quite a lot of money... But the reality is in front of us, we have all the new clients we need." Graham Eisner perfected his technique for asking clients for referrals without embarrassment on either side at Goldman Sachs, and has been teaching business owners how to do it to grow their business ever since. At its heart, his method involves a simple but profound shift in mindset: a belief that people genuinely want to help. It turns

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37:06

Episode 313 - PR on a Beermat with Louise Third

The Extraordinary Business Book Club ·

2022/04/04

'You cannot go into PR without building relationships.' Louise Third has embraced this principle in the planning and writing of her book PR on a Beermat, first by partnering with the originators of the beermat idea to develop it for PR, by writing collaboratively with partners, and by involving journalists and other media professionals to share their expertise in her book. In this fascinating conversation we talk about PR, the role of a book as part of a business's storytelling, visual thinking,

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41:12

Episode 312 - Free-writing with Peter Elbow

The Extraordinary Business Book Club ·

2022/03/28

'I think it's kind of a miracle. How can a human mind... all by itself, come up with an idea it never had before? You know, in a dialogue, I can understand how I can get a new idea from you, but how can I get a new idea from myself? That's amazing.' So much of writing is about trust - trusting yourself, that you will find something worth saying; trusting that the words will come and that others will find something of value. If you can't trust yourself to take that first step, you'll never write

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33:03

Episode 311 - Accountability with Brian Moran and...

The Extraordinary Business Book Club ·

2022/03/21

'Accountability is... probably the most empowering concept you have to live the life you want to live, when you understand it.' When we speak about accountability in business, very often the context is negative. It's about consequences and blame. But if we see accountability as ownership, it's a radically different, more empowering concept. That's what Brian Moran and Michael Lennington discovered, and they drew on their long-standing accountability to each other as business and writing partners to

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31:25

Episode 310 - Where do you get your ideas?

The Extraordinary Business Book Club ·

2022/03/14

Put an author in front of schoolchildren and you can guarantee that before too long, one of them will ask: 'Where do you get your ideas?' It's a good question, and one that's just as important for business book writers. In this week's 'best bits' episode we look back over recent conversations to see, well, where DO authors get their ideas? (So if someone asks you that question from now on, you can tell them: The Extraordinary Business Book Club podcast.) With insights from: Cathy Rentzenbrink,

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36:43

Episode 309 - Fearless writing with Robert Kelsey

The Extraordinary Business Book Club ·

2022/03/07

'[Writing] is a craft. It's no different to knitting or painting by numbers or whatever, you just have to learn the craft. It might take practice and it might take learning a few rules, but, you know, they're not that scary.' For Robert Kelsey, writing is an essential business skill in the knowledge economy. And he won't accept excuses. In this conversation he shares his fear-free approach to effective business communication, and his tips for getting started and keeping going. We also talk about the

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38:55

Episode 308 - The Future of Time with Helen Beedham

The Extraordinary Business Book Club ·

2022/02/28

'I delighted in writing it. That doesn't mean I found it easy.' Time management has been seen as an issue for individuals for too long: Helen Beedham argues that the real issue is systemic. The way that organisations manage and value time, she says, is broken. And it's not just a productivity issue, it's hurting our wellbeing and working against inclusion and diversity, too. Developing that insight into a book was something of a rollercoaster - as her family will attest...

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40:46

Episode 307 - Invisible Work with John Howkins

The Extraordinary Business Book Club ·

2022/02/21

'Expressing an idea and getting it out there is a very skilful process... the principle is to get the other people as interested in the idea you are.' Creative work is to a large extent invisible - which makes it tricky for managers to manage. It also means that we're left with the challenge of making our invisible ideas visible if we're going to do anything with them. In this fascinating conversation I talk to creativity expert John Howkins about that process, the naming, defining and

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31:56

Episode 306 - In/Action with Jinny Uppal

The Extraordinary Business Book Club ·

2022/02/14

In a world that screams 'Just Do It!', inaction has a bad reputation. But sometimes, strategic inaction is exactly what the situation demands - and much more productive in the long run than the rush to do something, anything. In this week's conversation I talk to Jinny Uppal about how she learned this for herself, and about writing, publishing, crowdfunding and curiosity.

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42:01

Episode 305 - Things that authors learn (around the...

The Extraordinary Business Book Club ·

2022/02/07

Anyone can have an idea for a book. Writing, publishing and marketing it? That means becoming an author, and that involves a whole lot of learning. In this week's podcast I chat around the virtual campfire to seven members of the Extraordinary Business Book Club - some have just begun their first book, others have written several - about what they've learned so far in their journey as authors. Practical, thought-provoking and often very funny, these dispatches from the front line are essential

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23:41

Episode 304 - Things that editors love

The Extraordinary Business Book Club ·

2022/01/31

Back in episode 286, I set out a list of things that editors hate and how to avoid them. Apparently that was very helpful, but lots of people have suggested that I needed to do a more positively focused companion episode, so here it is: what makes editors' hearts sing? These ten tips come partly from my own experience of nearly 30 years as an editor (ahem), but also from the Practical Inspiration Publishing development editors and other editors who responded to my call on social media. From

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32:26

Episode 303 - Writing a handbook with David Grayson

The Extraordinary Business Book Club ·

2022/01/24

"We knew that a handbook had to be incredibly practical... we tried to help people to really work through the stages that you need to think about." There could hardly be a more important topic for businesses to engage with today than sustainability, and yet most businesses are still at the very early stages of formulating their sustainability strategy. So when David Grayson, Chris Coulter and Mark Lee were invited to write The Sustainable Business Handbook, they knew it had to be a practical tool

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37:27

Episode 302 - Writing it all down with Cathy...

The Extraordinary Business Book Club ·

2022/01/17

'It starts off as me working out what I think, and then it becomes something I'm going to share with other people... The point at which I allow myself to start imagining a reader is really important.' Writing isn't just a tool for communication, and your book isn't just a product. In this thoughtful and practical conversation, best-selling author Cathy Rentzenbrink reveals how she approaches both life writing and how-to writing, and charts the looping, iterative progress that allows you to develop

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34:06

Episode 301 - The serendipity mindset with Dr...

The Extraordinary Business Book Club ·

2022/01/10

They told Christian Busch that it would be 'academic suicide' to do a PhD on the science of luck. But it turns out that luck isn't a random force at all: the results may be unpredictable, but the process of becoming luckier is a simple matter of creating more connections and joining the dots more effectively. In this conversation, he explains more about how to become luckier by adopting a 'serendipity mindset', and also how you can benefit from 'peak-hour writing' to get your own book written.

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33:52

Episode 300 - The writer's network

The Extraordinary Business Book Club ·

2022/01/03

A great way to celebrate a new year and a tricentenary episode: a 'best bits' compilation of wisdom from recent guests talking about one of the most important and rewarding aspects of writing a business book. Whether you need to focus on building your following or your partnerships, or simply be a bit braver at making new connections, there's inspiration and ideas for you here. Hear from: Eloise Cook on why publishers look for a following Sonya Barlow on creating serendipity Michael Buckworth on

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16:50

Episode 299 - A Twixtmas meditation

The Extraordinary Business Book Club ·

2021/12/27

'We’re designed as cyclical creatures, from the most basic microcycle of breathing in and out to the annual cycle of the seasons, and if the New Year to come is our time for resolutions and purposeful action, the days before it, these Twixtmas days, are a time for gathering our resources quietly, relaxing and massaging our tightly bunched cognitive muscles so that we’re ready to pick up the weight of the year again next week.' It's too late to wish you happy Christmas, too early for Happy New Year

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32:46

Episode 298 - The commissioning editor's view with...

The Extraordinary Business Book Club ·

2021/12/20

What DO commissioning editors look for in business book proposals? Eloise Cook is the publisher responsible for Pearson's business list, and in this conversation she reveals what makes a proposal worth pursuing (and also what makes her quietly file it under B for Bin). We also talk about the future for business books, and how authors extend their idea beyond the book to maximise engagement. If you're planning to pitch a business book proposal, this is pure gold.

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32:09

Episode 297 - The 12-week Year for Writers with...

The Extraordinary Business Book Club ·

2021/12/13

'No one wants to be preached at or talked down to, or made to believe it's fancier than it is. This is not rocket science. This is just good, plain common sense. You need a framework. There are lots of them out there. This is the one that works for me. And I think there are some good reasons it will work for you. And I'll just explain that to you.' Discovering the 12-week year approach saved Trevor Thrall's career as an academic, and now he teaches it to other writers. In this conversation he tells

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