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PODCAST

Unmade: media and marketing analysis

Media and marketing news with all the in-depth analysis, insight and context you need. Unmade offers industry news from an Australian perspective, from the founder of Mumbrella and the author of the best-selling book Media Unmade, Tim Burrowes unmade.substack.com

business marketing

All Episodes

37:43

The Unmakers: An adland return for Justin Drape and...

Unmade: media and marketing analysis ·

2023/06/28

Today’s edition of The Unmakers features adland royalty Justin Drape and Michael Canning, co-founders of travel platform Exceptional Alien. This month, they stepped back into the brand space with the brand-focused Exceptional Alien Studio.Welcome to the latest episode of The Unmakers, Unmade’s podcast series where we talk to the people remaking the media and marketing world. Today’s interview features Justin Drape and Michael Canning.In business terms, Drape has been one of the most accomplished

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24:25

Start the Week: Recriminations over ARN's SCA share...

Unmade: media and marketing analysis ·

2023/06/25

Welcome to Start the Week, our Monday scene-setter for the week ahead.Today:* Recriminations around ARN Media’s raid on SCA;* Parliamentarians prepare to call for a total ban on betting ads;* Disrupt Radio officially launches;* Australia’s platform laws get picked up globally;Today’s episode feature Tim Burrowes, Abe Udy and Seja Al Zaidi.Further reading:* Australian Financial Review: Kyle & Jackie O’s boss ignites silent fury among his own investors* Sydney Morning Herald: Southern Cross plots

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39:47

What to expect from the new CEOs at Havas as James...

Unmade: media and marketing analysis ·

2023/06/21

Welcome to an audio-led edition of Unmade.Today’s edition features an interview with the new leadership team at Havas Australia, creative network CEO James Wright and Host/Havas boss Gayle While, a little over three months into their tenure.The first 100 days of Wright and While’s leadership at HavasBack in February, Havas Australia announced two key new appointments: the return from overseas of James Wright as CEO of Havas Creative Network, and Gayle While leading the advertising part of the

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24:39

The first AI radio host?; Fast food ads under threat;...

Unmade: media and marketing analysis ·

2023/06/18

Welcome to Start the Week, our Monday scene-setter for the week ahead.Today:* Disrupt Radio announces the first AI newsreader;* Fast food advertising faces a possible crackdown;* What does Gen Z really think about out of home?;* Michelle Rowland steps in on ABC job cuts;* SBS announces new key hire of Victor Corones;Today’s episode feature Tim Burrowes, Abe Udy and Seja Al Zaidi.Further reading:* Sydney Morning Herald: Radio start-up brings legendary news anchor out of retirement* The Australian:

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31:19

'It's like addressing the United Nations of the...

Unmade: media and marketing analysis ·

2023/06/15

Today’s edition features an interview with Colin Daniels, managing director of the first SXSW Sydney.Colin Daniels, the man bringing SXSW down underEntertainment and media festival South By Southwest is coming to Australia for the first time in October. The man responsible for bringing the event to Sydney is Colin Daniels - a veteran of the music industry including more than a decade running music company Inertia which he left last year after becoming managing director of SXSW Sydney.Daniels has

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27:11

Why JCDecaux's Steve O'Connor is bullish that...

Unmade: media and marketing analysis ·

2023/06/07

Welcome to an audio-led edition of Unmade.Today’s edition features an interview with Steve O’Connor, chief executive of outdoor giant JCDecaux and long-standing director of the Outdoor Media Association.JCDecaux Australia & New Zealand boss Steve O’Connor has been in the out of home advertising game for a long time - about 30 years, to be precise. It’s been almost 24 years since O’Connor joined the Outdoor Media Association as a director. Five years into his tenure, he was appointed CEO of JCDecaux

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21:19

Start the Week: Melbourne Cup in play; Business...

Unmade: media and marketing analysis ·

2023/06/04

Welcome to Start the Week, our Monday scene-setter for the week ahead.Today:* Tabcorp set to auction rights for Melbourne Cup;* The Market Herald awaits Takeover Panel outcome;* The launch of Radio 360;* Kochie’s last week at Sunrise, Shirvo announced as successor;* Toxic workplace allegations hit Kochie’s streaming business Ausbiz;* Mutinex continues its march;* Business lobby groups take aim at Labor with anti-IR campaignsToday’s episode feature Tim Burrowes and Abe Udy.Further reading:*

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29:19

How Zenith boss Jason Tonelli is tripling down on...

Unmade: media and marketing analysis ·

2023/05/31

Welcome to an audio-led edition of Unmade.Today’s edition features an interview with Jason Tonelli, boss of media agency Zenith and the new chair of the Audited Media Association of Australia.It’s two decades since Publicis Group’s second string media agency Zenith rebranded itself globally as The ROI Agency (and a decade since a brief local repositioning as “the open agency”.)New CEO Jason Tonelli has evolved the local position again - Zenith’s proposition is now “ROI Cubed”: the three I’s being

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26:16

Start the Week: D-Day for defamation laws; TV...

Unmade: media and marketing analysis ·

2023/05/28

Today:* Scandal-hit PwC’s tech clients get nervous;* A crucial week for Australia’s defamation laws;* TV network rivals circle to snatch gambling ad dollars;* Former Nine boss weighs in on content quotas;* Has the podcasting bubble burst?* David Koch to leave SunriseToday’s episode feature Tim Burrowes and Abe Udy.Further reading:* Australian Financial Review: Why PwC’s US tech targets will be deeply anxious* The Guardian: Ben Roberts-Smith war crimes defamation verdict to be delivered on Thursday 1

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40:13

Ten years of The Guardian in Australia: Finding a...

Unmade: media and marketing analysis ·

2023/05/24

Welcome to an audio-led edition of Unmade.Today’s edition features the story of the first ten years of The Guardian Australia .Tim Burrowes talks to editor Lenore Taylor and managing director Dan Stinton about how The Guardian found its place within the Australian media establishment after arriving in May 2013.Using a loan from philanthropist Graeme Wood, the publication assembled a team of some of the country’s best journalists, many of whom were refugees from Fairfax Media following the mass

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25:12

Start the Week: A new Twitter clone from Meta;...

Unmade: media and marketing analysis ·

2023/05/21

Today:* Coalition proposes $46m TV tax cuts;* Survey reveals public support for government gambling ads ban;* Children’s commercial programming takes a nosedive;* A new Twitter clone from Meta;* Media startup Scire announces new hires;* Walkleys Foundation slammed for scrapping headline award;* Stan steps down from Q&A - will his replacement save the ratings?;Today’s episode feature Tim Burrowes and Abe Udy.Further reading:* Australian Financial Review: Coalition pitches $46m tax cut to TV networks

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23:19

Start the Week: Google in the frame on PWC's tainted...

Unmade: media and marketing analysis ·

2023/05/14

Welcome to Start the Week, our Monday scene-setter for the week ahead.Today:* Did PWC tax workarounds help Google offshore its profits?* Crackdown on gambling ads looms;* Snapchat announces new local leadership of Tony Keusgen and Ellie Rogers;* The ‘madness’ of ABC Radio National;* Nine and News Corp rally against AI;Today’s episode feature Tim Burrowes and Abe Udy.Further reading:* Australian Financial Review: PwC tax leaks: Apple, Google and Microsoft believed to be named in firm emails* The

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24:30

Start the Week: Qantas goes to war on the AFR; Jules...

Unmade: media and marketing analysis ·

2023/05/07

Welcome to Start the Week, our Monday scene-setter for the week ahead.Today:* Qantas goes to war with the AFR;* Jules Lund comes back to radio;* ABC looks for new management talent;* Scam ads infiltrating the influencer world;* TV networks oppose content requirements for streamers;* Was VOZ worth the wait?;Today’s episode feature Tim Burrowes and Abe Udy.Further reading:* Sydney Morning Herald: TV networks oppose content requirements for streaming services* The Australian: Prodigal son Jules Lund

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26:06

Start the Week: Why it was time for Grant Blackley to...

Unmade: media and marketing analysis ·

2023/05/01

Welcome to Start the Week, our Monday scene-setter for the week ahead.Today:* Grant Blackley to leave SCA* OzTam (re)launches new TV ratings system, VOZ;* Chris Brown to take on The Block at Seven?;* Vice woes mean local programming changes;* Facebook’s billions in local advertising revenue;* Twitter plans to allow publishers to help publishers charge;* ACCC focuses on shady influencers;* Coles Radio contract up for grabsToday’s episode feature Tim Burrowes and Abe Udy.Further reading:* SCA on ASX:

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23:24

Start the Week: Total TV finally approaches; Eddie...

Unmade: media and marketing analysis ·

2023/04/16

Welcome to Start the Week, our Monday scene-setter for the week ahead.Today:* TV industry finally gets its 3D view - but will it be enough for Foxtel?;* Pedestrian launches a TV channel;* How streaming quotas will work;* Will Eddie McGuire take a bigger 3AW gig?;* Google’s smart speaker switchoffToday’s episode feature Tim Burrowes and Abe Udy.Further reading:* Australian Financial Review: Television ratings overhaul took too long, OzTAM boss concedes* Australian Financial Review: Pedestrian.TV,

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41:47

How Kirsty Muddle is making the single-brand holdco a...

Unmade: media and marketing analysis ·

2023/04/12

Welcome to an audio-led edition of Unmade.Today’s edition features an interview with Kirsty Muddle, boss of Dentsu Creative, the biggest holding company yet to move to a single brand model.Tim Burrowes writes:The biggest implication of Dentsu’s creative rebrand deserved more attention than it got when it occurred last June.The company was the first holding company of any significant size to move to a single global creative brand. Globally, that meant folding in DentsuMcGarryBowen, Isobar, 360i and

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24:30

Start the Week: HBO to stream locally from next year;...

Unmade: media and marketing analysis ·

2023/04/02

Welcome to Start the Week, our Monday scene-setter for the week ahead.Today:* A launch date for Warner Bros to stream in to Australia* How Nine killed it in the first quarter* Gambling rules set to blow a hole in Seven’s plans* Claiming the field in AIToday’s episode feature Tim Burrowes and Abe Udy.Further reading:* The Australian: Warner Bros Discovery’s new streaming platform coming to Asia-Pacific* OzTam: 2023 ratings calendar* Mumbrella: Survivor, Idol and MAFS: Who won the first tentpole clash

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39:15

The Unmakers: Simon Hakim on building an incubator...

Unmade: media and marketing analysis ·

2023/03/29

Could Rightful incubate the next big brand?Today’s edition of The Unmakers features Simon Hakim, CEO of creative agency Hunter and co-founder of food and beverage innovation business Rightful, in conversation with Unmade’s Tim Burrowes.Hunter, now in its 13th year, launched with what was at the time an unconventional business model, which has since become more common - a decentralised team.The team behind Hunter are now working on their next project: taking on neglected brands, particularly from the

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18:48

Start the Week: TV industry's ratings system red...

Unmade: media and marketing analysis ·

2023/03/26

Welcome to Start the Week, our Monday scene-setter for the week ahead.Today:* Public opposition to betting ads on the rise* Details emerge on Chris Janz’s Scire project* Was Foxtel overcounting TV audience?Today’s episode feature Tim Burrowes and Abe Udy.Further reading:* The Guardian: Majority of Australians support banning gambling advertising on TV, study finds* Unmade: Time up for betting ads* The Australian: Ex-Nine execs Chris Janz and David Eisman aim to fill news ‘void’ with business

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51:48

News Corp's Michael Miller on reaching 1m...

Unmade: media and marketing analysis ·

2023/03/22

Welcome to an audio-led edition of Unmade.Today’s edition features one of the big beasts of Australian media - a rare, full length interview with News Corp Australasia’s executive chairman Michael Miller.It’s not quite fair to describe Michael Miller as a News Corp lifer. He joined the organisation as a junior marketer in April 1992, but briefly left during the tumultuous reign of Kim Williams. During that short period, he ran APN News & Media (these days known as HT&E) as its shifted its centre of

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