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PODCAST

The MM+M Podcast

The MM+M Podcast

MM+M editors Jameson Fleming, Jack O"Brien, Heerea Rikhraj and Lecia Bushak speak with people of note in and around the healthcare marketing world, and chat about news impacting the sector. New episodes released each week.

business marketing

All Episodes

00:18:47

The A100 Playbook Podcast | Merge: Where storytelling...

The MM+M Podcast ·

2024/06/11

Merge is Built Different to deliver true omnichannel experiences. We believe insightful storytelling and effective technology execution creates engaging HCP and patient journeys that make a difference. Check us out at: mmm-online.comFollow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:24:46

The A100 Playbook Podcast | Lumanity: Lumanity's...

The MM+M Podcast ·

2024/06/11

How Lumanity is accelerating and optimizing access to medical advances through a time of rapid market transformation.Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:29:38

The A100 Playbook Podcast: Deerfield Agency: The...

The MM+M Podcast ·

2024/06/11

This year, Deerfield Agency celebrates a decade of excellence as a trusted partner in brand-focused healthcare marketing. Join Deerfield’s Frank Burrell and Joshua Benson for insights into the growth and evolution of their Agency of Brand. They’ll talk about the trends they’re following and technology they are leveraging as they look ahead to Deerfield’s next decade.Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X:

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00:17:53

The A100 Playbook Podcast | Citrus Health Group:...

The MM+M Podcast ·

2024/06/11

Focus on the things that will ‘make your boat go faster’ and navigate the science to value pathway to ensure patient access and improved outcomes.Successful commercialization isn’t just about regulatory approval — it is also about patient access, value and affordability. It is therefore critical that, from the beginning of the clinical phase of the commercialization process, the patient is involved in all aspects of the development of a new asset. Having a clear focus on the critical success factors

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00:41:44

The A100 Playbook Podcast | Boundless Life Sciences...

The MM+M Podcast ·

2024/06/11

Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:35:14

The A100 Playbook Podcast | Boundless Life Sciences...

The MM+M Podcast ·

2024/06/11

The perception that medical communications is simply blocking and tackling has limited the potential of the industry. In fact, med comms is much more than just meetings and dinners and with the emergence of new technologies, a more robust offering is also emerging. We at Boundless Medical Communications are helping write the next, exciting chapter in the space. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo

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00:21:59

The A100 Playbook Podcast | The Bloc: Be-Comming...

The MM+M Podcast ·

2024/06/11

How The Bloc is using behavioral science to fuel more effective creativity and communication.Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:19:52

The A100 Playbook Podcast | Biolumina: The DNA that...

The MM+M Podcast ·

2024/06/11

Biolumina has been successful over the course of the last 10 years, while maintaining a small agency feel. What’s the secret to this success? A strong foundation of culture, values, and ways of working to ensure the DNA of the agency is replicated consistently as they grow.Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting

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00:28:26

The A100 Playbook Podcast | Avalere Health: Brilliant...

The MM+M Podcast ·

2024/06/11

Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:36:30

2024 MM+M Agency 100 preview: Breaking down medical...

The MM+M Podcast ·

2024/06/04

On this week’s show, devoted entirely to previewing the 2024 MM+M Agency 100 issue, MM+M’s Larry Dobrow joins Jack O’Brien, Lecia Bushak and Marc Iskowitz to explain the uniqueness of this year’s edition, from the sports-inspired visuals to the top agency trends, stats and more. Reminder: the digital package debuts on Tuesday, June 11. Music by Sixième SonCheck us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read

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00:25:17

Unleashing the power of AI, pushing the boundaries of...

The MM+M Podcast ·

2024/06/03

In this podcast, Larry Dobrow, executive, MM+M joins Nathan Minnich, SVP, Treace Medical and Real Chemistry’s Brian Schwartz, chief growth officer, to discuss using creative minds, AI and analytics to inform fully integrated campaigns that are hyper-targeted, a little quirky and most importantly — attention-grabbing. Advertising elicits emotion. How do you strike the right balance between empathy and education when you have a short window to reach your audience? Hear from the experts. Check us out

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00:26:22

Privacy first — what healthcare marketers need to...

The MM+M Podcast ·

2024/06/03

Consumer health privacy protections can feel like a moving target as platforms and governments continue to adopt new restrictions. Most recently, Washington state passed the My Health My Data Act (MHMD). While not the first, and most surely not the last, legislation that limits how consumer health data can be shared and collected for ad targeting, MHMD represents the next step in this constantly evolving privacy environment. It’s also a reminder that healthcare marketers need to work closely with

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00:42:14

The first draft of health-AI ethics rules

The MM+M Podcast ·

2024/05/30

Marc Iskowitz interviews Dr. Brian Anderson, CEO/co-founder of Coalition for Health AI (CHAI), about the group’s progress on health-AI ethics rules, as well as a deal to launch its inaugural summit at HLTH later this year. Lecia Bushak discusses the “dark money” group using social media to lobby for passage of a bill limiting U.S. business with certain Chinese biotechs. Plus, Jack O’Brien takes us through Japanese competitive eater Takeru Kobayashi’s retirement due to health concerns in our Trends

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00:23:01

Pivoting from pivot tables: Leveraging AI to...

The MM+M Podcast ·

2024/05/28

This podcast explores the transformation of healthcare marketing through AI, highlighting the shift from manual processes to automated solutions that enhance efficiency and decision-making. It discusses the integration of AI tools like GPT models for data management, the impact on workforce roles, and the importance of data quality in driving successful outcomes. The talk concludes with a vision for the future and a call to action for industry leaders to embrace AI to remain competitive in a

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00:49:06

Inside Takeda’s stake in ‘food as medicine’

The MM+M Podcast ·

2024/05/23

Lecia Bushak interviews Chris Barr, head of U.S. CSR and philanthropy for Takeda, about the impetus behind the drugmaker’s “food as medicine” effort and how it’s working with nonprofits to measure the impact on outcomes. In her Policy report, Lecia also discusses the Justice Department's proposal to ease restrictions on marijuana. Plus influencers’ spread of misinformation about sunscreen and skin cancer tops our Trends segment, along with bird flu concerns, and the reorg at trade group BIO.Check

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00:51:11

Go-to pharma CX framework with Harmony Biosciences’...

The MM+M Podcast ·

2024/05/15

Joyce Ercolino, director of digital excellence and customer experience at Harmony Biosciences, shares her go-to pharma CX framework with Marc Iskowitz.She also delves into how medical marketers can infuse more empathy into the design of their own CX. Lecia Bushak explains how the Biden administration is targeting Latinos in a new election-year healthcare spot. Jack O’Brien leads us through Pfizer’s rumored DTC platform ‘Pfizer for All,’ along with Midol’s latest period education campaign and Eli

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00:42:27

PSA urges parents to just ask Gen Zers about suicide

The MM+M Podcast ·

2024/05/08

SHOW DESCRIPTION LONGDigital Editor Jack O’Brien interviews Seattle Children’s Candi Nicholson and Little Hands of Stone’s Michael Boychuk about their recent PSA, which urges Gen X parents to just ask their Gen Z kids about suicide. Senior reporter Lecia Bushak offers an update on the pharma industry’s IRA legal setback, as well as Sen. Bernie Sanders’ inquiry into the prices of Novo Nordisk’s GLP-1 drugs. Plus, Boehringer Ingelheim’s latest schizophrenia activation tops our Trends segment, along

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00:09:40

The Biden administration punts on menthol cigarette...

The MM+M Podcast ·

2024/05/06

In this MM+M Fast Break, Jack O’Brien talks with Brian Quigley, CEO of Qnovia, about the implications of the Biden administration’s delay on menthol cigarette ban, why the White House made the decision and what comes next for the pharmaceutical sector. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:08:42

Supernus casts Busy Philipps as lead in Qelbree ADHD...

The MM+M Podcast ·

2024/05/03

In this MM+M Fast Break, Jack O’Brien talks with Rebecca Lannan, senior marketing director at Supernus Pharmaceuticals, about the brand’s partnership with actress Busy Philipps about her ADHD diagnosis, her use of non-stimulant treatment Qelbree and her work to raise awareness among young girls.Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original reporting in

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00:34:26

Pinnacle preview: How Begasse and Pantello reached...

The MM+M Podcast ·

2024/04/30

MM+M Pinnacle Awards honorees Ken Begasse, Jr., the founder and CEO of ConcentricLife, and Tim Pantello, CEO of Relevate Health share their distinct career paths with Marc Iskowitz. The pair, who are also incoming co-chairs of the Medical Advertising Hall of Fame, share their goals for the vaunted industry organization. Lecia Bushak and Jack O’Brien also reflect on Marc’s third consecutive win at the Neal Awards last week. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok:

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668 results

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