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PODCAST

Brand Therapy

Hi! We"re Phil and Lauren, hosts of Brand Therapy. As brand strategists, we"ve helped hundreds of people and companies position, build, and promote their brands online. We think that a strong brand opens doors, and on Brand Therapy, we chat with the world"s leading experts for the latest techniques to master social media, websites, business, and everything related to branding.If you"re ready to turn your dreams into reality (or just plain curious about what it takes to succeed online), join us as we

business entrepreneurship

All Episodes

35:43

69. A coach who knows everything about going live (f....

Brand Therapy ·

2020/03/06

If you want to promote your brand, should you go live? 🎤 Our expert guest Ian Anderson Gray says yes—and hosts Phil and Lauren think so too! In this episode, Ian addresses all roadblocks to going live and unveils the undeniable opportunities. You'll learn why to go live, how to go live, and when to go live so you can get started right away. If the thought of real-time streaming gives you goosebumps, this convincing episode is for you!

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28:40

68. A lawyer-turned-fitness instructor who wants to...

Brand Therapy ·

2020/02/28

When you start a new venture, do you need a new brand? 🏃🏽‍♀️ In this episode, Phil and Lauren help guest Margaret, a lawyer-turned-fitness instructor who’s ready to expand her business in a new way. With a traditional profession behind her and a company name today, Margaret is wondering if the time is right for a personal brand. If you’re stuck between business names or industries, this episode will teach you how to clear the cutter and make a decision based on your goals years from now.

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27:26

67. A mindset coach who knows how to maximize potential

Brand Therapy ·

2020/02/20

How do you create a really good team? 💪According to performance and mindset coach Osmaan Sharif, it all comes down to strengths. In this episode, Phil and Lauren grill our expert on all things team-building—from identifying where you excel to recognizing strengths in others—to create an effective and well-rounded business unit. If your business needs to expand or you feel like something’s off in your staff dynamics, our episode with Osmaan will inform and inspire you to rethink your team

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32:40

66. A go-getter who wants to do it all

Brand Therapy ·

2020/02/13

Is it possible to brand yourself when you want to do it all? 🤨 Hosts Phil and Lauren have their opinion, but we'll let you decide after listening to this episode! Our guest Ana, a lawyer based in Colombia, loves to help people in any way she can. However, Ana is worried that branding herself as a lawyer will close her off to work opportunities. Our (arguably) most controversial episode yet, this is a must-listen for anyone who doesn't know where to draw the line between your personal hobbies and

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26:34

65. A photographer who knows how to capture...

Brand Therapy ·

2020/02/06

Why is photography so important for your personal brand? 📸 Hosts Phil and Lauren meet with photographer Susan to discuss. Susan is one of Phil Pallen Collective’s go-to photographers, and she’s proven time and again that she knows how to capture the essence of her subjects. We drill into details about how Susan makes our clients feel at ease, the secrets for getting people to come out of their shell, and other industry must-knows for beautiful photos. If you’re in need of need pics (spoiler alert:

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30:48

64. A nutritionist who wants to stand out

Brand Therapy ·

2020/01/30

Is it risky to target a specific market within a competitive field? 🍴 Our guest Bahee is on Brand Therapy to find out! Bahee is a nutritionist who wants to be known for a certain type of clientele. Hosts Lauren and Phil help Bahee weigh the pros and cons of catering your marketing to a particular group. (Spoilers: There aren't as many cons as you'd think.) This episode is great for anyone who works in an ultra-competitive industry and wants to stand out. Enjoy!

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33:18

63. A designer who knows how to create brands

Brand Therapy ·

2020/01/16

How can you brand yourself if you're not a designer? 🎨 In this episode, we meet with Elliot Salazar, graphic designer of Refinery29, to make enlighten non-designers about the critical decisions made when branding. We talk about how to choose the right color, how to channel your aesthetic, and other words of advice from Elliot's brilliant mind. If you're feeling like your brand needs a 2020 update, this episode is for you!

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28:32

62. A tour guide who wants to be a musician

Brand Therapy ·

2020/01/09

Is it possible to merge two completely different careers? 🗺️ In this episode, Phil and Lauren say yes! This week, we're on with Gal, a tour guide with a passion for music and travel. Our guest equally loves both career paths and is wondering how to pursue both simultaneously. In this episode, we teach Gal how to find common themes between his passions to present a united brand sentence. A great episode for anyone with multiple passions!

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41:06

61. A marketing pro who knows how to make content out...

Brand Therapy ·

2019/12/17

Goodbye 2019 and hello 2020 content strategy! 👋 In this episode, Phil and Lauren chat with the oh-so-knowledgeable Janet Murray about all things content. A journalist turned full-time content coach, Janet knows how to create content out of just about anything. You’ll learn why Janet always starts her day putting herself first, tools to figure out your content angle, and other points of inspiration to rev up your 2020 content game plan.

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33:46

60. A camper company that wants to beat competitors

Brand Therapy ·

2019/12/10

How do you promote an experience that’s completely individualized? 🚐 In this episode, Phil and Lauren meet with the owner of Happy Campers to discuss just that. Happy Campers offers completely individualized camper designs that needs to be experienced to understand its full value. We discuss the importance of conveying the in-person experience, storytelling on Instagram, offering Instagram takeovers, and maximizing user-generated content.

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34:15

59. A sales pro who knows the secret to selling

Brand Therapy ·

2019/12/04

How do you sell if you don’t feel comfortable selling?🤑Our expert guest on today’s episode, Alison Edgar, knows the answer. A sales coach and downright institution in the UK, Alison gives Phil and Lauren the details on all things sales. From defining your value to mastering cold outreach, this episode will give you all the tools to have your customers begging for your product or services.

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31:14

58. A coach who wants to attract male virtual assistants

Brand Therapy ·

2019/11/21

How do you attract a completely new target market without affecting your current one? ✨ In this episode, Phil and Lauren met with Catherine Gladwyn of Delegate VA. Catherine's business teaches and accumulates virtual assistants. She's found that her clientele is mainly women but wants to position her business to attract men as well. We weigh the pros and cons of segmenting her audience, explore possibilities with positioning, and arrive at an interesting conclusion.

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33:19

57. A brand strategist who knows how to write copy...

Brand Therapy ·

2019/11/05

Is there a secret to writing well? ✍️ In this episode, Phil and Lauren discuss all the ins and outs of copywriting. Instead of a guest, Phil puts Lauren in the hot seat by asking her tricks for writing copy for Phil Pallen Collective’s clients. The two talk about writing tricks, writing authentically, writing quickly, and writing in a way that’s (gasp!) actually enjoyable. For anyone who gets writer’s block the moment you put pen to paper, this episode is for you.

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33:27

56. A data safety expert who wants to sell

Brand Therapy ·

2019/10/22

How do you sell something that's hard to explain? 🤓 In this episode, Phil and Lauren meet with Brett Jaffe, a VP of a cyber security company, to discuss tactics to communicate complicated subjects in a succinct way. We cover the importance of building trust by communicating with a personable delivery, and we also give examples of communicating value from the get-go. If your leads' eyes glaze over when you start your company's elevator pitch, this is a must-listen for you!

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33:15

55. A VP who knows all about brand archetypes

Brand Therapy ·

2019/10/09

Is there an easy way to decide your written brand voice, once and for all? 🤔 Enter archetypes. Our expert guest Ryan O'Hara explains how he uses brand archetypes to shape his engaging content online. Hosts Phil and Lauren drill Ryan on the different archetypes, instant inspiration for each, and, most importantly, how to use your archetype to take your personal brand promotions strategy to new heights. If you feel lost, uninspired, or just plain confused about what (and how) you should post online,

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29:29

54. A blogger who wants to consolidate sites

Brand Therapy ·

2019/10/01

It's a question every successful blogger asks: "Should I consolidate projects?" 🌶️ Our guest today, Marye from Restless Chipotle, is asking that exact question. With an ultra-successful food blog and many other projects in the works, Marye's wondering if there's a way to bring everything together⁠. Hosts Phil and Lauren weight the pros and cons of merging and also come up with some positioning ideas. This episode is great for anyone who's juggling many projects at once!

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30:42

53. A Facebook ads expert who knows how to sell

Brand Therapy ·

2019/09/24

How do you make money from Facebook without losing money on ads? 👤 We all know the power of Facebook ads, but the investment required to be seen is downright scary. Hosts Phil and Lauren sat down with bonafide Facebook ads expert Liz Melville to figure out how to maximize the bang for your buck on the platform. This episode covers the importance of creating a value offering, understanding your audience, and messaging to make your ads downright irresistible. A must-listen for anyone who's selling a

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29:43

52. A business owner who wants company recognition

Brand Therapy ·

2019/09/17

If you've built a name for yourself, how do you build a name for your business? 💼 In this episode, we meet with Rafael, a reputable marketing expert who's known for being, well, Rafael. With the launch of his new business, Rafael wants his agency name to be as esteemed as his own reputation, but he's been meeting some resistance. Phil and Lauren talk about the importance of elevator pitches, repeating messages, and helping people connect the dots. Enjoy!

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34:35

51. An interior designer who knows how to price...

Brand Therapy ·

2019/09/10

How much should you charge for creativity? 👩‍🎨 Whether you're an artist, a writer, or an interior designer, knowing the fair price for an intangible service can be tough to figure out. This episode, however, we chat with someone who *has* figured it out. Meet Natasha Minasian, an Orange County-based interior designer who owns The Studio at DRC in Costa Mesa and DRC Studio in San Diego, all while offering interior designer services to high-end clientele. In this fun conversation, Natasha helps

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34:03

50. A tailor who wants a positioning statement

Brand Therapy ·

2019/09/04

When your career is a mission, how do you describe what you do? 👗 In this episode, we connect with Dara Ford, a UK-based tailor who wants women to feel empowered through perfectly fitting clothing. The catch? Dara wants a brand positioning statement that will help her summarize her purpose as well as her vocation. For anyone who feels stumped by the question, “What do you do?” this episode is for you.

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