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PODCAST

The Jag Show: Podcast Tips, Tricks, and Best Practices

Podcast and radio veteran Jon "JAG" Gay provides tips, tricks, and best practices for you and your podcast. By day, JAG launches and improves podcasts for financial advisors, small businesses, nonprofits, and corporate communications departments. His company rebranded from JAG in Detroit Podcasts to JAG Podcast Productions in August, 2025. After 15 years as a radio DJ and program director, and now 8 as a podcast host and producer, he brings over two decades of audio experience and perspective to

technology tech news

All Episodes

00:43:29

From The Vault: How Don Found His Birth Family at Age 58

The Jag Show: Podcast Tips, Tricks, and Best Practices ·

2020/05/05

Today, I'm going into the vault to bring you my first podcast interview - with former coworker Don Banks, of iHeartMedia in New Orleans. Don, through Ancestry DNA, found his birth family, at age 58. It's an amazing, touching, heartwarming story, and one we could use these days.From a podcast perspective, I think it's important to look back at your first episode. Most podcasters will hate what they hear. For me, I've definitely learned a lot since then. And while my production skills could have

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00:05:04

Its Gonna Be May

The Jag Show: Podcast Tips, Tricks, and Best Practices ·

2020/05/01

Matty Staudt says your intro matters. And he's right.Which podcast advertisers are spending more in the age of Coronavirus? Magellan is out with a list of their Top 10, as published on Medium.5 - furniture, 4 online entertainment, 3 -hobbies and lifestyle, 2- home goods. 1- alcoholThis American Life is now on Spotify, and it's not alone. Spotify has joined Apple with having a million shows. 150,000 podcast uploads happened in March, up 69% month over month, according to the Swedish company.One

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00:35:59

Podcast OG Evo Terra Consumed Only Beer and Sausages...

The Jag Show: Podcast Tips, Tricks, and Best Practices ·

2020/04/28

And he lost weight doing it! We'll get to that later.Evo Terra is an OG in the world of podcasting. While Apple has just gone over a million shows, Evo is credited with having the 40th podcast...ever. In a recent episode and blog of Podcast Pontifications, he wrote, "Stay out of our Podcasting Lanes, Broadcasters." Since this is a subject near and dear to my heart, I reached out.Evo explained why he believes broadcasters, especially in television, are not taking the easy steps to sound and look

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00:04:16

Adventures in Remote Recording

The Jag Show: Podcast Tips, Tricks, and Best Practices ·

2020/04/24

There are now 1,000,000 podcasts in Apple.Rob Walch of Libsyn says desktop listening is up a point to 12% I've discovered in remote recording that Apple Airpods only sound good - when paired with an Apple device.Need to check your microphone quality? Try this website: Mic Check dot meMedium has a nice article on How to deal with a Lazy Podcast HostPodcast Movement has a good read on Staying SaneEdison Research and NPR Smart Audio report webinar Thurs 4/30 2pmI'm thrilled to have launched a new

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00:33:37

Behind The Scenes of ESPN Podcasts

The Jag Show: Podcast Tips, Tricks, and Best Practices ·

2020/04/21

ESPN has more podcasts than you can count, and the man in charge is Peter Gianesini. I asked him how ESPN came into podcasting, and the evolution of it - from repackaged audio to original content.How does ESPN Digital evaluate who can become a podcast host? And do personalities approach them, or vice versa? Pete gave me a few examples.What about content? What does a sports network do when there are no games?How has listener consumption shifted for ESPN's shows?Pete also explained how the network

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00:05:31

Podcast vs Broadcast Continues

The Jag Show: Podcast Tips, Tricks, and Best Practices ·

2020/04/17

As a former radio guy, I've spent a lot of time covering the often converging lanes of broadcast and podcast. For many in podcasting, the fear is that large radio corporations will "elbow" their way into our space. For me, I worry that these large corporations - iHeartMedia, Entercom, and others - are going to do what they did to radio. That is, put profits ahead of product and make the product watered down and often unlistenable.For example, iheart has furloughed most "non-essential" employees,

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00:22:37

Callin Baton Rouge - With Catherine OBrien

The Jag Show: Podcast Tips, Tricks, and Best Practices ·

2020/04/14

Catherine O'Brien owns Branch Out Programs, an end-to-end podcasting production company out of Baton Rouge, Louisiana. We spoke about our shared experience of acclimating to the Pelican State, as well as her journey into podcast creation.Catherine has also started Red Stick Strong, a podcast showcasing local Baton Rouge businesses and how they are adjusting in an era of stay-at-home orders and social distancing. She spoke about the opportunity to give back to the community that has welcomed her

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00:05:49

Debating the Biden Pod, Squadcast Improves, and Stern...

The Jag Show: Podcast Tips, Tricks, and Best Practices ·

2020/04/10

Joe Biden's new podcast brings to light one of the biggest dilemmas a podcast editor faces - how much do I cut? We start by delving into the uniqueness of this situation. There was an article in Intelligencer just eviscerating the pod, but I'll focus on the editing piece.The other big news this week came from Squadcast (full disclosure: I'm a referral partner) - about enhancements to their already outstanding system. They've actually partnered with Dolby, the surround sound people, on tweaks to

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00:29:06

Marketing and Monetizing Your Podcast with Matt Cundill

The Jag Show: Podcast Tips, Tricks, and Best Practices ·

2020/04/07

After many years as a radio personality and programmer in Canadian radio, Matt Cundill began consulting audio creators. This eventually led to a career in podcasting and more as part of The Sound Off media company. He also hosts the The Sound Off Podcast, "the podcast about broadcast" which is a must listen for any current or former broadcasters. And I don't just say that because I'm a former guest. I wanted to pick Matt's brain on all things podcasting, as he brings a data-driven programmer's

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00:06:22

The Tinder of Podcasts

The Jag Show: Podcast Tips, Tricks, and Best Practices ·

2020/04/03

In today's 5 minute Friday, we look at how the Coronavirus and "Social Distancing" have affecting the podcasting industry. It's still early, and a number of studies have shown conflicting data, but here are some interesting takeways:Podcast downloading is shifting later in the dayListening on embedded web players is upOverall podcast advertising revenue down 20%, compared to 90% OOH18% of Adults say they are listening more, with the biggest jump among Generation Z.News podcasts are up, and sports

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00:20:31

From Radio to Podcasting with Michelle ODell

The Jag Show: Podcast Tips, Tricks, and Best Practices ·

2020/03/30

I'm joined today by a blast from the past - Michelle O'Dell, whom I worked with in Burlington Vermont from 2007-2011. She's beginning on the path I set out on a little while back - moving from radio to podcasting. We talk about the transition, how other radio folks can do it, and we reminisce a little bit about our time at WXXX-FM - 95 Triple X.

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00:05:15

Google Podcasts Finally Comes to iOS

The Jag Show: Podcast Tips, Tricks, and Best Practices ·

2020/03/26

A quick recap of what's happened in podcasting this week.The big news: Google Podcasts is finally available on iPhone and iPad iOS operating systems. It appears the podcast rush in this time of "social distancing" may have finally lit a fire under Google, which has been lagging behind in the space. However, there may be some hiccups, as James Cridland explains in Thursday's issue of Podnews - a daily newsletter and podcast that you should subscribe to if you have any interest in podcasting.As we

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00:05:45

Remote Recording Tips

The Jag Show: Podcast Tips, Tricks, and Best Practices ·

2020/03/25

Since the recommendations to limit non-essential travel and requests for social distancing, I have temporarily stopped recording on site with clients. And while I'd love to be in the same room with someone when I record a podcast, it's simply not feasible at this time. Today I want to provide some recommendations on equipment and strategy for recording a podcast remotely.Microphones (most expensive first):Electro Voice RE20 XLR MicShure SM7B XLR MicSamson Q2U XLR/USB MicATR 2100 XLR/USB

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00:06:10

Work Work Working From Home

The Jag Show: Podcast Tips, Tricks, and Best Practices ·

2020/03/20

Today, we open with Edison Research's Infinite Dial Survey, released yesterday, with big numbers for podcasting:212 million Americans (75%) are now familiar with the term “podcasting.”155 million (55%) have listened to a podcast.104 million (37%) are monthly podcast listeners.68 million (24%) are weekly podcast listeners.On average, weekly podcast listening is up to 6 hours, 39 minutes.Weekly podcast listeners consume, on average, 6 podcasts per week.Monthly podcast consumers have grown 16% year

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00:05:56

Is Coronavirus the big moment for podcasts?

The Jag Show: Podcast Tips, Tricks, and Best Practices ·

2020/03/13

In the US, we've finally hit a tipping point with regard to Coronavirus concern. And among all the talk of staying home, avoiding large gathering, cancelled sporting events, and working remotely - could this be podcasting's watershed moment?Now, I don't want to seem insensitive to the millions that have been and will be affected by this global pandemic. However, the ability to record, fine tune, and publish valuable, timely information will be crucial in the weeks to come. If there were ever a

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00:05:55

How WJPZ Brought This Show Back

The Jag Show: Podcast Tips, Tricks, and Best Practices ·

2020/03/12

Over the weekend, at a college reunion, my buddy Rob asked me when I was going to do another podcast. He was waiting!It was this encounter that reminded me I need to get back into doing my show. So in this trailer for season 3, I recap the conversation and give credit to where everything started - WJPZ Syracuse.Follow me on the social platform of your choice @JAGinDetroitEmail me: JAG@JAGinDetroit.comLearn about podcasting on my website: www.JAGinDetroit.com

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01:13:28

Detroit Podcasters Roundtable Discussion

The Jag Show: Podcast Tips, Tricks, and Best Practices ·

2020/01/17

Find all of us online:Jon Gay - JAG in Detroit PodcastsShannon Cason - Shannon Cason WebsiteRobin Kinnie - Motor City WomanBecky Scarcello - The D BriefJoe Saul-Sehy - Stacking BenjaminsZak Rosen - Local 4 Detroit and Shattered PodcastThe Detroit Writing Room

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01:15:41

So You Wanna Launch A Podcast (Seminar)

The Jag Show: Podcast Tips, Tricks, and Best Practices ·

2019/11/26

In September, I hosted an A-Z Seminar at the Detroit Writing Room on how to launch a podcast, covering statistics, best practices, and software/equipment recommendations. I recorded the audio, for release as this podcast.If you'd like to see the full presentation, with slides, you can view it here.

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00:06:04

What the 90210 Reboot Can Teach Us About Podcasting

The Jag Show: Podcast Tips, Tricks, and Best Practices ·

2019/08/09

Wednesday night's reboot of Beverly Hills 90210 reminded me of two cardinal rules. Know your audience, and keep it simple. The show excelled at one, and failed at the other.

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00:04:49

Selling The Sizzle

The Jag Show: Podcast Tips, Tricks, and Best Practices ·

2019/08/02

This week I brought my beautiful RodeCaster Pro studio to 2 different potential clients. The sleekness of this box really impressed both of them, and the buzz around podcasting did the rest.People's "BS" meters run high, and they are very skeptical of hyperbole. But when something is genuinely buzzworthy, it's time to take advantage. Mentioned in this week's episode: RodeCaster Pro studio Podcast Movement 2019 The Bacon Bar at my Jewish Wedding

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