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PODCAST

Higher Ed Live

RISC_OBFUSCATED

Higher Ed Live offers viewers direct access to the best & brightest minds in education and allows viewers to share knowledge and participate in discussions around the industry"s most important issues.

education higher education

All Episodes

00:45:12

Admissions Live - New York State's Free Tuition Program

Higher Ed Live ·

2017/08/21

The Excelsior Scholarship will make New York the first state to include four-year public schools in the free tuition program. Targeting middle-class families and individuals with incomes of $125,000 per year or less, the program has been hailed both as innovative or doomed to fail. Is this a move in the right direction?

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01:02:25

Student Affairs Live - Partnerships to Promote...

Higher Ed Live ·

2017/08/16

What are the unique needs of student athletes and how can student affairs educators connect with campus partners in athletics to support athletes’ academic success? What resources can and should exist within and beyond athletics to support students’ wellness and mental health? How can departments form stronger partnerships to support athletes during their transition from high school to, during, and after their time on campus.

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00:53:37

Marketing Live - E-Expectations of High School...

Higher Ed Live ·

2017/08/11

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00:49:44

Admissions Live - Social Listening: A New Enrollment...

Higher Ed Live ·

2017/07/31

While many colleges and universities are still trying to harness the power of social media in recruitment and enrollment strategies, a new field has evolved. Strategic social listening can identify engagement opportunities in stealth prospective students, reveal audience insights to inform content strategy, and amplify positive content from current students. Finding students talking about your campus, but not to your campus, is a crucial source of intelligence in the age of peer influence. In this

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01:02:22

Student Affairs Live - Using CAS Standards to Improve...

Higher Ed Live ·

2017/07/26

For student affairs educators, administrators, and faculty looking to use the standards to develop, revamp, or generally improve student learning, programs, and services, the CAS Professional Standards and the CAS Self-Assessment Guides are often the go-to resource. Published earlier this year, the first companion guide to the CAS Standards, Using the CAS Professional Standards: Diverse Examples of Practice provides real-life case studies written by practitioners who have successfully applied the

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00:55:08

Advancement Live - Alumni Group Insights: What Makes...

Higher Ed Live ·

2017/07/25

Alumni clubs (groups, chapters, networks, etc.) represent your alumni association's brand "in the field." They're recruiting students. They're hosting events all over the world. Perhaps they're even raising money. What makes clubs successful? What are their biggest challenges, and how can staff members best assist these passionate volunteers? In this episode of Advancement Live, Kim Brown chats with AlumniSpace's Andrew Cafourek on the findings from the 2017 Alumni Group Survey, as well as with

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00:37:31

Marketing Live - Passion Brands in the Age of Disruption

Higher Ed Live ·

2017/07/24

Every industry around the globe, including higher education, is being completely disrupted. This episode of Marketing Live features Jeff Rosenblum, the author of Friction, a book about building passions brand in the age of disruption. You’ll take away key learnings from the book, which provides a system for embracing transparency, engaging audiences, creating evangelists, and unleashing unprecedented growth. While higher education spending on advertising is growing at a significant rate, Friction

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00:40:56

Admissions Live - Admissions Marketing Plans

Higher Ed Live ·

2017/07/24

Admissions marketing is dynamic, complex, and competitive. Audiences range from teens to adults living in our cities and around the world. The needs of these audiences change as they move through the college search and enrollment process. Admissions offices need to provide pertinent information, inspire, and make it easy for people to take action. In this episode of Admissions Live, Ashley Budd joins us live from the CASE Summer Institute for Communication and Marketing where she is on the faculty

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00:57:00

Advancement Live - Audience Engagement Scoring

Higher Ed Live ·

2017/07/19

In this episode, we’ll focus on engagement scoring: tips for getting started with analysis, ways to look at broader engagement for strategy changes, and some potential pitfalls to avoid. Hear how and why iModules developed an engagement score, and learn from George Mason University how engagement insight can help you think differently about your audience and highlight data needs and challenges. We’ll also cover ways you can apply engagement scoring to make strategic, data-driven decisions about

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01:01:15

Student Affairs Live - Trends in Career Development

Higher Ed Live ·

2017/07/19

What are the hot trends and issues in Career Development today? What are some new and interesting ways that data and technology are being incorporated into career development practice? What are the biggest challenges facing employers and career development professionals?What competencies are employers seeking that they weren’t 10 years ago? What partnerships should career services be cultivating on and off campus? What are innovative ways to connect with students in order to increase use and

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00:44:03

Marketing Live - Organic Growth

Higher Ed Live ·

2017/07/13

Massachusetts Institute of Technology (MIT) has never boosted a post or paid for social media ads, yet they have been able to organically grow their Instagram followers from 3,000 to more than 38,000 in less than 2 years. Tune in to hear more about MIT's social media strategy, content generation, and how they've leveraged a globally recognized brand.

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00:59:47

Student Affairs Live - Study Abroad: Trends and...

Higher Ed Live ·

2017/06/28

Providing education abroad or “study abroad” opportunities is one form of international engagement in which many colleges and universities participate. The National Association of International Educators (NAFSA) notes in their Trends report [link] that each year hundreds of thousands of U.S. college students engage in short term, semester-long, or year-long study abroad programs. While rates of student participation have increased, opportunities to access study abroad may remain largely out of reach

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00:57:09

Advancement Live - Let's Talk about LinkedIn

Higher Ed Live ·

2017/06/26

What's new when it comes to using LinkedIn for alumni and student-alumni engagement? In this episode of Advancement Live, Kim Brown chats with three LinkedIn power users about the strategies they find are most effective on the world's largest professional network. Join us for a conversation on Sponsored InMail, University Pages, LinkedIn Influencers, gleaning alumni updates from LinkedIn profiles, and educating students on using the tool the *right* way. If you're curious about how you might use

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00:32:44

Marketing Live - The Ultimate Rebrand

Higher Ed Live ·

2017/06/23

The rapidly shifting landscape of higher education is bringing changes to a growing number of institutions. In 2015, Georgia Regents University became Augusta University. The name change was the second in three years. (In 2012, Augusta State University and Georgia Health Sciences merged, becoming Georgia Regents University.) Brand strategy is inherently challenging for colleges and universities, especially when it involves a rebrand. But what about the ultimate rebrand – a (second) renaming and a

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01:03:52

Student Affairs Live - High-Impact Practices:...

Higher Ed Live ·

2017/06/21

High-Impact Practices (HIPs) have been shown to increase rates of retention and student engagement and have the potential to shape campus culture and compensate for deficiencies in academic preparation. This episode will explore how to incorporate high-quality HIP's into programs inside and outside of the classroom.

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00:37:03

Admissions Live - Mapping Student Mindsets to your...

Higher Ed Live ·

2017/06/19

Student recruitment isn’t easy. We have the tools and resources to find, listen to, and engage prospective students online and off. We can reach students. The hard part is ensuring our message, value proposition, and program offerings resonate with the students who connect with us. On this episode of Admissions Live, we'll look at data from the Eduventures Prospective Student Survey. Our guest will discuss the ways colleges and universities can seek to stand out from their peers. Plus, we'll unpack

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00:53:46

Marketing Live - 2017 Video Toolkit

Higher Ed Live ·

2017/06/15

In the age of mobile phones and social media, digital video is more important than ever. But producing quality video content doesn't have to be expensive or time consuming. Join five higher ed video professionals as they share tips and tricks for filming, editing, scoring, publishing and tracking video success. walk away with ideas and tools you can use right away in your work.

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00:56:24

Admissions Live - Developing a Successful Campus...

Higher Ed Live ·

2017/06/07

While college admissions marketing has become more digital and on-demand, the traditional campus visit experience remains a cornerstone in the decision making process. Colleges work tirelessly to create exciting and memorable campus visits, but most are only as good as the students leading the way. On this episode of Admissions Live, we sit down with professionals charged with running two of the largest campus visitation programs in the country. Learn from these experts at The Ohio State University

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00:50:31

Advancement Live - Activating Alumni as Social Media...

Higher Ed Live ·

2017/05/30

You know that you're produce compelling content; now how do you make sure that content is reaching the maximum number of eyes? Or if there's a message you'd like to get out, do you have a reliable team at the ready to help you do just that? That's where alumni social media ambassadors come in. In this episode of Advancement Live, Kim Brown chats with experts from the University of Chicago and Northeastern University about their ambassador programs—and what you should know if you're looking to launch

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00:50:24

Marketing Live - Inside the Presidential Search

Higher Ed Live ·

2017/05/26

Universities that haven’t conducted a presidential search in a while will find that the process has changed significantly since they last looked for their leadership. This episode of Marketing Live will address the key ways that presidential searches have changed in the last 10-15 years as well as search trends to anticipate over the next decade. Critical issues for marketing and communications leaders include how to balance a candidate’s wishes for confidentiality with an institution’s need for

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300 results

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