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PODCAST

The Corporate Escapee

Stuck in corporate? You"re not alone. Corporate is broken. Loyalty is dead. Layoffs are coming. And you know it. But here"s the truth most won"t tell you: Building your own thing is easier than finding your next corporate job. I"m Brett Trainor—corporate escapee after 25+ years—and I"ve helped 500+ professionals escape and build $10K-$50K/month solopreneur businesses using their corporate experience. No unicorn startups. No venture capital. Just you, your laptop, and the expertise you already

business entrepreneurship

All Episodes

39:29

144. Why ABM Is the Key to Unlocking Your...

The Corporate Escapee ·

2022/03/01

Account-based marketing (ABM) is one of the most effective strategies for B2B sales but many founders are still missing out on the awesome benefits that it offers. Today, I have just the perfect person to help us understand what ABM is really all about, BusinessOnline Chief Operating Officer Jeff MacGurn. Jeff shares the different ways that ABM boosts sales. He also gives insights on how to get started with ABM and how to target the right audience with the right type of content. Are

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37:08

143. How a Virtual Financial Expert Can Help You...

The Corporate Escapee ·

2022/02/22

As you’re earning your first million, your costs of doing business become more complicated if you haven’t built a financial structure from the get-go. Today, we’re graced by the presence of Joe Manganelli, founder of Calculate, a company that offers a multitude of financial services from nitty-gritty bookkeeping to big-picture strategies and forecasting. Joe and I touch on the different aspects of operating a business from a financial perspective. Joe also shares his insights on

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50:52

142. How to Get Sh!t Done to Grow Your Business On...

The Corporate Escapee ·

2022/02/15

When businesses fall short of their set goals, is it because of poor execution or is it because the direction taken was wrong in the first place? We’ll answer that in this episode with Alex Batdorf, CEO and Founder of Get Sh!t Done, a platform focused on centralizing access to growth resources for female entrepreneurs. Alex and I take a deep dive into the common challenges that her collaborating companies face and how she thinks these should be addressed. We also discuss the

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45:13

141. The Difference Between Average and Elite with...

The Corporate Escapee ·

2022/02/08

Entrepreneurs and business owners are constantly in scramble mode. So amidst all the chaos in your working space, how do you maintain balance to prevent everything from falling apart? My guest today, Paul Shirley, is the founder of The Process, a co-working facility and virtual platform whose theory is discussed in his book, The Process is the Product. Paul shares with us about his experiences as a former professional basketball player and author. He reveals how he learned to add

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27:19

140. How to Bootstrap Your Business to 7-Figures With...

The Corporate Escapee ·

2022/02/01

There is no right or wrong path when raising money for your startup. You just have to understand the trade-offs for whichever choice you make. Today, I welcome Esben Friis-Jensen, Co-Founder of Cobalt and Userflow, who has raised a bunch of money through bootstrapping to give us different perspectives on scaling. Esben and I dive into the principles that he had as he was co-founding and growing his two multi-million dollar companies, which you all will surely learn from. Hit the play

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37:16

139. Who Not How: Why Virtual Specialists are the...

The Corporate Escapee ·

2022/01/25

You'll have to expand outside yourself at some point, no matter how skilled you are at growing your business on your own. Today we’re going to talk about how exactly you can do that and I have just the perfect guest for you. Laith Masarweh is the founder of Assistantly, a company that offers virtual team member staffing solutions with a focus on workplace culture. Laith and I dive into the value of having virtual team members or what he refers to as “Unicorns” and how we see it as the

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6:25

BizOwner360 Series Ep 8: Support Your Customers -...

The Corporate Escapee ·

2022/01/21

When in doubt, start with the customer. If it doesn't make sense for them, you're probably doing it wrong, or you shouldn't be doing it. Today, we touch on the last part of the A-C-E-S framework which is support. It's a three-part strategy for your customers with three different areas of focus: (1.) customer success, (2.) customer experience, and (3.) customer service. This should really be a part of your playbooks so tune in now and learn how you can ensure your success in these

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43:32

138. A Sales System to Unlock Revenue Growth in 2022...

The Corporate Escapee ·

2022/01/18

There is no one-size-fits-all solution when your sales organization stalls. So when you face this problem, what should your focus be? Today, I welcome Karl Becker, CEO and Founder of Improving Sales Performance and author of “Set Up To Win: Three Frameworks to a High-Performing Sales Organization.” In this episode, we dive into the revenue equation he came up with which helps businesses diagnose problems in their sales and marketing strategies to further optimize them. This

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9:03

BizOwner360 Series Ep 7: Enabling Your Prospects &...

The Corporate Escapee ·

2022/01/14

From a customer acquisition standpoint, it’s such a huge waste not to have a procedure in place for when your prospects finally engage with you. After all you’ve gone through to have them engage with you, it should be your priority to follow through with processes that will enable your target customers in easily availing your services and products. So what comprises this customer enablement process? And how should you approach it? Tune in as I introduce you to the 3rd framework in our

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78:57

137. How to Kick A$$ in 2022 with Sean Rosensteel

The Corporate Escapee ·

2022/01/11

A new year knocks on our doors but our business goal remains the same. Now, what about our game plan? Today, I welcome Sean Rosensteel back to the podcast to chat about how to kick some ass in 2022 and really drive growth in your business. Sean and I each share three ideas or areas that we're focused on as keys for success in 2022 each of which we discuss in detail. We share some strong opinions and differing ideas at times but are mostly aligned on what will and will not work this

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10:12

BizOwner360 Series Ep 6: Connecting with Your Ideal...

The Corporate Escapee ·

2022/01/07

Only 3% of your ideal prospects are in "Buy Now" mode, therefore it's critical for you to be there when they're ready to buy. After covering the concept and strategy of creating alignment, we now proceed with the 2nd framework, Connect which is critical to going from one-to-one to one-to-many sales. You can complete the other frameworks but you will not be as effective so if you have not done the alignment exercise yet, I highly advise you to do so before moving on. Tune in now to get

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37:23

136. How Ryan Kugler Built and Runs Three 7-Figure...

The Corporate Escapee ·

2022/01/04

Starting and scaling a company is hard enough. Imagine having to do it with more than one. It does seem to require a lot of effort but Ryan Kugler made this seemingly insurmountable feat achievable after growing his three companies to 7 figures. What makes this stint more interesting is he only has five full-time employees to run the three businesses which are all in different industries Learn how Ryan did it and what his biggest takeaways were by tuning in now! We’ll talk about:

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62:51

135. Do Your Best Work in Half the Time: Learning How...

The Corporate Escapee ·

2021/12/28

In our second re-broadcasting for the holiday break, we have the episode with top-rated podcaster and author, Steve Glaveski, who shared where he came up with the idea for his book, “Time Rich: Do Your Best Work, Live Your Best Life.” Steve and I also discussed the necessity of establishing an entrepreneurial mindset in children, as well as how it extends to situations beyond business. Finally, we look back to pre-COVID working circumstances and analyze how businesses are dealing with

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45:07

134. How to Optimize Your Revenue Engine: Strategies...

The Corporate Escapee ·

2021/12/21

We're taking a short break over the holidays so I've chosen to re-air a couple of the most impactful episodes - impactful both from a business and a personal perspective. So today, we have the episode with Chris Walker of Refine Labs where we went over his company’s ways of helping B2B companies grow through marketing. Chris comes from a very unique background (engineering) which allows him to look at the full revenue ecosystem rather than breaking it down into silos. If you want

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9:17

BizOwner360 Series Ep 5: Aligning the Company & Your...

The Corporate Escapee ·

2021/12/17

In the last episode, I led you through the Zero to Ten growth approach, which is divided into four frameworks: ACES (Align- Connect- Enable- and Support). Today, I'll delve deeper into the first framework's essential components and consequences - alignment. Believe me, it’s much more difficult to market if your company and offerings are not aligned from the get-go, especially to those who do not know you. So hop into the episode now and rid your company of that trouble! Resource

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52:15

133. How to “Read the Room” by Reading Facial...

The Corporate Escapee ·

2021/12/14

The face is the mirror of the mind and this is why it is important for everyone, even for business owners, to have at least a bit of knowledge in reading facial expressions. So today, Emotions Expert Dan Hill gives us a mini-masterclass on the most important emotions to look out for and how you should interpret and properly react to them. This can be really powerful for you, especially in a digital-first zoom first world that we're in to better understand what the other side is actually

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10:00

BizOwner360 Series Ep 4: The Zero to Ten Growth...

The Corporate Escapee ·

2021/12/10

Because B2B growth is nuanced, you must grasp the various revenue levers. You can't just hire a sales leader or a marketing leader and expect to solve your growth problems. So in this episode, I'll walk you through the Zero to Ten System, which will help you break past owners' capacity and go from one-to-one selling to one-to-many selling. This system is a combination of my experience in helping grow startups from 0 to 10 million dollars in 2+ years which I have improved with the

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43:54

132. How to Start Connecting with Your Ideal...

The Corporate Escapee ·

2021/12/07

Video marketing offers a lot of amazing and exclusive business benefits but entrepreneurs rarely use it to grow their businesses. If you’re one of those entrepreneurs, I’m telling you, you’re missing out a lot. Today, I'm pleased to have Clockwise Productions’ Nina Froriep to teach us how to attract ideal clients through video marketing. Nina also shares the DOs and DON’Ts of video marketing which you can use as a guide once you decide to try it out for your company. Tune into this

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13:16

BizOwner360 Series Ep 3: Buyer’s Preferences &...

The Corporate Escapee ·

2021/12/03

In this episode, I want to share some of the biggest changes in buyer expectations in the B2B landscape and how you can use them to your advantage. I touch on why you need to think about business growth the way an ecommerce company would even if you're a services company, which is ultimately digital-first. Lastly, I talk about the mismatch between buyers and the traditional buying process brought by the pandemic and how you can align with the new normal undertakings. I’m very

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41:16

131. What’s Hot in B2B & Bootstrap or Raise? with Eva...

The Corporate Escapee ·

2021/11/30

In this episode, I welcome back Eva Nahari, a principal at DNX Ventures, an early-stage Venture Capital firm investing in B2B Startups. Why am I bringing venture capitalists back to the program? Eva is on the front lines of new technologies within the B2B space from which you can get potential business ideas or areas you can move your business into. You’ll surely learn technologies that can help improve your business in efficiency and growth from everything that Eva shares in this

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314 results

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