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Feel better about marketing™ The go-to podcast for anyone trying to make sense of the world of marketing, business and beyond. In an industry that is a minefield of utter bollocks, we aim to capture our heroes and allies from the front line to have a chin-wag with. It’s like Pokémon Go, with the single but vital exception that it’s not a short-term bandwagon of shite. UK TOP 2 | US TOP 50 | RELEASED FORTNIGHTLY

business marketing

All Episodes

63:18

15: The world's ONLY global tech ethnographer Tricia...

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2019/08/23

This week we’ve caught the world’s only Global Tech Ethnographer and the woman that made Qualitative Data sexy; Tricia Wang. She created that job title herself, as part of always looking to question then smash convention throughout her career. Her fieldwork has featured in publications such as TechCrunch, Wired and The Guardian, she’s worked with Fortune 500 companies, and is a go-to keynote speaker, having stolen limelight at the likes of IBM, Proctor & Gamble, Nike and TED. She chats very

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66:07

14: One of the most talented designers around, Lee...

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2019/08/09

This week we’ve caught The King in the North. Nope, it’s not Jon Snow, but one of Sheffield’s finest, Lee Davies. OK, he may not actually rule the North, but he’s certainly one of the most talented designers and creative directors in any part of Westeros the UK, for that matter. He modestly calls himself ‘a right mess’, but growing up in a cultural backwater in Cheshire didn’t hinder him rising up to design great work for the creative brand communications agency Peter & Paul for 12 years,

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50:00

13: Psychologyical hacks for parents with the don of...

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2019/07/26

This episode is the most eagerly anticipated ‘Part 2’ since The Godfather movie series, as we resume our chat with The Don of Behavioural Economics in 2019; the one and only Rory Sutherland. Rory Sutherland is a copywriter-turned-behavioural science expert and torch-bearer, and Vice Chairman of Ogilvy UK. He’s been President of the IPA, Chair of the Judges for the Direct Jury at Cannes, and has entertained millions via his unrivalled TED Talks. Rory writes regular columns for The Spectator, and

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55:57

12: Tips for those who dream of being a writer with...

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2019/07/12

This week we’ve caught the uniquely and multi-talented author, poet, and podcast presenter, Giles Paley-Phillips. Giles is the award-winning author of children’s books including The Fearsome Beastie and Little Bell and the Moon, and talks to us on his motivations for writing, how he got published, and also some tips for those who have their own dreams of being a writer. He delves into his role as a co-host on the British Podcast Awards nominated ‘Blank’ podcast alongside comedian Jim Daly, where

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60:36

11: An hour of Rory Sutherland on all things...

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2019/06/28

This week we’ve caught Ogilvy UK’s and Behavioural Science’s finest, Rory Sutherland. It’s an hour of Rory. What do you expect? If it’s a jam-packed, entertaining chinwag on all things advertising, marketing and psychology then come tuck in. For those for whom this will be a first dose of Rory, he is a copywriter-turned-behavioural science expert and torch-bearer, and Vice Chairman of Ogilvy UK. He’s been President of the IPA, Chair of the Judges for the Direct Jury at Cannes, and has entertained

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71:30

10: The Dutchman with a famous banana, Wiemer...

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2019/06/14

This week we’ve caught Wiemer Snijders. A Dutchman with a famous banana, Wiemer is one of the most prominent figures at the forefront of Marketing Sciences. Currently a Partner at The Commercial Works, he recently published Eat Your Greens: Fact-Based Thinking to Improve Your Brand’s Health, which features contributions from 35 of the world’s top marketers, including the likes of Byron Sharp, Mark Ritson and Bob Hoffman. Listen to him talk on how the scientific approach is helping to turn around

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58:12

9: A great definition of strategy with Murray Calder

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2019/05/31

Listen to how we nearly lost one of the finest strategic minds in the industry to the ski instructing game. Murray Calder learnt his craft managing internationally renowned Scotch Whisky brands like Macallan, Highland Park, and The Famous Grouse, and his first job in the industry saw him do everything EXCEPT marketing, giving him a great grounding and a fundamentally important first lesson. He’s been with MediaCom Edinburgh since 2006, where he is currently Strategy Director, and numerous honours

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61:53

8: Glenn Fisher is a copywriter adept at persuading...

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2019/05/17

Armed with a fishing pole and a tasty bait of Hemmingway, we caught none other than Glenn Fisher. Arguably the most famous person to be born in Grimsby (by default), Glenn became a copywriter after a number of years working in the local council. For over a decade he worked with Agora, a multi-million pound international financial publisher, as Head of Copy. He is now freelance, focussing on coaching aspiring copywriters, and has recently published his first book, The Art of the Click, which

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73:15

7: Marketing strategy, brand purpose and the problem...

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2019/05/03

After traversing lakes, vast boreal forests and glaciated mountains, we finally caught up with the charismatic Fredrik Hallberg. Being born in the most boring town in Sweden, Köping, propelled Fredrik to leap into the world of computers, and ultimately the internet, just to find something interesting. Fast forward in time, and he is now a seasoned Marketing Strategy Director and Management Consultant with more than 20 years of experience consulting Fortune 500 companies, digital start-ups, tech

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55:14

6: Meet one of the best copywriters in the business,...

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2019/04/19

Catching Vikki Ross was no mean feat; she's here, there and everywhere. One of the best copywriters in the business, Vikki specialises in Branding and Tone of Voice, running workshops all over the globe, and creating voices for some of the UK’s biggest brands, including The Body Shop, Sky, ITV, and Virgin Media. She dedicates time to mentoring budding copywriters and is a very vocal champion of the art of copywriting itself. Vikki says; “Copywriting will take you further than you imagined – into

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70:45

5: The Dunning-Kruger effect and how to save...

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2019/04/05

This week’s podcast guest Eaon Pritchard was a tough catch, seeing as he is based in Melbourne and all, but that didn’t stop us collaring him for a chat. He’s a self-proclaimed ‘advertising douchebag’, but that does him a disservice, as Eaon has worked as an ad creative and planner for over 20 years, firstly in London and now over in Oz. He also lectures, consults, and writes regularly for WARC and other ad industry publications, while his spectacular and highly-praised book on advertising,

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49:15

4: Amy Kean on neuromarketing and publishing a...

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2019/03/22

Published author, poet, public speaker and Starcoms’s Head of Strategic Innovation, Amy’s led media and marketing strategies for some of the world’s biggest brands, including the BBC, Unilever, and Nando’s. Her first foray into writing, with the modern-day fairy tale, The Little Girl Who Gave Zero Fucks, was a stonking success; storming to the top of the charts on Amazon. Amy’s also been listed as one of the most influential and innovative people in UK digital media by the likes of The Drum,

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86:11

3: Using lollipops to deal with noisy clubbers and...

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2019/03/08

We’ve caught award-winning author, artist, public speaker and former QI head elf Stevyn Colgan for our latest podcast. Stevyn’ career started with 30 years in the Met Police Service, where he quickly landed up in the intriguingly named, ‘The Problem Solving Unit'; using lollipops to deal with noisy, rowdy night-clubbers was but one ingenious (and highly effective) idea he introduced. An expert problem solver, he’s given TED talks on this subject, amongst other top gigs, including the Edinburgh

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57:09

2: "Strategy first, tactics later, brand always" with...

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2019/02/22

Hot on the heels of our maiden podcast, we collar JP Hanson. He is the CEO and co-founder of Rouser, an international strategic consultancy firm headquartered in Stockholm, where he works making client brands better, not just bigger, and stresses that his singular goal is to build client profit. If this wasn’t enough, he contributes to outlets such as The Drum and the IPA’s EffWorks, and is increasingly delivering entertaining, no-nonsense talks across the globe, as well as being a qualified

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63:28

1: Author of The Choice Factory, Richard Shotton,...

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2019/02/08

In our maiden episode we catch Richard Shotton. Increasingly known as the author of The Choice Factory, a best-selling book on how to apply findings from behavioural science to advertising, Richard also operates as a consultant, speaker and trainer. A choice choir of industry legends have collectively sung praise for his book, most notably Rory Sutherland, Dave Trott, Mark Ritson and Phil Barden, with the latter referring to it as “catnip for the industry”; which explains why one of our Account

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