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PODCAST

Roadmap to Referrals

Stacey Brown Randall

You deserve referrals naturally… without manipulating, incentivizing or even asking. Join Stacey Brown Randall every week on the Roadmap to Referrals podcast where she shows you how to grow your business by referrals so you can stay in your expert space (attorney, financial advisor, realtor, consultant, coach, interior designer, etc.) AND leave behind the worry of being seen as the "always hustling salesperson." If you need a direct and practical roadmap to follow to generate referrals naturally,

business marketing

All Episodes

25:09

Ep #236: Year End Referral Reflection

Roadmap to Referrals ·

2022/12/20

As the year comes to a close, I think it's important to reflect on lessons learned. I’m not talking about the things that you should be doing to take care of your referral sources or how to identify your referral sources—I’ve spoken in depth about that practical stuff plenty of times in previous episodes. Instead, I will be sharing four reflections on referral lessons learned. Resources and links mentioned in this episode can be found on the show notes page

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23:41

Ep #235: Reversing Your Way Forward (Part 2)

Roadmap to Referrals ·

2022/12/13

It’s time to wrap up our two-part series on reversing your way forward. Last week we talked about reflecting, and this episode is all about how we reverse our goals so that we can crush them. You’ll learn about a key thing people miss when setting goals and a process I created to help plan out your goals with the big picture in mind and a way to accomplish them. Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/235

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26:01

Ep #234: Reversing Your Way Forward (Part 1)

Roadmap to Referrals ·

2022/12/06

There are lots of ways to set goals and prepare for next year. This could include systems, processes, journals, or retreats. When I am preparing myself and my business for the coming year, I prefer a strategy that holds me accountable with a focus on the why and an action plan to make it happen. In this episode, I will be sharing how I prep for every new year and the process that I teach others so that they can do the same. Resources and links mentioned in this episode can be found on the show notes

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15:33

Ep #233: Being Referred on Social Media?

Roadmap to Referrals ·

2022/11/29

Have you ever wondered how to respond when you’re tagged or mentioned on social media? You don’t want to miss out on that opportunity to be referred, so today I’m sharing some tips and key insights on how referrals work best and what we should be doing as soon as these online referrals happen. Listen in as I let you eavesdrop on part of a Building a Referable Business call, where you will hear my response to a question regarding handling social media referrals. You'll hear what you need to do to

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42:45

Ep #232: Business Owners Guide to Saying No

Roadmap to Referrals ·

2022/11/22

Saying “no” can be difficult. It can make you feel guilty or it can make you question yourself. But regardless of if it's hard, it is an important skill to have. So, in this episode, we’ll be discussing 30 ways to say no. I’m pretty good about saying no, but there are moments when I know I need a better strategy. Enter my friend’s podcast, They Don’t Teach This in Business School, hosted by Julie Bee. When I heard her episode on saying no, I knew I needed to share it with you. Today, Julie will be

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13:40

Ep #231: Do These 3 Things for Your Referral Sources

Roadmap to Referrals ·

2022/11/15

Just because we are closing in on the end of the year does not mean you should slack off on your business's most valuable asset. Instead, now is the time we should be focusing on adding value to our referral sources to ensure we stay top of mind for the year ahead. So, in this episode, I will share 3 things you should be doing right now for your referral sources. Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/231

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24:45

Ep #230: Referral Q&A Episode

Roadmap to Referrals ·

2022/11/08

In today’s Q&A episode, I’m answering two excellent questions about referral seed language and the difference between keeping in touch and being top of mind. First I will share how the referral seed language that I teach works. Next, I will discuss whether there is really a difference between keeping in touch with someone and staying top of mind with someone. Make sure to tune in! Resources and links mentioned in this episode can be found on the show notes page

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16:49

Ep #229: The Best Way to Give a Referral

Roadmap to Referrals ·

2022/11/01

We often talk about how to get referrals, but what about giving them? Generally speaking, what we put out into the world is what we get in return. This means that when we are focusing on getting referrals, we should also be considering giving them—not to everyone you work with, but at least a few individuals that you truly believe deserve it. This begs the question: do you know how to give referrals the proper way? Listen in to find out! Resources and links mentioned in this episode can be found on

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33:53

Ep #228: Slow & Steady Wins the Race

Roadmap to Referrals ·

2022/10/25

Growth doesn’t just happen, you have to be intentional about it. But something many business owners don’t discuss is being intentional about how you grow your business, and this can make all of the difference. Denise Pough is the founder of A-Jay Interiors by Dee, where she specializes in combining lifestyle, personal needs and the space you live in to create a home that’s uniquely yours. In this episode, Denise shares her journey with growing her business through the use of referrals, including her

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20:39

Ep #227: The Metrics that Should Define Your Referrals

Roadmap to Referrals ·

2022/10/18

Tracking isn’t the most exciting thing to do. It does, however, reveal some amazing data to help you better your business. It shows progress and decisions, including the outcomes of those decisions. As we continue into Q4, it’s more important than ever that you have the right metrics when it comes to referrals. With the right metrics, you will feel informed on what type of decisions you need to make about what referrals will look like for you in 2023. Resources and links mentioned in this episode

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16:19

Ep #226: My Super Complicated Referral Success Formula

Roadmap to Referrals ·

2022/10/11

Hopefully, you can tell that this title is sarcastic because getting more referrals isn’t complicated and it’s not complex. All it comes down to is identifying your referral sources and then taking care of them in the right way. Many people second guess the basics because they seem too simple and they’re not very mind-blowing to read. Instead, they want a silver bullet solution. Something that is going to work quickly, almost like magic. However, the basics are where the magic happens. Without the

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28:40

Ep #225: Defining Core Values

Roadmap to Referrals ·

2022/10/04

Defining your core values allows you to identify what’s truly important to you now or what you want more of in your life. They’re the essential foundation to finding purpose, and knowing your core values helps you to make value-aligned decisions—which in turn makes hard decisions that much easier. So, in this episode, I will share my core values in hopes of helping you create your own company’s core values. Resources and links mentioned in this episode can be found on the show notes page

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20:51

Ep #224: Top 3 Goals of Referrals

Roadmap to Referrals ·

2022/09/27

How many times have you heard it’s important to figure out your why? The truth is that it is important, but determining your why isn’t just for finding your life's purpose—it’s for everything you do. Your why keeps you motivated and will always bring you back to center. In this episode, I will share the top three business goals you should focus on in order to generate referrals naturally. Resources and links mentioned in this episode can be found on the show notes page

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24:51

Ep #223: Referrals and Repeat Clients

Roadmap to Referrals ·

2022/09/20

When we start putting a game plan into action within our business, there can be some confusion around referrals and repeat clients. This confusion comes from an overlap in the sales training space when it comes to turning prospects into clients, getting clients to work with you again, and getting clients to refer you. In this episode, I will explain exactly what it is that you need to do to generate those referrals and the steps you can take to ensure you don’t miss an opportunity in the future

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23:15

Ep #222: Why I Won’t Give You This Answer

Roadmap to Referrals ·

2022/09/13

“What do I need to do to take care of my referral sources the right way?” It’s one of the most asked questions that I don’t answer, and there is a very specific reason why. I teach a number of different strategies that are foundational to the success of your business. I also teach strategies that are situational and next level. These strategies are generally for existing or current referral sources, not potential referral sources. If I give you a referral plan of touchpoints without knowing anything

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36:01

Ep #221: Successful Referral Building

Roadmap to Referrals ·

2022/09/06

Referrals are hands down the best way to grow your business—but you hear me say that all the time. So, today we will be talking to Chris Pentrack and Chris Cynkar about what it looks like to be successful at referral building. As the co-owners of Expense Reduction Analyst, as well as owners of multiple other businesses, they have a true understanding of what it takes to build out a referrable business. In this episode, they will be sharing their lived experience and advice for building a referrable

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25:42

Ep #220: Business Development Series: Q&A

Roadmap to Referrals ·

2022/08/30

Although sales is an incredibly big part of growing your business, it is different from referrals, so I appreciate you taking the time to listen in. In the final episode of this series, I will be sharing how to set your clients up for success while they’re on the buyer's journey, the importance of managing expectations from the beginning of your relationship with a prospect, and how I grew my business to the level it is at today. Resources and links mentioned in this episode can be found on the show

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30:47

Ep #219: Biz Development Series: Experts Weigh In

Roadmap to Referrals ·

2022/08/23

Whatever you're doing right now, stop. Pull out a piece of paper or a new blank document on your computer and get ready to take some notes. This episode is unlike any episode I have ever done, and the tips, advice, and ideas will be overflowing. We will be joined by five experts who have incredible brilliance in each of their given areas, so make sure to tune in! Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/219

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19:01

Ep #218: Business Development Series: Vitamin or...

Roadmap to Referrals ·

2022/08/16

What you do—how you help people—is it seen as a vitamin or a medicine? In this episode, I’ll be diving into this important concept. As I wrap up the business development series, I address one of the key concepts that will contribute to the ultimate success or downfall of a business. You will hear what being a vitamin or medicine has to do with all of this, so stay tuned! Listen in as I share some important thoughts on how to understand the way clients view you, especially when rumblings start about

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21:39

Ep #217: Business Development Series: Nurturing...

Roadmap to Referrals ·

2022/08/09

Nurturing prospects is something that should be planned out from the beginning. Although there are some prospects who will be a “Yes! I want to be your client!” quite quickly, some people may take a while to warm up - that’s where nurturing comes in. So, what can you do to continue to nurture prospects when they have ghosted you or they aren’t quite ready to give you an answer? And how can you ensure that you remain present in their mind throughout their decision-making process? I’ll be answering

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