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PODCAST

Market Proof Marketing: Home Builder Marketing Insights

Kevin Oakley: New Home Marketing from Do You Convert

A weekly new home marketing podcast for home builders and developers. Each week, Kevin Oakley and the coaching team at Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We"re here to help you -- not sell you! No fluff - just honest perspectives on where to invest your time, money and energy to get the highest volume of quality new home leads to your sales teams. Take action on these ideas, and

business marketing

All Episodes

00:54:31

Ep 272: The Meh-taverse

Market Proof Marketing: Home Builder Marketing Insights ·

2023/04/06

Market Proof Marketing · Ep 272: The Meh-taverseIn this episode, Andrew Peek, Jackie Lipinski, and Julie Jarnagin gather to discuss the expectations and pitfalls of the Metaverse. The team ponders the reasons why it didn't live up to its hype, and the different ways it can be useful. Together they share insights on the latest and greatest in the new home marketing world, and how we can all take away something from the good and the bad of new technologies. Story Time (3:40) Jackie ponders the

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00:28:27

Ep 271: The Art of Curating a Successful Conference...

Market Proof Marketing: Home Builder Marketing Insights ·

2023/04/03

Market Proof Marketing · Ep 271: The Art of Curating a Successful Conference with Greg Fuson In this episode, Kevin Oakley sits down with Greg Fuson, Vice Presidents of Events and Experience for PCBC, to discuss the art and thoughtfulness that goes into designing a conference that stands out amongst others. Kevin and Greg outline what this year’s event will look like, and the value of activating someone’s emotions through events. Kevin and Greg discuss: What makes PCBC different from other

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00:47:21

Ep 270: Imposter Syndrome

Market Proof Marketing: Home Builder Marketing Insights ·

2023/03/30

Market Proof Marketing · Ep 270: Imposter SyndromeKevin Oakley, Andrew Peek, and Julie Jarnagin play around with Chat GPT4, discuss the realities of imposter syndrome, different ways to approach organic content through the lens of Andrew’s recent cruise experience, how builders can shift their marketing when needing to focus on presales, and the importance of trying new strategies and investing in your career. Story Time (15:47) Andrew just returned from a cruise and it had him thinking about the

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01:12:26

Ep 269: Marketing Coach Power Hour

Market Proof Marketing: Home Builder Marketing Insights ·

2023/03/23

Market Proof Marketing · Ep 269: Marketing Coach Power HourKevin Oakley and Jackie Lipinski welcome the newest Do You Convert Marketing Coach, Beth Russell to the team. In this marketing coach power hour episode, the team talks about everything from building a home, the importance of messaging, Beth’s biggest takeaways from shadowing home builder meetings, and more!Story Time (4:48)Beth talks about building a custom home, her third home purchase in 8 years, and how the experience has reminded her of

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00:41:39

Ep 268: Diving Into Home Builder Data with Rick...

Market Proof Marketing: Home Builder Marketing Insights ·

2023/03/20

Market Proof Marketing · Diving Into Home Builder Data with Rick Holmes and Alan Ratner Kevin Oakley is joined by two industry experts, Alan Ratner, Managing Director at Zelman & Associates, and Rick Holmes, CEO of Home Builder Data, to take a deep dive into the world of home builder data. Join us as we explore the insights they've gathered, discuss the roles of first-time home buyers now and in the future, and how they use data to track trends for and from home builders nationwide.Kevin, Alan, and

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00:51:16

Ep 267: How To Calm Down A Nervous Team

Market Proof Marketing: Home Builder Marketing Insights ·

2023/03/16

Market Proof Marketing · How To Calm Down A Nervous Team Kevin Oakley, Julie Jarnagin, and Becca Thomas discuss why website traffic is not a problem for most home builders at this time, why some teams are feeling nervous even when they’re having record-breaking sales this month, and what marketing teams can learn from other home builders.Story Time (8:53)Becca reminds marketers that even incremental improvements can lead to success, not everything has to be a big update all the time.Julie might not

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00:39:38

Ep 266: Online Sales Takeover with Mike Lyon and Jen...

Market Proof Marketing: Home Builder Marketing Insights ·

2023/03/09

Market Proof Marketing · Online Sales Takeover with Mike Lyon and Jen BarkanMike Lyon and Jen Barkan discuss the latest in the online sales world, including how to navigate dialogue across internal teams, benchmarks and takeaways from 2022, and a quick how-to guide on working with real estate agents. Additionally, Mike shares some personal insights on the importance of follow-up during a customer's purchasing journey. Story Time (2:20)Jen talks about on-site sales and marketers recent interest and

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00:53:15

Ep 265: Why Marketers Shouldn't Target Themselves

Market Proof Marketing: Home Builder Marketing Insights ·

2023/03/02

Market Proof Marketing · Why Marketers Shouldn't Target Themselves Kevin Oakley, Andrew Peek, and Jackie Lipinskidiscuss how marketers can identify their own marketing biases and learn to keep an open mind, they explore the differences between how we think how people typically search for non-single-family homes versus how they actually start their home search, plus Facebook’s subscription plans.Story Time (2:35)Jackie talks about the google search volume for Twin Homes, Duplexes, Villas, Duets,

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01:05:05

Ep 264: Is The Spring Selling Season Here?

Market Proof Marketing: Home Builder Marketing Insights ·

2023/02/23

Market Proof Marketing · Is The Spring Selling Season Here? Kevin Oakley, Andrew Peek, and Samantha Kelleberger review the data and discuss if the spring selling season is here yet. They talk about the future of AI for home builders, home builder sentiment, and more!Story Time (2:35)Samantha shares her customer service experience with Wayfair after she now has 3 broken fire pits. Andrew shares a pleasant customer experience with 0 human interactions.Kevin has never been more excited because

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01:14:16

Ep 263: Stop Pining For The Past

Market Proof Marketing: Home Builder Marketing Insights ·

2023/02/16

Market Proof Marketing · Stop Pining for the Past Kevin Oakley, Jackie Lipinski, and Julie Jarnagin discuss if there's value in creating a new "series" of homes and when a product series program might actually apply, how the same story can be told in different ways through creative writing, why marketers need to stop pining for the past, and more! Story Time (3:43)Jackie has a builder that is creating a new series of home, when the real message might actually be the new low price point.Julie has a

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00:46:55

Ep 262: The Housing Market Today & Beyond with NAHB...

Market Proof Marketing: Home Builder Marketing Insights ·

2023/02/13

Market Proof Marketing · The Housing Market Today & Beyond with NAHB Chief Economist Dr. Robert Dietz Kevin Oakleywas joined by Dr. Robert Dietz, the Chief Economist and Senior Vice President for Economics and Housing Policy for the National Association of Home Builders. They discuss the housing deficit and limiting factors around the housing marketing, the current home supply and mortgage rates, the anticipated rise in cyclical home supply, and looking into the 2030s and beyond.Here's a

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00:52:10

Ep 261: Calculating Your Cost-Per-Lead

Market Proof Marketing: Home Builder Marketing Insights ·

2023/02/09

Market Proof Marketing · Calculating Your Cost-Per-Lead Andrew Peek, Jackie Lipinski, and Bryce Baker discuss how builders can calculate their yearly cost per lead data and why it’s important to know, why you need to analyze all of your Call-To-Actions on the desktop and mobile versions of your website, and the best practices around how to carve out time for self-learning goals. Story Time (0:30)Bryce shares the CTA’s to update on your home builder website. Jackie explains why there is no industry

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00:08:07

Ep 260: Goal Setting: Name It and Claim It

Market Proof Marketing: Home Builder Marketing Insights ·

2023/02/02

Market Proof Marketing · Goal Setting: Name It and Claim It Kevin Oakley, Andrew Peek, and Jessie Suggs present the latest Q4 online sales data, fresh from the source. They also delve into the workings of the Market Proof Algorithm and how it sheds light on larger data problems in affected communities. Finally, the team explores the connection between marketing decisions and the impact on home builder marketing conversion rates.Story Time (2:43)Jessie shares the 2022 Q4 Online Sales Benchmark

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00:50:45

Ep 259: CMO Powers, Activate!

Market Proof Marketing: Home Builder Marketing Insights ·

2023/01/26

Market Proof Marketing · CMO Powers, Activate! Kevin Oakley, Jackie Lipinski, andSarah Simmermandiscuss the power of a CMO and how they can positively impact their company, if google penalizes companies for using AI writing tools, tips for attending IBS, and more!Story Time (1:59)Sarah discusses the value of knowing when to focus on reviews as a home builderJackie gets a crazy 28k quote for fixing a drain, from a sub who admits at the end they don’t know what they’re doing. Aka subs are still hoping

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00:35:14

Ep 258: Do You Convert Announces New Creative...

Market Proof Marketing: Home Builder Marketing Insights ·

2023/01/23

Market Proof Marketing · Do You Convert Announces New Creative Director Karla Tuten Kevin Oakley is joined by Do You Convert’s new Creative Director, Karla Tuten! They dive into Karla’s unique experience working with home builders over the years, what projects she’s most proud of, why branding and graphic designs need to be minimal yet meaningful design and what that means, and more!Kevin and Karla discuss:Ep 121: Deep Design with Karla TutenThe obstacles that can get in the way of great graphic

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01:07:52

Ep 257: A.I. and Its Role in 2023 for Home Builders

Market Proof Marketing: Home Builder Marketing Insights ·

2023/01/19

Market Proof Marketing · A.I. and Its Role in 2023 for Home Builders Kevin Oakley, Jackie Lipinski, and Julie Jarnagin discuss how home builders might utilize A.I. for 2023, the 5 reasons why and why not a marketer might want to use A.I. tools, and why you need to step up and hustle at your own jobs when the market gets tough. Story Time (3:22)Julie shares why she was disappointed in the lack of insights and product recommendations for a large purchase from a professional and what home builders can

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00:50:02

Ep 256: Activate Your Skills for 2023

Market Proof Marketing: Home Builder Marketing Insights ·

2023/01/12

Market Proof Marketing · Activate Your Skills for 2023 Kevin Oakley, Andrew Peek, and Jen Barkan discuss the home builder services that won't fly for 2023, why the word of 2023 needs either to be Activate or Electric, and how to harness your OSC energy to amplify the customer experience. Story Time (8:08)Jen Barkan talks about the energy we need to bring for the new year and how energy transfers from the OSC to the customer. Kevin shares why he thinks everyone has a new years personalityAndrew

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00:51:54

Ep 255: Revenue Supporting Marketing Reports

Market Proof Marketing: Home Builder Marketing Insights ·

2022/12/29

Market Proof Marketing · Revenue Supporting Marketing Reports Kevin Oakley, Andrew Peek, and Bryce Baker share tips on what kind of marketing reports Marketers can build to help support creating revenue for their builder. Plus why the quality of your leads needs to be assessed and how why you need to stop them if bots are filling your CRM system. Story Time (4:40)Bryce shares why the new year is a good time to clean up your accounts.Andrew explains why if your google ad’s cost-per-click is over $2,

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01:03:10

Ep 254: Beware Attribution

Market Proof Marketing: Home Builder Marketing Insights ·

2022/12/22

Market Proof Marketing · Ep 254: Beware Attribution Kevin Oakley, Andrew Peek, and Julie Jarnagin explain why leads are useless unless, of course, they are responsive leads. Plus why they warn against direct attribution being a decision maker, one home builder’s big ad spend flub, and more!Story Time (4:43)Julie recommends being curious and asking questions as your new year's resolution for 2023.Andrew shares an amazing analogy to shopping at the grocery store to how to think about budgetingKevin

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00:56:04

Ep 253: Top Behaviors For Consistent Marketing Results

Market Proof Marketing: Home Builder Marketing Insights ·

2022/12/15

Market Proof Marketing · Top Behaviors For Consistent Marketing Results Kevin Oakley, Jackie Lipinski, and Becca Thomas discuss how to prepare your teams for 2023 along with the top 5 behaviors marketing teams need to have to create consistent results. Plus learn how you can join our newly released Marketing Impact Groups for free and team up with 5 other home-building marketers to help you build your own support system.Story Time (2:22)Jackie is seeing two types of marketers lately - the proactive

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