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PODCAST

Million Dollar Nonprofit

Welcome to The Million Dollar Nonprofit — the daily podcast for small-but-mighty teams ready to scale their impact without burning out. Hosted by nonprofit growth strategist Tom Kelly, each episode delivers no-fluff strategies to raise more, automate smarter, and finally understand what’s working (and what’s not). Learn how to use AI tools, sharp messaging, and efficient systems to turn clicks into donations, casual supporters into loyal advocates, and your scrappy org into a million-dollar

business non-profit

All Episodes

5:47

The Zero-Stress Charity Auction Blueprint

Million Dollar Nonprofit ·

2025/05/05

Tired of chaotic, time-sucking charity auctions? In this episode of The Million Dollar Nonprofit, Tom Kelly reveals how to run a $10,000+ auction with minimal effort using smart systems, AI tools, and the powerful features inside CharityAuctionsToday. Learn how to set up your auction in a day, recruit a promo squad, automate reminders, and maximize last-minute bids. You’ll also get exact ChatGPT prompts, social media scripts, and real-world examples from small teams that crushed their fundraising

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5:47

How to Run a $10K Auction with Zero Effort

Million Dollar Nonprofit ·

2025/05/04

Think running a charity auction means chaos, clipboards, and constant emails? Think again. In this episode of The Million Dollar Nonprofit, host Tom Kelly shares the exact blueprint for hosting a $10,000+ online auction with minimal stress and zero overwhelm—even if you’re a small team. You’ll learn how to set up an auction in a day, use AI prompts to write irresistible item descriptions, automate bidder reminders, and create last-minute buzz that drives bids sky-high.Tom breaks down a 4-step system

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5:24

The AI Auction Blueprint: How to Maximize Bids...

Million Dollar Nonprofit ·

2025/05/03

Ever feel like your nonprofit auction turns into a full-blown circus act? One minute you're fielding bidder questions, the next you're rebooting someone's laptop, all while juggling spreadsheets and trying not to sweat through your branded polo. Sound familiar?What if it didn’t have to be that way?In this episode of The Million Dollar Nonprofit, host Tom Kelly unveils the AI Auction Blueprint—a simple, step-by-step system to help you run smoother, more profitable charity auctions without burning

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5:13

5 ChatGPT Prompts to Write Your Next Fundraising...

Million Dollar Nonprofit ·

2025/05/02

Blank screen. Blinking cursor. No idea what to say.Sound familiar?In this episode of The Million Dollar Nonprofit, Tom Kelly shares 5 proven ChatGPT prompts that will help you write your next fundraising email in under 5 minutes—without overthinking, overwriting, or burning out.Whether you’re sending an urgent campaign blast, re-engaging lapsed donors, or just want to celebrate a recent win, these prompts will help you write faster, more human emails that raise real money.ChatGPT Prompt

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5:39

Why Most Donor Journeys Fail (and How to Build One...

Million Dollar Nonprofit ·

2025/05/01

What if your donor journey felt more like Disney than a dull tax receipt? Most nonprofits lose supporters in the first 48 hours because they treat donations like transactions—not the beginning of a relationship. In this episode of The Million Dollar Nonprofit, Tom Kelly breaks down how to build a donor experience that sparks emotion, builds trust, and keeps people giving again and again.You’ll learn his 3-part “Donor Story Arc”—a proven framework that turned one nonprofit’s email series into a

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5:39

Why Your Nonprofit Needs a Sales Funnel

Million Dollar Nonprofit ·

2025/04/30

Let’s be real—“sales funnel” sounds like a corporate buzzword nonprofits should avoid. But here’s the truth: you already have a funnel. It’s just invisible—and probably unintentional. Every post, email, and donation form is part of a journey. In this episode, Tom Kelly breaks down how to build a simple, ethical, high-converting donor journey using his 4-part Donor Flow Framework: Awareness, Engagement, Action, Advocacy. You’ll learn how to map your funnel, use AI tools like ChatGPT to create content

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5:49

0 Budget, $100K Raised: How One Tiny Nonprofit Used...

Million Dollar Nonprofit ·

2025/04/29

There’s a myth in the nonprofit world: that you need a huge team, a massive budget, and expensive tech to raise real money. But today, I’m showing you the real story of how a tiny, three-person nonprofit in North Carolina raised over $100,000 in just a few months—with zero marketing spend, no consultants, and no full-time development director. All they had was a Google Sheet of past supporters, a willingness to learn, and the power of free AI tools.In this episode, I’ll walk you step-by-step through

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6:04

How to Build a Donor Journey They Can’t Resist

Million Dollar Nonprofit ·

2025/04/27

What if your donor communications were as binge-worthy as a Netflix series?In today’s episode of The Million Dollar Nonprofit, Tom Kelly breaks down The Netflix Strategy — a proven system to transform your donor journey into an irresistible, sequential experience using AI tools like ChatGPT, ConvertKit, and DonorBooks.You’ll learn how to map out “donor seasons” that walk supporters through your story, build cliffhangers that keep them emotionally hooked, and automate it all so that every new donor

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5:18

Monthly Giving on Autopilot: How to Build Predictable...

Million Dollar Nonprofit ·

2025/04/26

What if your nonprofit could wake up to dozens of new donations every month—without launching a new campaign every five minutes?In this episode of The Million Dollar Nonprofit, Tom Kelly breaks down exactly how to set up a simple, high-impact monthly giving program that runs on autopilot.You'll learn why monthly donors are the real MVPs of nonprofit fundraising, why you don’t need a fancy "donor club" or new website to get started, and the three key elements you actually do need:A simple,

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6:41

Stop Chasing Donors: Use AI to Attract High-Intent...

Million Dollar Nonprofit ·

2025/04/25

What if your next donor didn’t come from a cold email, a social post, or a gala table—but from Google?In this episode of The Million Dollar Nonprofit, Tom Kelly shares how to stop chasing donors and start attracting high-intent givers who already believe in your mission. Using AI tools like ChatGPT, small nonprofit teams can now create systems that do the heavy lifting—without burning out staff or wasting ad dollars.You’ll learn:Why interruption marketing is failing and what to do insteadHow to use

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6:10

Why I Ditched Spreadsheets for DonorBooks and Never...

Million Dollar Nonprofit ·

2025/04/24

Does your CRM feel more like a burden than a solution? In this episode of The Million Dollar Nonprofit, Tom Kelly goes deep on the donor CRM he actually uses every day—DonorBooks.Designed for lean teams with big goals, DonorBooks isn’t just a database—it’s your behind-the-scenes operations assistant. Tom breaks down how this powerful yet intuitive CRM helps nonprofits:Tag donors based on behavior, not just data points View full donor timelines for context-rich conversations Use plug-and-play

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6:05

3 Nonprofit CRMs That Actually Talk to Each Other...

Million Dollar Nonprofit ·

2025/04/23

Are you juggling 14 tabs just to keep your nonprofit running? Email in one app. Donors in another. Events in a spreadsheet. Sound familiar? In this episode of The Million Dollar Nonprofit, Tom Kelly reveals three game-changing CRMs built for small nonprofits that actually talk to each other—saving you hours and helping you raise more with less.Learn how tools like DonorBooks, Kindful, and Bloomerang can:Sync with your favorite email and event toolsAutomate donor follow-ups using AITrack behavior and

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6:39

Beyond Mailchimp: Smarter Donor Emails for Nonprofits...

Million Dollar Nonprofit ·

2025/04/22

If your nonprofit is still using Mailchimp for donor emails—but you’re struggling with low engagement, no segmentation, and manual follow-up—you need to hear this.In this episode of The Million Dollar Nonprofit, nonprofit coach Tom Kelly shares how small nonprofit teams are upgrading their email marketing using Instantly.ai and ConvertKit—two powerful tools built for automated, personalized donor communication.You’ll learn:Why Mailchimp no longer works for modern nonprofitsHow to re-engage lapsed

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5:41

The 30-Minute Email Campaign That Raises Real Donations

Million Dollar Nonprofit ·

2025/04/21

Can you really plan, write, and automate a full email campaign in under 30 minutes?In this episode of The Million Dollar Nonprofit, Tom Kelly walks you through a proven 3-step system to turn your inbox into a donation engine—without stress, burnout, or last-minute writing marathons.You’ll learn how to use AI tools like ChatGPT and ConvertKit to define your campaign goal, generate high-converting emails in seconds, and schedule the entire sequence to run on autopilot. This isn’t theory—it’s the same

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6:33

The AI Welcome Sequence: Automate Donor Retention &...

Million Dollar Nonprofit ·

2025/04/19

Most nonprofits pour energy into getting that first donation—then ghost the donor right after. In this episode of The Million Dollar Nonprofit, Tom Kelly reveals the exact AI-powered welcome sequence that turns first-time givers into lifelong supporters—automatically.You’ll get the full breakdown of the 3-part sequence, including ChatGPT prompts to help you write thank-you emails, impact stories, and warm invitations to monthly giving. You’ll learn how to set it all up in tools like ConvertKit or

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7:21

How We Used ChatGPT to Raise $50,000—No Gala Required

Million Dollar Nonprofit ·

2025/04/17

Can ChatGPT actually help your nonprofit raise real money? In this episode of The Million Dollar Nonprofit, Tom Kelly reveals the exact five AI prompts that helped generate over $50,000 in donations—without a gala, without cold calls, and without a big team.You’ll learn how to use ChatGPT to write high-converting fundraising emails, engaging auction item descriptions, donor thank-you messages, and social media stories that drive action. Whether you’re a small nonprofit with limited staff or just

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7:24

The Invisible Fundraiser: How AI Works Behind the...

Million Dollar Nonprofit ·

2025/04/16

AI Was Raising Money While I SleptWhat if your most effective fundraiser never needed a desk, never burned out, and worked all night long? In this episode of The Million Dollar Nonprofit, Tom Kelly pulls back the curtain on “The Invisible Fundraiser”—a smart, automated system powered by AI tools that helps nonprofits bring in donations, follow up with leads, and build stronger donor relationships 24/7.You’ll discover how to:Use ChatGPT to write donor emails, thank-you notes, and appeal letters in

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5:36

The Fastest Way to Fundraise: 1 Hour. Big Impact....

Million Dollar Nonprofit ·

2025/04/15

What if you could raise thousands of dollars in just one hour without the stress of months-long planning or your team burning out? It’s not too good to be true! On this episode of The Million Dollar Nonprofit, Tom Kelly breaks down his “Flash Fundraising Flywheel,” a 3-step framework to execute a high-energy, one-hour AI-powered fundraiser. Discover how to:Use AI tools like Instantly.ai, ChatGPT, and DonorBooks to streamline promotions, scripts, and follow-ups. Hype up your community and spark

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6:12

How to Automate 80% of Your Nonprofit with AI

Million Dollar Nonprofit ·

2025/04/14

Feeling overwhelmed by endless to-dos? You’re not alone. Most nonprofit leaders juggle admin work, emails, events, and everything else under the sun. But here’s the good news: 80% of that busywork could be automated! In this episode of The Million Dollar Nonprofit, Tom Kelly shares how AI and automation can take your nonprofit from surviving to thriving. Discover the 3-step AI Growth Engine framework (Attract, Nurture, Convert) and learn practical, real-world tips to save hours each week while

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24:18

Transforming Donor Retention with the Donor...

Million Dollar Nonprofit ·

2025/04/08

What if your nonprofit could keep donors engaged year after year, regardless of your team’s capacity? Katie Mendez, founder of Built to Raise, joins us to unpack her game-changing Donor Experience (DX) Matrix, designed for individual giving programs.Katie shares:A breakdown of the four essential pillars of the DX Matrix (Thank, Share Impact, Engage, Solicit) and why they matter. How nonprofits can provide thoughtful, personalized donor experiences—even with limited resources. Actionable tips for

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242 results

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