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PODCAST

Cubicle to CEO

We ask founders the business questions you can"t Google. Cubicle to CEO® brings you weekly "behind the business" case-study interviews with leading entrepreneurs and CEOs who share a specific growth strategy they"ve successfully tested, how they implemented it, and what the results (and revenue) were. Host Ellen Yin also shares transparent insights about her own journey bootstrapping a media company from a $300 freelance project into millions in revenue.

business entrepreneurship

All Episodes

57:57

Her Campus Increased Brand Partnerships Revenue By...

Cubicle to CEO ·

2023/10/01

Our guest today is a true trailblazer in the world of media and marketing innovation.Meet Windsor Western, co-founder of media giant HerCampus Media and its umbrella brands, including GenZology - a Gen Z Marketing Summit series that's not only established HerCampus as the go-to thought leader on youth marketing, but has also catapulted their brand partnership revenue growth by a jaw-dropping 10,000%!GenZology is an ingenious strategy that arms HerCampus brand clients with unbeatable insights into

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23:37

Bonus #38: How We Jumped Nearly 100 Spots On The...

Cubicle to CEO ·

2023/09/27

Get a behind the scenes look at our time at Make Your Mark Live in Dallas: https://www.instagram.com/reel/CxoB25XvEZg/?igshid=MWZjMTM2ODFkZg==Our takeaways from Podcast Movement: https://link.chtbl.com/QZWrmq97Linda Sidhu's personality quiz funnel episode: https://link.chtbl.com/9i_s2XIRWhat's your signature CEO style? Take the quiz: ellenyin.com/quizAccess the transcript of this episode HERE: https://otter.ai/u/QLbm57bi77LcN08OAU93bTqC0CE?utm_source=copy_urlIf you enjoyed today's episode,

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49:00

Freely Changing Your Business Model Without Wrecking...

Cubicle to CEO ·

2023/09/25

Our guest today is already a seasoned expert at change, despite only being in her early 20s.Just before her freshman year of college in 2019, Shyne Webster created her business, Designed by Shyne - a passion project turned clothing brand. But as her business acumen grew, she transitioned into a full-time brand design freelancer and eventually agency owner, offering brand strategy, 1:1 coaching, and even teaching workshops on innovation and design thinking.After previously pivoting her solo practice

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7:05

Bonus #37: We're Giving Away (TWO) $1,000 Cash Grants...

Cubicle to CEO ·

2023/09/20

APPLY FOR OUR CUBICLE TO CEO X NORBY GRANT BY OCT. 3: https://cubicletoceo.nor.by/ Sign up for our weekly test messages: https://ellenyin.com/superfanAccess the transcript of this episode HERE: https://otter.ai/u/CXlDtKEtJ2mPqORy2mAN2J6HLeU?utm_source=copy_urlWhat's your signature CEO style? Take the quiz: ellenyin.com/quizIf you enjoyed today's episode, please:Leave a positive review or rating at www.ratethispodcast.com/cubicletoceoSign up for our text notifications at ellenyin.com/superfan so you

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60:49

Trade Show Secrets: How A New Brand Sold $200K In One...

Cubicle to CEO ·

2023/09/18

This sister duo turned a dream and a shoestring budget into a trade show triumph!Picture this: Becca Stern and her sister Jess invested $25,000 AUD of their savings to start their business, Mustard Made - a line of colorful vintage inspired lockers with a cult following and celebrity fans. They took a big risk right off the bat, deciding to test the viability of their new business at a trade show with only a few product samples on hand. If they received a few orders to validate their proof of

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29:34

Bonus #36: 7 Surprising Podcast Growth Tips from...

Cubicle to CEO ·

2023/09/13

Subscribe to our YouTube Channel! https://www.youtube.com/c/CubicletoCEOListen to our exclusive interview with Amy Porterfield HERE: https://link.chtbl.com/UIVj9PTbAccess the transcript of this episode HERE: https://otter.ai/u/In0VyktpR0RGHSho-_K1VOXzTU4?utm_source=copy_urlWhat's your signature CEO style? Take the quiz: ellenyin.com/quizIf you enjoyed today's episode, please:Leave a positive review or rating at www.ratethispodcast.com/cubicletoceoSign up for our text notifications at

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45:23

'Best Of' Customer Feedback: 7 Tips for Effective...

Cubicle to CEO ·

2023/09/11

This is our final week of featuring gems from past guests before we resume our regular Monday case study interviews. We’ve compiled the “best of” pitching, lead generation, conversions, and customer feedback advice into four themed roundups. This fourth and final roundup in the series features 7 must-try customer feedback tips; I’ll introduce each soundbite with the name of the guest and the original episode number and title it was pulled from, in case you want to go back and listen to the full

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33:46

Bonus #35: 3 Things I Did As An Entrepreneur Before...

Cubicle to CEO ·

2023/09/06

Check out my dicussion with other entrepreneurs on changing your name after marriage:Threads: https://www.threads.net/@missellenyin/post/Cu-Js1cPA4v/?igshid=MzRlODBiNWFlZA==Facebook: https://www.facebook.com/ellenyinofficial/posts/pfbid037294XtCkndgV8GYv6F8p74NQY9HSSgywoUb9DhzNRdbR4bhDkQCuF7DGN56vCtjKlAccess the transcript of this episode HERE: https://otter.ai/u/7faTr8HF6N6deBNyyZrqxDUOn5k?utm_source=copy_urlWhat's your signature CEO style? Take the quiz: ellenyin.com/quizIf you enjoyed today's

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34:15

'Best Of' Conversion Tips: Increase Your Sales w/...

Cubicle to CEO ·

2023/09/04

We’re hitting pause for a few weeks on airing new interviews to bring back underrated gems from our previous guests. We’ve compiled the “best of” pitching, lead generation, conversions, and customer feedback advice into four themed roundups. This third roundup in the series features 6 must-try conversion tips; I’ll introduce each soundbite with the name of the guest and the original episode number and title it was pulled from, in case you want to go back and listen to the full conversation. The

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12:39

CEO Collective Expert Roundtable Pt. 4 (IG Followers...

Cubicle to CEO ·

2023/08/30

We share insight from our CEO Collective every week in our newsletter! Sign up to get our weekly emails at https://cubicletoceo.coConnect with our CEO Collective!Start your Wealth Creation Journey by booking a call with Kaitlyn: https://theoryplanning.comMaster your own Facebook and Instagram ads with Successful Ads Club: https://ellenyin.com/sacCheck out Tiffany Grimes' Author Mentorship at https://burgeondesignandeditorial.comCreate a swoon-worthy brand for less than $500/month with the WorkPlay

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44:19

'Best Of' Lead Generation: 6 Unique Ways to Get High...

Cubicle to CEO ·

2023/08/28

We’re hitting pause for a few weeks on airing new interviews to bring back underrated gems from our previous guests. We’ve compiled the “best of” pitching, lead generation, conversions, and customer feedback advice into four themed roundups. This second roundup in the series features 6 must-try lead generation tips; I’ll introduce each soundbite with the name of the guest and the original episode number and title it was pulled from, in case you want to go back and listen to the full conversation

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13:16

CEO Collective Expert Roundtable Pt. 3 (Constructive...

Cubicle to CEO ·

2023/08/23

We share insight from our CEO Collective every week in our newsletter! Sign up to get our weekly emails at https://cubicletoceo.coConnect with our CEO Collective!Create a swoon-worthy brand for less than $500/month with the WorkPlay Method: https://workplaybranding.comCheck out Tiffany Grimes' Author Mentorship at https://burgeondesignandeditorial.comCreate and post 5 days of videos in 5 minutes a day with Natasha in her Video Confidence Challenge: http://videoconfidencechallenge.com/Grow your

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47:55

'Best Of' Pitching Roundup: 10 Pitching Tips

Cubicle to CEO ·

2023/08/21

You all gave rave reviews on our “10 out of the box marketing tips to try in 2023” roundup episode we published at the end of last year, so for the next few weeks, we’re taking a break from airing new interviews to bring back underrated gems from our guests. We’ve compiled the “best of” pitching, lead generation, conversions, and customer feedback advice into four themed roundups. This first roundup features 10 must-try pitching tips; we’ll introduce each soundbite with the name of the guest and the

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12:35

CEO Collective Expert Roundtable Pt. 2 (Recurring...

Cubicle to CEO ·

2023/08/16

We share insight from our CEO Collective every week in our newsletter! Sign up to get our weekly emails at https://cubicletoceo.coConnect with our CEO Collective!Grow your business with ease and joy by following Tiffany Napper: https://instagram.com/tiffanynapperStart your Wealth Creation Journey by booking a call with Kaitlyn: https://theoryplanning.comMaster your own Facebook and Instagram ads with Successful Ads Club: https://ellenyin.com/sacCheck out Tiffany Grimes' Author Mentorship at

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65:09

$1M/Year With 1 Offer: Boost Your Sales With Bundling

Cubicle to CEO ·

2023/08/14

Join the conversation on Threads! https://www.threads.net/@cubicletoceo/post/Cv8gZRmJsYa/?igshid=MzRlODBiNWFlZA==Is it realistic to make $1 million a year with one digital product? Attorney-turned-entrepreneur Sam Vander Wielen has proven it’s possible many years in a row with her Ultimate Bundle™, a collection of 10 fill-in-the-blank legal templates, on-demand trainings, and a raving community of thousands redefining the way coaches, service providers, and creatives protect their businesses!Even

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10:47

CEO Collective Expert Roundtable Pt. 1 (Spicy...

Cubicle to CEO ·

2023/08/09

We share insight from our CEO Collective every week in our newsletter! Sign up to get our weekly emails at https://cubicletoceo.co Connect with our CEO Collective!Listen to The Shine Online Podcast with Natasha: https://link.chtbl.com/spicy-contentGrow your business with ease and joy by following Tiffany Napper: https://instagram.com/tiffanynapperCreate a swoon-worthy brand for less than $500/month with the WorkPlay Method: https://workplaybranding.comCheck out Tiffany Grimes' Author Mentorship at

en

67:29

70K New Followers in 6 Months: Real-Time Tips For...

Cubicle to CEO ·

2023/08/07

What strategies are actually working for Instagram audience growth in 2023? Today’s case study features Instagram expert and business coach Mya Nichol, who gained an impressive 70,000 new followers in 6 months between January 8 and July 8 of this year! Mya reveals why she cut her posting volume in half this year, her winning ways to keep viewers on your video for longer watch times, and three other key strategies she’s experimenting with in real-time so you can borrow her best performing ones.From

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16:52

Bonus #30: How Much Do You Really Need To Make In...

Cubicle to CEO ·

2023/08/02

Book an intro call with Theory Planning Partners at https://calendly.com/theoryplanningHear Kaitlyn's full investment portfolio that is setting her up for retirement in episode 193: https://cubicletoceo.co/wealth-building-strategy/Access the transcript of this episode HERE: https://otter.ai/u/HAEBrm9I-94X1DAS6s62HManDLs?utm_source=copy_url What's your signature CEO style? Take the quiz: ellenyin.com/quizIf you enjoyed today's episode, please:Leave a positive review or rating at

en

33:31

[Q2 2023 Income Report] Our Lowest Ad Spend In Years...

Cubicle to CEO ·

2023/07/31

Catch up on our previous Income Report episodes at: https://ellenyin.com/incomereportWelcome back to our Q2 2023 Income Report! We have been publicly sharing our income reports for our business since 2019, making this our fifth year now of reporting exactly what our business makes spends and profits every 90 days. We've been doing this practice for so many years because we really believe that financial transparency is the future and that we all benefit when we collectively share our insights and our

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18:22

Bonus #29: Increasing The Value of Your Business For...

Cubicle to CEO ·

2023/07/26

Come join the discussion on Threads! https://www.threads.net/@missellenyinLinks mentioned in this episode:Teri Yu's case study on Vibely's acquisition by Kajabi: https://cubicletoceo.buzzsprout.com/820498/13264133-behind-the-buyout-the-numbers-negotiation-of-vibely-s-acquisition-by-kajabiChristina Scalera's YouTube series on selling your business: https://youtube.com/playlist?list=PLolGULcatbHAH6DPeUCPJDFs1G2ZYn6qBChristina's episode on Cubicle to CEO:

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