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PODCAST

The Marketing Millennials

Bored of the same BS Marketing podcasts? With insights from the sharpest minds in the world, Daniel Murray unpacks their playbooks just for you to take into your weekly Marketing meeting. We"ll get deep into the conversation with Marketing leaders from companies like Gymshark, Shopify, and Infiniti. Every week you"ll hear from guests who run 9-figure businesses, manage communities of 20M+ people, and execute the campaigns you see on your timeline every day. The best part? We"ll give you ALL of their

business marketing

All Episodes

47:54

293 - The Gen Z Marketing Complete Guide with Luke...

The Marketing Millennials ·

2024/11/19

There’s a new disruptor in advertising and marketing…And it’s two millennials going after Gen Z. In this episode, I sit down with Luke deWilde and Sam Obletz, the two minds behind the Gen Z-focused shopping startup Claim. The whole basis? Trading brands—think Pokémon cards—almost like a game. How do you track which brands are cool when targeting is getting harder? They share their findings with me. Also, we talk about things marketers should be thinking about: authenticity and experiences

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11:14

SPECIAL SERIES: Instagram Marketing Hacks (➕Do...

The Marketing Millennials ·

2024/11/18

So, what’s your Instagram brand strategy? What should marketers do on the app? Daniel shares his strategies with both Reels and static images, and how many hashtags he uses. (Spoiler: it’s three.) Plus, find out how Daniel makes the TMM content. Jay also asks an important question: should you be sharing things to your story? ABSOLUTELY. Places where you can reshare content and interact with your audience are a goldmine for engagement. If you’re a marketer who’s short on time, this episode of

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41:04

292 - How to Research and Leverage Social Trends...

The Marketing Millennials ·

2024/11/15

Here’s something readers don't really want to admit…TikTok helps books remain relevant today. In this episode, Lindsey Reeder of HarperCollins gives us the rundown of book marketing, book communities on the internet, researching book trends, and more. Walk into a book store and you’re gonna see a section of the latest BookTok reads, “spicy” books, and a ton of other picks from users online—and Lindsey’s job is to monitor that pulse. Plus, there’s an influx of self-published authors and

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35:13

MARKETING MEDICINE SERIES 👨🏼‍⚕️| Legacy Marketing...

The Marketing Millennials ·

2024/11/13

I don’t know who needs to hear this, but you can definitely get rid of a marketing platform that isn’t serving you anymore. In this Marketing Medicine episode, I set down with Jasper Martens, CMO at PensionBee, about understanding the problems your team might have with tools. What should you look for in software? Should it include AI capabilities? Also, what really IS seamless integration and what’s the truth behind it? Jasper tells us his perspective and where he thinks it’s headed. Visit

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36:53

291 - A Crash Course in Marketing to Older Women (And...

The Marketing Millennials ·

2024/11/12

If you’re not marketing to Gen X women, you’re leaving money on the table. Here’s why:💰They usually have a higher income than their younger counterparts 🛍️They usually have more disposable income 👏They’re brand loyal In this episode, I talk with Sara Mitzner, VP of Brand Marketing at AS Beauty, about how marketing to older women is an untapped field—and why they’re the group you want to include in your marketing efforts. There’s a couple of roadblocks: How can we convince them that ecom is

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10:17

SPECIAL SERIES: Using AI to YOUR Advantage ⇐ Using...

The Marketing Millennials ·

2024/11/11

You heard it here first: Daniel Murray uses ChatGPT to help him during tennis tournaments. No seriously, Daniel asked it to help him come up with a meal plan, a warm up plan, and a game plan—and you can get ChatGPT to help you, too. In this short ‘n sweet Bathroom Break, Jay and Daniel dive into AI features that are usually underutilized, like the image upload feature and A/B testing. Sure, AI won’t spit out a perfect piece of content…but it can help you make decisions without having to start

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38:40

290 - The Complete Guide to Events (➕Why YOU Should...

The Marketing Millennials ·

2024/11/08

Are YOU using events as an omnichannel strategy?On today’s episode, Kimberly Whinna Cottrell (of AWS’s Marketing division) and I talk about events: live events, webinars, experiential, you name it. Not only are they a great way to meet the community you’ve created, but they provide endless opportunities for content—content you can use in the short term, long term, throughout the year, for promotional purposes for other events. It’s a value proposition you can’t miss out on. What about people

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23:49

MARKETING MEDICINE SERIES 👩🏻‍⚕️: Why Batch and Blast...

The Marketing Millennials ·

2024/11/07

If you’re thinking marketing is “one size fits all”...think again. In this special episode, Ari and I sit down and chat about short subject lines, personalization, and how you’re the perfect marketing victim on every website you shop on. How does data play a role in this? If you’re a marketer, how can you segment your list? Are batch and blast emails REALLY dead? Plus, you know those birthday freebies and holiday deals that pop up in your inbox? Pay attention to them—because they’re using a

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38:18

289 - How To Succeed On Social Media (+Why...

The Marketing Millennials ·

2024/11/05

Are you a perfectionist? If so, you might be sabotaging yourself—and your content. In this episode, I sit down with Bret Shuford of Broadway Husbands. He can sing. He can dance. He can act. And, he creates great content WITHOUT letting perfectionism get in the way. Basically, don’t overthink it. Plus, Bret shares the key to growth: if you want to get engagement, you have to give engagement. Sharing, not just creating, is a huge part of success on the internet and for your brand. It’s called

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10:14

SPECIAL SERIES: B2B Marketing is NOT Dead in December...

The Marketing Millennials ·

2024/11/04

True or false: B2B marketing is dead around the holidays. FALSE. False, false, false. In this Bathroom Break, Jay and I talk about what the holidays mean for us, especially in B2B marketing vs DTC. Is it true that click-through rate is higher in December? Yes. Should B2B companies offer specials like their DTC counterparts? Absolutely. And, you can definitely be the Ghost of Christmas Past: this your chance to reach out to people who’ve ghosted you 👀 If you’re a marketer who’s stressed

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44:24

288 - Underrated Marketing Psychology Bias (That Most...

The Marketing Millennials ·

2024/11/01

Did you know YOU are an influencer? Everyone technically is. In this episode, I sit down with Dr. G, current professor at Vanderbilt and consumer behavior expert to talk about bias, decision making, and ethics in marketing. We’re all human and we have biases, but how can we use it positively when we market products? Plus, you can actually gain market share by telling consumers they’re missing out on an attribute your product has. (Hint: think 5 Hour Energy…with no crash later.) This FOMO

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37:30

287 - How to Get Started with Email Marketing (+...

The Marketing Millennials ·

2024/10/29

What do tennis and email marketing have in common? Email marketer and former D1 tennis player Jordana Klein has the answers: seasonality, tone, and knowing what your audience is looking for. Then, we talk about email lists. What should you look for from your prospects? How did it work at the IMG Academy and UTSA, where KPIs might be different from a typical ecom brand? Plus, writing blogs is VERY different from writing emails. Your strategy for writing blog posts and social media should

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13:15

SPECIAL SERIES: How to Create Webinar FOMO ==Jay's...

The Marketing Millennials ·

2024/10/28

Don’t listen to everything you hear: you CAN create FOMO for your webinar. In this Bathroom Break, Jay and I talk about fear of missing out and what that means for your webinar. Can you offer the first 100 registrations a special piece of content? What would that look like? Daniel’s given away hoodies, told people the number of attendees, and more to create that urgency. And, Jay proposes a Masked Singer-esque tactic that would probably work for your next speaker series. If you’re a marketer

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52:17

286 - Underrated Content Marketing Asset with Eric...

The Marketing Millennials ·

2024/10/25

Buckle up, marketing besties. It’s time to hit the books. Today’s guest, Eric Jorgenson, has sold over 1 million copies of his own book in addition to helping others publish their own. How do you get started? How long does it take? What even is a query letter? Eric tells us what he went through, what he’s seen, and how curation is actually creation. Storytelling is the real backbone of marketing and we discuss why it’s so important for books, brands, and more to follow the hero’s journey. (Hint:

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36:47

285 - How to Take Creative Risks with Taylor Corrado,...

The Marketing Millennials ·

2024/10/22

How should you actually think about a brand budget? What should be included in it?I sat down with Taylor Corrado, the Senior Director of Brand Marketing at Wistia. We’re talking budgeting and how thinking about the baseline things you need sets you up for success. Taylor speaks about her budgeting history and how to identify what’s going to drive the most impact for your business. Plus, don’t believe what you hear about pre-recorded event videos. They might actually be the future of marketing

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13:35

SPECIAL SERIES: Thinking About 2025 | Bathroom Break #26

The Marketing Millennials ·

2024/10/21

What’s scarier than ghosts, goblins, and nightmares about missing school assignments (even though you graduated years ago)? The future. But it doesn’t have to be. This Bathroom Break, Jay and I are talking about the rise of micro-virtual events, the importance of video, and random live streaming on LinkedIn. Also, what’s up with Top Voice badges going away? We share our thoughts about why it COULD be a good thing. If you’re a marketer looking at trends for 2025, this is the episode for

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44:56

284 - Disrupting Influencer Marketing, with James...

The Marketing Millennials ·

2024/10/18

It’s the UK’s best selling craft beer, it’s sold worldwide, it has a CULT-LIKE following, it’s BrewDog. And today I sat down with it’s Founder, James Watt. Grassroot strategies to build a loyal customer base, raw Marketing tactics, and the innovation behind their growth, we TALKED ABOUT IT ALL. I love taking a peek inside the hood of massive brands, and that’s exactly what this episode is about. Let’s get into it, shall we? As we near the end of 2024, it’s time to push your Marketing efforts

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43:23

283 - The Ultimate Brand Strategy Playbook, with Eric...

The Marketing Millennials ·

2024/10/15

How Eric turned around Adidas and his plans to revive the iconic Under Armour brand, this episode is PACKED with insights from a veteran Marketing leader.ALSO, we touch on the topics of college sports and the impact NIL has on Marketing, and it all culminates in a discussion of the importance of simplicity in Marketing. This episode is a blueprint that offers invaluable lessons for any aspiring brand strategist looking to take over billion $$ brands. Wistia is a complete video marketing

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14:19

SPECIAL SERIES: Snackable Marketing Insights |...

The Marketing Millennials ·

2024/10/14

How can you relay Marketing data in a more engaging, snackable format instead of long reports? Saving yourself time, your team time, and increasing the receptiveness of your message is the GOAL. But what performance metrics should we pull and how do you tailor content to audience interests and leverage different platforms appropriately? Let’s get into the episode to find out. 00:50 Personal Fitness and Lifestyle 02:53 The Power of Sharing Data in Marketing 07:19 Analyzing Social Media

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28:48

Marketingland Special Episode: The Role of Events in...

The Marketing Millennials ·

2024/10/11

A leader in the events industry, Julius jumps right into the role and impact of events in modern Marketing. Why CMOs are currently enthusiastic about events, how the pandemic led to a renewed appreciation for measurable interactions at events, and how they’re becoming more data-driven with the aid of technology such as AI. ALSO Julius opens our eyes to various event formats, cost-effective organizing strategies, and the significance of understanding event objectives and audience engagement. If

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