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PODCAST

Resourceful Designer: Strategies for running a graphic design business

Wouldn"t it be nice if you could spend more time designing and less time worrying about your design business? Resourceful Designer offers tips, tricks and resources for freelancers in order to help streamline your graphic design and web design business so you can get back to what you do best… Designing! Let me know what topics you would like me to cover by emailing feedback@resourcefuldesigner.com

arts design

All Episodes

24:20

Cutting Through The Jargon - RD217

Resourceful Designer: Strategies for running a... ·

2020/05/25

Communicate clearly and jargon-free. Pixels. Bleed. Wordmark. Hero Image. SSL. White Space. I imagine, as you read each of those words, your mind quickly thought of each one’s meaning and how you use them. To you, a designer, deciphering these words uses up the same amount of brainpower as reading the words eggs, horse, car, or house. There’s no need to burn brain calories contemplating them since they are second nature to you because you’re familiar with the jargon of the design industry. You

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36:53

Offering Website Maintenance For Extra Income - RD216

Resourceful Designer: Strategies for running a... ·

2020/05/18

Do you offer Website Maintenance to your web clients? [sc name="pod_ad"]Offering Website maintenance is a great way to make extra money while putting in minimal effort. It’s right up there with print brokering as a way to supplement your design income. Way back in episode 9 of the podcast, I shared 12 ways designers can earn extra income. On that episode, I mentioned making extra income by offering to host your client’s websites. Since then, I’ve made a few changes to the way I operate. I no longer

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18:09

Hobby vs. Business - Which Are You? - RD215

Resourceful Designer: Strategies for running a... ·

2020/05/11

Is your side gig a hobby or a business I had a conversation with a fellow designer recently who works full-time for an ad agency and periodically takes on small design projects on the side. He called it a hobby. That got me thinking, what is a hobby and does what he’s doing qualify? Hobby vs. Business Standard disclaimer: I’m not a lawyer, accountant, tax expert or business advisor. The following is solely my opinion. Hobby: A hobby is an activity done for enjoyment, typically during one’s leisure

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32:56

How To Exude Confidence - RD214

Resourceful Designer: Strategies for running a... ·

2020/05/04

Are you a Pixel Pusher or a Design Thinker? Do you exude confidence when dealing with your design clients? If you answered no, you could be losing out on valuable business. Designers usually fall into one of two categories: PixelPushers, and Design Thinkers. Pixel Pushers rely mostly on instructions to do their job. A client or art director tells them precisely what they need, and the designer uses his or her skills to create it. Pixel Pushers can be amazing designers. Capable of turning those

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31:51

How To Write A Vision Statement For Your Design...

Resourceful Designer: Strategies for running a... ·

2020/04/27

Do you have a vision statement for your design business? I heard this quote on a podcast recently. Vision without action is a daydream. Action without vision is a nightmare. I looked it up, and it turns out this is an old Japanese proverb. It means if you have a vision, but you don’t do anything to achieve it, it’s nothing more than a daydream. However, if you take action, without any sort of vision to guide you, the results can be chaotic and possibly catastrophic. I know that sounds kind of

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33:29

12 Things You Can Never Have Enough Of - RD212

Resourceful Designer: Strategies for running a... ·

2020/04/20

Do you have enough of these? When it comes to running a home-based design business, there are some things you can never have enough of. Here's a list of twelve you should consider. 1) Printer supplies You should always make sure you have spare ink cartridges and extra paper on hand. It's never fun when you need to print something, and you can't because one of your ink cartridges is empty of you ran out of paper. 2) Input devices It's always a good idea to have a spare input device for your computer

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40:20

Video Chat Etiquette - RD211

Resourceful Designer: Strategies for running a... ·

2020/04/13

Are you nervous about video chatting? Without proper video chat etiquette, you and your design business can come off as amateurish and unprofessional. Not the impression you want to present to your clients. I work with design clients from around the world. As such, video chatting is a practice I take for granted as part of doing business. But right now, the world is isolated at home to flatten the curve on the Coronavirus. That means that many people, perhaps yourself included, are only now

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34:01

Extra Income For Illustrators (And Those Who Can't...

Resourceful Designer: Strategies for running a... ·

2020/04/06

Want to use your illustration skills to earn extra income? A conversation I had with Andrew, a member of the Resourceful Designer Community, inspired me to write this post. Andrew is a very talented illustrator and designer. He’s created many illustrations for his clients as well as illustrating and publishing his own children’s book Heyward the Horse! In his book, children follow along with Heyward, a carriage horse from Charleston, South Carolina, as he takes them on an illustrated tour of local

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23:38

Pivot Your Design Business To Survive - RD209

Resourceful Designer: Strategies for running a... ·

2020/03/30

Will your design business survive the 2020 Pandemic? Are you worried your graphic or web design business won’t survive this 2020 pandemic? With so many clients forced to temporarily close their doors due to social distancing, it’s no wonder designers around the globe are lacking for work. We’re living in an unprecedented time, and people are reacting and being affected in different ways. As a home-based designer, isolation is part of daily life. We chose this lifestyle for ourselves. And the longer

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31:22

Definitive Guide To Starting A Home-Based Design...

Resourceful Designer: Strategies for running a... ·

2020/03/23

What structure are you planning for your design business? In this final instalment of The Definitive Guide To Starting A Home-Based Design Business, I'm covering your business structure. If you haven’t heard the first three parts of this series, I suggest you go back and listen to them. Part 1 - Is Self Employment For You? Part 2 - Business Plan and Your Workspace Part 3 - Legalities and Marketing Once you know what you’re going to do with starting your business. You need to decide what form or

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21:40

When You're Forced To Work From Home - RD207

Resourceful Designer: Strategies for running a... ·

2020/03/16

Is the coronavirus (COVID-19) fording you to work from home? This past week, sports organizations around the world have stopped play to minimize the spread of the coronavirus (COVID-19). Broadway closed down all performances. Disney World, Disney Land, Disney Paris and Universal Studios shut their doors for the rest of the month. Even Mount Everest shut down to climbers for the rest of the year. When one of the most remote places on earth shuts down, you know the situation is serious. In light of

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21:31

Definitive Guide To Starting A Home-Based Design...

Resourceful Designer: Strategies for running a... ·

2020/03/09

Are you legally allowed to run a business from home? [sc name="pod_ad"]By this point in the Definitive Guide To Starting A Home-Based Design Business series, you’ve determined that you want to start a home-based design business, you’ve written your business plan, and you’ve figured out your workspace situation at home. If you haven’t done any of that, go back and listen to Part One and Part Two of this series. Now that the ball is rolling, and you’ve figured out precisely what you want to do and how

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25:23

Definitive Guide To Starting A Home-Based Design...

Resourceful Designer: Strategies for running a... ·

2020/03/02

Part 2: Business Plan and Workspace In the previous episode, I talked about whether or not running a home-based business is for you as well as things to consider before deciding to start one. This episode I’m making the assumption that you’ve decided to go ahead with your plans and discuss the next steps in the process. Some startup advice. There is a cost involved with starting any business, even one run from your home. You may not be paying to lease office space, but you will still need to fork

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21:20

Definitive Guide To Starting A Home-Based Design...

Resourceful Designer: Strategies for running a... ·

2020/02/24

Can you imagine anything better than doing something you enjoy while in the comfort of one of your favourite places - your home - and making money while doing it? Starting a home-based design business is the dream of many designers. The idea of giving up the daily commute, of no longer sitting through rush hour traffic, and nobody looking over your shoulder while you work sounds desirable. Plus you get to choose your hours, dress however you want and be there for your family whenever they need you

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21:23

Selling Design Services - RD203

Resourceful Designer: Strategies for running a... ·

2020/02/17

Design Selling 101 Newcomers to the freelance life often believe that the success of a graphic or web design business lives or dies with their design skills. This is partially true. After all, if you are not a good designer, you’re going to have a hard time being successful on your own. But the truth of the matter is, your skills as a designer are second to how good a salesperson you are. Because if you cannot sell, you might as well give up your freelance dreams. Get hired somewhere and earn an

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30:56

SWOT Analysis For Designers - RD202

Resourceful Designer: Strategies for running a... ·

2020/02/10

If you ever created a business plan, you’re probably familiar with the term SWOT Analysis, but here’s how designers can use it for their projects. SWOT stands for Strengths, Weaknesses, Opportunities, & Threats. It’s a process first developed at Harvard Business School in the early 1950s. To run a SWOT Analysis requires four “areas,” such as four pads of paper or perhaps a board divided into four quadrants, each labelled Strengths, Weaknesses, Opportunities, & Threats. Regardless of the medium you

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39:27

10 Signs You Should Raise Your Design Prices - RD201

Resourceful Designer: Strategies for running a... ·

2020/02/03

Are you charging enough for your design services? Many home-based designers don't charge high enough for their services. They undervalue their work and struggle to find meaningful relationships with great clients. And although it might sound counterintuitive, when you find yourself in this situation, the solution is to raise your prices. It's been proven time and again that the more you charge, the better and more appreciative your clients will be. But when should you raise your design prices? Below

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13:58

100 Wise Words To Designers Everywhere - RD200

Resourceful Designer: Strategies for running a... ·

2020/01/27

Words of wisdom for designers. Welcome to the 200th episode of the Resourceful Designer podcast. In celebration of this milestone, I’m going to try something a bit different. For this episode, I’m going to be succinct and to the point as I share 100 wise words with you, in the hopes that some of them will help you grow as a designer and help your business succeed. Before I get to my 100 words of wisdom I want to take this opportunity to thank you for being a part of my journey in reaching episode

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38:32

Retention Marketing - RD199

Resourceful Designer: Strategies for running a... ·

2020/01/20

Do you do retention marketing? You already know that for any business to grow, people have to know about it. After all, if someone doesn’t know a business exists, there’s very little chance they’ll interact with it, let alone purchase from it. And the process for letting people know about a business is called Marketing. When it comes to marketing, there are hundreds and hundreds of strategies you can choose for promoting a business. But, when narrowed down to its two fundamental principals, There

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19:51

The Less Glamorous Side Of Working From Home - RD198

Resourceful Designer: Strategies for running a... ·

2020/01/13

Is working from home for you? Designers fall into one of three categories, those who work from home, those who long for the ability to work from home, and those who don’t want to work from home because they don’t realize how great working from home can be. Ok, maybe that’s a bit of an exaggeration. Even though working from home is great, I admit, it’s not for everyone. In past episodes of the Resourceful Designer podcast, I’ve shared numerous excellent reasons for working from home. Still, I always

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