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PODCAST

Wharton Marketing Matters

The Wharton School

Marketing Matters is hosted by Wharton marketing professors Barbara Kahn and Dr. Americus Reed, II. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building, and much more with their expert guests. Episodes are recorded at the Wharton School. Hosted on Acast. See acast.com/privacy for more information.

business marketing

All Episodes

16:15

Emily Vaca, Founder of MINNIDIP

Wharton Marketing Matters ·

2023/06/27

Emily Vaca, Founder of MINNIDIP, joins Marketing Matters to talk about creating inflatable pools for adults, partnerships & collaborations, and plans for the future! Hosted on Acast. See acast.com/privacy for more information.

en

16:02

Jeff Klein, Chief Marketing Officer of Popeyes...

Wharton Marketing Matters ·

2023/06/27

Jeff Klein, the Chief Marketing Officer of Popeyes Louisiana Kitchen, joins Marketing Matters to discuss their campaign "We Don’t Make Sense, We Make Chicken” and their shift to focus on taste,history and the nature of its hometown, New Orleans! Hosted on Acast. See acast.com/privacy for more information.

en

20:54

Jeanine Poggi, Editor of Ad Age

Wharton Marketing Matters ·

2023/06/27

Jeanine Poggi, Editor of Ad Age, joins Marketing Matters to discuss Marketing News of the week including new Twitter CEO, Cannes Lions Predictions, Ad Age's survey on Black-owned media companies and more! Hosted on Acast. See acast.com/privacy for more information.

en

25:04

Vanessa Patrick, Professor and Author

Wharton Marketing Matters ·

2023/06/27

Vanessa Patrick, award-winning Marketing Professor and researcher at the Bauer School of Business at the University of Houston, joins Marketing Matters to discuss her new book "The Power of Saying No". Hosted on Acast. See acast.com/privacy for more information.

en

27:45

Asa Hiken, Technology Reporter for Ad Age

Wharton Marketing Matters ·

2023/06/27

Asa Hiken, a technology reporter for Ad Age covering Web3, AI and other emerging spaces, joins Marketing Matters to talk about Target Scaling Back on Pride, Merchandise, the AI Race & Revolution, TikTok testing an AI chatbot and more! Hosted on Acast. See acast.com/privacy for more information.

en

20:29

Eleanor Hawkins, Communications Strategist and writer...

Wharton Marketing Matters ·

2023/05/10

Eleanor Hawkins,Communications Strategist and writer at Axios joins Marketing Matters to discuss Marketing News of the Week including the British monarchy's communication strategy through fashion and how brands are celebrating Mother's Day this year. Hosted on Acast. See acast.com/privacy for more information.

en

10:46

Kevin Keith, Chief Marketing Officer at Edible Brands

Wharton Marketing Matters ·

2023/05/10

Kevin Keith, Chief Marketing Officer at Edible Brands, joins Marketing Matters to discuss the history of Edible Arrangements, the company's focus on innovation to remain relevant beyond major holidays, and the importance of highly visual & experiential products, and storytelling in gifting. Hosted on Acast. See acast.com/privacy for more information.

en

13:11

Ludovica Cesareo, Assistant Professor of Marketing at...

Wharton Marketing Matters ·

2023/05/10

Ludovica Cesareo, Assistant Professor of Marketing at Lehigh University, joins Marketing Matters to discusstrends in luxury fashion, including the rise of "quiet luxury", and the use of NFTs to combat counterfeits. Hosted on Acast. See acast.com/privacy for more information.

en

9:22

Dr. Sheetal Jain, Founder and CEO, Luxe Analytics

Wharton Marketing Matters ·

2023/04/21

Dr. Seetal Jain, Founder and CEO of Luxe Analytics, joins Marketing Matters to discuss emerging trends in luxury, the Indian market, and the importance of creating India-centric strategies in the luxury sector. Hosted on Acast. See acast.com/privacy for more information.

en

12:25

Raghuram Iyengar, Professor of Marketing at Wharton

Wharton Marketing Matters ·

2023/04/21

Raghuram Iyengar, Professor of Marketing at Wharton, joins Marketing Matters to discuss the expansion of brands like Amazon and Apple into the Indian market. Hosted on Acast. See acast.com/privacy for more information.

en

24:15

Mark Gurman, Chief Correspondent at Bloomberg

Wharton Marketing Matters ·

2023/04/21

Mark Gurman, Chief Correspondent at Bloomberg, joins Marketing Matters to discuss Marketing News of the Week including the Barbie-Mattel partnership, Apple's expansion in India, and their growing interest in AR/VR and more! Hosted on Acast. See acast.com/privacy for more information.

en

12:29

Sean Madison, Director of Business Development for...

Wharton Marketing Matters ·

2023/04/14

Sean Madison, Director of Business Development for Innovafeed, joins Marketing Matters to discuss insect production, the market for insect protein, and the marketing strategies used to educate consumers and promote the brand. Hosted on Acast. See acast.com/privacy for more information.

en

8:05

David Benzaquen, US General Manager for Yo Egg

Wharton Marketing Matters ·

2023/04/14

David Benzaquen, Founder and CEO of PlantBased Solutions and US General Manager for Yo Egg, joins Marketing Matters to delve into the story of YoEgg - from its origins to the strategies employed in marketing a product that has never before existed. Hosted on Acast. See acast.com/privacy for more information.

en

21:30

Alexander Lee, Gaming and Esports Reporter for DigiDay

Wharton Marketing Matters ·

2023/04/14

Alexander Lee, Gaming and Esports Reporter for DigiDay joins Marketing Matters to talk about Marketing News of the week including changes to Twitter Verification and the overall impact on the Gaming Esports industry, the Content Marketing Power of the Super Mario Movie, and more. Hosted on Acast. See acast.com/privacy for more information.

en

9:41

Vice President of Marketing, Stella Artois

Wharton Marketing Matters ·

2023/03/31

Marcela Garcia, Vice President of Marketing at Stella Artois, joins Marketing Matters to discuss their new brand positioning shift towards casual dining and the pandemic impact on the brand and industry. Hosted on Acast. See acast.com/privacy for more information.

en

12:52

Co-Founder, NYC Next and MaryamB

Wharton Marketing Matters ·

2023/03/31

Maryam Banikarim, Co-Founder of NYC Next and MaryamB, joins Marketing Matters to discuss rebuilding NYC and the concept and mission behind the new 'We Love NYC' logo. Hosted on Acast. See acast.com/privacy for more information.

en

14:54

Asa Hiken, Technology Reporter at Ad Age

Wharton Marketing Matters ·

2023/03/31

Asa Hiken, Technology Reporter at Ad Age, joins Marketing Matters to talk about Marketing News of the week including the US Copyright's Ruling on AI, AI text-to-video being the next generative AI innovation for Marketers, the reliance on Social Media to learn about new AI Technology, and more. Hosted on Acast. See acast.com/privacy for more information.

en

25:05

Mark Phillips, Head of Beer and Hard Seltzer at...

Wharton Marketing Matters ·

2023/03/24

Mark Phillips, Head of Beer and Hard Seltzer at Diageo North America joins Marketing Matters to talk about the launch of Guinness' new non-alcoholic beer, trends in the alcohol industry, their St Patrick's Day campaigns, and how they celebrated #WomensHistoryMonth! Hosted on Acast. See acast.com/privacy for more information.

en

28:01

Peter Adams, Senior Reporter of Marketing Dive

Wharton Marketing Matters ·

2023/03/24

Peter Adams, Senior Reporter of Marketing Dive, joins Marketing Matters to talk about Marketing News of the week including the impact of the SVB collapse on marketing, the MLS partnership with TikTok, Miller Lite's most recent campaign, and more. Hosted on Acast. See acast.com/privacy for more information.

en

28:16

Women’s History Month, Adrianne Pasquarelli, Senior...

Wharton Marketing Matters ·

2023/03/03

Adrianne Pasquarelli, a Senior Reporter at Ad Age, joins Marketing Matters to discuss how brands are celebrating Women’s History Month! Hosted on Acast. See acast.com/privacy for more information.

en

298 results

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