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PODCAST

Product Chats Podcast

Pragmatic Institute

Pragmatic Live’s Product Chat is a podcast focused on tackling the biggest challenges facing today‘s product management, product marketing, and other market and data-driven professionals with some of the best minds in the industry.

business management

All Episodes

31:21

Pricing Case Study: Shrinkflation and Why You’re...

Product Chats Podcast ·

2022/04/22

This is part two of a four-part series with pricing expert and Pragmatic instructor Mark Stiving. Each new episode will feature a case study on current pricing trends. Should Dollar Tree increase its product prices to $1.25 or reduce its costs by offering less at the same price? Well, they increased their price for the first time in 35 years, but was it the right choice? In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, and Mark discuss the concept of

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22:33

Pricing Case Study: When Will You Unsubscribe to...

Product Chats Podcast ·

2022/04/15

“It wouldn’t surprise me if these latest price increases won’t work out as well as previous ones,” - Mark Stiving This is part one of a four-part series with pricing expert and Pragmatic instructor Mark Stiving. Each new episode will feature a case study on current pricing trends. In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Mark about the streaming wars and more importantly, subscription-model pricing. Netflix increased its

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41:44

7 Innovator Archetypes (With Assessment)

Product Chats Podcast ·

2022/04/01

Let’s re-think innovation. Starting with the question, who can be an innovator? Answer: everybody. In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Carla Johnson, a global keynote speaker, a best-selling author, and a recognized marketing and innovation strategist. They discuss: Why innovation is everybody’s job The 7 different innovation archetypes How an innovative Valentine's Day commercial sold routers in a new way > Watch

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56:10

Human-Centered Innovation: Using Design As a...

Product Chats Podcast ·

2022/03/25

This episode was recorded during our recent Product Chat Webinar. "Human-centered innovation" is the latest industry buzzword, and knowing how to leverage this approach is essential for driving success across products, services and business models. In this Product Chat, you'll learn... How human-centered innovation can help shape key business plans Tactics for employing human-centered innovation within your organization Case studies of successful applications that created stellar impact for

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31:59

Strategies to Get Buy-in for Your Idea

Product Chats Podcast ·

2022/03/18

When you have a creative idea, you’re going to face objections. The best approach is to build the systems that’ll support the innovation even before you ask for additional resources from leadership. In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Kirk Westwood author of The Very Best Bad idea. They discuss: Why a company must be agile for innovation to succeed The reaction to expect from others when you’re on the verge of innovation How to

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28:31

Expert Interview Tactics for Market Research

Product Chats Podcast ·

2022/03/11

While you might be comfortable with the concept: NIHITO (nothing important happens in the office), getting the most out of market visits is challenging. In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Joy McCaffrey, product manager at LeaseQuery about her systematic approach to market research. They discuss: How to leverage an interview questions library Capturing quantitative data and qualitative data by utilizing both open-ended and

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58:03

How to Solve Market Problems Like an Agile Boss With...

Product Chats Podcast ·

2022/03/04

This episode was recorded during our recent Product Chat Webinar. When tackling market problems we all know the importance of identification and validation so we can move strategically and confidently towards building the kinds of products and features customers want to buy. Now more than ever, Agile has paved a new wave of product efficiency by enhancing collaboration using an incremental approach to providing solutions. But how do you navigate the agile process for a product or feature when

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27:25

How to be a Successful Product Marketer in 2022

Product Chats Podcast ·

2022/02/25

Product marketing has evolved from a task management role to a strategic role in an organization. In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Pragmatic instructor Steve Gaylor about what it means to be a product marketer in 2022. They discuss: The responsibility of moving into a strategic role. The relationship between execution and strategy. The power behind knowing which activities and tasks to stop, not just what to start. How to think

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34:05

Innovation Best Practices with Expert Instructor...

Product Chats Podcast ·

2022/02/11

Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Diane Pierson, an instructor at Pragmatic Institute, on the organizational mechanics of innovation.What does innovation mean at your company and to your leadership? That definition and focus give you and your team the ability to move in the most effective direction. During this episode, Rebecca and Diane discuss: The difference between innovation and invention Thinking beyond existing personas Investing in emerging

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30:00

How a 90-Second Launch Story Highlights Purpose and...

Product Chats Podcast ·

2022/02/04

Product teams build impressive and detailed launched strategies. But, how do you get an entire organization to execute a coordinated effort that results in a successful launch?In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews interviews Pragmatic instructor Todd Middlebrook about the 90-second launch story.They discuss: The complicated process of a launch The value of having clarity on the end goal The components of a 90-second

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28:50

How Optimizing Communication Helps Bring a Product...

Product Chats Podcast ·

2022/01/28

Product professionals are tasked with taking what they learn from the market and making it a reality. But, to do that, you have to communicate effectively with the people building the product. In this episode, Rebecca Kalogeris, VP of marketing for Pragmatic Institute interviews Jonathan Lucky, scrum master at Dazn, and they talk about how to bring information to the engineering team that is digestible and usable. Jonathan discusses: The value of shortening the feedback loop between the engineers

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21:39

How Fathom.Video Validated a Market Problem and Built...

Product Chats Podcast ·

2022/01/21

Listening to your market might lead your efforts in a new direction. That's what happened when Richard White, founder and CEO of Fathom, began talking to his audience about the challenges of scheduling customer interviews. While scheduling was a problem, the bigger challenge was the massive time investment required to capture insights from each interview. During this episode, Rebecca Kalogeris, VP of Marketing and Product Strategy interviews Richard about how he and his team discovered and validated

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26:10

How to Add Value After the Sale

Product Chats Podcast ·

2022/01/14

In this episode, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Rod Griffith, chief client officer at MarketReach on how to help current customers discover new value in a product. Rod discusses how personal benefits can be a strong differentiator, especially when the competition focuses on business benefits. He explains how to uncover and leverage unrecognized benefits, unrecognized beneficiaries and unrecognized uses. They also explore how to remain authentic in the sales

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32:32

How Product Teams Should Tackle Responsible AI

Product Chats Podcast ·

2022/01/07

Guest host Michael Li—the founder and president of The Data Incubator—sits down with Aishwarya Srinivasan, an Artificial Intelligence and Machine Learning Innovation Leader at IBM. Aishwarya works cross-functionally with the product team, data science team and sales to research AI use cases for clients at IBM Data & AI. In her role, she conducts discovery workshops and builds assets to showcase the business value of the technology. Aishwarya holds a postgraduate degree in data science from Columbia

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22:55

Throwback - The Modern Data Scientist at Netflix

Product Chats Podcast ·

2021/12/31

We're throwing it waaay back to 2019 if you want to listen to one of our most popular episodes to date. While the conversation was a couple years ago, the information remains incredibly relevant. Netflix is one of the biggest, most recognizable names in the world, and it’s one of the biggest, most recognizable names in data science. But what does that really mean to be a data scientist in a big company like Netflix? Senior data scientist at Netflix, Dr. Becky Tucker, joins our podcast to share

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41:17

Throwback - How to Identify Rockstar Product...

Product Chats Podcast ·

2021/12/24

A throwback this week because we want to end the year thinking about how to grow product teams in 2022. First step: Interviews. The wrong hire can negatively affect the entire department and the product long into the future, so getting the right people for the job is critical. Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Pragmatic Instructor, Paul Young, about Product Manager X-Factors—or the skills that make a product manager excel. He explains that being a product

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27:55

Why You Should Use the “Jobs to be Done” Segmenting...

Product Chats Podcast ·

2021/12/17

"How many buyer personas should you have?” This is the most common question companies ask when refining or starting their first persona project. In this episode, Rebecca Kalogeris, VP of marketing at Pragmatic Institute, asks Adrienne Barnes, founder of Best Buyer Persona, that question. And she answers. This conversation is all about buyer personas including, how to research, how to create meaningful segments with the jobs-to-be-done method, and whether or not you should name them.

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29:10

Thinking of Customer Success as a Discipline

Product Chats Podcast ·

2021/12/10

Customer success isn't just a department, especially in subscription businesses. In this episode, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Kirsten Butzow, senior VP of customer operations at Houghton Mifflin Harcourt, who explains why companies have to earn their customers business on a regular basis and how to do it. They discuss that even know the product team understands the market problems, it's the customer success team that will reveal whether or not the product

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49:54

How Offerpad Uses Market Visits to Influence Roadmaps

Product Chats Podcast ·

2021/12/03

How often should you conduct market visits? What data should you gather? And, where does discovery fit within the product roadmap cycle? This episode is a recording from the latest Product Chat featuring Ted Best, senior vice president of product at Offerpad. During his expert presentation, he answers these common market visit questions and explain how to implement a continuous discovery strategy. He also provides an approach to using market visits to answer the “why” of the roadmap, not just the

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37:34

What the heck is a value journey?

Product Chats Podcast ·

2021/11/19

There isn't just one type of buyer's journey, there are three: trust journey, relationship journey and analytical journey. During this episode, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews pricing expert Mark Stiving, chief pricing educator at Impact Pricing. Not only does he explore the three types of buyer's journeys in-depth, but he also gives listeners the one question they should ask to quickly identify which journey their customer is on. He also explains the value map

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474 results

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