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PODCAST

Eidos Edge Podcast

Welcome to Deep Dive AI, the podcast where we explore the intersection of artificial intelligence and business growth. This series serves as a real-world example for our clients, demonstrating just how accessible creating a compelling podcast for your own brand can be.We believe in the power of audio to connect and engage, and we wanted to show you firsthand. Could your brand benefit from a podcast like this?Of course, podcasting exists on a spectrum. You can achieve incredible results with

business entrepreneurship

All Episodes

6:00

Making Your Offer Accessible to Everyone: Payment...

Eidos Edge Podcast ·

2025/06/20

Building Your Community: Attracting the Right Kind of AttentionIntroduction:Building a thriving community is vital. It’s about attracting the right kind of attention. It requires intentionality. Segment 1: Know Your North StarBe clear on who you are. Define your purpose. Identify your ideal member. Articulate your values. Segment 2: Craft Compelling ContentCreate content that speaks to your audience. Share your story authentically. Provide value consistently. Tailor your message to

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11:42

Reaching the Right Ears and Eyes: Strategic Content...

Eidos Edge Podcast ·

2025/06/19

Reaching the Right Ears and Eyes: Strategic Content PlacementIntroduction:Creating compelling content is only half the battle. Strategic content placement is essential for reaching the right audience. Segment 1: Understanding Your AudienceUnderstanding your target audience is the first crucial step. This involves knowing their interests, pain points, and online habits. Segment 2: Mapping Content to ChannelsMap your content to the most appropriate channels. Consider the format of your content

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13:53

Building Your Community: Attracting the Right Kind of...

Eidos Edge Podcast ·

2025/06/18

Beyond One-on-One: The Reach of Courses and MembershipsIntroduction:One-on-one work allows for deep connection. Courses and memberships allow you to amplify your impact. Courses package your wisdom. Memberships create ongoing value. Segment 1: Benefits of Courses and MembershipsBenefits include expanded reach and increased revenue potential. They also enhance authority, build community, and increase impact. Segment 2: Integrating Courses and MembershipsCourses and memberships complement

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4:23

Beyond One-on-One: The Reach of Courses and Memberships

Eidos Edge Podcast ·

2025/06/17

Measuring Engagement: Connecting with Your Audience EffectivelyIntroduction:To thrive, you need to forge meaningful connections with your audience. Measuring engagement helps you understand if your efforts are resonating. Engagement reflects the interaction and connection your audience has. Segment 1: Why is Measuring Engagement Crucial?Measuring engagement helps you understand audience behavior. It identifies areas for improvement. Measuring engagement builds stronger relationships and helps

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9:59

Measuring Engagement: Connecting with Your Audience...

Eidos Edge Podcast ·

2025/06/16

The Power of Personalization: Connecting via SMSIntroduction:SMS is a potent tool for businesses to build relationships. The key to SMS success is personalization. Consumers expect tailored messages. Segment 1: What is SMS Personalization?SMS personalization uses data to craft relevant messages. Examples include personalized welcome messages, product recommendations, offers, reminders, and birthday wishes. Segment 2: Benefits of SMS PersonalizationPersonalized messages increase engagement.

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3:39

The Power of Personalization: Connecting via SMS

Eidos Edge Podcast ·

2025/06/15

The Power of Personalization: Connecting via SMSIntroduction:SMS marketing is a potent tool for businesses. The key to SMS marketing's potential is personalization. Consumers expect tailored messages. Segment 1: What is SMS Personalization?SMS personalization uses data to craft relevant messages. Examples include personalized welcome messages, product recommendations, offers, reminders, and birthday wishes. Segment 2: Benefits of SMS PersonalizationPersonalized messages increase engagement.

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11:48

Smart Segmentation: Reaching the Right People with...

Eidos Edge Podcast ·

2025/06/14

Smart Segmentation: Reaching the Right People with the Right MessageIntroduction:Smart segmentation divides your audience into groups to tailor communication. It allows you to craft messages that resonate and address specific needs. Segment 1: The Importance of Smart SegmentationSmart segmentation increases relevance and improves conversion rates. It enhances customer loyalty, optimizes marketing spend, and strengthens brand connection. Segment 2: Moving Beyond Basic DemographicsSmart

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11:32

Your Audience Hub: Setting Up Your CRM for Success

Eidos Edge Podcast ·

2025/06/13

Your Audience Hub: Setting Up Your CRM for SuccessIntroduction:A CRM system is central to understanding and nurturing your audience.Effective CRM setup is crucial for growth and relationships.A CRM can provide a 360-degree view of your audience.Segment 1: Planning Your CRM SetupDefine your goals for your CRM.Map your audience's journey to identify key touchpoints.Structure your data effectively by defining fields, validating data, and using tags and segments.Segment 2: CRM Automation and

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10:03

Speaking Your Truth: Developing Compelling Brand...

Eidos Edge Podcast ·

2025/06/12

Speaking Your Truth: Developing Compelling Brand MessagingIntroduction:Capturing attention requires authenticity and genuine connection.Brand messaging should reflect your values, mission, and unique value.Segment 1: Key Steps to Compelling MessagingUncover Your "Why":Delve into your core purpose and driving force.Answering questions about your purpose reveals your brand's authentic heart.Define Your Ideal Audience:Understand your audience's needs, desires, and pain points.Knowing your audience

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4:43

Bringing Your Brand to Life: The Magic of Animation

Eidos Edge Podcast ·

2025/06/11

Bringing Your Brand to Life: The Magic of AnimationIntroduction:Animation is a dynamic tool to bring life to your brand.It can connect, engage, and capture attention.Many resonating brands use animation.Animation transcends language, simplifies ideas, and evokes emotion.Segment 1: Why Animation WorksAnimation captures attention.It simplifies complexity.Animation boosts engagement.It injects personality.Animation enhances memorability.It’s versatile across platforms.Animation strengthens brand

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10:57

Avoiding Brand Blunders: Common Pitfalls and How to...

Eidos Edge Podcast ·

2025/06/10

Avoiding Brand Blunders: Common Pitfalls and How to Fix ThemIntroduction:Your brand is the essence of your business and the foundation of your reputation. Brand blunders can erode trust and damage credibility. Understanding pitfalls and implementing strategies can safeguard your brand. Segment 1: Common Brand Blunders and How to Fix ThemInconsistent Messaging:Inconsistent messaging dilutes brand identity. The fix is to develop brand guidelines and apply them consistently. Ignoring Your

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4:25

The First Touch: Making a Meaningful Impression

Eidos Edge Podcast ·

2025/06/09

The First Touch: Making a Meaningful ImpressionIntroduction:The power of a genuine first impression is important.The "first touch" lays the groundwork for everything that follows.First impressions can significantly impact professional relationships and business success.Segment 1: Key Elements of a Meaningful First TouchFirst touch boils down to intentionality and genuine connection.Key elements to consider:Presence and Authenticity Clear and Concise Communication Active Listening and Empathy

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6:01

Building a Sustainable Income Stream Through Your...

Eidos Edge Podcast ·

2025/06/08

Building a Sustainable Income Stream Through Your ExpertiseIntroduction:Many seek control over their financial futures by leveraging their skills and knowledge.Your expertise is a valuable asset that can be transformed into a sustainable income stream.Segment 1: Diversifying Your Income StreamsBuilding a sustainable income stream is about diversifying how you offer your expertise.Powerful avenues to consider:Consulting and Coaching Creating Digital Products Speaking and Workshops Content Creation

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10:40

Creating Consistency: Reliable Systems for a Reliable...

Eidos Edge Podcast ·

2025/06/07

Creating Consistency: Reliable Systems for a Reliable BusinessIntroduction:Consistency is a key differentiator between thriving and struggling businesses. Customers and employees thrive on it, and it benefits your bottom line. Consistency is built on robust and reliable systems. Customers return to businesses that deliver a predictable, high-quality experience. Segment 1: Why Consistency MattersConsistency builds trust and loyalty. It enhances efficiency and productivity. Reliable systems

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13:24

Unlock Passive Income: Launching a Successful Membership

Eidos Edge Podcast ·

2025/06/06

Unlock Passive Income: Launching a Successful MembershipIntroduction:Membership programs offer a pathway to passive income by building a loyal community around your expertise. This episode guides you through the essential steps to launching a thriving membership site. Segment 1: Foundation and Membership TiersThe foundation of a successful membership lies in understanding your target audience and the value you offer. Key questions to ask include:Who are you trying to reach? What expertise do you

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11:40

The Art of the Follow-Up: Staying Top-of-Mind the...

Eidos Edge Podcast ·

2025/06/05

The Art of the Follow-Up: Staying Top-of-Mind the Right WayIntroduction:Making a lasting impression is harder than ever in today's fast-paced world. Even brilliant ideas can get lost without a thoughtful follow-up. The follow-up is about nurturing relationships and reinforcing your value. Effective follow-up positions you as a reliable partner. Segment 1: Moving Beyond the GenericEffective follow-up lies in personalization and providing value. Instead of vague emails, you should:Reference

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4:58

The Authentic Advantage: Leveraging Your Unique Voice

Eidos Edge Podcast ·

2025/06/04

The Authentic Advantage: Leveraging Your Unique VoiceIntroduction:In a world filled with noise, authentic voice is what truly cuts through and fosters genuine connection. People value transparency and individuality and seek genuine connections. Your unique perspective and communication style are powerful assets. Authenticity builds trust, loyalty, and creates a magnetic pull. Segment 1: What it Means to Leverage Your Unique VoiceIt's more than just stating opinions. It involves understanding

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8:51

Automate with Intention: Creating Meaningful CRM...

Eidos Edge Podcast ·

2025/06/03

Automate with Intention: Creating Meaningful CRM InteractionsIntroduction:CRM systems are essential tools for business, promising efficiency and a deeper understanding of customers. However, automation can sometimes lead to impersonal interactions that harm customer relationships. The key is to automate with intention, enhancing rather than replacing human connection. True CRM success involves crafting meaningful interactions that foster loyalty and growth. Segment 1: Guiding Principles for

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13:24

Getting Your Book Done: A Guide to Professional...

Eidos Edge Podcast ·

2025/06/02

Getting Your Book Done: A Guide to Professional ProductionIntroduction:You've written your book, but what's next? Transforming your manuscript into a professional book requires a careful production process.This episode guides you through the key stages of book production, from editing to distribution, to help you make informed decisions and get your book done right. Segment 1: The Importance of Professional EditingEditing is crucial for polishing your manuscript.It goes beyond spell-checking and

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8:03

Turning Numbers into Knowledge: Actionable Data Insights

Eidos Edge Podcast ·

2025/06/01

Turning Numbers into Knowledge: Actionable Data InsightsIn today's data-rich business environment, the sheer volume of information can be overwhelming. This episode breaks down how to move past simply collecting data and instead transform raw numbers into actionable knowledge.We explore the critical role of context in data analysis. A dip in sales, for example, offers limited value on its own. However, by analyzing it alongside marketing campaigns, competitor activity, customer feedback, and

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