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PODCAST

The Law Firm Marketing Minute

Spotlight Marketing + Branding

The best podcast for law firm owners looking to grow their firms.We specialize in any topics surrounding content marketing, but we also have expertise to share in other areas that could impact your firm.If you get any value out of today"s episode, we simply ask that you share it with a friend!Thanks for listening!

business marketing

All Episodes

2:47

You Didn’t Build a Business—You Bought Yourself a Job

The Law Firm Marketing Minute ·

2025/04/08

Did you like this episode? Dislike it? 🚨 If your law firm shuts down when you take a vacation, you haven’t built a business—you’ve built a job. In this episode, Brett Trembly joins Danny Decker to unpack the mindset shift that took him from burnout to building a firm that runs without him. They explore how hustle culture traps lawyers into glorifying overwork, why “doing it all” is a path to nowhere, and what it really takes to create a law firm that grows beyond the founder. This is your

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2:36

Hiring as a True Solo—What I Wish I Knew Sooner

The Law Firm Marketing Minute ·

2025/04/07

Did you like this episode? Dislike it? 💼 Making your first hire as a true solo isn’t just possible—it might be the smartest move you’ll ever make. In this episode, Brett Trembly of Get Staffed Up and Trembly Law shares how a $10/hour law student helped him double his revenue and triple his take-home pay. He and host Danny Decker unpack the mindset blocks solo lawyers face around hiring, and lay out a roadmap for turning overwhelmed solo practice into sustainable growth. If you're still

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33:42

The Substance of Facebook Ads–What Matters

The Law Firm Marketing Minute ·

2025/04/04

Did you like this episode? Dislike it? 📈 Most lawyers run Facebook ads without a real plan—and then wonder why nothing converts. In this episode, Danny Decker breaks down the actual components that drive ad performance: from targeting and messaging to landing pages, lead types, and follow-up systems. If you want your ad budget to go further, this is the stuff that really matters. 📌 Key Takeaways Learn the difference between “Call Me Now” and lead nurture campaigns—and when to use

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1:28

Facebook Can Find Your Ideal Clients—Here’s How

The Law Firm Marketing Minute ·

2025/04/03

Did you like this episode? Dislike it? 📣 If you’ve run Facebook ads and didn’t see results, the problem probably wasn’t Facebook—it was your targeting. In this episode, Danny Decker explains how to turn your email list into a high-converting audience, create lookalikes that actually match your best clients, and follow prospects around the internet using retargeting. This is the strategy law firms wish they had when they started running ads. 📌 Key Takeaways Discover how to use your existing

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3:16

How to Set Your Cost of Acquisition Like a Pro

The Law Firm Marketing Minute ·

2025/04/02

Did you like this episode? Dislike it? 📊 Most law firms are flying blind when it comes to marketing spend. In this episode, Danny Decker breaks down exactly how to calculate client lifetime value and use it to set a realistic, confident cost of acquisition. If you’re basing your budget on what feels right instead of what’s actually profitable, this conversation will flip your perspective—and your math. 📌 Key Takeaways Learn how to calculate your client’s lifetime value beyond the first

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2:00

The Anatomy of a Successful Call Me Now Campaign

The Law Firm Marketing Minute ·

2025/04/01

Did you like this episode? Dislike it? 📲 Want to convert hot leads while they’re still ready to act? In this episode, Danny Decker breaks down the anatomy of a high-performing Call Me Now campaign—designed specifically to get potential clients on the phone fast. From choosing the right next step (hint: it’s not your homepage) to using online schedulers and landing pages that drive real action, you’ll learn exactly how to structure a campaign that delivers instant results. 📌 Key Takeaways

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2:35

3 Must-Answer Questions Before Running Facebook Ads

The Law Firm Marketing Minute ·

2025/03/31

Did you like this episode? Dislike it? ⚠️ Most law firms waste money on Facebook ads by skipping the planning phase. In this short but essential episode, Danny Decker lays out the three critical questions every lawyer must answer before launching a campaign. If you’re serious about generating leads that convert—and avoiding vague, expensive ads—this is your roadmap to getting it right from the start. 📌 Key Takeaways Define exactly what service you’re promoting before launching an ad.Get

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23:29

Facebook Ads for Beginners: What You Need to Know

The Law Firm Marketing Minute ·

2025/03/28

Did you like this episode? Dislike it? 📱 Thinking about Facebook Ads but not sure where to start? Danny Decker breaks down everything law firms need to know before spending a single dollar on Meta’s platform. From targeting high-value clients to understanding when Facebook Ads make sense (and when they don’t), this episode is packed with strategic insights and real-world advice for beginners ready to make smart marketing moves. 📌 Key Takeaways Facebook Ads let you target ideal clients by

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2:21

Which is Right For Your Firm: Facebook or Google Ads?

The Law Firm Marketing Minute ·

2025/03/27

Did you like this episode? Dislike it? 💡 Facebook and Google Ads aren’t created equal—and choosing the wrong one could mean burning through your budget without results. In this episode, Danny Decker breaks down the real differences between Facebook and Google advertising for law firms, revealing when each platform works best. Whether you're running a high-volume, low-cost practice or looking to connect with higher-income clients who need nurturing, this episode gives you the strategic

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1:19

Where to Advertise Your Law Firm Without Much...

The Law Firm Marketing Minute ·

2025/03/26

Did you like this episode? Dislike it? 📊 Most law firms are stuck elbow-to-elbow in Google’s overcrowded search results—and it’s killing their marketing ROI. In this episode, Danny Decker reveals a smarter way to advertise your firm in a space where your competitors aren’t showing up. If you’re tired of bidding wars, burned-out ad budgets, and being one of 17 firms in a single search, this is the strategy shift you’ve been waiting for. 📌 Key Takeaways: Google search ads are

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1:49

What Worked on Facebook in 2015 (Why It Fails in 2025)

The Law Firm Marketing Minute ·

2025/03/25

Did you like this episode? Dislike it? 📉 Remember when posting on Facebook actually reached your audience? Those days are over. In this episode, Danny Decker breaks down how Facebook's algorithm shift has crushed organic visibility—and what that means for law firms relying on old-school strategies. Whether you're still posting hoping for traction or just not seeing results, this is your wake-up call to rethink your approach before wasting more time and opportunity. 📌 Key Takeaways: Organic

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1:08

Facebook Ads Aren’t Google Ads—Here’s Why That Matters

The Law Firm Marketing Minute ·

2025/03/24

Did you like this episode? Dislike it? 🚨 Most law firm owners approach Facebook ads like they're just another version of Google ads—and that's a fast track to wasted money. In this episode, Danny breaks down the fundamental difference in how these platforms work, and why understanding intent versus interest is absolutely essential to getting results. If your ad is showing up in the wrong feed, it’s not the algorithm’s fault—it’s yours. 📌 Key Takeaways Facebook and Instagram ads are not

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26:08

Why People Ignore or Forget Your Law Firm – Marketing...

The Law Firm Marketing Minute ·

2025/03/21

Did you like this episode? Dislike it? 🧠 If people are ignoring or forgetting your law firm, your marketing isn’t speaking to them the right way. It’s not just about having a great website or landing page—it’s about understanding how potential clients think and what makes them take action. In this episode, Danny and Smike break down the key psychological triggers that help law firms stay top of mind and turn visitors into actual clients. 📌 Key Takeaways: The biggest reasons potential

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1:23

A Big Reason Why Law Firms Lose Leads Forever

The Law Firm Marketing Minute ·

2025/03/20

Did you like this episode? Dislike it? 💡 Most law firms focus on capturing leads but fail at the most important part—nurturing them until they’re ready to hire. Just because someone downloads your lead magnet today doesn’t mean they need your services right away. In this episode, Danny and Smike reveal why ignoring follow-up is costing you clients and how to stay top of mind for when they’re ready. 📌 Key Takeaways: Why capturing a lead is just the first step, not the finish lineHow to use

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2:20

How to Be Incredibly Efficient with Lead Magnets

The Law Firm Marketing Minute ·

2025/03/19

Did you like this episode? Dislike it? 🚀 Most lawyers struggle to make lead magnets work effectively, but when used correctly, they can be a game-changer for your firm. Instead of chasing every potential client, learn how to identify and nurture the right leads—without wasting time on the wrong ones. In this episode, Danny and Smike break down how to streamline your lead magnet strategy and maximize your results. 📌 Key Takeaways: How to filter out uninterested prospects and focus on the

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1:09

The Marketing Psychology Behind Landing Pages That...

The Law Firm Marketing Minute ·

2025/03/18

Did you like this episode? Dislike it? 🔍 The Hidden Psychology of Landing Pages That Convert 🧠 Your landing page isn’t just a web design issue—it’s a psychology problem. In this episode, Danny and Smike break down the marketing psychology tricks that turn casual visitors into paying clients. From crafting irresistible headlines to optimizing forms for maximum conversions, they reveal the small tweaks that make a huge difference. 📌 Key Takeaways: The #1 mistake killing your landing page

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2:33

Building the Perfect Landing Page For Your Law Firm

The Law Firm Marketing Minute ·

2025/03/17

Did you like this episode? Dislike it? 🚀 The Secret to a High-Converting Landing Page 💡 Your law firm’s landing page isn’t just about looking good—it’s about getting results. In this episode, Smike and Danny break down what actually makes a landing page work, why "ugly" can sometimes outperform "beautiful," and how to test your way to better conversions. 📌 Key Takeaways: Why conversion rate is the only metric that truly mattersThe biggest landing page mistakes law firms make (and how to fix

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28:24

Keeping Up With SGE – Google's SEO AI Tool

The Law Firm Marketing Minute ·

2025/03/14

Did you like this episode? Dislike it? 📢 Staying Ahead of Google’s AI Search Revolution! 🔍 Google’s SGE (Search Generative Experience) is transforming how people find information—especially legal services. Smike and Eddie break down what this means for law firms, why traditional SEO tactics are losing effectiveness, and how to adapt your marketing strategy to stay visible. 📌 Key Takeaways: Why keyword-stuffing is dead and what Google actually values now.How AI-driven search impacts law firm

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1:36

The Upside of SGE – An Opportunity for Small Law Firms

The Law Firm Marketing Minute ·

2025/03/13

Did you like this episode? Dislike it? Why SGE is a Big Win for Small Law Firms 🚀 Google’s Search Generative Experience (SGE) is changing how people find legal information—but it’s actually great news for small law firms. Instead of competing for the top three search results, SGE gives you multiple chances to show up in AI-powered snippets. In this episode, Smike and Eddie break down how to leverage this shift to get more visibility without a massive SEO budget. 📌 Key Takeaways: 🔍 Why SGE

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1:26

A Smarter Approach to Legal Content That Wins Clients

The Law Firm Marketing Minute ·

2025/03/12

Did you like this episode? Dislike it? You’re Already Creating Content—Now Make It Work Harder 🧠 The best lawyers don’t just create content—they structure it strategically to attract and convert clients. In this episode, Smike and Eddie break down the smarter way to approach legal content, so it feels like a natural conversation instead of a sales pitch. Learn how to give your audience exactly what they need while positioning yourself as the go-to expert. 📌 Key Takeaways: 💡 Why the best

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1,005 results

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