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PODCAST

The Cash-Based Practice Podcast

Gathering input from many successful cash-based practice owners, this podcast covers all components of starting or transitioning into the out-of-network/private-pay business model for your private practice. Though the host, Jarod Carter PT, DPT, MTC, and many interviewees are physical therapists, this information is applicable to most healthcare, fitness, and wellness-related businesses looking to decrease reliance on 3rd party payors, and increase cash-based revenue streams. We cover a huge number

business

All Episodes

19:10

CBP 140: How to use an email newsletter to bring in...

The Cash-Based Practice Podcast ·

2020/10/22

In this episode, I discuss strategies to inexpensively market your cash-based practice using an emailed newsletter. You’ll hear how to decide what sort of messages your target audience will want to read, how to structure the content and produce it easily, and how to make sure your messages actually get received and read. This “highlight” is taken from Q&A calls with my Mastermind Gold group—a highly interactive, supportive group where people who have tons of questions and concerns about how to

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01:25:50

CBP 139: A marketing magician’s tricks to turn...

The Cash-Based Practice Podcast ·

2020/10/15

I am so freakin excited about this episode and this guest … I have been on this guy’s email list for over 2 years now, and he emails me every day! Yes, you read that correctly … not only have I not unsubscribed, but I genuinely look forward to his daily email. And over time, I’ve spent a pretty penny on his courses so that I can become a better marketer myself.Since he was a child, Dave Dee wanted to be a magician. But he grew up and settled for work in “practical” jobs, adding in magic shows when

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17:02

CBP 138: How to cultivate physician referrals for...

The Cash-Based Practice Podcast ·

2020/10/08

In this podcast, I share some strategies for cultivating your network of referring physicians. I explain how to navigate the initial conversation, including discussing your billing arrangements, how to establish rapport, and things you can do to increase the chances that any referrals you receive will convert. You’ll also hear some clever followup techniques that create ongoing touchpoints that will help establish you as a valued resource. This “highlight” is taken from Q&A calls with my Mastermind

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22:52

CBP 137: How to set up your cash-based practice for...

The Cash-Based Practice Podcast ·

2020/10/01

This highlights episode features a conversation I had with Gene Shirokobrod of UpDoc Media about how to position your practice for growth from the very start. We talk about the mindset, planning, and specific strategies that lay the groundwork that enables you to scale up your practice so it includes multiple clinicians and/or multiple locations. We discuss how to plan, hire, and manage with that future growth in mind so you can successfully scale up your practice when you’re ready—and build the

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53:14

CBP 136: Escaping a Broken System through Cash-Based...

The Cash-Based Practice Podcast ·

2020/09/24

After Dr. Morgan Camp finished his Medical residency, he accepted a position in a successful, cash-based functional medicine clinic where he got to work alongside experts in the field. He found early success and soon decided to open his own concierge medical practice which attracted a good number of high profile clients in the Bay Area. He built his practice over time with low risk by moonlighting in ER and urgent care as he grew his patient base. For a variety of reasons we discuss in this

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19:40

CBP 135: Compensation strategies that grow a winning...

The Cash-Based Practice Podcast ·

2020/09/17

As business around the country begins returning to normal, many practices are looking to hire new staff. With that in mind, this week’s podcast is focused on how to structure a position and compensation package so you can attract the right sort of candidate. I explain the legal, psychological, and strategic factors to consider in order to make sure your next hire is a good one! This “highlight” is from a Q&A call with my Mastermind Gold group—a highly interactive, supportive group where people who

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57:50

CBP 134: The keys to patient-producing webinars for...

The Cash-Based Practice Podcast ·

2020/09/10

Earlier this year, Jordan Mather and his partner Will Boyd set out to discover why some of their clients' online workshops were generating so much more business than others. When they realized that difference came from my Online Patient Attraction System, they reached out to learn more. This week’s podcast was recorded during a Facebook Live in which Jordan conducted a ‘reverse-interview’ with me to explore what sets apart the webinars that really produce patients from those that simply inform. In

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36:11

CBP 133: How My Cash-Based Practice Actually Thrived...

The Cash-Based Practice Podcast ·

2020/09/03

In this episode, I dig into the specific strategies and marketing tactics that have led some practices—like my own physical therapy practice in Austin—to not only survive the pandemic, but actually thrive. You’ll hear exactly what has worked to keep my own cash-based practice going strong throughout 2020 and my marketing plans for the coming months. You’ll also hear about our Labor Day flash sale, where you can save 20% on all my courses, ebooks, and coaching programs. To take advantage, just visit

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59:21

CBP 132: Finding Fulfillment and a Fully Booked...

The Cash-Based Practice Podcast ·

2020/08/27

During PT school, Valerie Schwalbe discovered she had a passion for pelvic physical therapy. So right after graduation, she started a pelvic health program in an outpatient orthopedic clinic and ran it for 2 years. Over time, she realized her dream of a standalone, dedicated pelvic health clinic where patients could be completely comfortable wasn’t really possible within the insurance-based business model. Valerie began listening to this podcast and joined my Cash-Practice Mastermind group so she

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14:11

CBP 131: How to successfully target a niche with...

The Cash-Based Practice Podcast ·

2020/08/20

In this highlights episode, I explain how you can target a niche to make your practice stand out from the competition. While it may seem counterintuitive to focus on a smaller market, the highly personalized messaging you can create for a niche makes your offer resonate far more than a generic “we fix everything” message ever could. This approach has been a real game changer for many practice owners. I share specific strategies for choosing your niche and reaching out in ways that will help you

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01:11:13

CBP 130: Killer tech that will make any cash-based...

The Cash-Based Practice Podcast ·

2020/08/13

Scott Waddell has been building cutting-edge content management systems for more than 20 years. His company, PatientSites, has spent the past decade developing software services and tools to make owning a cash-based practice easier and more profitable. As this year’s pandemic unfolded, PatientSites was among the first to provide vital information, ideas, and support to help practices continue to operate safely so they could stay in business despite the mayhem. During our conversation, Scott shared

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11:11

CBP 129: How to Get Comfortable with Cost...

The Cash-Based Practice Podcast ·

2020/08/06

In this episode, I explain how you can develop a mindset that will allow you to artfully handle cost conversations about your cash-based services. You’ll hear how to shift your perspective and help convince yourself of the substantial value you provide. Believe it or not, in time you’ll come to truly believe your pricing is fair and reasonable—so you can calmly, confidently ask patients to pay for a full plan of care or expensive treatment package. This “highlight” is from a Q&A call with my

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12:37

CBP 128: Podcasting for cash-based PT patients and...

The Cash-Based Practice Podcast ·

2020/07/23

Dr. Karen Litzy hosts of one of the most-popular PT podcasts in the country, with tens of thousands of monthly downloads. She has used her “Healthy Wealthy and Smart” podcast to successfully market her cash-based practice to her fellow New Yorkers—and to a worldwide audience as well. In light of the recent surge in telehealth capabilities among my listeners, I’d encourage everyone to consider such creative methods to attract interest from patients outside your local area. In this interview, Karen

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25:07

CBP 127: Unraveling the mysteries of Facebook...

The Cash-Based Practice Podcast ·

2020/07/16

In this episode, we delve into the world of Facebook marketing for a cash-based practice. The discussion centers around the real-world results from my Austin-based PT clinic and those of some members of my Mastermind Gold group, as we brainstorm on how to enhance the effectiveness and reach of their social media marketing efforts. You’ll learn specific techniques for efficiently generating content that gets the attention of the right people—and tips for making sure it ends up being seen. This

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01:03:37

CBP 126: The Riches are in the Niches - Cash-Based...

The Cash-Based Practice Podcast ·

2020/07/09

After Eric Wallace graduated from PT school, he worked for several years as a staff physical therapist at a hospital-based outpatient clinic. Though he’d never imagined owning a practice, after having kids, he couldn’t bear the thought of coming home from work each day drained and unhappy. He knew he wanted something more, and that led him to begin exploring cash-based PT options—including listening to this podcast! When his family relocated to Appleton, Wisconsin, Eric teamed up with a

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22:10

CBP 125: How to improve your email deliverability and...

The Cash-Based Practice Podcast ·

2020/07/02

In this highlights episode, Prajanay Paul of PatientSites.com explains how you can increase the chances that the emails you send out to market your cash-based practice will actually be seen. With the industry average for email deliverability at around 60-70%, it’s likely a whole lot of your carefully written emails are never seen by anyone. Remember, every message that goes missing is a potential lost sale! So while this is probably not your favorite topic, the tips and tools Paul shares make it so

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01:34:26

CBP 124: Simple ways to optimize the patient...

The Cash-Based Practice Podcast ·

2020/06/25

After many successful years in private practice, Jerry Durham has made a business out of helping physical therapy practice owners to improve the client experience from start to finish. Much of this focus (and the resulting client experience strategies) stemmed from a year when he took over a thousand incoming prospective patient phone calls at his practice. And over time, he has identified some common mistakes that virtually every practice makes—mistakes that cost them business and lower the

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20:03

CBP 123: How to start promoting your cash-based...

The Cash-Based Practice Podcast ·

2020/06/18

In this podcast, Jarod explains precisely how to get started with social media marketing for your physical therapy practice. He shares strategy, platform recommendations, content ideas, technical details, and some of the tools that can help you manage your posts more easily. It’s a concise tutorial that demystifies the subject for those who haven’t yet made the leap into social media marketing, and it provides some great ideas for those who already have. This “highlight” is from a Q&A call with my

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55:17

CBP 122: Case Study - RE-filling Your Cash Practice...

The Cash-Based Practice Podcast ·

2020/06/11

Jennifer McGowan had been a physical therapist for years when she got pregnant with twins. She already had 2 young daughters at home, so she began to realize that continuing to work in an outpatient orthopedic setting where she was responsible for seeing 3 patients per hour would become unbearable after her delivery. She knew she needed to find a way she could spend more time with her kids, treat patients on her terms, and make good money, so she started a cash-based PT practice. As you’ll hear,

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01:04:19

CBP 121: How to take your patient-producing,...

The Cash-Based Practice Podcast ·

2020/05/22

Last week, I was interviewed by my friends Alex Engar and Will Boyd of Healthy Funnel. The fun and often funny discussion focused on something I’m incredibly fired up about: How a practice can use online workshops to quickly acquire loads of new patients… BOTH telehealth patients AND in-clinic patients. Thanks to COVID19, I had to temporarily convert my own physiotherapy practice to 100% telehealth visits, and we lost about 50% of our business virtually overnight. The fact we were able to retain and

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301 results

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