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PODCAST

The Cash-Based Practice Podcast

Gathering input from many successful cash-based practice owners, this podcast covers all components of starting or transitioning into the out-of-network/private-pay business model for your private practice. Though the host, Jarod Carter PT, DPT, MTC, and many interviewees are physical therapists, this information is applicable to most healthcare, fitness, and wellness-related businesses looking to decrease reliance on 3rd party payors, and increase cash-based revenue streams. We cover a huge number

business

All Episodes

11:11

CBP 129: How to Get Comfortable with Cost...

The Cash-Based Practice Podcast ·

2020/08/06

In this episode, I explain how you can develop a mindset that will allow you to artfully handle cost conversations about your cash-based services. You’ll hear how to shift your perspective and help convince yourself of the substantial value you provide. Believe it or not, in time you’ll come to truly believe your pricing is fair and reasonable—so you can calmly, confidently ask patients to pay for a full plan of care or expensive treatment package. This “highlight” is from a Q&A call with my

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12:37

CBP 128: Podcasting for cash-based PT patients and...

The Cash-Based Practice Podcast ·

2020/07/23

Dr. Karen Litzy hosts of one of the most-popular PT podcasts in the country, with tens of thousands of monthly downloads. She has used her “Healthy Wealthy and Smart” podcast to successfully market her cash-based practice to her fellow New Yorkers—and to a worldwide audience as well. In light of the recent surge in telehealth capabilities among my listeners, I’d encourage everyone to consider such creative methods to attract interest from patients outside your local area. In this interview, Karen

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25:07

CBP 127: Unraveling the mysteries of Facebook...

The Cash-Based Practice Podcast ·

2020/07/16

In this episode, we delve into the world of Facebook marketing for a cash-based practice. The discussion centers around the real-world results from my Austin-based PT clinic and those of some members of my Mastermind Gold group, as we brainstorm on how to enhance the effectiveness and reach of their social media marketing efforts. You’ll learn specific techniques for efficiently generating content that gets the attention of the right people—and tips for making sure it ends up being seen. This

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01:03:37

CBP 126: The Riches are in the Niches - Cash-Based...

The Cash-Based Practice Podcast ·

2020/07/09

After Eric Wallace graduated from PT school, he worked for several years as a staff physical therapist at a hospital-based outpatient clinic. Though he’d never imagined owning a practice, after having kids, he couldn’t bear the thought of coming home from work each day drained and unhappy. He knew he wanted something more, and that led him to begin exploring cash-based PT options—including listening to this podcast! When his family relocated to Appleton, Wisconsin, Eric teamed up with a

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22:10

CBP 125: How to improve your email deliverability and...

The Cash-Based Practice Podcast ·

2020/07/02

In this highlights episode, Prajanay Paul of PatientSites.com explains how you can increase the chances that the emails you send out to market your cash-based practice will actually be seen. With the industry average for email deliverability at around 60-70%, it’s likely a whole lot of your carefully written emails are never seen by anyone. Remember, every message that goes missing is a potential lost sale! So while this is probably not your favorite topic, the tips and tools Paul shares make it so

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01:34:26

CBP 124: Simple ways to optimize the patient...

The Cash-Based Practice Podcast ·

2020/06/25

After many successful years in private practice, Jerry Durham has made a business out of helping physical therapy practice owners to improve the client experience from start to finish. Much of this focus (and the resulting client experience strategies) stemmed from a year when he took over a thousand incoming prospective patient phone calls at his practice. And over time, he has identified some common mistakes that virtually every practice makes—mistakes that cost them business and lower the

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20:03

CBP 123: How to start promoting your cash-based...

The Cash-Based Practice Podcast ·

2020/06/18

In this podcast, Jarod explains precisely how to get started with social media marketing for your physical therapy practice. He shares strategy, platform recommendations, content ideas, technical details, and some of the tools that can help you manage your posts more easily. It’s a concise tutorial that demystifies the subject for those who haven’t yet made the leap into social media marketing, and it provides some great ideas for those who already have. This “highlight” is from a Q&A call with my

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55:17

CBP 122: Case Study - RE-filling Your Cash Practice...

The Cash-Based Practice Podcast ·

2020/06/11

Jennifer McGowan had been a physical therapist for years when she got pregnant with twins. She already had 2 young daughters at home, so she began to realize that continuing to work in an outpatient orthopedic setting where she was responsible for seeing 3 patients per hour would become unbearable after her delivery. She knew she needed to find a way she could spend more time with her kids, treat patients on her terms, and make good money, so she started a cash-based PT practice. As you’ll hear,

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01:04:19

CBP 121: How to take your patient-producing,...

The Cash-Based Practice Podcast ·

2020/05/22

Last week, I was interviewed by my friends Alex Engar and Will Boyd of Healthy Funnel. The fun and often funny discussion focused on something I’m incredibly fired up about: How a practice can use online workshops to quickly acquire loads of new patients… BOTH telehealth patients AND in-clinic patients. Thanks to COVID19, I had to temporarily convert my own physiotherapy practice to 100% telehealth visits, and we lost about 50% of our business virtually overnight. The fact we were able to retain and

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30:04

CBP 120: Creating a Webinar Workshop Script That...

The Cash-Based Practice Podcast ·

2020/05/14

This week marks the launch of my Online Patient Attraction System, a course that teaches you precisely how to create webinars and online workshops that generate loads of telehealth patients for your private practice. So in this episode of the podcast, I’m sharing a segment from the course that walks you through how to create a high-converting presentation script that will ensure your webinar actually does its job of bringing patients into your practice. You’ll learn the strategies that elite sales

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08:52

CBP 119: Using Facebook Live Events to Market to...

The Cash-Based Practice Podcast ·

2020/05/11

In this episode, I explain how you can use Facebook Live events to market your cash-based physical therapy services. Promoting live events to your existing list of contacts is a great followup strategy for increasing reactivations and tune-up sessions and keeping your practice top of mind among discharged patients. You’ll hear tips for deciding if there’s sufficient interest, how to approach scheduling, and how to make sure everything goes smoothly. It’s an extremely quick listen packed full of

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06:47

CBP 118: How to Coach Referral Sources on What to...

The Cash-Based Practice Podcast ·

2020/04/30

This week’s highlights episode is taken from an interview with Michael Garrett, MD, an Austin-area “direct primary care” physician with a private medical practice near my own cash-based physical therapy clinic in Austin, Texas. As our interview began, we inadvertently recorded a great example of a conversation I like to have with all my physician referral sources. I find it really helps them better understand how my cash-based services can represent a much better value for many of their patients

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24:14

CBP 117: How to Market a Cash-Based Practice on...

The Cash-Based Practice Podcast ·

2020/04/23

In this episode, I do a deep dive on how to approach social media marketing for a cash-based physical therapy practice. You’ll learn about constructing compelling ads and targeting them to your ideal customers. And I’ll walk you through how you can determine exactly which ads are effective in bringing enough cash-pay business into your practice. This “highlight” is from a Q&A call with my Mastermind group—a highly interactive, supportive group where people who have tons of questions and concerns

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23:13

CBP 116: The Mindset Needed To Power Through A Crisis

The Cash-Based Practice Podcast ·

2020/04/08

With all the stresses and fears plaguing many private practice owners right now, I thought this would be a good time to focus on mindset. There are some key components to controlling our mindset that I believe all practice owners should know and be utilizing in these difficult times. To that end, this week’s highlights podcast is taken from two earlier episodes (CBP #83 and CBP #84) I recorded during a frightening, emotional 3 months when my infant son was hospitalized with a life-threatening

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51:08

CBP 115: How to Spark Innovation to Keep Your...

The Cash-Based Practice Podcast ·

2020/04/02

At a time when most business owners are scrambling to keep their business alive in a pandemic and reaching for any low hanging fruit they can manage, it’s those that get truly innovative and creative that will not only survive the pandemic but also become the strongest companies long-term. So I couldn’t think of a better time for this episode with Duncan Wardle, the former VP of Innovation and Creativity for Disney (yes, THE Disney). In this fascinating interview, Duncan walks us through multiple

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01:42:06

CBP 114: Telehealth Masterclass - How To Setup And...

The Cash-Based Practice Podcast ·

2020/03/26

In this week’s podcast, you get to listen in as I give my Mastermind group a detailed Masterclass on getting started with Telehealth services as quickly as possible. This is a must-listen if you’re interested in using telehealth to get your practice through the coronavirus crisis. But before you dive in, if you haven’t already, make sure you download a copy of the free TELEHEALTH QUICKSTART GUIDE … learn exactly how my staff and I set up telehealth in my practice and were performing online physical

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01:29:22

CBP 113: How to Save Your Practice from Coronavirus...

The Cash-Based Practice Podcast ·

2020/03/19

There isn’t a single private practice that won’t be affected by the Coronavirus pandemic in some way … some may fail, but others will flourish. This episode (and next week’s) are all about providing you with the information I feel will most help practices survive and thrive through all this … This podcast is from a Facebook Live interview I just did this week with Rob Vining, the leading expert on telehealth physical therapy. Rob generously made time in his super-busy schedule to help us learn how

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22:03

CBP 112: Creating cash-based business for a physical...

The Cash-Based Practice Podcast ·

2020/03/12

In this episode, I discuss the marketing potential in offering promotions for injury prevention services. You’ll learn how to target your campaign toward highly motivated niches, how to craft and deliver effective marketing messages, and how to ensure that the screening visit is designed to create new physical therapy business for your cash-based practice. This “highlight” is from a Q&A call with my Mastermind group—a highly interactive, supportive group where people who have tons of questions and

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21:41

CBP 111: How To Generate New Cash-Pay Patients with...

The Cash-Based Practice Podcast ·

2020/03/05

In this highlights episode, Leon Knight explains how he uses Instagram to bring in at least one new patient per week! To some, that may not sound like a lot. But for a small cash-practice, that’s more patient generation via social media than I’ve heard of almost any practice owner doing without paying for ads on Facebook and Instagram (and it still beats most that are paying for ads). In just a couple years, he built a large following for his solo cash practice from seriously humble

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01:10:47

CBP 110: Taming Your Student Loan Debt after Physical...

The Cash-Based Practice Podcast ·

2020/02/27

Joseph Reinke got his start working in investments. During the runup to the mortgage market meltdown, he noticed that most of the professionals in the field didn’t understand the basics, which led them to take truly absurd risks. He also noticed a segmentation problem in the financial arena that makes it hard for average Americans to get the help they need in order to make good money-related decisions. He saw young people graduating with student loan debt that equals, on average, twice what they can

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