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PODCAST

The CMO Podcast

vYve & Jim Stengel

Jim Stengel, formerCMOof the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry.This is not your typical marketingpodcast, this is a unique look at the thought process and motivation of theCMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim

business careers

All Episodes

00:54:30

Dana Marineau (Rakuten) | Be a Believer in Brands

The CMO Podcast ·

2023/02/15

Dana Marineau is the Chief Marketing Officer of Rakuten, the leading shopping platform that gives Cash Back and offers deals and rewards in-store and online. Rakuten has 3,500 retailers on the platform, 17 million members, and saw 10% member growth in 2022. Last year Rakuten aired their first-ever Super Bowl ad with Ted Lasso star Hannah Waddingham; they are back for Super Bowl 2023 with a new concept. Dana has been CMO at Rakuten for 2.5 years. She was previously the VP of Brand, Creative, and

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00:54:22

Jen Kavanagh (Philadelphia Eagles) | It’s All About...

The CMO Podcast ·

2023/02/08

Jen Kavanagh is the SVP Marketing and Media for the Philadelphia Eagles, one of the most successful and storied teams in the National Football League. The Eagles got their start way back in 1933, and this past season has been one of the greatest ever as they prepare to face off against the Chiefs in the Super Bowl. Jen has worked as head of marketing for the Eagles for the past 4.5 years. She is responsible for leading the development of the Eagles brand, original content, digital platforms,

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00:45:30

Joel Yashinsky (Applebee's Neighborhood Grill & Bar)...

The CMO Podcast ·

2023/02/01

Joel Yashinsky is the SVP and Chief Marketing Officer of Applebee’s. Applebee’s opened its first restaurant in 1980, and now has about 2,000 franchised locations globally. This is his sixth year as Applebee’s CMO, following 18 years in various roles at McDonald's. Joel graduated from The Bowling Green University in Ohio, and then worked for Georgia-Pacific and Southwest Airlines before joining McDonalds. At Applebee’s, Joel is responsible for all aspects of marketing for the iconic brand,

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00:41:53

Antonio Lucio (5S Diversity) | Reflections from a...

The CMO Podcast ·

2023/01/25

Antonio Lucio is the founder of 5S Diversity, which is focused on building capabilities in marketing transformation and diversity and inclusion. He is also an Executive Fellow at Yale School of Management and was inducted into the American Marketing Association Hall of Fame in May 2022. For the last 40 years, Antonio has worked as a successful global CMO and marketing industry leader. He has collaborated with some of the most recognized companies and iconic brands, across multiple categories. He

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00:52:33

Heather Malenshek (Land O' Lakes) | Creating an...

The CMO Podcast ·

2023/01/18

Heather Malenshek is the SVP and Chief Marketing Officer of Land O’Lakes. She is also a returning guest to the podcast; Heather joined us 3 years ago when she was the CMO at Harley Davidson. (You can listen here.) Land O’Lakes is a 100 year old farmer and retailer-owned cooperative. Its business goes way beyond the famous consumer dairy brand – with business units in animal feed, sustainable farming practices, and agricultural retail. Heather was born and educated in Scotland, before beginning an

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00:52:28

Andy Rebhun (El Pollo Loco) | Do Fewer Things Better

The CMO Podcast ·

2023/01/11

Andy Rebhun is the Chief Marketing Officer of El Pollo Loco. El Pollo Loco traces its origin to Mexico in the 1970s. Famous for their citrus-marinated fire-grilled chicken, El Pollo Loco is now a nearly-billion-dollar brand in the U.S., with about 500 owned and franchised restaurants in six western states. This is Andy’s first CMO role. He is an accomplished global marketing executive who has delivered first-to-market products and profitable growth for billion-dollar brands across Fortune 50

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00:43:43

Max Steinman (DoSomething.org) | Always Have Your...

The CMO Podcast ·

2023/01/04

Max Steinman is the VP of Marketing & Communications for DoSomething.org, the largest organization devoted to young people and positive social change. It was founded in 1993 by Michael Sanchez and Andrew Shue, with the goal to make volunteering as cool as sports for GenXers and emerging Millennials. Max began his career in advertising, spending over a decade in the ad world, before working at the Purpose agency, the World Health Organization, and Exposure Labs – where he worked on documentaries

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00:48:57

Mike Evans (Fixer) | Define Success for Yourself

The CMO Podcast ·

2022/12/28

Mike Evans founded GrubHub in his spare bedroom and turned it into a multi-billion-dollar online food delivery company. He left the company shortly after it successfully went public in 2014. Currently, he is working on his second startup – Fixer.com. Mike and his team at Fixer are building a "handyperson" business that looks a lot like GrubHub – easy online ordering, good communication, and great quality control. On today’s episode, Mike talks about his new book, “Hangry: A Startup Journey,” which

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00:54:05

Lara Richardson (Hallmark Media) | Taking Off the...

The CMO Podcast ·

2022/12/21

Lara Richardson is the Chief Marketing Officer of Hallmark Media, which includes the Hallmark Channel, Hallmark Movies and Mysteries, and Hallmark Drama, as well as a streaming service, Hallmark Movies Now. Hallmark Media is a subsidiary of Kansas City-based Hallmark Cards. Lara has worked as the CMO of Hallmark Media for two years. Previously, she worked for USA Broadcasting, Oxygen Media, A + E Networks, and Discovery Inc., where she worked for nearly 11 years. Over the course of her career,

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00:38:34

Office Hours: Filling the Creatvity Gap | Mark Singer...

The CMO Podcast ·

2022/12/19

As creative skills begin to decline in the C-Suite, Deloitte Digital looked to answer a specific question: Can you create breakthrough innovation without creative leaders to guide the way? In this Office Hours episode of The CMO Podcast, Jim is joined by Mark Singer, the CMO of Deloitte Digital, to break down their recent report on Creative Business Transformation. Mark began his career working at a number of top agencies and consultancies before joining Deloitte to bring the company’s vision of a

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00:48:29

Andre Gray (Annex88) | Brands Must Understand Their...

The CMO Podcast ·

2022/12/14

Andre Gray is the Chief Creative Officer at Annex 88, which is part of the France-based Havas Group – one of the world’s largest communications companies. Annex88 believes that brands thrive only when they bring culturally representative creative ideas to the market. Andre has a resume befitting a top creative person in a top agency. He spent the bulk of his career in Europe, where he was the global lead on Adidas and Gatorade. He has also worked at creative agencies Digitas LBi, the Grey Group,

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00:54:02

Doug Zarkin (Pearle Vision) | Think Small to Win Big

The CMO Podcast ·

2022/12/07

Doug Zarkin is the VP and Chief Marketing Officer at Pearle Vision, the $600 million global optical franchise. In 1961, Dr. Stanley Pearle opened his first store in Savannah, Georgia, and in 2004, Luxottica (the giant Italian eye-care conglomerate) acquired Pearle Vision. Doug has been the CMO of Pearle Vision for 10 years – about three times the average tenure of a CMO. He has returned Pearle Vision to Stanley Pearle’s original brand inspiration, thereby inspiring his organization and

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00:51:03

Amy Jaick (Columbia Business School) | Marketing to...

The CMO Podcast ·

2022/11/30

Amy Jaick is the Chief Marketing & Communications Officer at Columbia Business School (CBS). The school was established in 1916 and offers MBA, PhD, MS and Exec Ed programs today. Amy works across functions and channels to create integrated programs that bring CBS’s mission, vision and values to life. This is Amy’s first CMO role. She was previously the Vice President of Digital and Social Strategy at ViacomCBS, where she built and led their first-ever corporate digital marketing and

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00:41:06

Melissa Menta (Peanuts Worldwide) | Stay True to the...

The CMO Podcast ·

2022/11/23

Melissa Menta has been the SVP Marketing & Communications for Peanuts Worldwide for over 20 years. "Peanuts" – AKA Charlie Brown, Lucy, Snoopy, PigPen, Linus, and the whole gang. Peanuts Worldwide accumulates more than $2 billion in retail sales, with partnerships running from Apple TV to NASA to The Macy’s Thanksgiving Day Parade. Melissa began her career working in marketing and PR at the Olney Theater in Washington, D.C., before moving on to work with The Muppets at The Jim Henson Company

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00:53:16

Chip Bergh (Levi Strauss & Company) & Janet Reid...

The CMO Podcast ·

2022/11/16

In a special episode of The CMO Podcast, we are joined by two former Procter & Gamble leaders, Chip Bergh and Janet Reid. Janet Reid was the first black woman with a PhD that P&G hired. She began her career at P&G in R&D later transferring to marketing. Currently, Janet is the CEO of BRBS World LLC, a private management consulting consortium. Chip Bergh spent 28 years at P&G with his last role as Group President for Global Male Grooming, overlooking the Gillette and Old Spice

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00:40:06

Office Hours: BrandWorth | Maggie Gross (Deloitte)

The CMO Podcast ·

2022/11/14

For Maggie Gross, BrandWorth started out as a question: How does a brand prove their value to a skeptical CEO or CFO who sees branding as a cost-driver? Maggie leads Brand practice at Deloitte. She has led strategy for brands like Dos Equis, Samsung, Keurig/Green Mountain, Lysol, and the Special Olympics. Her work with American Express on Small Business Saturday reframed the idea into the Shop Small movement – leading it to become a nationally-recognized holiday by Congress. Her work and ideas have

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00:50:15

Tim Armstrong (Flowcode) | The Product is the Team &...

The CMO Podcast ·

2022/11/09

Tim Armstrong is the Founder and CEO of Flowcode, the offline-to-online company building direct connections between brands and consumers through next generation QR technology. Tim and his team launched Flowcode in late 2019, and was named to LinkedIn’s Top 50 US Startups in 2021. Tim was one of the first guests on The CMO Podcast in 2019. His career has spanned a wide range of roles, from startups to big corporations. He was Google’s first New York employee – and famously left Google in 2009 to

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00:52:07

Suzanne Kounkel (Deloitte) | Shifting Leadership...

The CMO Podcast ·

2022/11/02

Suzanne Kounkel, is a Principal in Deloitte Consulting LLC and the Chief Marketing Officer of Deloitte. Founded 175 years ago, Deloitte is one of the largest–and oldest– business-to-business enterprises in the world and an exclusive sponsor of this podcast. They have roughly 330,000 employees and about $50 billion in revenue across its many business services. Suzanne is a returning guest to the CMO Podcast, first appearing in 2020, where she interviewed Jim. She has been at Deloitte for about 28

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00:57:12

Jose 'Pepe' Gorbea (HP) | The Power of Co-Creation

The CMO Podcast ·

2022/10/26

Jose ‘Pepe’ Gorbea is the Global Head of Brands and Sustainability Innovation for HP Inc., the iconic Silicon Valley company with a wide portfolio of printers, PCs, mobile devices, solutions and services. In FY2021, HP’s revenue was about $64 billion. Pepe grew up in Mexico City and spent the first years of his career with global food giants like Nestle and Kraft Heinz. Pepe has been at HP for about five years, in his current role for two. Most recently, he was invited to be a visiting professor in

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00:56:06

Jenny Lewis (The Knot Worldwide) | It Takes a Bit of...

The CMO Podcast ·

2022/10/19

Jenny Lewis is the Global Chief Marketing Officer for The Knot Worldwide, that operates across 16 countries, with more than 2,000 employees and consists of 19 brands including The Knot, The Bump, WeddingWire, and The Bash in the U.S. Starting in 1996 as an early internet brand, an astounding 8 out of 10 engaged couples use The Knot for its all-in-one wedding planning experience. Jenny is the former head of marketing for Uber and UberEats. She left Uber in late 2021 to join The Knot Worldwide

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407 results

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