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PODCAST

My Digital Farmer Podcast

CSA farmer and marketing specialist Corinna Bench from MyDigitalFarmer.com and Shared Legacy Farms brings you the My Digital Farmer podcast, revealing the best online marketing strategies you can apply to your retail farm business to help you grow your leads and sales. These days, it"s not enough to just grow your product. You"ve got to be able to sell it too. In this podcast you"ll be exposed to the fundamentals of marketing theory and practice so you can apply them to your own business.We"ll cover

business marketing

All Episodes

01:16:46

The Elements of an Irresistible Offer - Interview...

My Digital Farmer Podcast ·

2022/11/21

How do you get someone to buy your product? Well, it all starts with a "good offer." What does that mean? "Crafting the offer" gets its own module in marketing school, because it's THAT important. There are strategies for what goes into an offer that makes people convert. And in today's episode, we dissect those elements in details. My guest is Michael Kilpatrick, host of the Thriving Farmer podcast, and he is a MASTER at creating offers. He's interviewed hundreds of farmers and consulted with

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44:55

The Marketing Principles Behind My CSA Early Renewal...

My Digital Farmer Podcast ·

2022/11/16

Every year, I run an "early renewal" promotion to my CSA members, to try and get as many of them as possible to sign up for next summer's CSA season. Getting them locked in early gives me a sense of security and peace of mind -- not to mention enough cash flow for the spring. But how do I do it? In this week's podcast, I perform an audit of this year's CSA Early Renewal Campaign that I launched this fall. It ran for 8 days from October 15-22, 2022, and got 85% of my members to renew (and pay) for

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01:15:24

185 Inside a Coaching Session with MY Leadership Coach

My Digital Farmer Podcast ·

2022/11/09

A few months ago, I made a HUGE leap and decided to invest in a leadership coach. I had gotten to a point in my business where I felt like what was holding me back most was my mindset. I kept hearing my mentors say things like, "Mindset is everything." But how do you find a life coach who will actually get results, when I'm not even sure what results I want? Enter Rebekah Zimmerman. Rebekah is the coach at TrailBlazersgrowth.com. I got on a discovery call with her, and 2 days later, I hired her. In

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46:54

184 Using the Power of Repetition in Your Marketing

My Digital Farmer Podcast ·

2022/11/02

Here's a powerful marketing principle: The more you say something, the more likely your customer will remember it (and believe it). For example: What is GEICO known for?... If you've ever seen one of their commercials, you know the answer: it's car insurance. But interestingly, GEICO also sells all kinds of other insurance too. But it only promotes the car insurance messaging. It keeps things simple and clear. And it beats that drum so we associate them with car insurance. The next time I'm shopping

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01:00:56

183 How to Give Your Farm Website a Makeover with...

My Digital Farmer Podcast ·

2022/10/26

Does your website need a makeover? Or maybe you don't have one at all?! Then this episode is for you! If you own a farm business, you need a website. But many farmers feel overwhelmed when it comes to building one from scratch. What do you need to think about before you start the process of writing, rewriting or restructuring the messaging and look? Where do you start? My guest today is Tricia Phelps from Taste the Local Difference. She is the CEO of a marketing agency for farmers, and her staff

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01:11:04

182 Meet a CSA That's Always Sold Out - Interview...

My Digital Farmer Podcast ·

2022/10/19

I love interviewing other CSA farmers and learning their sales secrets. Today I introduce you to Karin Velez from Wolf Creek Family Farm. Karin has been farming for 15 years as a CSA farm, and she somehow manages to keep her members coming back over and over -- so much so that she doesn't even offer open enrollment anymore. You can only get in if you're on a wait list. What are her secrets to finding these kinds of loyal clients and making them superfans? Her story is inspiring, and you'll hear

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38:24

181 What is Accelerator? My Small Group Coaching...

My Digital Farmer Podcast ·

2022/10/12

In this episode, I announce the release of my new Small Group Coaching program for farmers called Acclerator. Think of it like "marketing school meets group coaching." I'm taking 5-15 growth-mindset farmers who are ready to build their marketing assets one by one, one month at a time. This experience will last for 3 months this winter (Nov, Jan, Feb). It's made up of virtual teaching workshops, group coaching hot seats, resource drops, incredible farmers, and mastermind sessions... I made this

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49:07

180 The Most Important Marketing Assets to Build in...

My Digital Farmer Podcast ·

2022/10/05

I get this question a lot from farmers... "What should I focus on first in my marketing strategy?" After 15 years of running a farm business (and learning this stuff the hard way), I feel like I can offer a pretty solid "list" of the marketing "assets" that pack the biggest punch. In this episode, I share what they are. It's not a short list. The goal of this episode is not to intimidate you or overwhelm you. (I didn't make all these in one year either!) But having the checklist will give you

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51:30

179 Meet the Author of Ready Farmer One ~ My Farm...

My Digital Farmer Podcast ·

2022/09/28

What if there were a Farm Marketing "Bible" that spelled out all the best practices to help market to your customers online? Farmers are expected to know everything about how to run a business - including sales and marketing. But knowing where to start can be overwhelming -- especially if you're not trained in this skill set. Enter Nina Galle from Local Line. In her role as the Content Creator at the leading e-commerce platform for farmers, she began to see common themes among the 'successful' farm

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01:10:15

178 The Secret Behind My CSA Customer Success: I...

My Digital Farmer Podcast ·

2022/09/21

What is the secret behind my CSA's incredibly loyal fan base? How are we scoring a 93% retention rate every year? What if it's not about the vegetables? In today's episode, I interview my MVP, Cadie Jardin. Cadie is a member of my farm team. We call her our "CSA Coach," and her job is to make sure my CSA members feel supported in their quest to become successful foodies and local eaters. She also manages our CSA's private Facebook group, and creates weekly video training content for my tribe, as

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55:44

Optimizing Your Product Fulfillment Process

My Digital Farmer Podcast ·

2022/09/14

Somebody buys your product. Then what happens?... Many business owners think that the work of sales and marketing is now over. The customer bought the product, and now we're done. Wrong. In today's episode, I talk about the VERY important phase of the sales process called "product fulfillment." I share lots of examples of what this can look like, and why spending just a few hours optimizing your workflow in this area can lead to WAY more profits. Sometimes it can take a while for your product to

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49:58

Ten Ways to Show Your Brand Authority and Close the...

My Digital Farmer Podcast ·

2022/09/07

Before your potential new client decides to buy your stuff, they're looking for ONE thing... Proof. You need to show that you're the real deal -- your product delivers results! Customers often don't even realize they're looking for this, but they are. That's why it's important for you to build these "credibility moments" into your buying process somewhere. In today's episode, we talk about 10 different ways brands can show authority and give their potential clients the social proof they need to feel

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45:35

Redefining Your Definition of Success

My Digital Farmer Podcast ·

2022/08/31

As an entrepreneur and small business owner, I am constantly chasing "the next big thing." I set ambitious goals. I build execution plans to get there. And I base my sense of success and value on whether or not I hit them. The problem is, I almost NEVER hit them exactly the way I planned. Or I compare myself to other businesses, Instagram accounts, and parents -- some made-up ideal that I think I "should be" -- and I come up short. I end up feeling like I'm "not good enough." Not successful enough

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36:49

How to Turn Ugly Links into Pretty Links

My Digital Farmer Podcast ·

2022/08/24

Tired of trying to share long, ugly URL links with leads and customers in your marketing channels? There's another way. They're called "redirects," and when I first discovered them, I was ecstatic. I use them ALL the time. This is like bitly link shorteners, but where you get to decide what the actual link itself will say. The formula is always: yourwebsiteurl.com/shortcutword Using redirects gives you the ability to share things like: popular product pages your favorite lead magnets YouTube videos

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56:41

Use This A+ Sales Funnel as a Template

My Digital Farmer Podcast ·

2022/08/17

Every now and then, I run into a fantastic sales funnel example in the real world in another industry. When it happens, I take notes, so I can share it with you. This week, I'm breaking down the sales funnel of my son's orthodontist. You see, in a matter of 7 days, Kurt and I decided to write a big fat check for $6000 to this Downey Orthodontics in Bowling Green. How did he pull that off so fast? That's no small feat! Looking back, I can see SO MANY small steps that were engineered by their sales

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50:01

How We Took A Farmer Vacation in July

My Digital Farmer Podcast ·

2022/08/10

Vacation in July for a farmer? Is it possible? What if it were?... In today's episode, I share my story of how Kurt and I successfully planned and executed a 5-day vacation to Oshkosh, Wisconsin in the middle of July. How did our farm survive without us? What did we have to do to make it happen? And was it worth it? In this episode, I share some observations and take-aways from this experiment that will be helpful if you want to make this dream a reality. It is possible. It all starts in your

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48:39

Time Saving Tricks to Help You Write Your Weekly...

My Digital Farmer Podcast ·

2022/08/03

Writing the weekly CSA Newsletter.... do you love it? Or hate it? This used to feel like a CHORE! In my early years, I would start from scratch every week, and it felt like I was back in Yearbook class -- not only trying to write engaging "newspaper-style" articles, but worrying about layout and images so it all fit!! It would take me around 6-7 hours every weekend. Ugh. After 14 years, I've learned a few things about how to make this important resource a whole lot faster (and better!) In this

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48:47

Advice for Getting Started with Instagram Reels

My Digital Farmer Podcast ·

2022/07/27

Subscribe to my free 5-Day Instagram Reels Challenge here. You'll get a daily video tutorial on Reels and a quick homework assignment to practice the skill you learned. Each day builds on the next, as you experiment and play in the sandbox. By the end of the challenge, you'll know your way around the Reels platform and know how to take it deeper if you want! Do you need to be doing Instagram Reels? And if you ARE ready to take the dive, where do you get started? Well, in today's episode, I walk you

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01:01:22

A Checklist for Getting Started with SEO ~ Interview...

My Digital Farmer Podcast ·

2022/07/20

Check out my workshop "How to Optimize your Google Business Profile" here. Are you using the power of search engines to help you find new customers? Here's the truth: people are going to Google to find your farm. What is Google showing them? Are you showing up in the #1 position? And if not, what can you do to get there? In this episode, I invite local SEO expert Jesse Dolan from LocalSeoTactics.com onto the show, to share his short checklist for how to create a basic SEO strategy for your business,

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58:05

How to Find Your Product's Promised Transformation

My Digital Farmer Podcast ·

2022/07/13

What is it that your product actually delivers to your customer? I'm not talking about the thing itself. I'm talking about the long-term life transformation? How does their life get better because of your vegetable box or grass-fed beef?... What is the product's promise? If you want to sell more of your products, you MUST know how to answer this question. In this episode, I talk about how to find this information, why it's so powerful, and how to talk about it in more your marketing.

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347 results

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