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PODCAST

Social Media for B2B Growth: LinkedIn Strategy for B2B Marketers

Michelle J Raymond - LinkedIn B2B Expert

Social Media for B2B Growth is the podcast for B2B marketers who want LinkedIn insight — not hacks. Hosted by Michelle J Raymond, a globally recognised LinkedIn Company Page strategist and founder of B2B Growth Co, this podcast focuses on how B2B organisations use LinkedIn as a strategic business channel. Most episodes are solo insights from Michelle, based on real-world work with B2B marketing teams, leaders, and sales organisations. The emphasis is on clarity, relevance, and sustainable growth —

business marketing

All Episodes

28:22

Capture, Engage, Convert: Leveraging GIFs & Video...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2023/02/20

When it comes to LinkedIn, do you have a secret sauce for your content to stand out? Are you stifling creativity and playing it safe? In an increasingly competitive space for attention, businesses must try new things to get the right attention. Zineb Layachi - Flow state video expert and GIF Strategist extraordinaire, shares her great tips for getting the most out of the video to capture your ideal client's attention on LinkedIn with powerful content. The key moments in this episode are: 00:00:00

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36:17

Non-Spammy Sales Success: Outbound Insights with Mark...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2023/02/13

Listen in if you want to crush your B2B sales goals without being spammy on LinkedIn. It doesn't matter the size of your business, the industry you operate in or the products you offer, you need a robust social selling game on LinkedIn. The sales process is no longer an exclusive responsibility of the sales team. From the Founder or CEO to every department, each team member plays a part in increasing sales on LinkedIn. Yet the platform is overrun with those that bombard members with untargeted sales

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42:22

Unlocking B2B Podcast Success: Neal Veglio's No-Fail...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2023/02/08

How many rookie mistakes were made when this B2B podcast was first set up? Too many. If you are thinking of starting one for your brand, grab a pen and write down the list of things you need to manage before you even press record. Business podcasts are becoming more popular as brands look to share thoughts and solutions with potential customers. In addition, a podcast is also a great way to build authority and credibility. Host Michelle J Raymond is joined by Neal Veglio (aka The Podmaster), who

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38:20

Rising Above the LinkedIn Noise: Nemanja Zivkovic's...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2023/02/02

Do you want the LinkedIn B2B Growth Formula? There are 900M LinkedIn Members, and 69M LinkedIn Company Pages. How does your B2B business stand out in a crowded marketplace to win more business? Follow these five steps to get your business laser focused and ready to make the most of opportunities. The key moments in this episode are: 00:00 Welcome 04:44 Customer Research - Where to Start? 09:24 Differentiation - the key to success 13:13 The importance of messaging 13:38 Positioning 20:41 The power

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36:04

Automation with Authenticity: Irit Levi's Guide to...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2023/01/24

When you hear the word automation on LinkedIn, it can have negative connotations as we envisage bots and automated spam messaging. Expert guest Irit Levi says that to grow your B2B business, your focus should always be on your customer’s experience. Workflow automation allows your team to have the maximum time in their zone of genius. Freeing employees from tedious tasks that are not adding value. Many helpful workflow automations can assist B2B marketers and digital agencies on LinkedIn and off

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34:59

Unleash the Power of LinkedIn Company Pages for B2B...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2023/01/21

Are you using your LinkedIn Company Page to grow your business? By establishing your company brand using your LinkedIn Company Page and creating B2B thought leadership content, B2B businesses will attract growth opportunities. Host Michelle J Raymond (B2B Growth Co) is joined by Brenda Meller (Meller Marketing) and together, they discuss what’s happening for LinkedIn Company Pages in 2023. Your business can no longer ignore your LinkedIn Company Page if you want to grow your business. The key

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04:36

New Name - More focus on LinkedIn for B2B Growth

Social Media for B2B Growth: LinkedIn Strategy for... ·

2023/01/20

The new year is well underway. As the podcast gets back underway, I wanted to take a moment to explain the name change you might have noticed. We have changed from Good for Business Show to LinkedIn for B2B Growth Show. The show will still interview amazing guests. Mixed in with some episodes, host Michelle J Raymond will do alone. We'll cover branding, B2B thought leadership, employee advocacy and social selling. Everything you need to grow your B2B business. The show will be designed to help

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33:02

Inside Influence: Empowering Employees as B2B Brand...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2022/12/08

Have you considered that the best thing you can do for your business is to turn your employees into influencers? No one knows the company better and there isn't the level of doubt that arises with paid influencer marketing. "Employees are the most effective influencers for a company brand,” says this week’s expert guest Kerry-Ann Betton Stimpson. A message delivered by a company’s employees will hold more weight as they know the company best. Yet how do we get them there? Key moments in this

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31:37

Mastering LinkedIn Video: A Beginner's Guide with...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2022/12/01

Video content for many can be the final frontier to conquer on LinkedIn. What if this week’s expert guest Gillian Whitney could make it easy peasy? That’s the promise of this beginner’s tutorial for everything you need to know about getting started with your video content on LinkedIn. Key moments in this episode are: 02:37 Benefits of video content on LinkedIn 06:01 What are the different video types we can create on LinkedIn? 08:39 Planning tips for getting started with LinkedIn video 19:07 Making

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36:35

Building Your Personal and Business Brand on LinkedIn...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2022/11/18

The LinkedIn Branding Book by Michelle J Raymond and Michelle B Griffin is unlike any other business or branding book. It is not a LinkedIn how-to. It combines stories, lessons, knowledge and tips to help everyone build their personal and business brand on LinkedIn. The co-authors discuss how their book came to be, and the Brand Squared System™️. The Brand Squared System is an easy-to-follow four-step LinkedIn brand-building system - Mindset Foundations Fusion Multipliers Buy on Amazon - THE

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32:23

Employees as Thought Leaders. The Future of B2B...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2022/11/11

How can businesses use thought leadership principles to take ideas to scale? Let’s ask this week’s expert guest Bill Sherman, a B2B thought leadership strategist. B2B thought leadership opportunities are available for brands and individuals alike. The key moments in this episode are: 02:11 Definition of thought leadership 04:02 Bill Sherman’s Four Elements of Thought Leadership Framework 19:15 Using thought leadership in social selling to generate revenue 24:30 How can businesses spot ideal

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29:31

LinkedIn Company Pages - The Power of organic and...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2022/11/03

How can you use LinkedIn Ads in 2023 to generate more leads for your business? What is the best LinkedIn paid strategy for businesses to explore? Join this episode’s expert LinkedIn Ad fanatic, AJ Wilcox, as we discuss how businesses can reach new audiences through LinkedIn Ads targeting. The key moments in this episode are: 02:12 LinkedIn Ads 2022-23 – an expert overview 07:00 LinkedIn Company Page to boost LinkedIn Ad performance 11:12 LinkedIn Ads vs Facebook Ads 14:48 Organic content to paid

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30:38

Crafting a Powerful LinkedIn Routine: B2B Expert...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2022/10/27

LinkedIn is the number one B2B platform full of opportunities for those that invest the time. If you are time-poor, you must be 100% clear on your LinkedIn strategy. You don’t have time to waste on tasks that give no return and miss out on those that do. The structure will bring results, and LinkedIn B2B Strategist and Trainer Michelle J Raymond shares how you can make the most of what time you have. The key moments in this episode are: 03:56 Alignment of LinkedIn strategy with business goals 07:19

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34:49

Buyer-Centric Strategies for B2B Sales Success with...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2022/10/20

Up to 80% of the B2B buyer’s journey is completed before they reach out to the sales team. If your business and your employees are invisible online, you are giving away opportunities to your competitors that aren’t. Incorporating social selling into your traditional sales method is the answer. Is your business ready to adapt? Join this episode’s expert Steve Watt as we discuss buyer centric social selling on LinkedIn for business growth. The key moments in this episode are: 00:00 Introduction 06:55

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28:24

Crafting a LinkedIn Strategy: From Photos to Live...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2022/10/15

A good LinkedIn content strategy will help you nurture relationships, build business brand awareness and lead to opportunities for growth. With a focus on photo, video and Live stream we share powerful tips to get results. Join this episode’s expert guest Juma Bannister as we discuss his concept of “useful content” to build long term relationships with clients. The key moments in this episode are: 00:00 Introduction 02:50 Planning a content strategy – where to start 07:10 Crafting how content

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29:17

Unlocking the Power of YouTube: How to Start a Video...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2022/10/08

The power of video content can not be underestimated to build your brand and make an impact. YouTube is one of the world’s largest search engines and presents a real opportunity to potentially reach a whole new audience. Learn how you can scale your messaging and really highlight thought leadership content. Join this episode’s YouTube expert Zach Mitchem as he shares how you, too, can have a successful YouTube video podcast. The key moments in this episode are: 00:00 Introduction 03:13 What is a

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30:14

Empowering Employee Voices: Crafting an Effective...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2022/09/30

Let’s breakdown practical steps in building an employee advocacy programme. One that is built on ‘trust and reciprocal value exchange’ with this episode’s expert guest Danielle Guzman as we continue our employee advocacy discussion. The key moments in this episode are: 00:00:00 Introduction 00:03:01 What is employee advocacy? 00:04:32 Common pushbacks in building employee advocacy programmes? 00:10:58 Core components of an employee advocacy programme? 00:12:54 What metrics do you focus on for

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30:38

From Idea to Income: Carla Howard on Crafting...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2022/09/25

Have you been considering putting together a digital course but have no idea where to start? At some point in your business, you may realise that having all your eggs in one basket isn’t a good idea and that trading time for money is limiting. Online Courses to create passive income could be the answer. Join this episode’s expert Carla Howard as we discuss the ins and outs of creating digital courses for passive income based on her experience of selling to almost 10K students in 118 countries. The

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29:25

Crafting Quality LinkedIn Content: Tools & Tips from...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2022/09/19

The secret to creating LinkedIn content consistently is having the right tools. There are so many different options on the market where do you start? Save yourself the pain of trial and error as Michelle J Raymond shares the free and paid content creator tools she personally uses. The key moments in this episode are: 00:00 Introduction 04:03 Best tools to save time creating content 10:00 Best tools to write with confidence - editing, grammar 12:35 Best tools to create quality images, carousels

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32:02

Crafting Cohesive Brands on LinkedIn: Insights from...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2022/09/09

How do you build a personal and business brand on LinkedIn? Great question and one often overlooked as members on LinkedIn jump straight to focussing on how to create LinkedIn content. More concerned with hashtags, formats, and the algorithm. Hint: even if you don’t deliberately take action to create a brand – that is still a brand. Why not take control? Join this episode’s expert Personal Brand Builder, Michelle B. Griffin, as we discuss building personal and business brands on LinkedIn. Having a

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