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PODCAST

Artist Academy

Andrea Ehrhardt

The Artist Academy Podcast hosted by Andrea Ehrhardt. The purpose of this series is to show aspiring painters that it"s completely possible to make a great career in the arts. We focus on the business side of art to help you attract more customers, increase profits, and ultimately live a life of creativity and financial freedom. www.ArtistAcademy.co

arts visual arts

All Episodes

30:07

257. A Chat with Tim Jacobus- Illustrator of the...

Artist Academy ·

2023/04/17

This week’s episode will give you a flash of nostalgia as we chat with Tim Jacobus, the illustrator for the famous Goosebumps series by author R.L. Stine! Tim shares all about his experiences in the illustration business back in the 90s and compares them to today’s digital methods. He is an open book when it comes to answering all questions about his creative process. From sketching out the iconic cover ideas to color blocking and choosing the perfect layout. It’s a lot more methodical than

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20:30

256. To Take a Deposit or Not to Take a Deposit?

Artist Academy ·

2023/04/10

To take a deposit or not to take a deposit? That is the question in this week's episode. I’ll also be talking about the pros and cons of asking for money upfront, how much to ask for, and how to collect it. I’ll share all of the different ways I’ve taken a deposit for a canvas or mural project in the past 10 years of running an art business, so you can decide which method is right for your business. www.ArtistAcademy.co

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58:01

255. Expanding Your Art-Money Mindset with Samm Wehman

Artist Academy ·

2023/04/03

This week’s episode features Florida-based artist Samm Wehman. Samm has been a part of the Academy since the early days (a few years ago) and this is actually her second interview. You can find her first on episode #45. I told you she’d been around for a hot minute! We decided to do a second interview (something I rarely do) because her art business has expanded so much, along with her mindset around spending her hard-earned art money. We focus a lot on the mental shifts that happen from

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31:59

254. Working Less & Making More in 2023

Artist Academy ·

2023/03/27

This year’s theme is all about figuring out ways to work less while making more. A few of the ways I’m doing that are… 🥁Pricing myself higher. 🤑That sounds like a no-brainer, right? Make more = charge more. I feel like I’ve been meaning to do this for a long time, but those low-budget projects seem to sneak on my calendar. Not anymore!Using higher quality paint and investing in tools to speed things up. Listen to hear what my paint store bill was for just 1 project. 😅 But hey, one coat

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33:57

253. Selling $50k Originals, Featured Artist of the...

Artist Academy ·

2023/03/20

This week’s episode features Missouri based artist and sculptor Susan Sommer. This was a big interview for me because I’ve been hoping to connect with Susan for years now! She’s a big time artist in my area. Like, not just big on Instagram like me, but big in real life with charging $50,000+ for her original paintings. She has several popular murals in my city of Springfield and her well established name has earned her the opportunity to be a featured artist for sports events like the

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29:38

252. Mural Money - Chapter 8. Pitching

Artist Academy ·

2023/03/13

The first mural I ever painted was for free and took me an entire summer to complete. Obviously, procrastination played a part in that, alongside using the wrong brushes, cheap paint, and having no actual idea how to apply paint (large scale). I learned a lot with that first one. Fast forward to today... This week I’m painting a large mural for the local college where I earned my painting degree. I’m charging $5,000 and it will take me a whopping 2 days in total to complete. There’s a

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44:20

251. Twitch, Patreon, Email Lists, and Keeping it...

Artist Academy ·

2023/03/06

This week’s episode features Pennsylvania-based artist Andrea Fairservice. What I liked most about my chat with Andrea was how relatable she is. Aside from having the same name, she reminds me a lot of myself with all the different art things she has going on. She does commissions and prints, live streams on Twitch, has subscribers on her Patreon, sends out email blasts and all the art marketing things combine together to make up her own unique art business. I ask her about all the things

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18:40

250. My #1 Pricing Strategy to Book New Commissions

Artist Academy ·

2023/02/27

Pricing art is a hot topic and one that I believe truly has no right or wrong answer. However, this pricing strategy is one that has helped me book more commissions and often increase the budget of my customer’s projects, as opposed to getting ghosted. The strategy involves giving your customer 2 options…. Meaning, give a price and design that you think would fit the customer’s needs while not breaking the bank. Then give a second price and design that goes above and beyond what they asked

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26:21

249. The Greetings Tour with Victor Ving

Artist Academy ·

2023/02/20

This week’s episode features Victor Ving of the Greetings Tour. Ya know, the “Greetings from…” murals we’ve all seen in various cities around the United States. I even replicated a version of the idea to paint in my own hometown of Springfield, Missouri and have gotten several jobs simply from the recognition of it. I am a huge advocate of finding out what works, making it your own, and putting in the effort to make murals happen. This is exactly what Victor and his wife did to get his

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22:47

248. The Biggest Obstacles I’ve Faced While Painting...

Artist Academy ·

2023/02/13

Things go wrong all the time… so let’s chat about it!I put together this list to hopefully give you a heads up on what’s to come, so that you don’t make the same mistakes as often, but also to normalize that having things go wrong is just part of the job. It’s no big deal. Scheduling- AKA not leaving enough time in between projects.Using the wrong materials, mostly the wrong paint.Forgetting things.Spilling paint on clothes, sidewalk, carpet, etc.. Height issues- Lifts, ladders,

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29:05

247. Prints, Merch, and a Love of the Outdoors with...

Artist Academy ·

2023/02/06

This week’s episode features Washington state-based nature artist Gianna Andrews. Gianna has figured out her niche (nature), created products and takes custom commissions surrounding said niche, and written a book on the subject to help aspiring artists learn to do the same. This all came after a bike accident that left her hospitalized with a body brace and nothing to do but sit still, heal, and create. During her recovery process, Gianna realized her love for art and the possibility of

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23:26

246. My #1 Scheduling Tip to Avoid Overwhelm

Artist Academy ·

2023/01/30

My New Year’s resolution is to figure out how to work less and make more while sticking to a quality work/life integration schedule. Heavy on the “life” part, specifically family, specifically my new baby boy.So, how is this even possible with all the things requiring my attention?It's possible because I don’t fill my weekday painting calendar to the max. Leaving just one workday per week completely open has been a game changer to my business, mental clarity, and overall happiness.Reasons

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32:04

245. Murals, Motherhood, Lettering, and Creating New...

Artist Academy ·

2023/01/23

This week’s episode features Cleveland, Ohio-based muralist Lisa Quine. I really enjoyed my chat with Lisa. She has this positive, honest energy that comes from someone who has just come out of the thick of building her business, already having figured out so many things, while at the same time still growing. We chatted about her unique pricing strategy and how it came to be her standard way of doing things after years of experience. We even unexpectedly got onto the subject of juggling

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28:11

244. Advice from the $100k Club

Artist Academy ·

2023/01/16

This week’s episode highlights some of the Artist Academy Advanced members who have successfully made $100,000 or more this past year. I asked them to summarize where their sales came from, how they attracted customers, and to give their best piece of advice as to how they got to where they are today. Because that’s what we all want to know, right? How the heck are artists out there making a great living with a paintbrush?! This episode gives you examples of how a variety of artists “made

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36:17

243. Painting the Feminine Figure with Carmel Jenkin

Artist Academy ·

2023/01/09

This week’s episode features Australia-based artist Carmel Jenkin. Carmel has built her art business up to what most artists aspire to live up to one day: Someone who creates from the heart rather than constantly running on the commission hamster wheel. Yep, she paints whatever she wants and that happens to be a series of abstract female figures. Her unique niche has attracted the attention of multiple collectors, and she even did a pregnant woman series which I was very intrigued by given

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30:37

242. Steps to go from Zero to $100k in 2023

Artist Academy ·

2023/01/02

If I had to do it all over again, this episode is all about how I would go from having no commissions on the books to making six figures quickly. Looking back on past years at things I’ve done right, the things that ended up being a waste of time, what’s been most profitable, and what has NOT. I now know how I would cut out months or even years from my journey to earning six figures. WARNING: These recommendations are not for the lazy artist. ;) For anyone looking to achieve this six-figure

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29:08

241. 31 Paintings in 31 Days

Artist Academy ·

2022/12/26

The 31-Day Challenge begins January 1st! Are you joining in?This week’s episode explains what this challenge is all about, how you can benefit from completing it and gives examples of past successes.If you’re looking to make 2023 your most profitable year yet, committing to a challenge like this will help create the success habits needed to make that goal a reality. Creating art every single day is the first step to kickstarting the momentum needed to get your productivity up to the level

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50:33

240. The Mural Artist’s Handbook with Morgan Bricca

Artist Academy ·

2022/12/19

This week’s episode features California-based muralist Morgan Bricca.I have stumbled upon the more experienced version of myself in Morgan. I could talk to her for hours. She has the confidence and positivity of an experienced artist; One who has dealt with the past trials of owning a business but happily perseveres because she knows from years of experience how the profits far surpass the struggles. For example, her project minimum nowadays is $7,500. Yep, I said minimum. Granted she lives

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25:16

239. Wedding Painting with Nicolette Martin

Artist Academy ·

2022/12/12

This week’s episode features Southern California-based wedding painter Nicolette Martin. This conversation will make you ask yourself, “Should I try wedding painting?” Between the amount of fun she’s having creating these one-of-a-kind pieces combined with the high profitability factor sprinkled on top, this seems to me to be the perfect way to make a great living as an artist. Nicolette fills us in on all of her “secrets” to getting started in this very niche industry, including her

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42:05

238. Mural Money- How to Attract Customers

Artist Academy ·

2022/12/05

About once a week or more I’ll get an inquiry in my inbox that goes something like this:“Hi! I’m a new artist trying to get my start in the art world and could really use some advice. Could you please let me know how you are able to make art your full-time career? How are customers finding you? If you have any tips for me I would greatly appreciate it!”Not to be mean in any way, but I give a good chuckle at these messages every single time I receive one. As if I could give anyone a quality

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417 results

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