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PODCAST

Purpose & Profit Club® – The Nonprofit Fundraising & Marketing Podcast

Christina Tzavaras Edwards

Ready to stop fundraising the old way and start doubling results? Join nonprofit strategist Christina Tzavaras Edwards for bold, fast-action tactics that help you 2X your next fundraiser and build a community fueled by generosity. From leveraging the Social Street Team®: Influencer Marketing Method to mastering courageous fundraising asks, this podcast equips you with the mindset and strategies needed to spark deep engagement and sustainable growth—no extra workload required.Music by The

business non-profit

All Episodes

54:22

22. Building a Brand That Resonates from YouTube Pro...

Purpose & Profit Club® – The Nonprofit Fundraising &... ·

2023/03/23

Wow! This is a masterclass in showing up as your own unique self, not watering down you, and building a community of fans and supporters online. Content Creator and YouTube pro, Heather Ramirez shares:How she built a community onlineHow do you create content that isn't always easy (and feels vulnerable!)Discovering the best story to tellUncovering the story your audience wants to hearShe shares:"Being vulnerable, and showing the reality of what life is like, makes more of an

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20:12

21. Asking the 5 Whys: The Simple Method to Problem...

Purpose & Profit Club® – The Nonprofit Fundraising &... ·

2023/03/21

If you're stuck in feature-land and not sure how to highlight the benefits of what you offer, using the 5 Whys method is going to change everything! You'll figure out how to: Drill down on your benefits using the 5 whys frameworkPrepare for a pitch or funder meeting and highlight the impact as well as better understand what your potential client/donor motivationWrite better copy on your website, fundraising pages, or emails to underscore the benefits of your programsThink you’ve reached

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16:01

20. Amplify Social Impact: Course Tour & Case Studies

Purpose & Profit Club® – The Nonprofit Fundraising &... ·

2023/03/16

I'm sharing actual stories and a behind-the-scenes look at the curriculum, results, and framework of my course, Amplify Social Impact, in today's episode. Amplify Social Impact solves the visibility and influence problem with ease. Revenue growth becomes inevitable. Here's what a typical org looks like before joining:Burned out and frustrated that online fundraising just doesn't work for themStuck in compare-and-despair seeing other missions get funded and wondering, "why

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68:35

19. Get Noticed. Get Funded. Demystifying Influencer...

Purpose & Profit Club® – The Nonprofit Fundraising &... ·

2023/03/14

In this workshop replay, you'll learn:How Influencer Marketing and Digital Ambassador Programs actually work My proven method to start a program in 30 days!Real-life Case Studies to transform your visibility and revenue online!3 pitfalls to avoid BEFORE you start working with influencers and ambassadors Join Amplify Social Impact today: www.splendidcourses.com/asi [Free webinar: 2/27/24] The Roadmap to Impact & Profit>> CLICK HERE TO SAVE YOUR SEAT << Think you’ve reached out to

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28:45

18. Relentless Optimism & 7-figure Success with...

Purpose & Profit Club® – The Nonprofit Fundraising &... ·

2023/03/09

In part 2 of my interview with Fearless CEO Founder Mariah Coz, we discuss the intersection of mindset and strategy. You'll hear us unpack:How your own enthusiasm for your programs, courses, or offers is key to your successThe concept of relentless optimism, creating something your audience wants and generating the feeling of excitement before the pitch or campaign Handing failure (and the feelings that come with it) -- and the creative magic that is often the result of frustration Reimagining

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41:59

17. 4-Day Workweek For All with Fearless CEO Founder...

Purpose & Profit Club® – The Nonprofit Fundraising &... ·

2023/03/07

I’m thrilled to introduce you to one of my mentors, Mariah Coz. I began working with her back in 2020 as I created my first online course and really learned how to run a profitable online business. Mariah’s built an incredible 7-figure business — and done it in a way that is uniquely her style, values, and vision.Mariah Coz is the founder of Fearless CEO, where she has spent the last 7 years working with entrepreneurs to build their online courses, group programs, webinars, evergreen funnels, and

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19:34

16. Features vs. Benefits: The One Key Change to Make...

Purpose & Profit Club® – The Nonprofit Fundraising &... ·

2023/03/02

Having trouble getting a "yes," donation, or closing the sale? One of the biggest mistakes founders and marketers make is over-explaining the FEATURES instead of highlighting the BENEFITS.Today's episode will change the way you pitch your next funder or write social copy for your next online campaign.I'll share how to shift from talking about features of your program or service to easily share the benefits of your mission. I even audit my own sales page from my course, Amplify

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22:45

15. Skyrocket Visibility with Upstream Thinking (&...

Purpose & Profit Club® – The Nonprofit Fundraising &... ·

2023/02/28

A recent Facebook question sent me down an email-marketing rant and this way of thinking comes up for many entrepreneurs and organizations. What is upstream versus downstream thinking? What is the lifetime value of upstream thinking - and how can you ask better questions to increase your revenue and visibility?If you've found yourself searching for the cheapest (or quickest fix) software, contractor, or system... this episode is for you! Often, when you're looking for the lowest cost,

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10:51

14. How to Handle the Spiral of "I'm not ready," and...

Purpose & Profit Club® – The Nonprofit Fundraising &... ·

2023/02/23

Everyone is guilty of feeling "not quite ready" and idling in passive-action instead of daring-action mode. What is passive action? Extra googling, researching, over-editing, and tweaking. In this minisode, you'll learn how I handle those moments when I want to avoid rejection or feeling uncomfortable, and handle the nerves. The massive cost of "waiting to feel ready" and avoiding the sting of rejection is where so many social impact businesses get stuck. The massive cost

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44:20

13. Bringing Ideas to Life with Highbrow Hippie...

Purpose & Profit Club® – The Nonprofit Fundraising &... ·

2023/02/21

Hear from effortlessly cool, creative entrepreneur Myka Harris as she shares her journey to creating a successful, purpose-driven business. Episode highlights: Taking risks, handling setbacks, and resilience -- and Myka's natural ability to handle the curveballs without over-stressing Creating conversations organically with your idea customers and supportersDesigning the business and life you want with purposeClick here to find out more about Highbrow Hippie: Beauty, Wellness, and Conscious

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21:09

12. Best Year Ever: Organic Marketing for Nonprofits...

Purpose & Profit Club® – The Nonprofit Fundraising &... ·

2023/02/16

This is part 2 of this workshop series about how to market your business or org without paid marketing. Lightbulb moments: Stepping into your thought leadership through imperfect, daring actionThe power of using email marketing to reach your target audiences beyond social mediaSay it often, but say it in different ways! Different messaging will appeal to different audiences. When you post more or ask more, you give your opportunities for it to land with your audience!You'll hear the mindset you

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32:31

11. Best Year Ever: Organic Marketing for Nonprofits...

Purpose & Profit Club® – The Nonprofit Fundraising &... ·

2023/02/14

Get out of wishing-mode and into ACTION in this two-part series!Discover the top trends to grow your audience online without paying for FB adsThe big mistakes that are keeping you from getting more donors and advocates The 3 most profitable actions to focus on in 2023! Why following these 3 steps will increase your revenue, visibility, and engagement ON & OFF line. Learn the difference between taking passive action (like blogging) and daring action (outreach). Plus, my method of creating a

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20:33

10. How to Market Your Buns Off Without Feeling Salesy

Purpose & Profit Club® – The Nonprofit Fundraising &... ·

2023/02/09

If you've ever felt weird, squirmy, or like a used-car salesman fundraising or in a pitch meeting, this episode is for you!I recently got locked in my house and what followed for the rest of the day was a huge lesson in stepping into the spotlight.Here's what you'll learn:How to talk about what you do in a way that doesn't feel icky or salesyHow to think, on purpose, before you go into a funder or pitch meeting Why shining the light on you and celebrating the wins, is the missing

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22:57

9. The Simple Trick to Write Better Emails, Appeals,...

Purpose & Profit Club® – The Nonprofit Fundraising &... ·

2023/02/07

Are you unintentionally writing to your grumpiest subscriber or follower? In this episode, I'll share the simple trick to change the way you feel about writing any copy or messaging -- and why your audience will be more engaged and excited to hear from you when you use this formula! I'll share why you should: Write to your best and busiest client instead of the disengaged subscriberHow your campaign frequency would (and should) change when you follow this formula Start writing emails for

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21:41

8. Become a Better Storyteller by Watching Stand-up...

Purpose & Profit Club® – The Nonprofit Fundraising &... ·

2023/02/02

Forget reading all the "how-to" books to become a masterful storyteller. In this episode, I'm sharing the homework assignment I gave my students in Easy Emails for Impact.The homework assignment? Watch 15 minutes of stand-up comedy before our next session.Here's why there's magic (and a method) you can apply from my favorite comedians:Creating a simple hook to engage your audience immediatelyA compelling story arc without sounding like a high school 5-paragraph essaySuper

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20:11

7. When Scripts Go Wrong and How to Get a "Yes"...

Purpose & Profit Club® – The Nonprofit Fundraising &... ·

2023/01/31

Sales scripts, donor templates, and done-for-you copy can put you on the fast track to sounding like a telemarketer.Before you go on a donor meeting, pitch a new client, or do any prospecting, listen to this episodeEpisode highlights:Find out how to nail your pitch and still sound like YOUWhat to say when you feel unsure and don't want to sound salesy How to enjoy donor or pitch meetings... instead of dread themLearn the #1 exercise that changed how my clients do any prospecting or outreach

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22:53

6. Don't Follow the Leader: Part 2

Purpose & Profit Club® – The Nonprofit Fundraising &... ·

2023/01/25

Learn the power-prompt to get you out of the space of following-the-leader and seeking perfection. Episode highlights: Understanding the "chatter" that your brain offers you and how to figure out if it's your "toddler brain" or "higher brain" (this concept is a gamechanger!!) Why the best innovation comes from doing it your own wayHow to figure out what you really want -- and go after it!Your marketing strategy isn't one-size-fits-all You do not have to

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19:29

5. Don't Follow the Leader: Part 1

Purpose & Profit Club® – The Nonprofit Fundraising &... ·

2023/01/24

I'm taking you back to 3rd grade and the snarky trick Ms. Crowder played on our class and the life lesson that took me many years to learn from it. Find out how following the leader can get you further away from achieving your goal, and keep you stuck from accessing your own expertise and voice. Episodes Highlights: The shift in learning from the "experts:" I'm giving you MY answers, but I don't know THE answers. Experts are sharing everything they think you need in books

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13:31

4. How to Stop Making Decisions "By Committee" and...

Purpose & Profit Club® – The Nonprofit Fundraising &... ·

2023/01/19

Find out one of the biggest time-wasters and growth inhibitors in today's episode: My story about how I used to ask for way too many opinions and what I was really searching forWhy so many leaders are used to "bouncing ideas" to committees, friends, and mentors -- and why you should stopWhy feedback isn't really necessary (and when it is!)Where you're asking for feedback that I don't actually needWant a shorter, more productive workweek? How this change was one of the

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22:59

3. Chasing the "How" and What to Do When You're Stuck...

Purpose & Profit Club® – The Nonprofit Fundraising &... ·

2023/01/19

On an endless search for the right strategy? Can’t crack the code on growth? This episode is for you! In this episode, I share about when I started my first business in 2007, how built a client list from scratch, and what separates founders that are successful from those who give up.This episode is perfect for purpose-driven small business owners, nonprofit founders, and consultants.You'll find out:Why there is churn in mission-driven sectorsWhy you can have the "perfect" strategy and

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183 results

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