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PODCAST

optYOUmize

As business owners, we live the struggle between work and life everyday. Instead of sacrificing one for the other in a never ending game of whack-a-mole, we"ll explore how you can create BOTH the business AND life of your dreams. My name is Brett Ingram, and I am a digital marketing entrepreneur and award-winning software business owner. I"m also a proud husband and father of three, a sports and movie fan, and a fitness enthusiast. I started this podcast to shatter the myth that you need to choose

business entrepreneurship

All Episodes

26:45

Crowdfunding: Is It Right For Your Business?

optYOUmize ·

2024/08/23

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Summary Host Brett Ingram explores the pros and cons of crowdfunding as a method for small business financing. Brett discusses the easy access to capital, market validation, and expanded reach that crowdfunding offers, but also delves into its potential drawbacks, such as high expectations, the risk of not meeting funding goals, and regulatory compliance. The episode aims to help entrepreneurs understand whether

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53:48

The Fast Track To Podcasting for Entrepreneurs with...

optYOUmize ·

2024/08/22

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Summary Host Brett Ingram interviews Jerry Potter, a seasoned radio personality and social media marketer who introduces the concept of modcasting. Jerry shares his journey from radio to content marketing, his challenges, and how he designed his efficient, module-based podcasting system. This innovative approach makes podcasting accessible and time-efficient, allowing entrepreneurs to monetize quickly and reach

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47:22

Build a Powerhouse Professional Network with Donnie...

optYOUmize ·

2024/08/21

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Summary Brett Ingram chats with Donnie Boivin, CEO of Success Champion Networking, about the essence of networking, overcoming challenges in business, and the journey to entrepreneurial success. Donnie shares valuable insights into networking, building relationships, and overcoming obstacles while providing practical advice for business owners and entrepreneurs. Visit https://successchampionnetworking.com to grow

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28:01

10 Fantasy Football Lessons That Apply to Business Too

optYOUmize ·

2024/08/20

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Summary Brett Ingram, an accomplished entrepreneur and product creator, discusses ten valuable lessons from fantasy football that can be applied to business. Brett outlines the significance of trusting instincts, being strategic with resources, conducting market research, seeking coaching and mentorship, identifying undervalued opportunities (sleepers), staying adaptable, continuously improving, managing risk,

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49:00

Embracing Uniqueness and Overcoming Limits with Chris...

optYOUmize ·

2024/08/17

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Summary In this episode of the optYOUmize podcast, hosted by Brett Ingram, we are joined by Chris Ruden, an amputee world record-holding powerlifter, professional speaker, and author who appeared on Dwayne 'The Rock' Johnson's Titan Games. Chris shares his inspiring journey of living with a disability for 17 years, overcoming personal adversities, and how he has used his experiences to motivate others. He emphasizes

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26:49

7 Key Elements of a Powerful Marketing Campaign

optYOUmize ·

2024/08/16

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Summary In this episode, Brett Ingram, an entrepreneur and award-winning product creator, discusses the importance of effective marketing in building both business success and personal life satisfaction. He highlights seven critical elements that make a powerful marketing campaign: clarity, customer-centric approach, simplicity, originality, emotional appeal, compelling call to action, and consistency across

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27:36

Why Every Business Needs Processes and How To Create...

optYOUmize ·

2024/08/15

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Summary Brett Ingram discusses the critical importance of implementing processes in small businesses. He explains how processes can help entrepreneurs work smarter, reduce inefficiencies, and support growth. Brett covers the benefits of having documented procedures, from improving operational efficiency and enhancing employee motivation to facilitating training and onboarding. He also provides a step-by-step guide

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27:51

How To Stay Motivated When You're Struggling with...

optYOUmize ·

2024/08/14

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Summary Brett Ingram, an entrepreneur and award-winning product creator, discusses strategies for maintaining motivation when facing setbacks. Highlighting the importance of self-motivation for entrepreneurial success, Brett offers practical advice on acknowledging failures as growth opportunities, reconnecting with one's purpose, visualizing long-term impact, breaking goals into manageable steps, and seeking

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27:20

8 Reasons Every Entrepreneur Should Start a Podcast

optYOUmize ·

2024/08/13

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Summary Brett Ingram explores eight compelling reasons why every entrepreneur should start a podcast. He discusses how podcasting can help build a personal brand, establish authority and trust, enhance customer engagement, and provide cost-effective marketing solutions. Brett also emphasizes the flexibility, convenience, and deep customer connections that podcasts offer, making them a valuable tool for small

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47:52

Unlocking Leadership Potential with Dr. Kevin Gazzara

optYOUmize ·

2024/08/10

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Summary In this episode of the optYOUmize Podcast, Brett Ingram speaks with Dr. Kevin Gazzara, CEO of Magna Leadership Solutions and seasoned leadership expert. Dr. Gazzara shares his journey from a corporate career to founding his own company focused on leadership development. They explore the intricacies of effective leadership, the importance of balancing task types to achieve 'flow,' and practical strategies for

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25:56

10 Hacks for a Better Work-Life Balance for...

optYOUmize ·

2024/08/09

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Summary Brett Ingram delves into the vital topic of work-life balance for entrepreneurs. With a mountain of tasks and limited time, entrepreneurs often struggle to balance building their business and living a fulfilling personal life. Brett shares 10 practical tips to help entrepreneurs set clear priorities, establish boundaries, manage their time wisely, take regular breaks, prioritize physical and mental health,

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49:15

Aligning Customer Needs with Business Value with...

optYOUmize ·

2024/08/08

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Summary Host Brett Ingram engages in a deep conversation with Chris Hood, CEO of Muddy Robot Games and CMO for Poly API. Chris shares his journey from working at a movie theater to becoming a key figure in digital strategy and gaming. He discusses the significance of customer empathy in business, the evolving landscape of AI and machine learning, and the future of storytelling in video games. This episode provides

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26:21

11 Common Branding Mistakes Entrepreneurs and...

optYOUmize ·

2024/08/07

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Summary Brett Ingram delves into the critical pitfalls that startups and entrepreneurs often encounter with branding. Emphasizing the newfound importance of branding for small businesses in the digital age, Brett outlines 11 key mistakes, from inconsistency across branding elements and disregarding guidelines across channels, to underestimating the value of strong brand identity and overcomplicating the brand

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38:09

Build a Purpose-Driven Business with Elona Lopari

optYOUmize ·

2024/08/06

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Summary Host Brett Ingram talks with visionary entrepreneur Elona Lopari who shares her journey from immigrant to successful Fortune 500 CEO to purpose-driven business leader. Elona discusses the importance of aligning company values with business goals, the impact of conscious leadership on corporate culture, and how to balance professional success with a fulfilling personal life. Learn about her seven foundational

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25:42

The 11 Most Important Skills for Entrepreneurs

optYOUmize ·

2024/08/03

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Summary In this episode, Brett Ingram, an entrepreneur and award-winning product creator, outlines the 11 most important skills for entrepreneurs to succeed. Brett discusses the necessity of being versatile and wearing multiple hats, especially in the early phases of entrepreneurship. He details crucial skills including financial management, communication and listening, critical and creative thinking, strategic

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24:40

6 Steps to Finding Micro Influencers to Promote Your...

optYOUmize ·

2024/08/02

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Summary In this episode, Brett Ingram explores the comprehensive strategy to find and leverage micro influencers for effective and budget-conscious brand promotion. He outlines six key steps to identify, evaluate, and engage with micro influencers to boost your product and service visibility. Brett provides actionable tips on using influencer discovery tools, evaluating engagement rates, and developing a robust

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26:18

How To Use Social Media To Build an Email Subscriber...

optYOUmize ·

2024/07/31

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Summary In this episode of optYOUmize, Brett Ingram discusses the importance of building an email subscriber list for digital marketing success. He explains how email lists enable repeated contact with prospects, increasing chances of converting them into customers. Brett outlines 12 strategies for leveraging social media to grow an email list, such as creating compelling lead magnets, optimizing social media

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42:58

Using Investor Relations and Niche Marketing to Grow...

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2024/07/30

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Summary Host Brett Ingram interviews Nick Coriano, a former Wall Street executive turned strategic business consultant. They discuss Nick's journey from law school to becoming a global consultant in investor relations and business planning. Key topics include the importance of niching down for marketing success, the role of digital and social media in modern investor relations, and the transformative power of AI in

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25:19

10 Lessons from the Paris Olympics for Entrepreneurs

optYOUmize ·

2024/07/29

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Summary Brett Ingram explores the 10 key lessons entrepreneurs can learn from the Paris Olympics. The discussion covers embracing diversity and multilingualism, prioritizing clear communication, investing in adaptability and flexibility, and focusing on long-term goals. Other lessons include building a supportive team, pursuing passion, learning from failure, leveraging major events for marketing, embracing

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25:12

12 Exercises to Boost Self-Confidence for Entrepreneurs

optYOUmize ·

2024/07/27

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Summary In this episode of optYOUmize, Brett Ingram, an entrepreneur and award-winning product creator, discusses the critical importance of self-confidence for entrepreneurs. He addresses the common challenges of feeling overwhelmed and tackling endless problems, which can erode self-esteem. Brett provides twelve practical exercises aimed at enhancing self-confidence, including setting and achieving small goals,

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463 results

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