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PODCAST

School for Startups Minutes

jim@schoolforstartups.com (Jim Beach)

The short vignettes are taken from School for Startups Radio. We release a quick thought to motivate or educate you about a different facet of entrepreneurship every day.

business business news

All Episodes

01:31

SFS Minute 729: Lead Magnet

School for Startups Minutes ·

2025/06/20

The things you need to do to start a new business and this week we are focusing on a marketing project that you need to start. Surprisingly soon. I believe email marketing is one of the most effective strategies available. These are people who have visited your website and made the decision to follow what you're doing — which means they’re already interested and engaged. As a result, this group typically has a high retention rate and a strong likelihood of making a purchase. To take advantage of

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01:31

SFS Minute 733: Value

School for Startups Minutes ·

2025/06/20

Step five is to create an email system that delivers consistent value. Aim to send a fresh email every week (or so) filled with insights, helpful information, tips, and tricks. The key here is to build trust — don’t ask for a sale right away. Instead, focus on delivering value at least six or seven times before making a pitch. This approach builds credibility and increases the likelihood of conversions when the time is right.

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01:31

SFS Minute 732: Promote

School for Startups Minutes ·

2025/06/20

Step four is to actively promote your email list, your website, and your lead magnet — the free gift you created. You want to promote it as widely as possible and give away as many lead magnets as you can. The more you give away, the more email addresses you’ll capture — and that means more potential customers for your business.

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01:31

SFS Minute 731: System

School for Startups Minutes ·

2025/06/20

Step three is capturing the email addresses. Once someone submits their information, you’ll need an email marketing platform such as Mailchimp, ConvertKit, or MailerLite. These tools serve as a repository — a database where all captured emails are stored. Later on, they allow you to market directly to your audience through targeted email campaigns. And as I mentioned earlier, email marketing is likely the most effective strategy you can use — so start collecting those addresses now.

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01:31

SFS Minute 730: Landing Page

School for Startups Minutes ·

2025/06/20

Step two is to build a landing page on your website where new visitors can learn about the benefits of signing up and sharing their email address. While the lead magnet is the immediate incentive, this step is crucial because it begins the relationship — setting the stage for effective marketing down the line.

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01:31

SFS Minute 728: Get help!

School for Startups Minutes ·

2025/06/16

One of the most common mistakes I see is failing to ask for help — and I don’t mean financial aid. I mean mentorship. There are so many organizations actively seeking mentees — people to train. There are also individuals who are excellent at mentoring and are actively advertising for new clients — entrepreneurs to guide and support. But the average entrepreneur is often too arrogant, too egotistical, or too afraid to ask. Don’t make that mistake.

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01:31

SFS Minute 727: Ignoring Marketing

School for Startups Minutes ·

2025/06/16

When an entrepreneur is starting out and finally finds success with marketing, whatever channel brought that success often becomes their favorite. They become obsessed with it — overly in love with it. So, if their first success comes from Google Ads, they tend to forget about all the other options and focus only on Google Ads. That’s a huge mistake. You must use all marketing channels: word of mouth, online content, Google Ads, social media — all of it.

EN

01:31

SFS Minute 726: Underpricing

School for Startups Minutes ·

2025/06/16

One common mistake that entrepreneurs make is in their pricing. You’re probably thinking they charge too much — but no, the exact opposite is usually true. Most entrepreneurs charge too little in the beginning. They don’t value their own goods and services enough. They try to fight for business by thinking a low price will win customers. In fact, I believe a higher price signals greater appreciation for quality. It says, “I am the best there is.” Charge a high price — and you’ll often get away with

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01:31

SFS Minute 725: Serving too Many

School for Startups Minutes ·

2025/06/16

Here's something to be careful of — a suggestion to avoid: Trying to serve everyone. As I said, you can’t do that. No matter what your product is, you have to find a niche. Even if it’s ice cream — and I assume 95% of the world loves ice cream — you still need a niche. Are you offering extra-fat, low-fat, homemade, or restaurant-quality? Whatever it is, you need to choose a specific angle, because no matter what you do, you can’t serve everyone. Not every group will be your audience.

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01:31

SFS Minute 724: Cash Flow

School for Startups Minutes ·

2025/06/16

This year, we’re diving into every aspect of entrepreneurship, aiming to cover every single topic. And this week, we're talking about five mistakes that you should — or can — avoid. I hope you do avoid them during your first year in business. I’ll give you the first one right now: One of the most common mistakes is poor cash flow management. You can go bankrupt and run out of money, even if you're profitable on all your deals. It all comes down to managing the timing of your inputs and outputs. When

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01:31

SFS Minute 723: Touch

School for Startups Minutes ·

2025/06/09

Touch is the final love language. Rub my feet, and I’ll be happy for a week! Have a great weekend—bye for now!

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01:31

SFS Minute 722: Acts

School for Startups Minutes ·

2025/06/09

Love language number four is acts of service—think of it as the “honey-do” list. Simply doing what your partner asks—whether it’s taking the kids to school, doing the dishes, or cleaning the carpet—can make a big difference. Do it, and you’re likely to have a great weekend, I promise.

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01:31

SFS Minute 721: Gifts

School for Startups Minutes ·

2025/06/09

Love language number three is receiving gifts. For some people, receiving a gift makes them feel deeply loved. Try it out and see the difference it makes.

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01:31

SFS Minute 720: Time

School for Startups Minutes ·

2025/06/09

The love language I want to focus on today is quality time. It’s the act of truly being together—whether it’s for five minutes or five hours. The amount of time doesn’t matter. What matters is being fully present with each other—committed, engaged, and not distracted by your phone, the TV, or sports. Take a walk and do nothing but be together. That’s quality time.

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01:31

SFS Minute 719: Words

School for Startups Minutes ·

2025/06/09

I want to talk about love languages and how understanding them can have a powerful impact on your relationships—with your family, your kids, your spouse, and even your employees or your boss. This concept comes from a book by Gary Chapman, which explains that every person gives and receives love in one or two of five ways. One of these love languages will resonate with you the most, and when someone expresses love in that way, it’s when you feel the most valued and cared for. Words of affirmation

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01:31

SFS Minute 718: Test content or ads on different...

School for Startups Minutes ·

2025/06/02

All of the other tips I’ve given this week are free, but this one depends on using Google and its analytic tools to do A/B testing on your brand, products, and messaging. Set up two different campaigns and test the daylights out of them. Run each campaign for a week, review the data, make changes, and try again. This process will help you deeply understand your customer.

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01:31

SFS Minute 717: Conduct interviews or surveys

School for Startups Minutes ·

2025/06/02

Conduct surveys. In fact, I’d love for you to give fifty dollars to every one of your customers who fills out a 10-question survey. That information is worth five thousand dollars, not fifty, because of the insights you’ll gain from your customers. Ask open-ended questions and let them write whatever they want—you will learn a lot.

EN

01:31

SFS Minute 716: Engage in forums or groups

School for Startups Minutes ·

2025/06/02

At my very first business, my customers were kids. They were dropped off in the morning and picked up late at night. As they were being picked up, I would ask every parent, “How’s it going? What do you like? What don’t you like?” I got feedback every single day—within the last 12 hours, I knew whether my customers were happy or not. That’s the kind of thing you need to do. Engage in any forum or group where you can talk directly to your customers.

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01:31

SFS Minute 715: Study competitors’ audiences

School for Startups Minutes ·

2025/06/02

To understand your target market, you should extensively study your competitors' audiences—whether through commercials, online discussions, product comments, or other channels. You should understand why their customers buy from them and try to identify if there’s a missing niche or an area they’ve overlooked. Also, study their common complaints to see if you can solve problems they aren’t addressing.

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01:31

SFS Minute 714: Create customer personas

School for Startups Minutes ·

2025/06/02

To understand your target market, you must know everything about your customer—their age, gender, location, income. Are they married? What are their interests? What are their goals? What are their pain points? What kind of computer do they use? All of these details matter. For example, I had a program for kids, and we stayed open until 9 PM because all of our parents were dual-income workers.

EN

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