PODCAST

The Edward Show

Edward Sturm

Founder and go-to-market stories from the lens of a world-class marketer.

business marketing

All Episodes

13:24

How to Choose the Right Domain Name for SEO (And...

The Edward Show ·

2025/06/09

E705: I explain how to choose the right domain name for SEO and what mistakes to avoid. Topics covered: - Which domains can harm your SEO - How to select a name that allows your brand to grow - Whether exact match domains (EMDs) are helpful - TLDs to use and avoid - Why starting with the wrong domain can create long-term problems If you’re launching a new site or considering a domain change, this episode will help you make the right decision. ⭐️ Ep 703 - Crushing SEO as a Small Business with AI &

12:43

The Great SEO Decoupling: Why Clicks Are Dropping...

The Edward Show ·

2025/06/08

E704: Clicks are going down while impressions rise. Google’s AI Overviews are changing how users interact with search results. I explain what’s happening with “The Great SEO Decoupling,” why many websites are seeing less traffic even when they rank well, and how you can adjust your strategy. Topics covered: - Why clicks no longer follow impressions - How AI Overviews impact search behavior - Why top-of-funnel, informational content is becoming less effective - How to focus on bottom-of-funnel,

01:07:03

Crushing SEO as a Small Business with AI & Content...

The Edward Show ·

2025/06/07

E703: How Hawaiian South Shore, a 30-year-old local surf shop in Honolulu, has built an SEO strategy that helps them rank at the top of Google for hundreds of valuable purchase-intent keywords. David Kelly, the founder of Hawaiian South Shore, joins the show and shares how his team uses AI and content marketing to drive consistent search traffic and sales without relying on paid advertising. Topics covered in this episode include: - How to structure product and collection pages for SEO - Using AI

14:32

How to Bury a $55M Lawsuit with SEO

The Edward Show ·

2025/06/06

E702: In this episode, I share how SEO can be used to make negative news harder to find. Using parasite SEO and strategic social media publishing, individuals and companies can control what appears at the top of Google. I explain how this works, why it matters, and what it reveals about the current state of search and online reputation. Topics covered include: - How targeted content can suppress search visibility of legal issues - The role of user-generated platforms in search rankings - How video

17:23

AI Content Penalties Are Here - What Google Really Wants

The Edward Show ·

2025/06/05

E701: Google is penalizing sites for mass AI-generated content. In this follow-up to episode 699, I answer listener questions about Google's scaled content policy, manual penalties, and how to stay safe if you're using AI to create tons of pages. We cover: - Why “noindex” is your friend - The difference between AI spam and programmatic SEO - Why targeting transactional keywords still works - How the SEO and digital marketing community feels about this - What "scaled content abuse" means - The AI

08:15

The Google Business Profile SEO Hack No One’s Using

The Edward Show ·

2025/06/04

E700: I share a simple SEO strategy that helps service businesses drive more qualified traffic and improve rankings with minimal effort. It centers around using Google Business Profile’s “Products” feature to link directly to individual service pages on your site - boosting engagement and sending valuable signals to Google. What we cover: - Why building dedicated pages for each service helps with SEO and conversions - How to structure a clean, organized services hub on your website - How to use

16:40

Google’s AI Crackdown: What It Means & How to Stay Safe

The Edward Show ·

2025/06/03

E699: There are fresh reports that Google has started issuing more manual penalties for websites using large amounts of AI-generated content. To help you navigate this, I explain what’s happening, how it works, and how you can avoid getting penalized. I cover: - What “scaled content abuse” means - What we know so far about the recent manual actions - How Google’s quality raters evaluate AI-written content - Why publishing too much too quickly can be risky - How to make AI content more natural and

15:57

How to Do SEO for Healthcare: Local Rankings, Patient...

The Edward Show ·

2025/06/02

E698: What actually works when doing SEO for healthcare businesses. Whether you're helping a small clinic or a local service provider, this episode covers real steps you can take to improve search rankings and build trust with patients. You'll hear tips on how to update outdated websites, set up service pages the right way, and use your Google Business Profile to help people find you. We also get into important HIPAA concerns - like what not to put on your website and why you need to be careful with

07:06

The SEO Hack to Boost Your Best Blog Posts

The Edward Show ·

2025/06/01

E697: I break down a simple SEO tactic to give your top blog posts and articles more visibility and priority within Google’s search algorithm. If you have blog posts you know deserve to rank higher on Google, this is for you. You'll learn: - Why your best content might be buried (and losing traffic) - The real impact of click depth on SEO - How to use hub pages - The difference between pagination and poor placement Whether you're a content creator, marketer, or business owner, this strategy will

11:22

The Google API Leak: 3 Ranking Factors They Said...

The Edward Show ·

2025/05/31

E696: One year after the biggest leak in Google’s history, we’re going deep on the 3 most important discoveries - ranking factors Google claimed didn’t influence search... but absolutely do. In this episode: - How Google really uses click data from Chrome to boost rankings (Navboost explained) - What long vs short clicks tells Google about your content (and how to stop it) - Why Google will sometimes count backlinks on top domains as worthless Bonus: What the leak revealed about SEO myths, and how

08:46

The One SEO Fix Everyone Should Make Right Now

The Edward Show ·

2025/05/30

E695: There’s one simple SEO fix that most people skip - and it’s more important than anything else. In this episode, I explain why this overlooked change matters so much, how I’m applying it to my own site, and what it means for your blog posts, landing pages, and conversions. ⭐️ How Adding TL;DR Boosted My Conversions by 33% - https://www.reddit.com/r/SEO/comments/1h3qstq/how_adding_tldr_boosted_my_conversions_by_33/ ⭐️ How to Humanize ChatGPT Content -

23:44

SEO for Clothing Brands: Why It's Easier Than You...

The Edward Show ·

2025/05/29

E694: The full playbook for how to do SEO for a clothing website. Everything is covered here: - Backlink strategies for clothing brands - beginner to advanced, including directories, targeting fashion reporters, getting on lifestyle podcasts, and sophisticated linkable assets - How to format a clothing website for SEO - URL structure, category page setup, and how to write effective page titles and meta descriptions - SEO for fashion product pages - step-by-step layout of high-converting,

11:19

The SHOCKING Truth About Shared Hosting & SEO...

The Edward Show ·

2025/05/28

E693: Does shared hosting - being on a shared IP address / shared server - hurt SEO? I go over a crazy SEO experiment that tested 20 nearly identical websites - half hosted on shared servers, half on dedicated IP addresses. The goal: to see whether shared hosting environments affect Google rankings. Topics covered: - What the "bad neighborhood" effect really is - What happens to your SEO when you use a shared IP address - What Google’s own documentation says about this - Tools you can use to check

21:25

How to Become an SEO Pro From Scratch

The Edward Show ·

2025/05/27

E692: Unconventional advice for how to become nasty at SEO. This isn’t just about being able to rank with SEO - it’s about how to sell and make money. I start with explaining the why - why would you even want to become pro at SEO in 2025 when there are so many other great marketing channels? Then I explain the overall philosophy on what you should be doing… and what you shouldn’t. Finally, I tell you what to do and where to start. This is how to become an SEO pro - from scratch - in 2025. ▶️

15:13

The Schema Lie SEO Gurus Sell You

The Edward Show ·

2025/05/26

E691: Schema markup - the lie SEO agencies and consultants have been using for the past decade to fearmonger and basically steal money from clients. I, first, demystify what Schema markup actually is. Then, I explain the lie SEO agencies and consultants use, giving examples. Next I share when you need to worry about Schema markup. Finally - I explain how to implement it yourself - without paying lots of money to an agency or consultant. Don’t let agencies and consultants take money from you with

15:07

How Chatbase Added $103K MRR with Just 36 Keywords -...

The Edward Show ·

2025/05/25

E690: A lot of people say SEO doesn’t work anymore. This episode shows otherwise. Chatbase grew their monthly recurring revenue by $103,000 - and SEO was a huge part of it. They didn’t rank for thousands of keywords. They just focused on a few that mattered, backed by a focused content effort. I walk you through what they did, what actually drove results, and why SEO still has plenty of room - if you know where to look. ⭐️ Sources 2025 State of SEO: - https://detailed.com/state-of-seo/ Sandra’s 2

17:17

How to Exploit Search Frustration for More Traffic &...

The Edward Show ·

2025/05/24

E689: People are searching Google now more than ever. A study last year showed, “Survey: 54% of people look through more search results vs. 5 years ago.” But are they searching more because they like it or out of frustration? Signs point to frustration… and this leads to a great opportunity for marketers. It’s now easier than ever to stand out in SEO - and I share how. Plus - huge news from Google: AI Mode reporting is coming to Google Search Console. GSC to show AI queries in addition to normal

11:52

Can Blogging Too Much Damage SEO?

The Edward Show ·

2025/05/23

E688: If you frequently publish a blog that isn’t optimized AT ALL, will that hurt your SEO? I break down the full answer. Here’s what I cover: - Why publishing a high volume of content, without keyword targeting, isn’t necessarily harmful - The situations where it can cause problems, and how to prevent them - How I use a similar approach on my own blog, https://edwardsturm.com/articles/ - A simple SEO trick: how to optimize already-published content in five minutes using data from Google Search

14:40

Reddit Reacts: LLM SEO vs. Google - Is the Shift Real?

The Edward Show ·

2025/05/22

E687: Is AI-generated traffic replacing classic SEO (optimizing for the “10 blue links”) or is this just hype? I share the Internet’s most insightful thoughts on this and practical advice on how to optimize for AI tools like ChatGPT, Gemini, Claude, Perplexity, and more. Plus, we break down: - What Google’s new AI Mode means for search traffic and visibility - Whether LLM SEO is truly replacing traditional search - How to structure your content to appear in AI-generated answers - Why backlinks,

01:09:09

King of SEO: How He Closes Seven-Figure Deals

The Edward Show ·

2025/05/21

E686: What does it really take to close and manage million-dollar SEO deals? In this powerhouse episode, we sit down with Yas Haque, the former Head of SEO at Omnicom. While Yas was at Omnicom, it was the largest publicly traded marketing agency in the world. Its current market cap is nearly $15 billion. Head of SEO at the biggest marketing agency = King of SEO in my book. Yas shares: - How to land and manage seven-figure SEO contracts - What it was like being Head of SEO at the largest publicly

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