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PODCAST

6 Figure Creative

6 Figure Creative is a podcast that helps freelance creatives earn more money by doing what they love. If you’re trying to avoid the never-ending grind of a 9–5, or just want to earn more money doing what you do best (creating), 6 Figure Creative is your new favorite show! Join host Brian Hood and his guests as they explore topics such as mental health, finances, sales, marketing, time management, the digital nomad lifestyle, and more.

arts design

All Episodes

28:52

#227: Your Feast-Or-Famine Roller Coaster: Three...

6 Figure Creative ·

2022/11/22

Is your income in a constant feast-or-famine cycle? Some months might look great... But then all of your projects seem to dry up, and you're left scrambling for clients. This sort of cycle can be brutal for your business, personal life, and mental health, but this cycle doesn't have repeated for the rest of your life. There are likely 3 things keeping you trapped in this vicious cycle, and this episode breaks down how to finally break the cycle. If you're ready for more consistency, dependability,

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34:44

#226: 6 Client Boundaries To Keep You Healthy, Happy,...

6 Figure Creative ·

2022/11/15

So you made it to $100,000+ per year... Congrats. Too bad you made so many sacrifices that you're constantly stressed out, you're missing out on time with friends and family, and you resent your business. The irony is that you became a freelancer because you hated your day job and you wanted to work for yourself. Now, you feel like you have 50 "little bosses", and you hate your life a little bit more with each new client you gain. If this sounds like you, it may be time to put boundaries into place

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53:43

#225: How To Build Your Own Client Acquisition...

6 Figure Creative ·

2022/11/08

If you've ever felt like your freelance life has been a neverending feast-or-famine roller coaster, chances are you're missing one (or more) pieces of a full client acquisition machine. You've likely "dabbled" with bits and pieces here and there, but you've never fully built each of the individual parts and refined them to the point where everything is working as a well-oiled machine bringing you high-quality clients every single month. In this week's episode of the 6 Figure Creative Podcast, I

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15:31

#224: Why Your High Sales Conversion Rate Is Actually...

6 Figure Creative ·

2022/11/01

Did you know that closing too many clients can be a bad thing? I know it sounds completely backwards, but a high sales conversion rate (70%+) is usually a sign of an unhealthy business. In episode 224 of the 6 Figure Creative Podcast, I break down the two reasons why a high sales conversion rate is a bad thing, and what two actions you can take to build a happier, healthier freelance business. In this episode you’ll discover: Why "winning" too many clients is a bad thing The ideal close rate for

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45:03

#223: Shifting Your Clients From One-Time Projects To...

6 Figure Creative ·

2022/10/25

How much is an average client worth to you? Whatever that number is, imagine how much more they'd be worth to you and your freelance business if they were paying you that amount every single year. Now imagine how successful you'd be if every single client you've ever had was paying you the amount every year for the rest of your career. That's the reality for those who run recurring subscription businesses, however, most freelancers only offer one-and-done packages. Whether you call it a retainer,

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55:05

#222: The Secret Weapon For 6 Figure Freelancers:...

6 Figure Creative ·

2022/10/18

Love it or hate it, email marketing is the closest thing there has ever been to a "magic pill" for anyone looking for stability in their month-to-month income. The sucky thing is...most of us "fall victim" to email marketing ALL THE TIME. You get tons of tons of emails from people offering their products and services, but you never make use of this powerful tool yourself. Most freelancers I see are making one (or more) of these mistakes: They think social media is the best long-term play (it's

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34:47

#221: The 4 Major Missing Pieces Of Your Marketing...

6 Figure Creative ·

2022/10/11

Here are a few of the biggest lies when it comes to marketing your freelance business. "If I'm good enough, people will find me and hire me" "The only marketing I need is word-of-mouth" "If I market myself, I'll come across as desperate" "This sort of stuff doesn't work for freelancers" If any of that sounds like you, my guess would be you likely have very little predictability in your income. You might go from having more gigs than you can handle, followed by extreme famine periods where your

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53:18

#220: The Busy Freelancer's Guide To Getting Your...

6 Figure Creative ·

2022/10/04

Every successful freelancer has hit that wall where you can't say yes to even ONE more project...this is usually the same time you start getting more inquiries than you've ever seen before. In these busy seasons of business, there are a few options you could take... You could turn down all those extra projects (and say goodbye to that extra $$$). You could say "yes" to those projects and just hate your life for the next few weeks or months while you scramble to deliver (this is the route most of

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49:13

#219: How To Land High-caliber Clients By Emailing...

6 Figure Creative ·

2022/09/27

In this episode, Colleen Welsch breaks down the cold outreach process she used to land some of the biggest brands in the beauty industry. This email process can work in any industry to start bringing in consistent clients no matter how much experience you have. If you've ever wanted to see a proven process for cold outreach, this interview is for you. In this episode you’ll discover: Why failure is not the end Starting fresh after your business collapses Working with major brands just by

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48:15

#218: How To Use Social Media To Start ATTRACTING...

6 Figure Creative ·

2022/09/20

The most difficult part of freelancing is attracting high-quality clients to you (especially early in your career). Most people resort to two main "desperation tactics" when their schedules thin out... Desperation Tactic 1: They start sending cold emails/DMs to people who don't have any idea who they are. Desperation Tactic 2: They start publishing desperate-looking "hire me" posts on their socials. Things like "50% off THIS MONTH ONLY. HMU". While they're chasing leads down like a starving

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29:56

#217: Case Study: The Solo Freelancer Earning $1...

6 Figure Creative ·

2022/09/13

I recently came across one of the coolest freelance businesses I've ever seen, and I wanted to bring this to the 6 Figure Creative audience. I'm not going to spoil anything, but this freelancer is earning over $1 Million per year without a staff, without contractors, and he's able to accomplish this just by taking inspiration from a totally different industry than his own. If you're feeling stagnant, stuck, uninspired, or you're simply not earning what you think you should be in your own business,

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44:51

#216: How To Spend Less Time Doing The Stuff You Hate...

6 Figure Creative ·

2022/09/06

No matter how much you love doing what you do, there are always going to be things that you hate doing but still need to be done. This is the life of a business owner, and one of the root causes of burnout. What if I told you there was a way to spend less time doing the stuff you hate so you can spend more time doing what you love? There is, and it's something called the "Easy Ates" framework. This episode will break down how to use this framework in your own business so you can avoid burnout, work

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54:35

#215: How To Earn Up To $500,000 Per HOUR As A...

6 Figure Creative ·

2022/08/30

By FAR the easiest way to monetize your creative skills is by offering freelance services. The only issue with that approach is that it puts a cap on how much you could ever hope to earn per hour. $50 per hour? Sure. $500 per hour? Maybe... $5,000 per hour!? Possibly $500,000 per hour? As a freelancer? There's no way that I know of... The other issue with the freelance business model is that if you're not working, then you're not earning a dime (unless you know some secret hack to get paid

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50:40

#214: How To Stop Trading Hours For Dollars By...

6 Figure Creative ·

2022/08/23

Answer this question: If you don't work today, will you still make money? What if you take the whole week off? Or the whole month? This is the biggest drawback of being a freelancer. You have to work more if you want to earn more. There are a number of consequences for this, but the biggest issue for creatives like us is that the more we work, the more we face burnout. The more we face burnout, the higher the chance that we'll lose the initial passion that drove us to this business in the first

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50:45

#213: The 4 BEST Ways To Become More Valuable To Your...

6 Figure Creative ·

2022/08/16

I'm super excited to share this with you today because this is the stuff that really moves the needle in your business. This is how you can charge more without losing clients or getting rejected. This is how you make your clients SO happy that they refer all their friends to you. This is how you become more attractive to your "dream clients". And this framework comes from a business owner earning over $100,000,000 per year... so you know this stuff works. Today's episode breaks down the 4 BEST ways

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60:42

#212: How "Growth Hacking" Can Kickstart Your...

6 Figure Creative ·

2022/08/09

Answer this: What have you done this week to bring in new clients? 99% of freelancers would say "uhhhh....." and proceed to stare at me blankly with a distant look in their eyes. The sad reality is that most creatives sit around and wait for clients to find them. This is perfectly OK if your business is at the point where you're 100% booked up for the next 6 months with nothing but your ideal clients. For the rest of us, we have to put in work to fill our calendars. On this week's episode of the 6

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63:16

#211: The Missing Skills You Need For Surviving (And...

6 Figure Creative ·

2022/08/02

You're finally out on your own as a freelancer... no more bosses, offices, fluorescent lights, and no more commute. 🥳 That also means you're now responsible for your own survival. No more regular paychecks, retirement accounts, paid time off, or coworkers who can cover for you. Do you have all of the skills that it takes to make survive as a freelancer? If not, this is going to be a rough ride on the entrepreneurial roller coaster... On this episode of 6 Figure Creative, I sat down to talk to Sarah

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37:31

#210: Annihilating Fear So You Can Step Into Your...

6 Figure Creative ·

2022/07/26

If you struggle with low self-worth, perfectionism, procrastination, or self-doubt, then you might be making the mistake of letting fear into the driver's seat of your business. Fear is a plague in our creative community. So many of us let fear... drive our rates down to pitiful levels (and keep us from ever raising them) drive us working extra hours for free (so we don't "ruffle feathers" by asking to be compensated) drive us to keep tweaking things for hours until they're "perfect" (even though

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62:15

#209: Choosing A Niche That Attracts Your Best...

6 Figure Creative ·

2022/07/19

Are you one of those bland, boring, vanilla freelancers who are trying to appeal to everyone? Are you terrified of the thought of offending someone or pushing away "potential" clients? The problem with being a "Vanilla Freelancer" that is you're invisible to the vast majority of people because you have nothing interesting to say, and you likely stand for nothing. You're not alone. There's a massive chunk of the creative world that's fallen into the trap of trying to appeal to everyone, and instead,

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47:53

#208: Building A Flawless Experience For Your Clients...

6 Figure Creative ·

2022/07/12

Have you obsessively perfected every single step of what your clients experience before, during, and after working with you? Most of the struggling freelancers I know have failed to do this, and it's costing them client, after client, after client, that they could have otherwise gained. The reason should be obvious: clients might forget the details of what it was like to work with you, but they will never forget how you made them feel. If you create a frustrating experience for them, you'll forever

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387 results

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