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PODCAST

6 Figure Creative

6 Figure Creative is a podcast that helps freelance creatives earn more money by doing what they love. If you’re trying to avoid the never-ending grind of a 9–5, or just want to earn more money doing what you do best (creating), 6 Figure Creative is your new favorite show! Join host Brian Hood and his guests as they explore topics such as mental health, finances, sales, marketing, time management, the digital nomad lifestyle, and more.

arts design

All Episodes

42:58

#240: Robots to the Rescue: How AI Can Help...

6 Figure Creative ·

2023/02/21

I know the internet hasn't shut up about AI over the past couple of months, and you're probably thinking “dammit Brian, not another person talking about AI." But, hear me out... Right now, AI isn't something to be afraid of, but actually, a tool that can be used by freelancers in a bunch of ways... Having trouble figuring out how to fire a client politely after too many red flags? AI can help you. Are you struggling to come up with ideas for what to post on social media? Again, AI can help

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48:28

#239: She Used Puppet Shows And Sea Shanties To Grow...

6 Figure Creative ·

2023/02/14

If I were to ask you to think of the most bizarre marketing ideas you could think of to get clients, what would you say? I'd almost guarantee it doesn't include any of these: Fax machine marketing… Writing sea shanties… Performing puppet shows in client meetings… Cold outreach with homing pigeons??? These ideas are ridiculous, right? Well, the creative marketing agency Dingus & Zazzy doesn’t think so. Their mantra is "no idea is a bad idea until we try it". And you might say: “There is no way

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45:51

#238: How One Cold Email Resulted In $60,000 Of...

6 Figure Creative ·

2023/02/07

I see a lot of creatives comparing themselves to their successful peers, saying things like: “Oh they have more experience than me, that’s why they can charge higher prices…” “They have a bigger network than me, that’s why they have more clients!” "They niched down, but I don't want to do that because it's not fun". While having experience, a network, and a niche are helpful to becoming a successful creative, I want to show you an example of how those things are NOT all required when you're

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56:15

#237: The Creative Who Cracked The SEO Cheatcode (And...

6 Figure Creative ·

2023/01/28

I know, I know, as soon as you hear “SEO,” you throw your headphones across the room and continue on with whatever fluffy, fun creative task you’ve been working on the past eleven hours. While the technical jargon of SEO, marketing, and web traffic sounds boring as all hell, I’m here to suggest that you give it a chance. The reason you should take a second glance: Infinite… Money… OK, that's an over-exaggeration. But just think about how many problems would be solved for you if you had 1,000,000

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39:32

#236: 5 Sets Of Skills Every Freelancer Should Be...

6 Figure Creative ·

2023/01/24

After covering the marketing, sales, and problem-solving skill stacks last week, we should be ready to knock our creative business out of the park, right? Not quite yet... There are a few more “non-creative” skill stacks that are essential to get right if you want to be a well-rounded and effective freelancer in 2023 and beyond. Some creatives may look at these skills and say… “These things don’t inspire me.” “I only need to get better at my craft.” “I’m bad at these, so I can’t improve

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33:03

#235: Why You DON'T Need To Be A Better Creative in...

6 Figure Creative ·

2023/01/17

Every year, I'm going to bet that your niche is getting more and more competitive. There's always another music producer, photographer, designer, copywriter, developer, or videographer popping up out of nowhere... And the scary part is... They're actually really good at what they do. What can you do to stay ahead of the competition? Get better at your craft? Probably not... Instead, you need to become a "Full Stack Freelancer" if you want to be a successful freelancer in 2023 and beyond. There's a

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36:21

#234: 9 Lessons I Learned While Building A New...

6 Figure Creative ·

2023/01/10

What did I learn building a BRAND new 6 figure income stream last year? Of course, the idea of building a new 6 figure income stream sounds great right?… until you’re a year in and still not making the progress you wanted to. It feels like paddling toward an island that never seems to get any closer. Why not chuck the paddle and give up? The good news is you’re not alone! I’ve been there, and no matter how bad it feels, slow and steady still wins the race. “But Brian, you’re already successful, how

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62:31

#233: She Grew Her Freelance Business From $0 To...

6 Figure Creative ·

2023/01/03

It's officially 2023, and this is the time of year everyone starts looking to the future of what's possible. Is this the year you finally leave your day job behind? Is this the year you finally crack $100k in revenue? Is this the year you finally break $100k in profit? Whatever your goal, one of the most helpful things I can do as a podcaster is show you someone who's accomplished all of these things in a relatively short amount of time. Lydia Kerr of Telltale Design Co made the transition

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41:22

#232: The 11 Must-Have Tools For Growing And Running...

6 Figure Creative ·

2022/12/27

I'm sure you already know how easy it is to get bogged down by the day-to-day tasks and admin work that comes with running a freelance business. You probably don't know all of the amazing tools out there that (when used correctly) will help you focus on what you do best... Create. By leveraging the right tools, you can increase profits, reduce frustration, and create a sense of calm in your workflow. From project management and invoicing tools to marketing platforms and collaboration apps, we'll

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42:30

#231: 6 Ways To Get More Clients In An EXTREMELY...

6 Figure Creative ·

2022/12/20

The sad reality for most freelancers is that they're just offering the same "copycat" services as everyone else around them. Because of this, they're stuck in a competitive hell. This is called a "commoditized service". Think about how you buy a commodity like salt and pepper... You look at the shelf and buy the first thing you see that matches your pricing expectation. As far as you're concerned, all the options are pretty much the same. This is what it's like for freelancers. Anyone who's looking

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21:58

#230: Dynamic Pricing: The Secret Weapon Clever...

6 Figure Creative ·

2022/12/13

Have you ever checked a price for a flight, only to come back later and see that the price increased (or decreased) significantly? This is something called "dynamic pricing", and it's what some of the largest businesses in the world do to maximize their profits. This is a technique I learned in 2015 when using a new "dynamic pricing" tool on my Airbnb, and it added a 20% boost to my rental income. It worked so damn well that I brought the same idea to my freelance business that same year. If you're

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47:51

#229: Raise Your Gosh Darn Rates.

6 Figure Creative ·

2022/12/06

The message of this week's episode is simple... Raise your gosh darn rates. There are way too many dangers of perpetually undercharging for your services (which we discuss in this episode). There are also so many benefits to your life/business when you charge more that you can't keep putting off rate increases. You might even need to completely restructure your services so you can charge more, but the effort is worth the result. In this episode you’ll discover: Why low prices are a red flag for

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43:38

#228: The Secret Ingredient To Higher Paying Gigs |...

6 Figure Creative ·

2022/11/29

If you've been stuck at 4 or 5 figures per year as a freelancer, there's likely one ingredient that is holding you back from growth. Without this ingredient, it is 100% impossible to get clients, grow your income, and get past the 6 figure mark (if that's your goal). In this week's episode of the 6 Figure Creative Podcast, my buddy Mark Eckert and I map out the path you can take to overcoming all of the hurdles between you and this incredibly important missing ingredient. In this episode you’ll

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28:52

#227: Your Feast-Or-Famine Roller Coaster: Three...

6 Figure Creative ·

2022/11/22

Is your income in a constant feast-or-famine cycle? Some months might look great... But then all of your projects seem to dry up, and you're left scrambling for clients. This sort of cycle can be brutal for your business, personal life, and mental health, but this cycle doesn't have repeated for the rest of your life. There are likely 3 things keeping you trapped in this vicious cycle, and this episode breaks down how to finally break the cycle. If you're ready for more consistency, dependability,

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34:44

#226: 6 Client Boundaries To Keep You Healthy, Happy,...

6 Figure Creative ·

2022/11/15

So you made it to $100,000+ per year... Congrats. Too bad you made so many sacrifices that you're constantly stressed out, you're missing out on time with friends and family, and you resent your business. The irony is that you became a freelancer because you hated your day job and you wanted to work for yourself. Now, you feel like you have 50 "little bosses", and you hate your life a little bit more with each new client you gain. If this sounds like you, it may be time to put boundaries into place

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53:43

#225: How To Build Your Own Client Acquisition...

6 Figure Creative ·

2022/11/08

If you've ever felt like your freelance life has been a neverending feast-or-famine roller coaster, chances are you're missing one (or more) pieces of a full client acquisition machine. You've likely "dabbled" with bits and pieces here and there, but you've never fully built each of the individual parts and refined them to the point where everything is working as a well-oiled machine bringing you high-quality clients every single month. In this week's episode of the 6 Figure Creative Podcast, I

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15:31

#224: Why Your High Sales Conversion Rate Is Actually...

6 Figure Creative ·

2022/11/01

Did you know that closing too many clients can be a bad thing? I know it sounds completely backwards, but a high sales conversion rate (70%+) is usually a sign of an unhealthy business. In episode 224 of the 6 Figure Creative Podcast, I break down the two reasons why a high sales conversion rate is a bad thing, and what two actions you can take to build a happier, healthier freelance business. In this episode you’ll discover: Why "winning" too many clients is a bad thing The ideal close rate for

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45:03

#223: Shifting Your Clients From One-Time Projects To...

6 Figure Creative ·

2022/10/25

How much is an average client worth to you? Whatever that number is, imagine how much more they'd be worth to you and your freelance business if they were paying you that amount every single year. Now imagine how successful you'd be if every single client you've ever had was paying you the amount every year for the rest of your career. That's the reality for those who run recurring subscription businesses, however, most freelancers only offer one-and-done packages. Whether you call it a retainer,

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55:05

#222: The Secret Weapon For 6 Figure Freelancers:...

6 Figure Creative ·

2022/10/18

Love it or hate it, email marketing is the closest thing there has ever been to a "magic pill" for anyone looking for stability in their month-to-month income. The sucky thing is...most of us "fall victim" to email marketing ALL THE TIME. You get tons of tons of emails from people offering their products and services, but you never make use of this powerful tool yourself. Most freelancers I see are making one (or more) of these mistakes: They think social media is the best long-term play (it's

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34:47

#221: The 4 Major Missing Pieces Of Your Marketing...

6 Figure Creative ·

2022/10/11

Here are a few of the biggest lies when it comes to marketing your freelance business. "If I'm good enough, people will find me and hire me" "The only marketing I need is word-of-mouth" "If I market myself, I'll come across as desperate" "This sort of stuff doesn't work for freelancers" If any of that sounds like you, my guess would be you likely have very little predictability in your income. You might go from having more gigs than you can handle, followed by extreme famine periods where your

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