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PODCAST

The Art Biz

Alyson Stanfield

Looking for art career inspiration and ideas while you"re working in the studio or schlepping your art across the country? Alyson Stanfield helps you be a more productive artist, a more empowered artist, and a more successful artist.

arts visual arts

All Episodes

18:45

Redefining Possibilities for Your Art Business...

The Art Biz ·

2021/09/16

Does the thought of expanding your mailing list give you a headache? Do you constantly push tending your mailing list to the back burner because it feels like the least productive or enjoyable task on your lengthy to-do list? Your mailing list is your art business’s #1 marketing asset, but it’s absolutely useless if you aren’t using it and intent on growing it. Too many artists neglect their mailing lists simply because they don’t know the real power that it holds. In this solo episode, you’ll hear

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49:20

Simplifying to Improve Your Productivity with Amelia...

The Art Biz ·

2021/09/09

Why do we make things so difficult for ourselves sometimes? We don't mean to. It's our nature to appreciate simple solutions that we can quickly grasp and execute. I think we unnecessarily complicate our businesses because we lose focus. We get distracted by social media posts and emails. The next great invention makes it to our line of vision and we suddenly wonder how we ever did without it. And during this month while we're working on improving productivity, it's even more tempting to search for

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37:29

Qualities and Tools That Lead To Achievements Worth...

The Art Biz ·

2021/09/02

Welcome to the 100th episode of The Art Biz! In this milestone episode, the tables are turned as I become the guest of host Cynthia Morris. Cynthia was one of the first guests on my second attempt at this podcast, and I have learned so much from her wit and wisdom. In our conversation, Cynthia is set on helping me not only celebrate this important milestone but also reflect on just how far this podcast has come and what it took to get it where it is today. More than just a self-congratulatory

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12:22

A Realistic Strategy for Increasing Your Income (#99)

The Art Biz ·

2021/08/26

What can you do if your art business isn’t profitable? When you’ve trimmed business expenses as far as you can, the only other thing you can do to be profitable is to increase your income. Your goal as the CEO of your art business should be to increase income and lower expenses while also increasing joy and lowering your frustration level. In this solo episode, you will learn about the income-accelerating plan that shapes a realistic strategy for increasing your income. This four-step process is

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51:38

Being Profitable Doesn't Have to Mean Doing More with...

The Art Biz ·

2021/08/19

Being profitable as an artist doesn't necessarily mean you need to do more. Sometimes it's about doing less by being discerning about what you take on and where you invest your energy. This is extremely difficult to do when you are trying to show and sell your art. You want to do more. To add new income streams and the latest marketing platforms. The ads and social media posts want you to do more. But more is exhausting. My guest for this episode knows how to get what she wants without doing more

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51:09

Increasing Art Sales with Online Events with Patricia...

The Art Biz ·

2021/08/12

Sometimes you just need to throw out the old models for doing business and try something totally new. Maybe you're bored with business as usual. Maybe the results aren't as profitable as they were in the past. Or maybe you are no longer enjoying the same old way of doing business. It's okay to go off-script. In this episode, I talk with ceramic artist Patricia Griffin. If you visit her website during certain times of the year, you won't see anything for sale because she has sold out. Zero inventory

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13:09

Ensuring Profitability in Your Art Business (#96)

The Art Biz ·

2021/08/05

You’re most likely listening to this podcast because you are in the art business. It’s more than a hobby to you. It’s your professional line of work. In this episode I want to talk about profitability—what it takes not just to make and sell art, but to also make money and to ensure that you have a positive net income in your art business. As the CEO of your art business there are things you—and only you—need to be doing to make sure that you are running your business in the most profitable and

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40:32

What Your Failures Are Teaching You with Laura...

The Art Biz ·

2021/07/29

Failure. We all fear it, especially in our art businesses. But failure is necessary for growth. If you are succeeding at everything, there is no way you're learning and growing. My guest today is ambitious and knows what she wants, and she is not afraid to fail. In our interview, you'll hear about Laura Petrovich-Cheney’s philosophy that failure is the result of not listening to your instinct and not doing your best. Laura talks about a few failures she has learned from, why it's helpful to have a

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45:17

Calculated Risks, Guaranteed Rewards with Leah...

The Art Biz ·

2021/07/22

There is no such thing as the artist's path. Look at the careers of 50 artists side-by-side and you'll see 50 different paths. And probably none of them happened exactly as planned. In this episode I talk with Leah Smithson about her path, which kicked into gear after her father suffered a massive stroke and she began researching how creativity works in the brain. Leah's interest in learning has led to her untraditional portrait paintings, line of jewelry, public art, and murals. You'll also hear

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56:26

Artist as Problem Solver with Michael Gadlin (#93)

The Art Biz ·

2021/07/15

Many artists take risks in their businesses and in their art without even thinking about it. They are hard-wired to experiment and stretch the boundaries of what is possible. Artists are innate problem solvers. My guest for this episode is one of those artists. The list of what Michael Gadlin has done (legally) to earn a living as a working artist for more than 20 years is impressive. He sells originals, consults, teaches, designs, builds websites, and even hosted a show on public television. He has

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13:05

Are You Playing It Too Safe in Your Art Business? (#92)

The Art Biz ·

2021/07/08

Are you afraid to take risks in your art business? Do you spend your time playing it safe and sticking with what is comfortable and familiar in order to avoid facing the fear of the unknown? If so, you’re not alone. We are hard-wired for the protection that will keep us safe, but avoiding risks can also keep you small when you give up the power of decision-making. Avoiding risks can hold you back from becoming the artist you are meant to be in the world. In this solo episode, I will introduce our

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48:52

Who do you think you are? Overcoming Imposter...

The Art Biz ·

2021/06/23

Who do you think you are? If that thought has ever crossed your mind, this episode is for you. My guest is corporate-world-turned-full-time-artist Christa Forrest, and our topic is one that most of us experience at some point in our art careers and businesses: Imposter Syndrome. Christa is a big advocate for "fake it til you make it," but that doesn't mean that she doesn't have doubts and insecurities. In this episode, you'll hear how Christa developed thick skin by showing her work at art

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48:54

Elitism in the Art World with Megan Auman (#90)

The Art Biz ·

2021/06/17

Elitism in the art world is not an easy topic to tackle—it’s something that I even grapple with. To help make sense of these complex issues, I’ve invited Megan Auman back to the podcast. Megan and I talk about what exactly the art world is and dive into problems that occur when entire groups of people are excluded from the art world (or art worlds, I believe). Elitism in this art world, the art world that is written about in newspaper reviews and whose artists are shown in museums and sold at

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43:26

Reevaluating How You See Yourself with Brooke Harker...

The Art Biz ·

2021/06/10

Appearances shouldn’t matter, but we all know they do. We only have seconds to make a good first impression because, like it or not, people start forming an opinion of you from the moment they see you or your art, hear your voice or read something you’ve written. As much as I would love to focus solely on the presentation of my client’s work, I can’t avoid addressing the equally important aspect of the professional appearance of the artist themselves. You are your brand, and with the ever-increasing

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50:00

How Do You Know When You’re an Artist? with James...

The Art Biz ·

2021/06/03

At what point do you get to call yourself an artist? What do you need to have achieved in order to earn that title? It's not an easy question to answer, and too many of my clients think they need to be working as a full-time artist before they can officially assume the title. Until that point, they are teachers, marketing agents, engineers, and doctors. However, there is no magic point when someone else is officially going to bestow the title of artist upon you. To help you determine what makes

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53:35

Secrets from Copying a Masterpiece with Lilianne...

The Art Biz ·

2021/05/27

I get tons of podcast pitches, but none have been better than the one I recently received from Lilianne Milgrom. It was right on target. Lilianne had just finished writing a book, and, while I was skeptical, her pitch was perfect. I gave her book a go and could not put it down. It contained art history, intrigue, sex, and scandal. How could it not be fascinating? But my conversation today with Lilianne isn't only about the book. It's the story of how the book came to be — which is a lesson in itself

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53:21

Collaborating on Your Art Business with Rebecca...

The Art Biz ·

2021/05/20

Collaborations aren't for the faint of heart—especially for artists who are used to working alone and making decisions without having to get approval from another human being. But my guests today have figured out how to make it work. In this episode I talk with Rebecca Crowell and Jerry McLaughlin about how their Cold Wax Academy got off the ground. They were my guests way back in episode 9 from 2017 when we discussed the publication of their book, Cold Wax Medium. Their collaboration has only

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43:41

Returning to Graduate School with Kelly M. O'Brien (#85)

The Art Biz ·

2021/05/13

This month we're exploring the topic of adjusting your approach, whether it’s making little tweaks, looking at new possibilities, or even turning your art business and career upside down. My guest today proves that making these adjustments can give us better results or maybe just make us happier. Kelly M. O'Brien has been selling a lot of work since 2015, in a way that surprised her at the time. And while she has continued that work, she has added new work—what she calls emerging work— since

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37:18

Money Mindset Breakthrough Secrets with Lea K. Tawd...

The Art Biz ·

2021/04/22

The idea of letting go of something that is safe but isn’t contributing to the life you want to live can be a very scary one. But my guest today has proven that cleaning out in order to follow your dreams just might be the best thing you could do for your art business. Lea K. Tawd did some of my favorite kind of cleaning out last year. She cleaned out obligations and associations that were taking her away from the work she was meant to do in this world, and the payoffs increase as her income streams

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47:34

Tools to Help You Emerge from a Struggle Even...

The Art Biz ·

2021/04/08

This month we’re focusing on the benefits of cleaning out — from physical clutter to organizing your lives, eliminating obligations that are no longer serving you to slowing down enough to focus on what matters most, in your art business and in your life. Kelly Milukas has been through more in the last 10 years than anyone should have to endure, and yet she never lost hope and determination. Kelly and I scheduled our conversation to discuss her "life edit," which involved getting rid of what no

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