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PODCAST

The Art Biz

Alyson Stanfield

Looking for art career inspiration and ideas while you"re working in the studio or schlepping your art across the country? Alyson Stanfield helps you be a more productive artist, a more empowered artist, and a more successful artist.

arts visual arts

All Episodes

48:52

Who do you think you are? Overcoming Imposter...

The Art Biz ·

2021/06/23

Who do you think you are? If that thought has ever crossed your mind, this episode is for you. My guest is corporate-world-turned-full-time-artist Christa Forrest, and our topic is one that most of us experience at some point in our art careers and businesses: Imposter Syndrome. Christa is a big advocate for "fake it til you make it," but that doesn't mean that she doesn't have doubts and insecurities. In this episode, you'll hear how Christa developed thick skin by showing her work at art

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48:54

Elitism in the Art World with Megan Auman (#90)

The Art Biz ·

2021/06/17

Elitism in the art world is not an easy topic to tackle—it’s something that I even grapple with. To help make sense of these complex issues, I’ve invited Megan Auman back to the podcast. Megan and I talk about what exactly the art world is and dive into problems that occur when entire groups of people are excluded from the art world (or art worlds, I believe). Elitism in this art world, the art world that is written about in newspaper reviews and whose artists are shown in museums and sold at

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43:26

Reevaluating How You See Yourself with Brooke Harker...

The Art Biz ·

2021/06/10

Appearances shouldn’t matter, but we all know they do. We only have seconds to make a good first impression because, like it or not, people start forming an opinion of you from the moment they see you or your art, hear your voice or read something you’ve written. As much as I would love to focus solely on the presentation of my client’s work, I can’t avoid addressing the equally important aspect of the professional appearance of the artist themselves. You are your brand, and with the ever-increasing

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50:00

How Do You Know When You’re an Artist? with James...

The Art Biz ·

2021/06/03

At what point do you get to call yourself an artist? What do you need to have achieved in order to earn that title? It's not an easy question to answer, and too many of my clients think they need to be working as a full-time artist before they can officially assume the title. Until that point, they are teachers, marketing agents, engineers, and doctors. However, there is no magic point when someone else is officially going to bestow the title of artist upon you. To help you determine what makes

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53:35

Secrets from Copying a Masterpiece with Lilianne...

The Art Biz ·

2021/05/27

I get tons of podcast pitches, but none have been better than the one I recently received from Lilianne Milgrom. It was right on target. Lilianne had just finished writing a book, and, while I was skeptical, her pitch was perfect. I gave her book a go and could not put it down. It contained art history, intrigue, sex, and scandal. How could it not be fascinating? But my conversation today with Lilianne isn't only about the book. It's the story of how the book came to be — which is a lesson in itself

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53:21

Collaborating on Your Art Business with Rebecca...

The Art Biz ·

2021/05/20

Collaborations aren't for the faint of heart—especially for artists who are used to working alone and making decisions without having to get approval from another human being. But my guests today have figured out how to make it work. In this episode I talk with Rebecca Crowell and Jerry McLaughlin about how their Cold Wax Academy got off the ground. They were my guests way back in episode 9 from 2017 when we discussed the publication of their book, Cold Wax Medium. Their collaboration has only

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43:41

Returning to Graduate School with Kelly M. O'Brien (#85)

The Art Biz ·

2021/05/13

This month we're exploring the topic of adjusting your approach, whether it’s making little tweaks, looking at new possibilities, or even turning your art business and career upside down. My guest today proves that making these adjustments can give us better results or maybe just make us happier. Kelly M. O'Brien has been selling a lot of work since 2015, in a way that surprised her at the time. And while she has continued that work, she has added new work—what she calls emerging work— since

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37:18

Money Mindset Breakthrough Secrets with Lea K. Tawd...

The Art Biz ·

2021/04/22

The idea of letting go of something that is safe but isn’t contributing to the life you want to live can be a very scary one. But my guest today has proven that cleaning out in order to follow your dreams just might be the best thing you could do for your art business. Lea K. Tawd did some of my favorite kind of cleaning out last year. She cleaned out obligations and associations that were taking her away from the work she was meant to do in this world, and the payoffs increase as her income streams

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47:34

Tools to Help You Emerge from a Struggle Even...

The Art Biz ·

2021/04/08

This month we’re focusing on the benefits of cleaning out — from physical clutter to organizing your lives, eliminating obligations that are no longer serving you to slowing down enough to focus on what matters most, in your art business and in your life. Kelly Milukas has been through more in the last 10 years than anyone should have to endure, and yet she never lost hope and determination. Kelly and I scheduled our conversation to discuss her "life edit," which involved getting rid of what no

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36:02

Spring Cleaning to Streamline Your Art Business (#82)

The Art Biz ·

2021/04/01

Spring is here in the Northern Hemisphere and it’s a perfect time to consider the aspects of your life that are weighing you down without contributing to your happiness and success. April is the month for cleaning out in the Art Biz Success community. In this episode, I’m highlighting some of my previous interviews with artists who have discussed cleaning out in one form or another, from removing physical items to cleaning out business ideas and strategies, modes of working, and even the venues

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13:41

Art Business Procedures to Keep You Organized (#81)

The Art Biz ·

2021/03/25

If you’re an intentional artist, you’re in the right place. In this episode, I'm wrapping up a month of talking about how systems can keep you organized and make you a more productive artist. Today’s solo episode focuses on the secret weapon of a successful art business — your art biz handbook. An art biz handbook is the number one way to organize every aspect of your business. If you’re looking for ways to stay on top of the never-ending tasks that every artist faces, this episode is for you

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54:56

Systems to Effectively Manage a Dizzying Increase in...

The Art Biz ·

2021/03/18

Betty Franks loves her business and life as an artist. She just might have found the secret sauce — a healthy combination of passion for the work and a continuing curiosity about business and becoming a better CEO of your art business. Betty's art business has exploded over the last four years — by 440%. You can't have and sustain this kind of business growth if you don't have solid systems in place. At the time of this recording, Betty has over 120,000 Instagram followers and sells paintings almost

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51:19

Tools to Shape Up Your Art Business with Jennifer...

The Art Biz ·

2021/03/11

As much as every artist would love to focus only on the making, there is an equally important and opposite side of the artist brain that needs to be accessed — the organization side. It takes creativity and organization to successfully run an art business, and my guest today has learned how to embrace both. Not only is Jennifer Printz a practicing artist with an enviable record of exhibitions, but she's also an assistant professor at Florida International University in Miami. She has two full-time

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11:51

How to Increase Your Productivity and Creativity (#78)

The Art Biz ·

2021/03/04

If you’ve been listening to this podcast for any amount of time, you know that I am the queen of systems. There is a reason that my signature program is the Art Career Success SYSTEM. I have learned that when you take the time to put in place easily repeatable steps to do a certain task or implement a project, the rewards are endless. You free your mind and calendar for the more creative pursuits of the studio. You have a better-organized business and life. Your consistency increases, as does the

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37:38

Growing Your Audience with Good Karma with Trudy Rice...

The Art Biz ·

2021/02/25

I don't know anyone who doesn't think it would be great to attract more Instagram followers, more email list subscribers, and especially more sales. More makes our efforts feel worthwhile and validates them, but we're often stopped in our tracks when we begin to realize what we need to do in order to increase our numbers. We think we have to post more, research hashtags, invest in advertising, create a lead magnet, learn to write better copy, or forget about a restful night's sleep. It’s true that

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52:59

Crowdfunding a Public Art Project with Romy Owens (#76)

The Art Biz ·

2021/02/18

I live to track down art off the beaten path — traveling to out-of-the-way places to see works of art that delight and inspire, or even confound me. I found just such a piece last year when I traveled to the Midwest, and the success story of the artist behind the art is just as engaging as the piece itself. My guest for this episode is Romy Owens, an artist and curator who makes site-specific installations, as well as smaller objects, in reaction to place, community, and transformation. Last fall I

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40:59

A Quiet Gallery Experience with Simonne Roy (#75)

The Art Biz ·

2021/02/11

What is something special you can do for your subscribers and collectors when your shows and large events are canceled because of a pandemic? Give them a private viewing experience, of course. This week, my guest is Simonne Roy, a contemporary American impressionist painter grounded in the plein air painting tradition. For years, Simonne has been inviting VIPs into her home, which she had transformed into a gallery, for a one-night party. The money and effort she invested in the event resulted in

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12:28

Creating a Monthly Report for Your Art Business (#74)

The Art Biz ·

2021/02/04

What is success? How do you measure it? What story do the numbers tell? Confronting numbers can be intimidating, but it is an essential step to growing both yourself and your business. It forces you to be realistic about where you are, including your weaknesses, and it challenges you to make up for any lost ground. This month we are looking into measuring success and today I want to share with you the tracking procedure that has helped grow my business by up to 40% every single year. I’ll share

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49:39

A New Direction in Your Art with Lisa Goren (#73)

The Art Biz ·

2021/01/28

We all seek success (whatever it means to us individually) but aren’t always prepared to deal with it when it comes along. And that’s okay, because as you’ll hear in this episode, you will learn how to deal with unexpected success if it’s something you really want. My guest is Lisa Goren, an artist whose work took a surprise U-turn when the pandemic hit last year, and she went for it. Lisa Goren works in watercolor to show an unfamiliar landscape in a new light. By using vibrant colors and taking

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01:02:44

Planning A Year’s Worth of Artwork with Dawn Williams...

The Art Biz ·

2021/01/21

Taking charge of your art business isn’t only about bookkeeping, inventory and promoting your art effectively. Taking charge of your art business is about assuming 100% responsibility for your actions — all of your actions, especially in your studio. We all want to increase our productivity and creativity in this new year, and my guest today has mastered the art of doing exactly that by planning ahead. Dawn Williams Boyd makes figurative textile paintings that reveal stories—not always pretty

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