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PODCAST

SaaS Metrics School

Ben Murray brings you actionable SaaS metrics lessons that he has learned through years of being in the SaaS CFO trenches. Whether you are new to SaaS or a SaaS veteran, learn the latest SaaS and AI metrics, finance, and accounting tactics that drive financial transparency and improved decision-making. Ben’s SaaS metrics blog consistently rates a 70+ NPS, and his templates have been downloaded over 100,000 times. There is always something to learn about SaaS and AI metrics.

business management

All Episodes

4:02

How Do We Track Retention When We Offer Multi-year...

SaaS Metrics School ·

2024/06/27

In episode #207, I address retention in a multi-year contract environment. Should we use only classic retention analysis? - The 3 retention metrics - When to apply the renewal rate? - What is renewal rate?

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3:07

I Rarely See This Metric Tracked in SaaS Companies

SaaS Metrics School ·

2024/06/18

In episode #206, I address a non-financial metric that I love. That is NPS or CSAT. But you see a lot of folks who would rather pass on NPS.- Any feedback is good feedback - NPS - Try my NPS tool Join my SaaS community:https://www.thesaasacademy.com/offers/ivNjwYDx/checkout

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5:13

How to Tackle Your Retention Problem

SaaS Metrics School ·

2024/06/17

In episode #205, I address the must-have retention metrics and how to zero in on retention problems. - The 3 retention metrics - Where’s my retention problem? - Cohort vs. aggregate retention Grab my retention templates:https://www.thesaasacademy.com/pl/2148292708

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4:42

Do Your VC’s Not Care Anymore?

SaaS Metrics School ·

2024/06/12

In episode #204, I address a post by SaaStr about VC’s checking out on current investments. What now?- Set your own financial roadmap - Forecasting - 5 Pillar SaaS Metrics Framework Grab my framework here:https://www.thesaasacademy.com/pl/2148255133

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4:51

Improving Your DSO and Cash Flow

SaaS Metrics School ·

2024/06/11

In episode #203, I address invoicing, cash collections, and cash flow. Cash flow starts with timely and accurate invoicing.- Timely and accurate invoicing - Days Sales Outstanding - Cash collections Grab my DSO guide here:https://www.thesaascfo.com/downloads/dso-guide/ Need help with cash collections automation, book time with me here:https://book.thesaascfo.com/tryextend

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3:50

Do I Really Have to Code All Expenses to a Department?

SaaS Metrics School ·

2024/06/07

In episode #202, I address a reader question about coding expenses. They attended my CAC webinar and had a great question about how far you go with expense coding.- Coding expenses to the department level - Allocating invoices to multiple departments Catch my CAC training replay and templates:https://www.thesaasacademy.com/pl/2148384654 Some great SaaS events coming up:https://www.thesaascfo.com/saas-events/

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3:50

How to Segment Your CAC

SaaS Metrics School ·

2024/05/28

In episode #201, I address the foundation of CAC and segmentation. It takes a lot of good expense detail to get fancy with our CAC calculations.- New vs. existing allocation - CAC segmentation CAC webinar on May 29th:https://www.thesaasacademy.com/pl/2148321309

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3:43

The Ultimate SaaS Metrics Checklist for Your Business

SaaS Metrics School ·

2024/05/25

Episode 200 – The Ultimate SaaS Metrics Checklist for Your BusinessIn episode #200, it’s fitting for episode 200 that I share my 5 Pillar SaaS Metrics Framework. It acs as your guide and roadmap to calculating the correct SaaS metrics for the right stage of your business. - Pillar 1 – growth - Pillar 2 – retention - Pillar 3 – margins - Pillar 4 – financial profile - Pillar 5 - efficiency Grab my framework here:https://www.thesaasacademy.com/pl/2148255133 Join my SaaS metrics training

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4:50

My ARR when Switching from Long-term Contracts to...

SaaS Metrics School ·

2024/05/21

In episode #199, I address the tricky question of what is ARR. There are many revenue streams in SaaS and we have to be careful how add up our ARR. - SaaS revenue streams - What is ARR? - Subscription to consumption SaaS metrics course begins July 9th:https://www.thesaasacademy.com/SMF-live-just-the-facts

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5:02

You Are Less Than 2M ARR and Want to Exit

SaaS Metrics School ·

2024/05/11

In episode #198, I address what you need if you are early-stage and want to exit. I just gave a coaching call on this to someone prepping a smaller SaaS company for sale. - Accounting - SaaS P&L - MRR schedule SaaS metrics course launches July 9th SaaS CFO templates course

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4:48

Your MRR Schedule is Worth its Weight in Gold

SaaS Metrics School ·

2024/05/10

Episode 197 – Your MRR Schedule is Worth its Weight in Gold In episode #197, I address due diligence and your MRR schedule. Your MRR schedule will ALWAYS be requested in due diligence. - What is an MRR schedule? - How do you create an MRR schedule? - MRR schedules are gold - SaaS metrics course SaaS Metrics course launches July 9th SaaS CFO templates course

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4:02

The Foundation of CAC Part 4

SaaS Metrics School ·

2024/04/30

In episode #196, I address the foundation of CAC in this four-part series. Today, let’s talk PLG and SLG. And segmenting your CAC.- SLG and PLG impact on CAC - Don’t forget to segment your CAC The foundation of CAC blog post.

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3:06

The Foundation of CAC Part 3

SaaS Metrics School ·

2024/04/25

In episode #195, I address the foundation of CAC in this four-part series. Today, about the metrics that use CAC as an input. And what’s your prize? - CAC feeds these metrics - What’s your prize? Very important to define Learn more about CAC here!

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3:43

The Foundation of CAC Part 2

SaaS Metrics School ·

2024/04/24

In episode #194, I address the foundation of CAC in this four-part series. Today, let’s talk data sources. Where do we source CAC data? - SaaS P&L - Bookings data or your MRR schedule Foundation of CAC blog post.

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3:54

The Foundation of CAC Part 1

SaaS Metrics School ·

2024/04/23

In episode #193, I address the foundation of CAC in this four-part series. Today, let’s define CAC. It’s not as obvious as it seems. - Begins with your general ledger and your SaaS P&L - Gross CAC, customer acquisition cost\ Blog post on CAC:https://www.thesaascfo.com/the-foundation-of-customer-acquisition-costs-cac/

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2:52

What SaaS Metrics Are Relevant When Passing $10M ARR?

SaaS Metrics School ·

2024/04/16

In episode #192, I address the relevant SaaS metrics when hitting the big $10M ARR milestone. If you are a founder who is still far away from 10M, it’s good to understand what you’ll need at that point.- Do SaaS metrics matter? - What financial metrics do I need? - The 4 key finance data sources Grab my 5 Pillar Framework here:https://www.thesaasacademy.com/pl/2148255133

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2:51

What Metrics and Data Do Acquirors Want to See ASAP?

SaaS Metrics School ·

2024/04/12

In episode #191, I address the data that is worth its weight in gold. You will always be asked for this data when buyers are evaluating your SaaS business.- The golden data - Where do you source this data? Grab my resource to create your MRR schedule here:https://www.thesaasacademy.com/pl/2148292708

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2:14

Do I Really Need to Use SaaS Metrics Benchmarks?

SaaS Metrics School ·

2024/04/11

In episode #190, I address SaaS benchmarks and metrics. Benchmarks act as important guideposts for our business. - Do I really need benchmarks? - What benchmarks does Ben use? - Important for due diligence My 5 Pillar Framework:https://www.thesaasacademy.com/pl/2148255133

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2:29

How Do I Count Reactivation MRR in My Metrics

SaaS Metrics School ·

2024/04/10

In episode #189, I address reactivation MRR and counts. This is a common layer of MRR in self-service SaaS (low price point, high customer volume) business. - impact on revenue retention - impact on logo retention Subscribe to Ben’s SaaS metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe Subscribe to Ben’s SaaS monthly newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page SaaS Metrics courses here: https://www.thesaasacademy.com/ Join Ben’s SaaS

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3:56

Calculating CAC When You Have SLG and PLG Motions

SaaS Metrics School ·

2024/04/05

In episode #188, I address today’s reality with our go-to-market motion and CAC. You must segment your CAC if you run a PLG and SLG motion.- new vs. existing CAC allocation - SLG vs PLG allocation - what to do with R&D Subscribe to Ben’s short SaaS metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe Subscribe to Ben’s SaaS monthly newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page SaaS Metrics courses here: https://www.thesaasacademy.com/ Join

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