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PODCAST

Leading To Profit

Master leadership and maximize profit with Leading to Profit. Join Kevin Bees and his world-class guests to uncover expert insights and proven strategies for effective leadership, business growth, and profit maximization.

business careers

All Episodes

27:04

116 : From Unfulfilling Career to Award Winning...

Leading To Profit ·

2020/05/19

In today's call Visha shares: - How she transitioned from corporate to being her own boss - Tips and techniques that have enabled her to grow a successful business and have the lifestyle she wants. - How she is still managing to run her business successfully, even though the restrictions of COVID 19 Why you need to know Visha: The Cinnamon Room was established by founder and designer Visha Nelson in 2014. Having lived in London, Hong Kong, and New York, the Singapore born capital markets lawyer and

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29:24

115 : How To Use Catalyst Content To Lead & Inspire...

Leading To Profit ·

2020/05/13

In this call: - Why there is a greater need for experts and consultants to lead and help clients navigate change - How to increase your impact & influence - How to create 1 year's worth of content in less than 2 days - How to EDUCATE your prospects, so they want to buy from you, without you actually being sales-y. - The power of Story, Relations, and Magic; and how Jane applies Seth Godin's principles to cut through the noise in the market place. - How to identify your tribe, and make your life

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28:49

114 : Business Owners: Are you facing challenges...

Leading To Profit ·

2020/05/07

Today I interview Belinda Hapgood who has worked as a people management expert for nearly 20 years. Belinda thrives on helping clients untangle the complexities of managing sticky staff situations and provides reassuring, jargon-free advice on complex workplace stuff.

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26:27

113 : Kevin Bees interviews Franziska Iseli

Leading To Profit ·

2020/05/01

Franziska is a maverick entrepreneur, leading marketing and brand strategist, mad adventurer, author, and the co-founder of Basic Bananas, OceanLovers, Moments of Humanity and The Business Hood. In 2013 Franziska was awarded the Young Entrepreneur of the Year award recognizing her innovation, creativity, and philanthropic involvement. Franziska is the author of the bestselling book: The Courage Map – 13 principles to living boldly. In this episode: How Franziska used courage to motorcycle around

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04:10

112 : The 4 step framework to create great content,...

Leading To Profit ·

2019/05/16

You can use this format anytime you need to speak - and it’s especially great for #FacebookLive What are the four steps? - what - why - story - apply Also, listen out for the awesome example of how to stand out using DIRECT MAIL / LUMPY MAIL. #BusinessGrowth #BusinessTips #success #SmallBusiness #Speaking See Less

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04:32

111 : Why you should ‘Facebook Live’!

Leading To Profit ·

2019/05/15

What is ‘Facebook Live?’ - THIS is FB live. As a business, this is a powerful and FREE tool to engage with your customers, prospects and wider network. - FB reports 10x more engagement in live videos versus pre-recorded - you can provide instant VALUE to your community - your community will grow - It is inexpensive (ie there is no cost to edit) -can be done anywhere with an internet connection (assuming your country allows) - yours are authentic, real, raw, and that vulnerability makes it easier

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02:07

110 : Do Not Quit!

Leading To Profit ·

2019/05/14

You have a dream or a vision for your business, for your clients, for a better life? You will get there - if only you don’t quit Your marketing doesn’t generate the leads you want. Don’t quit. The big deal you were working on doesn’t convert. Don’t quit. Your main client cuts spend with you by half. Don’t quit. Your dream life or dream vision is one conversation away. That conversation is with yourself. When that doubt shows up in your mind. Let that be the alarm bell. The alarm bell that

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05:07

109 : Price Comparison

Leading To Profit ·

2019/05/13

How to use your price comparison to help you close more deals with prospects Learn how the ‘framing’ of you proposal against an alternative will help generate more sales - compare to your other services - compare to the benefit received - compare with competitors offerings #Pricing #Comparison #Framing #BusinessTips #BusinessGrowth #SALES

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07:33

108 : Price Anchor - How to increase your average...

Leading To Profit ·

2019/05/12

Do you have a price anchor? If not, will definitely want to listen to today’s episode! Learn how having a price anchor: - will help you sell more products - help you achieve a higher ave selling price - attract attention to your business Hear countless examples of how this has worked in many industries including - coaching / consulting ($1m per year) - PTs (Overseas retreats) - Cat hotel ($1k+ per night) - Food and Beveridge ($5,000 burger) - Fashion ($256,000 belt) People want the best for

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05:59

107 : increase your prices!!

Leading To Profit ·

2019/05/09

When was the last time you increased your prices? Increasing your prices is the fastest way to make more income and do less work. Yet, many entrepreneurs I meet are afraid to increase their prices in fear of losing clients. Today’s tip covers: - how you can work with fewer clients and make more profit. - Examples of clients who have successfully increased prices - how you can use the scarcity of price increases to drive more sales Keep an eye out for tomorrow’s tips where I’ll be sharing about:

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07:56

106 : Pricing Part 1: Don’t Discount!!!

Leading To Profit ·

2019/05/08

Many business owners destroy their profit margins by giving discounts when they don’t need to. In this episode, learn: - what is the real cost of discounting to your profitability - why discounting threatens your survival as a business - what are the alternatives to discounting Be sure to tune in for episode 35 tomorrow when we discuss the fastest way to increase your profits without any extra work (or even with less work) #BusinessGrowth #Pricing #DontDiscount #GrossProfit #BusinessTips #Growth

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09:29

105 : How To Get A GREAT Testimonial

Leading To Profit ·

2019/05/07

For social proof, its great to get a testimonial from your clients about your great work. If you can get it on video, even better. To make sure you get an impactful testimonial to be sure to get your client to comment on: Today I am joined by my wife Jodie Bees to demonstrate how to create a great testimonial. Name Where you are from What you do The problem you came to solve What you learned that solved this problem The result (Physically, and emotionally, with time frame) Give a character

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05:44

104 : Why You Need A Customer Loving Folder

Leading To Profit ·

2019/05/06

When you do a great job with your clients, they’ll want to share with you and when they do... keep a record of it! Keep a record (electronic or physical) of the great things customers say about you! This is important for many reasons including 1. It can be a positive reminder to you of the great work you are doing and create on going motivation, especially if you’re going through a harder time in your business. 2. It’s awesome to share with any team members you have so they can feel recognised

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04:57

103 : The Magic Minute: How To overcome anxiety,...

Leading To Profit ·

2019/05/05

This is a SUPER POWERFUL tip that takes you from unresourceful to resourceful, and the technique helps you align your head and your heart quickly and easily. When to use this technique? Perhaps there is a forthcoming event that’s making you feel anxious or concerned about? How do you use the technique? Stand Plant your feet firmly in the ground Hand on heart Close your eyes 5 deep breaths in and out - as you breathe out, let go of any and all negative stress or tension in your body - as you

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04:56

102 : Goal setting part 4: HOW to achieve your goal!

Leading To Profit ·

2019/04/01

To create a powerful and achievable goal there are 3 key elements: WHAT; WHY; HOW. Today, we cover the ‘How’ and learn: 1. How to create the necessary actions 2. How to prioritise these 3. The power of 80/20 rule 4. Making it REAL by scheduling 5. A power tip to make sure you action what is on your schedule

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05:58

101 : Business Goal Setting Part 3

Leading To Profit ·

2019/03/31

There are 3 parts to set a goal that will give you the maximum chance of manifesting the result you desire. The three key parts are the WHAT, WHY, HOW. In tip 28 you’ll hear about setting a clear ’WHY’! The WHY is the emotional fuel! If you do not have a compelling WHY you are not going to take action and progress. When the going gets tough, you’ll want to check in on your WHY to keep you going. Your WHY is strengthened if: - you get emotionally connected - there is a higher purpose - you also

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09:56

100 : How to set goals you actually accomplish

Leading To Profit ·

2019/03/28

Today we learn a powerful principle around goal setting that will help you set and achieve your most important goals. You’ll learn how to reduce frustration caused by setting goals you don’t achieve You’ll discover a methodology to make achieving your goals super easy You’ll understand the little known ‘cat and ball of string’ theory of goal setting

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07:06

99 : How To Manage Your Growing Workload

Leading To Profit ·

2019/03/27

As your business grows, the work required grows, and there comes a point where you need to STOP doing certain tasks, or you become the bottleneck in the business growth potential. Before you rush out and buy expensive staff and commit yourself to fixed costs - consider using the “DAD” methodology. The DAD methodology will help you - eliminate tasks - leverage technology - help you find low cost and flexible resources to do the work for you Listen in to find out HOW you can do this!

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14:55

98 : How To Use ‘Human Needs’ To Get Clarity,...

Leading To Profit ·

2019/03/27

Maslow suggested that everything we do as a human is to meet our own needs. My mentor and former colleague, Tony Robbins has popularised a version of this theory - calling it 6 Human Needs. Today’s tip teaches you: - what are the 6 human needs that drive all behavior - how you can use this to increase your happiness, progress, and clarity - how you can use this with your team and customers and loved ones!

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07:06

97 : Surround Yourself With People More Experienced...

Leading To Profit ·

2019/03/08

#Team #Growth #Progress #FastGrowth #BusinessGrowth #Acceleration #BiggerCapacity

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