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PODCAST

The Three Month Vacation Podcast

Sean D"Souza made two vows when he started up Psychotactics back in 2002. The first was that he"d always get paid in advance and the second was that work wouldn"t control his life. He decided to take three months off every year. But how do you take three months off, without affecting your business and profits? Do you buy into the myth of "outsourcing everything and working just a few hours a week?" Not really. Instead, you structure your business in a way that enables you to work hard and then take

business marketing

All Episodes

23:41

Re-Run 6 Why Writing Is So Exhausting (And How You...

The Three Month Vacation Podcast ·

2022/07/08

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19:01

Re-Run 05 Why Restricting The Numbers Of Sales...

The Three Month Vacation Podcast ·

2022/07/01

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09:21

Rerun 4: The Real Goal Of Productivity (And How it...

The Three Month Vacation Podcast ·

2022/06/25

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20:26

Rerun 3 How A Simple “Five Point Questionnaire”...

The Three Month Vacation Podcast ·

2022/06/17

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31:47

How To Sidestep Chaos (Even When High Conflict Is...

The Three Month Vacation Podcast ·

2022/06/11

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14:13

Rerun 1- How The Doorway Principle Lets You Get...

The Three Month Vacation Podcast ·

2022/06/04

en

23:38

The Simple Logic of Email Frequency (And How it Helps...

The Three Month Vacation Podcast ·

2022/05/30

If you're a big company like Amazon, YouTube and Apple, should you bother to send out e-mail newsletters? Can't you just spend loads of money on publicity and advertising? Why do these billion-dollar companies still work with e-mail? The answer is remarkably simple. If you don't keep in touch, someone else takes your place. However, that's not the only reason why you should start and sustain an e-mail newsletter—even in a world where we get too much e-mail. Find out in this podcast just why you

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25:45

Storytelling: Why Fairy Tale Endings Are Unnecessary...

The Three Month Vacation Podcast ·

2022/05/21

How do most of our stories end? Usually, it's a fairy tale ending. Or maybe it ends in chaos, sadness or even disaster. We believe that an ending is crucial for any story. And there is no doubt that endings are needed for stories, but they're almost always irrelevant when you're using a story for an article. The story is there to make a point, not end with "happily ever after". Learn why a fairy tale ending is something you want to avoid almost all the time. Once you finish listening to this

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22:59

Storytelling: Why "relevance" is the key to editing a...

The Three Month Vacation Podcast ·

2022/05/13

It's not unusual to approach an edit with a machete. We see a mass of words and want to hack through them to make the story more interesting. The problem is, that we don't know what to throw away and what to keep. That's why "relevance" is more important to a story than just adding or removing words and sentences. Let's use the power of "relevance" to make a quick, precise edit. Next Step: Once you finish listening to this episode, don't miss: How To Craft Interesting Stories and Analogies (For

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28:39

Storytelling: Why starting with the "stuck point"...

The Three Month Vacation Podcast ·

2022/05/07

We often believe that stories have a sequence. First, this happens, then that happens and then something else shows up. And while that belief is generally true, the heart of the story is the "stuck point". You know it's powerful because the audience sits up upright. If you were to stop or even pause long enough, they'd be asking, "What happened next?" Do you get the "What happened next" with your stories? To get a consistent "what happened next" we need the power of the "stuck point". Let's find out

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28:48

Why Storytelling Needs Thumpity-Thump-Thump-Thump-Thump

The Three Month Vacation Podcast ·

2022/04/30

When you hear someone tell you about their vacation, you try to be interested. All that exotic food, that astounding accommodation—it's all boring. Yet there's a reason why it's boring. We aren't really hearing stories, but instead, we're just getting a sequence of events. The magic to making it not boring is when you hear the sound of Thumpity-Thump-Thump-Thump-Thump. Yes, like falling downstairs. That's what storytelling is all about. Next Step: Have a listen to— The Storytelling Test: How To

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27:44

How to create a small 2-minute sales pitch

The Three Month Vacation Podcast ·

2022/04/23

When people ask what we do, we are often unsure what to reply. Sometimes we may have a script that we've practiced over and over again. Yet we don't often have success with scripts, because somehow we haven't gotten the attention of the prospect. How can we bypass the tedious answer and create a small 2-minute sales pitch that gets the prospect involved? Learn how to use the twin powers of contradiction and demonstration to instantly get and keep attention. Next Step: Once you finish listening to

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20:51

The Charlie Brown Moment: Why We Choke Under Pressure

The Three Month Vacation Podcast ·

2022/04/08

Ever wonder what Writer's Block happens to be? It's a form of choking under pressure. When we're called upon to speak, to write, or to do something under pressure, we almost always seem to struggle. This choking happens even with professionals who normally breeze through their work. The big reason for this choking under pressure is partly because of the lack of the right preparation. Instead of training under Lucy Moments, we train under Charlie Brown moments. Let's find out how to avoid the choke

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23:25

Sandwiching: How to create a perfect crescendo for...

The Three Month Vacation Podcast ·

2022/04/01

The hardest part of writing is usually the first few lines. However, the ending can also be quite a vexing problem. Unless of course, you use a simple method called "sandwiching". When you use a "sandwich", it closes the loop, leading to a very satisfying sort of finish. How do you learn how to sandwich? Well, listen to this story taken from The Moth Podcast and you'll see how it can be done. Next Step: How do you keep your reader locked into your article? Find out here.

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18:57

Storytelling: How to decide which facts to keep and...

The Three Month Vacation Podcast ·

2022/03/25

Why do you have a bloated story? It's often because there are way too many facts in the information you've put down on paper. Even if we know we have too many facts and figures, how do we separate the information so that we don't lose the power of the story? Let's find out in this episode. Once you finish listening to this episode head over to listen or read the series on—How To Keep Your Reader Locked Into Your Article.

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23:35

The Eternal Sales Page Dilemma-How to choose the...

The Three Month Vacation Podcast ·

2022/03/18

When we sit down to write a sales page, we run into a problem almost instantly. We know that the client is usually looking to solve one problem, but which problem should we choose? How do we know if the client is simply going to ignore the headline and not look at the rest of the sales page? Should we stuff our headline with three separate problems or is that a really bad decision on our part? The answer is that the headline and the first problem isn't as crucial as most copywriters would have you

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31:56

Why being "late to the party" is not a crisis for...

The Three Month Vacation Podcast ·

2022/03/11

When we sit down to write an article or create an information product, we often have a sinking feeling. We look around and find that it's "all been done before". That we have nothing new to add to the conversation. Why should we keep going despite these odds? More importantly, why is our hesitation driving clients to the competition?

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19:59

How a simple "five point questionnaire" helped me...

The Three Month Vacation Podcast ·

2022/03/04

As I sat down to write a sales page for a course, I wasn't stuck. However, my progress was so slow that it was driving me crazy. A sales page consists of well over a dozen elements. However, to get started, it's important to get two core sections right. The first section to work on is: What you want to cover. The second section is: what are clients looking for? And as always, you need to start with me, me, me. Hence I started with the first section and here's my story.

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06:35

U-Turn

The Three Month Vacation Podcast ·

2022/02/25

When we write an article, we tend to get one point across. Yet, what if we were to disagree with our "one point" and do a complete u-turn? It doesn't seem logical to flip flop, does it? And yet that's what the client needs to create a more complex, more interesting version of an article. Let's find out why u-turns are crucial when writing articles.

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30:43

How to get unstuck bit by bit (and why speeding it up...

The Three Month Vacation Podcast ·

2022/02/18

Usually when we're stuck, we want to get out of the mess in a big hurry. As a result, we end up digging a bigger hole for ourselves. How do you—that's you and I—systematically get unstuck? There's no precise formula, but there are stages of getting unstuck. And we have to do it slowly. Let's find out how.

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