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Your pet business, Your way

Welcome to Your Pet Business, Your Way - the podcast for pet professionals who want to grow their business without following someone else’s rulebook. If you’ve ever felt bent out of shape trying to do content “the right way” or pressured to keep up with trends that just don’t feel like you, this podcast is here to help you do things differently. I’m Rachel Spencer - journalist, accredited coach and mentor, author, and creator of the Pet Business Content Planner and Companion and the Pets Get

business marketing

All Episodes

28:27

Seven simple ways to become the go-to expert

Your pet business, Your way ·

2021/10/28

Would you love to be the go to expert in your area of the pet industry?For your name to be on the tip of people’s tongues when what you offer crops up in conversation?Being known for what you do can help you stand out, bring you more clients and sales, boost your feeling of self worth and enable you to increase your prices.And as long as you’re happy to put yourself in the spotlight, with a little focus it’s a lot easier than you think.In this podcast episode you’ll learn seven simple ways you can

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48:19

Behind the scenes at the Pet Industry Federation awards

Your pet business, Your way ·

2021/10/24

Were you at the recent Pet Industry Federation awards or are you thinking of applying in the future?This podcast features interviews with hosts Alexandra and Nigel Baker from the Pet Industry Federation.Plus winners Debbie Greaves from Barking Bags, Gemma Connolly from Scoff Paper, Steve Belgrau from The Pet Joint and Denise Lucas from The Green Poop Bag company who was shortlisted for the Sustainability Award.Key topics and timings in this episode:0.30: Introduction2.36: Interview with Alexandra

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47:54

How to use a podcast for your local pet service...

Your pet business, Your way ·

2021/10/21

Do you run a local pet service business and are curious as to how having a podcast might be helpful?If so, you will love this podcast episode with Greg Pattison from Great Paws dog training who hosts the Woofin Pawsome podcast.Greg is proof that podcasts can play a vital role for those in the pet industry and he has used his to grow his business as a dog trainer in a really creative and interesting way.His podcast brings an element of extra support to the pet owners he’s working with, and it’s been

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17:58

What to expect from the Courageous Content planner...

Your pet business, Your way ·

2021/10/20

Are you thinking of going to Content Marketing expert Janet Murray’s Courageous Content Live event or buying the Courageous Content planner?Janet is a social media and content marketing expert and the host of the Courageous Content podcast and helps small business owners be brave when it comes to sharing their work online.Putting yourself out there can be scary, and her products and systems are designed to help entrepreneurs overcome this so they can attract more clients and make more sales.Three

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26:23

How to use interviews in your pet business content...

Your pet business, Your way ·

2021/10/14

Would you love to get started with using interviews in your pet business content?Chatting to industry experts and other pet professionals helps keep your marketing material interesting and fresh.You bring a new face to your audience and it can help you build your following too.In this podcast episode I’m breaking down everything you need to know if you want to start using interviews in your content marketing.Key topics and timings in this episode:2.28: Background to the idea for this podcast3.20:

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45:43

Pinterest tips for pet businesses with Tori Mistick

Your pet business, Your way ·

2021/10/07

Thinking of trying Pinterest for your pet business but not sure if it's worth the time and graft?Well you will LOVE this podcast with Tori Mistick, a pet blogger, social media expert, business coach and all round pawsome dog mum.Tori also has a podcast, Wear, Wag, Repeat and teaches petpreneurs how to make an impact on social media.Pinterest has been a HUGE part of her growth and in this episode she shares everything you need to know to get started.If you were on the fence about trying it, this

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28:49

How to be the perfect podcast guest

Your pet business, Your way ·

2021/09/30

Are you thinking of putting yourself forward to appear on a podcast but want to make sure you get it right?Being a guest on a podcast is a brilliant way to reach hundreds or even thousands of potential clients in a really powerful way.Because they’re listening to you, it helps you build a connection far quicker than they might experience from a social media post or a blog even.You’re seen as a trusted source of information from the person who hosts the podcast and it’s vital that you get it right

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37:22

What rescue dogs can teach us about resilience with...

Your pet business, Your way ·

2021/09/23

I’m throwing the spotlight on Marie Yates and the incredible work her organisation does to help people who are survivors of sexual violence on the podcast this week.Marie’s the inspirational Canine Perspective founder, which works with rescue dogs that help people recover, heal, and rebuild their lives following terrible events.You’ll hear about the rescue dogs that have helped people and how they helped a woman in her 80s who had never safely touched another human being.And about rescue dogs Reggie

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21:09

Three moments you can use to generate story ideas for...

Your pet business, Your way ·

2021/09/16

Would you love to get some press coverage for your pet business but when you try to think of a story idea you draw a blank?You know what it is you do, how you help your customers and the transformation your services might bring.With your products, it’s always so lovely to get positive feedback and of course, see pets looking dapper in your creations.But when it comes to putting pen to paper and writing about YOU - you freeze.I know this from experience. Even though I've been a journalist since

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35:00

What journalists want with Marie Carter Robb from...

Your pet business, Your way ·

2021/09/09

Have you been thinking of pitching to a journalist but feel a bit nervous as you're not sure what they look for in a story?Would you love to learn what journalists want?If the answer's yes you will love this week's podcast with Marie Carter Robb who is editor of Pets Magazine.Marie has worked for newspapers including the Independent and the Guardian, and lots of women's magazines and local publications AND as a PR in the pet industry.Then she decided to create her OWN magazine.In this episode you'll

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44:51

How to get in maximum press coverage in minimum time...

Your pet business, Your way ·

2021/09/02

Would you love to raise the profile of your pet business but feel your so busy trying to spin a hundred different plates that you just wouldn't be able to find the time?If the answer is yes then I think you'll be inspired with this podcast episode with Emily Thomas who runs two pet businesses.Emily is one of the busiest and most productive people I know.She runs a hugely successful Canicross equipment business, K9TrailTime and travels across the country to events.Emily also runs a hydrotherapy

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27:11

What to expect from the Get Your Pet Business in the...

Your pet business, Your way ·

2021/09/01

Would you love to raise the profile of your pet business by being featured in the media?If so, taking part in the 12 week Get Your Pet Business in the Press programme will give you everything you need to find stories in your pet business and share them with journalists.In this episode you’ll learn everything you need to know about what happens when you join the course.Key topics and timings in this episode: 0.18: Introduction and why I'm talking about the Get Your Pet Business in the Press Programme

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25:30

Learn how to Get Your Pet Business in the Press in 5...

Your pet business, Your way ·

2021/08/26

Would you love to learn how to get press coverage for your pet business in five days?If the answer is yes then I’m so excited to invite you to my free five day challenge to help you do exactly that and it's happening next week!The Get Your Pet Business in the Press challenge is taking place on Monday 30th August to Friday September 3rd.Inside you’ll learn everything you need to get your pet product or service in the media, ranging from local titles to huge pet magazines.In this podcast episode I’m

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41:19

SEO explained for your pet business with Malcolm Maybury

Your pet business, Your way ·

2021/08/19

Are you struggling to get your pet business found on Google? Maybe Google just doesn’t know that you exist? Don’t worry I have exactly what you need in this week’s podcast with SEO and website optimisation expert Malcolm Maybury.Find out how to go from being invisible on Google search to ranking at the top of the search he’s sharing the secret to keywords, website optimisation.Plus what you can do to improve your website to make Google love it, in a simple easy to understand way. Key topics and

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01:16:51

How to start a podcast for your pet business with Ant...

Your pet business, Your way ·

2021/08/12

Do you love listening to podcasts and dream of starting one of your own?Podcasting has grown massively, particularly since lockdown, and there are currently over 2 million podcasts available to tune in to.That’s a massive jump from just 500,000 in 2018, according to research by Podcast Insights.Another study by Statista found 16 million people in the UK were podcast listeners.Having a podcast is an ideal way to give people an insight into who you are, and share your ethos, values and expert

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32:18

How much advice should I give away for free in my pet...

Your pet business, Your way ·

2021/08/05

How much should you give away for free?In the digital age, when we have so many ways to communicate and so many marketing platforms, and so much noise, how do you stand out?Using content marketing to share your knowledge in your given field is a way of building that know, like and trust.It can be hard to know how much you should be sharing, and striking a balance is important.In this episode I cover some of the common questions around working for free and giving away advice for free.There are

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55:20

Get out your way and put your pet business out there...

Your pet business, Your way ·

2021/07/29

Is your feeling of not being good enough holding back your business?Maybe you’re always worrying that people will find out you’re not the expert and you’re constantly thinking ‘who am I to say this?’Perhaps you’re worried about what people will say or criticise something you’ve said?If you were nodding away to any of that then this week’s podcast with performance and mindset coach Osmaan Sharif is a must-listen to help you get out of this way of thinking.Discover why reframing your mindset to how

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50:46

15 lessons I've learned in 15 years running a small...

Your pet business, Your way ·

2021/07/22

Are you thinking of starting a small business?Or maybe you've started one recently and have chosen this episode for some wisdom?This month marks 15 years since I first went freelance and I'm sharing what I've learned and the mistakes I've made.Starting out on your own is scary, and to say running your own business is a rollercoaster doesn’t even begin to describe it!Since 2006 when I left my staff job there has been huge changes in the media, my business and my personal life too.Lots of lessons have

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37:37

Sustainability and what it means for your pet...

Your pet business, Your way ·

2021/07/15

Would you love to know more about how to have an eco friendly, sustainable pet brand?Do you want to carry on doing what you love and ensure you’re caring for the environment at the same time?It can be really overwhelming considering not just your business but the planet too, there are so many things we feel like we should be doing but it’s knowing where to start.For Plastic Free July I’m speaking to Jo Baker, a sustainability expert, who is sharing everything you need to know to improve your

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31:43

Dealing with summer holidays in your pet business...

Your pet business, Your way ·

2021/07/08

Summer is upon us, and it may be a time where your pet business is busier than ever, or you could be experiencing a bit of a lull.After a year of unpredictable twists and turns due to the pandemic, you may be feeling a little unsure about how to make the best of the summer months ahead.If you need some inspiration about what content to create for your pet business over the summer then head to this week’s podcast. I’m sharing eleven great content topics that you can talk about in your pet business

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