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PODCAST

Better Events

Better Events Pod

Welcome to the "Better Events" podcast! Join two event planners and producers, Logan Clements and Mary Davidson, who believe we can all create, host and attend better events. In this podcast you will 1. Learn about event strategy and actions that you can use today as an event host, planner, or manager, 2. Hear directly from the people who are creating innovative and inspiring events today and tomorrow 3. And Grow your business and career along the way! Now let"s get started and thanks for listening

business careers

All Episodes

35:30

78 - Level Up Your Instagram Marketing in 5 Simple...

Better Events ·

2022/10/26

In this week's episode, we interview Maria Oliva, the CEO & Founder of SMS Media, an Instagram coaching business for event professionals in the DC area. Maria wants to change the way event pros approach Instagram and have fun while they're at it. We tackle her go-to tips, including how to optimize your profile, the impact of the Instagram algorithm, the power of Reels, and more. You'll walk away with ideas that you can apply today to your business account or get your creative juices flowing as you

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35:15

77 - Celebrating the Black Community in Events with...

Better Events ·

2022/10/19

In this week's episode, we interview Keneisha Williams, event professional and founder of the Black in Events Network. We talk about how we can create more inclusive spaces for the black community, diversify your vendor list, challenging unconscious bias and more. —— SHOW NOTES: Connect with Keneisha Williams: Website: www.keneisha.co Instagram: @getkaywill LinkedIn: hhttps://www.linkedin.com/in/keneishawilliams/ Twitter: @getkaywill The Black in Events Network: Globally inclusive network for black

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35:03

76 - 10 Event Trends: Hot or Not

Better Events ·

2022/10/12

In this episode, event producers Mary and Logan break down 10 event trends and whether they're hot and you should think about them for your next event or not and maybe skip them this time around. We cover everything from plated dinners to events on Zoom and high end photography. It's a fun episode sharing our takes on some of the hottest trends in 2022. —— SHOW NOTES: Event Tech Podcast Hot or Hype Episode: https://audio.eventtechpodcast.com/e/etp-hot-or-hyped-on-event-technlolgy-trends/ Passion

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34:07

75 - From TV to the Olympics: Freelancing as an Event...

Better Events ·

2022/10/05

If you've ever wanted to work at the Olympics, X Games, or a major sporting event, this episode is for you! We sit down with Kelly Brown, TV producer turned live event producer to talk all about her international live sports experience, getting her start in TV, and advice for other event freelancers. —— SHOW NOTES: Connect with Kelly Brown: LinkedIn: https://www.linkedin.com/in/kelly-brown-63a00439/ Episode 40 - Showcalling 101: https://hospitality.fm/show/episode/40-showcalling-101/ Episode 56 -

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38:10

74 - How to Start an Event Planning Business

Better Events ·

2022/09/28

In this episode, Mary and Logan talk all about how to start an event business - for event planners, event producers, and beyond. From our own business origin stories to things we wish we knew when we started and our favorite business resources, the episode is filled with small business advice. If you’re thinking about starting a business, side hustle, or want to learn more about how we both got started in events, this episode is for you. —— SHOW NOTES: SBA: https://www.sba.gov/ SCORE (Free

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38:17

73 - Community Over Competition with Natalie Franke

Better Events ·

2022/09/21

We're talking about one of our favorite podcast topics, community over competition, and the benefits you can experience by working with, not against your competition. Our guest this week is Natalie Franke, author of Built to Belong and founder of the Rising Tide Society. We talk about how we're stronger together, examples of event pros benefit from working with their community, and how to talk to people who are hesitant to invest in their community. —— SHOW NOTES: Follow Natalie: Website:

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31:09

72 - Skills That Every Event Planner or Event...

Better Events ·

2022/09/14

This week, we breakdown the key skills and strengths that event planners and event producers need. From the softer skills to more technical ones, we share our personal experiences and what makes great planners. Learn more about how you can grow your event skills and evolve in the event industry. —— SHOW NOTES: Episode 8 - How to Manage Stress - https://hospitality.fm/show/episode/8-how-to-manage-stress/ Episode 40 - Showcalling 101 - https://hospitality.fm/show/episode/40-showcalling-101/ Logan's

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24:03

71 - Post Event Wrap 101

Better Events ·

2022/09/07

Too often the event industry spends all of their time and energy on the planning process and then forgets to do the post-event work. In this week's episode, we chat through our favorite do's and a couple of don'ts when it comes to properly wrapping up your event: from thank yous to post-event feedback reports, we've got you covered. After listening to this episode, you'll be ready to wrap-up your event like a pro! —— SHOW NOTES: Download Logan's free post event report:

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31:43

70 - How to Build Your Network in the Event Industry

Better Events ·

2022/08/31

This week, Mary and Logan talk about the value of building your network as an event pro. We compare the difference between networking and building a network, why you need to have a reason behind any cold outreach, and learn how working with, instead of against, your competitors can benefit both of your businesses or careers. —— SHOW NOTES: To learn about the retreat Mary is planning, Event Pros on the Go, send us an email at bettereventspod@gmail.com Logan's headshot photographer:

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39:42

69 - Celebrating AANHPI Cultures in Events with...

Better Events ·

2022/08/24

In this week's episode, we sit down with Asian Inclusivity Consultant, Jolene Jang, to talk about celebrating the AANHPI community at events, why we need to avoid whitewashing cultures, and the importance of correct name pronunciation and more. As event professionals, our industry is dedicated to creating experiences that help people feel safe, included, and celebrate so give this week's episode a listen to learn how you can create more inclusive events. —— SHOW NOTES: AANHPI -Asian American, Native

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28:23

68 - Small Business Corner: Automations, Retreats,...

Better Events ·

2022/08/17

This week, Logan dives into a series of conversations for small business owners, from why we all should do things that scare us to automation that can save you time. Whether you own a business or are looking to advance in your career, there are nuggets to help you save time and build your career strategy in this episode. —— SHOW NOTES: Learn more about Logan's company, Logan Strategy Group: https://www.loganstrategygroup.com/ Watch YouTube videos for: "Projects that scare you":

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23:10

67 - The Purpose of Fundraising Events

Better Events ·

2022/08/10

In this episode, Mary will be talking about her favorite thing - fundraising events, but more specifically the Purpose behind fundraising events. This episode is full of intention and thinking through how to make the most of your fundraising event and setting goals that help your fundraising events be successful. If you're a nonprofit leader, event professional, or just someone that wants to better understand fundraising events, this episode is for you. —— SHOW NOTES: Learn more about Mary's

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40:06

66 - How to Build Your Dream Team with New Hires with...

Better Events ·

2022/08/03

Let's talk about building your dream team at your company - that can be with full-time employees, part-time, or even contractors. Our guests this week are Courtney and Dana of HUSTLE + GATHER, a training and consulting firm that grew out of three successful businesses our two guests built together. We talk about when you know you need to hire your first employee, the secrets to hiring the right person for the right role, and how hiring affects your bottom line. —— SHOW NOTES: Follow Courtney and

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32:21

65 - Creating a Great Event Proposal

Better Events ·

2022/07/27

Event proposals are the building blocks of winning new business as an event pro. We bring you behind the curtain to learn about how we write winning proposals, how we use them in our business after we've won the event, and best practices we use on a daily basis. Learn more about how you can improve your sales and onboarding process with this week's episode! —— SHOW NOTES: Ep. 49 - Event Scope Creep - https://traffic.megaphone.fm/SLICK5082538971.mp3?updated=1656018640 Ep. 32 - Key Strategies for

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34:52

64 - Easy Google Analytics for Busy Event Pros with...

Better Events ·

2022/07/20

If you're looking to grow or market your business, Google Analytics can be a useful tool for helping you hone in your target audience. We sit down with Christie Osborne, event industry educator and owner of Mountainside Media, to discuss how to turn data into dollars, the good and bad of Google Ads, and what insights we can learn from our analytics. She has tips for people just getting started in the event industry as well as season pros so bring your pen or pencil and get ready to walk away with

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30:00

63- Event Predictions Round 2 - What Will Events Look...

Better Events ·

2022/07/13

Get ready to travel back in time with us and look ahead to the future as we react to the predictions we made back in July 2021 and make new ones for 2023. Did we get it right? How have our podcasting set-ups changed? All of that and more as we look at the future of events and reflect on how far we've come in just one year as an industry. —— SHOW NOTES: Grossy Pelosi Vodka Sauce - https://www.danpelosi.com/post/grossy-vodka-sawce Episode #13 - Predictions from June 2021 -

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33:16

62 - How to Staff Your Next Event

Better Events ·

2022/07/06

One of the key elements to success in events is the team behind the scenes. We talk through how we staff out in-person events, virtual events, and hybrid events. We also talk about where we find great event staff and how we get staffed at events. And we tackle the controversial question: are volunteers as event staff overrated or underrated? Listen to learn what both Logan and Mary think. —— SHOW NOTES: FOLLOW US ON INSTAGRAM: @bettereventspod @loganstrategygroup_events (Logan) @epeventsllc

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30:53

61 - Event Budgets 101

Better Events ·

2022/06/29

We're talking all about event budgets this week - why is it important? What do people often forget in their event budget? How do you use the budget during your planning process? We answer all of this and more in today's episode. No matter if you're a seasoned event pro or a beginner, there's something here for you! —— SHOW NOTES: Virtual Event Budget Template (paid): https://www.loganstrategygroup.com/shop/virtual-event-budget-template Event Budgets - Logan's YouTube Video:

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40:06

60 - Legal Resources for Small Business Owners with...

Better Events ·

2022/06/22

One of the most important parts of owning a business is the legal aspect. We interviewed lawyer and small business owner Lauren Boyd of Guide My Business to talk through the steps that every business owner should take to legally align their business. We also dive into contracts, the impact of COVID on event businesses, and more. Whether you’re just starting your business or have been in business for years, there is something for you in this episode. —— SHOW NOTES: Follow Lauren here: Website:

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25:34

59 - 10 Reasons Why We Love Virtual Events

Better Events ·

2022/06/15

This week, we sit down and list out all of the reasons why we love virtual events. Whether you’re in the camp that has embraced the digital revolution for events, between 100% virtual and hybrid events, or someone who’s been a little resistant, we lay out all of the pros of having a virtual event, as a planner and an organizer. Learn more about why we think virtual events are here to stay and some of the benefits of adding this skill to your event toolkit. —— SHOW NOTES: Mary’s Untethered

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240 results

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